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Oakland Tribune from Oakland, California • Page 66

Oakland Tribunei
Oakland, California
Issue Date:
Extracted Article Text (OCR)

SUNDAY Ciibune MARCH 13, T927 4U FUTURES LINOLEUM USE Ml View in Bedell "Shoe Salon' Fraser Furnaces 1 Installed in New Fee Homes OF Tin IN REMODELING Fitted in Oriental design, Bedell's Broadway store offers a Shoe Salon.that is described as unique in its genre on the Pacific coast. Imported Chinese furniture, Chinese decorations, "love" seats of Chinese design and of a "Mandarin" effect, lend an artistic and exotic atmosphere to the salon. The color scheme is gold, red and black, and is highly effective. HOMEUPTODATE HOMES HERE re OF RESIDE Construction work of the first five houses on the new tract opened by Fee Brothers is Bearing completion and the first unit will shortly be open for Inspection, it is announced. ThU new tract is located near transportation, schools, on Virginia, Short and Virginia The houses are of field of buyers is restricted ao that it is essential that each of our homes be in individual study and erected under personahupervlslon.

To date -no 'ftv, pf durhomes are alike; each appears natural part of its surroundings Of lata the Spanish peasant type seems to be in special favor and where these are grouped in pictbresque order aa in some localities of the Berkeley hills, the picture is Qne not to be forgotten. "We are also specializing In the faithful arid authentic reproduction of European interior decorations. The interiors of our homes are distinctive in their harmony and color scheme, largely the resulfof craftsmen trained through study to carry out this special workmanship. Though appealing through the artistic sense, the practical construction of these European type homes is also evident, for the practical side of construction, or the essentials of thorough building have not been forgojtten in meeting the taste and requirements of the aesthetic." Great Changes Can Be Ef- fectedty Proper Selection of Decorations Spanish and English design, modern, and individually designed. The bath is tiled, the inside is stippled and the living rooms are of the very latest "barrelled'' design.

Gathering data concerning the design of Italian and Spanish homes, E. C. Altermatt, member of the Altermatt firm of home designers and builders, is sending copious notes and illustrations picked at random from his travels. "It is these original little touches that characterize the Altermatt homes," states J. F.

Altermatt, of 920 Oxford street, Berkeley. "Our Bv H. A. IjIESE of H. A.

Lilese Co. Hardwood floors throughout and automatic storage water heaters are Installed. These homes are remodeltnsr the home It is In heated by the Fraaer circulating furnaces. fejr Tj. H.

SPOTT (Spott Klectric Companr.) In bringing the old home up to date it is advisable to first consult an electrical contractor. From him you can gain much valuable information that will help- to determine Just what to install and where to place the various outlets, lamps. etc. While an architect has a working" knowledge of how to wire a house, a reliable electrical contractor usually can furnish you with many new ideas. It not necessary to remove plaster, boards, ceilings, in "revising" a home.

The proper mechanic can do all this in a very simple and easy manner, including base plugs for lamps, radio plugs and whatever else Is necessary to completely modernize the home. In replacing the switches. It is advisable to place them near the i MUTUAL feften advisable to consult a decorator, or one who has had long experience in fitting up a home both old and the new. Such advise can always he had nnd will readily be given by individuals or firms carrying camets. lino-leum and similar floor coverings.

A few changes in drapes, cr the manner in which they are hung. perhaps new and brighter floor coverings, or a rug or carpet will "help to brighten up the room, thereby making it more comfortable and more Inviting. In remodeling a home It is just STORES ADDED door, thereby eliminating the neces With the addition Saturday of two more stores to its chain the Mutual Stores Incorporated row onerates more than 160 food stores, the largest chain in North ern California. i Easy Parking sity of feeling around in the center of the room or some other out-of-the-way place. There are various', kinds of switches to be used in a house; for stairways and hals a different switch is required than that used In straight room lighting.

Likewise there are master switches for burglar alarms, and all-night lights, while in the cellar and garaares beacon switches should be installed. In addition to switches there are The two stores just opened are at Claremont near Prince, BerKeiey, and Thirty-eighth and Santa Rita, Oakland. for the Busy Man Ten years ago the first Mutual store ODened its doors. In 1025 the 100 mark waa since that bells and telephones to be consid time nubile support has maae pos' sible a 50 per cent increase In the number of stores, and an even ered and even the base plugs can all be installed without unsightly wires running in the windows and through the floor. In this age of electricity many greater increase in the volume of installing electric ranges, business, it is stated.

Plans are now under way for entering the San Francisco field, it is announced. By the first week In April ten stores will be opened jnt drive in our Sixteenth treat entrance to the parking levels. -Room for 160 cars. Day and night service. 4-hour parkiug.

25r GAS OIL AIR Latham Square Building Broadway, lOtli, TclegrapJi in that city and others will De aa ded as rapidly as conditions war New Lennox Grand Apartments The Lennox Grand is a five-story steel frame and brick-construction apartment building, just completed at 377 Lennox avenue, off Grand. L. A. Viereck is the owner. Interior finish of the structure is entirely of Lamao mahogany from Lannon Bros.

rant. A second big project for 1927 is the half-million dollar plant or they have the kirchen wired so that, at some later date, they can be installed. All this can be taken care of in rewiring a house; the cost is reasonable, and the results are worth the expenditure. Today, when people demand the convenience and economy of electricity, it behooves the new home builder as well as those desiring to bring the o6 home up to date, to consult an efficient and depend warehouse and administration building on East Fourteenth street from Fifty-seventh to Fifty-eighth avenue. Ground will be broken for this structure in the near future.

The architect's drawings are about wniinm urn nnmiTwrn-rrTTrr mmm as necessary to add new decorations as it Is to Install fixtures, in tart, one is dependent upon the other, for who would care to have modern fixtures with old-fashioned furnishing. Many people are using linoleum in modernizing their homes. Inlaid linoleum has proven eminently satisfactory, strikingly decorative, smooth, sanitary and resilient, and its beauty helps more than any other factor to convert the particularly unattractive old-fashiOned room into a charming up-to-date apartment. Your home can be made more beautiful and individual through the use of new Vindow shades, curtain rods, rugs and carpets, thereby not only enhancing the value of the home and increasing its resale value, but providing lasting satisfaction to the own. able electrical 'contractor.

completed. Iwtm WOCOOOOOOOOi Moooeooooooooooao and move in BE YOUR OWN LANDLORD MONTHLY PAYMENTS, $30 INCLUDING INTEREST YOU cannot get as much for your money anywhere else in town. The kitchens have built-in cabinets, boilers and sinks bathrooms are completely and modernly equipped and all the finishing work is done, Inside and out.i The rapid development of property along Mountain Boulevard indicates that values in Melrose Highlands will see a big increase soon. Mountain Boulevard is the most tapidly developing of all the East Oakland arteries and it runs right through Melrose Highlands. Some fine business lotl are still open and you can get them on very easy terms.

INSPECT THE NEW HOMES and look over the business sites on Mountain Boulevard AT ONCE! TO GET HERE--Follow Seminary Avenue to the right at Mills College until it becomes Mountain Boulevard. Continue east on Mountain Boulevard to the tract office. Or call at the branch office on Foothill Boulevard at 73rd Avenue and we will guide you on from there. By street car take car going east on 12th Street. Telephone and an automobile will be sent for you.

C. P. MURDOCK, INCORPORATED Tract Ojfce Branch Office 8221 Mountain Boulevard 7298 Foothill Boulevard Phone Elmhurst Phone Elmhurst 3713 Oakland, California MELROSE HIGHLANDS READY FOR OCCUPANCY 1 MnP; iSmmmlt'-1- Home With Appealing Charm GAS STOVES MADE IN OAKLAND THE LENOX GRAND APARTMENTS At 377 LENOX AVE. Just off Grand A home can and should be an expression of your own personality, magnetic In its charm, intimate in its association. Have you visualized such a home but sought in vain? Would you like a window with an outlook, or a garden walk with flowers to greet you? A place to hang a bit of old tapestry? Pleasing vistas through low.

heavy openings? Massive beams with a suggestion of mellowed stenciling? A place that grows on you and becomes a part of your very being? Perhaps this one is awaiting you. Others are being built in the Berkeley hills, each truly distinctive, 'each a rare surprise for someone. Phone Ashberry 326 for information. J. F.

ALTERMATT, Period Designer a NWIHWUE DEDUCT buildings completed this of light-toned mahogany, mahog- week Is a five story apartment Offers two and three-room suites from $45.00 Up Elevator service, steam heal, hot Water, beautiful tiled baths. Interior finish of mahogany. Every convenience. MRS. L.

A. VIERECK, Manager 1 Mail Boxes for, the LENOX GRAND APARTMENTS Manufactured and furnished by PRYNE-ROBINSON CO. I4J0 MADISON ST. Oakland 4S20 structure in the lake district, just off Grand avenue on Lennox, known aa fhe Lennox Grand apartments. The structure Is designated as of class CI construction with steel frame and brick walls and contains twenty-nine units of two and three rooms.

L. A. Viereck is the owner and builder. Listed among its, facilities Is Spener elevator (service, automatic in control. The entire Interior finish is Pacific Gas Appliance Co.

Manufacturers of the HARRIS GAS FURNACE THE OAKLAND MADE FURNACE THAT HAS WON RECOGNITION THROUGH ITS MERIT ALONE NOW IS THE BEST TIME TO SEE ABOUT A BETTER HEATING SYSTEM FOR THE HOME. THE PRICE IS RIGHT, AND THE TERMS ARE EASY. IF YOU BURN COAL. OIL OR GAS WE HAVE A FURNACE FOR EVERY NEED Distributors of Hoffman Automatic Water Heaters. For information call Oakland 2480 WATER HEATER helps make the old house a Modern home any floors and a mahogany cornice embellishing the ceilings of the living rooms.

Tile in varied colors has been used in both kitchens and bathrooms. baths are wainscoted with the blocks of contrasting colors, and the tile sinks are ornamented in colored strips, and colored caps along the top of the tiling. A popular type of Spark ranges has been adopted. Wall papers and lighting fixtures are of new designs and were selected to harmonize. Floor plugs are numerous; steam heat and hot water are provided from a basement plant.

The building has been thoroughly sound-proofed, it is stated, and the meter room is installed outside the building to reduce fire hazard. Pryne-Roblnsori mail boxes are installed. Fully one-half the apartmenta have an excellent view of the lake and the down town business district, car service both local and San Francisco is at the corner. The building; is now open for inspection and is'S-eady for occupancy with rentals ranging from forty-five dollars, it Is announced. 17 LEVATOR PLASTERING for the LENOX GRAND APARTMENTS by UUITMLMN 1 ECONOMY AND CONVENIENCE MODEL 30 (Black Finish) PRICE $55.00 J.

W. RULE Furnished and Installed in the LENOX GRAND APTS. BY Spencer Elevator Co. 166-80 Seventh Street SAN FRANCISCO WALL TYPE Contractor 4613 WARD ST. BERKELEY Phone: Berkeley 4109W Tiles OAKLAND 4401 East' Xentb Street Frultvale 6810 for the Sink; A tile sink will brighten your kitchen, and the cost of replacing unsanitary wood or worn composition drains is very- reasonableget our figure.

SPOTT ELECTRICAL CO. Yours for Service CONSTRUCTION and REPAIRS TWENTY YEARS SPECIALIZING IN THIS LINE WALLPAPERS for the Lenox Grand Apts. selected from the. finest display on the Pacific Coast SEE US FIRST. MARCUS MERRICK Oakland 4681.

601 14th St. cor. Jef ferson i Largest Handlers of Fruit Trees in the Eastbay Landscape Gardening PLANS FREE Complete Line of Shrubs and Shade Trees Loam, Fertiliier Grai Seeds Get our prices before buying elsewhere ARBOR NURSERY Inc. 375 Foothill Boulevard, San Leandro Phone: San Leandro 1011 Robert Howden Sons tSUSG, FIREPLACES-GAS APPMANCES 1628 Webster St 1ic.ue Oakland 1933 Glencourt 8240 2095 Broadway Brick and Tile Work for the LENOX'GRAND APARTMENT by A. Hallert Brick and Tile Contractor 2500 65TH AVENUE Phone: Bmhurtt35l5 This building entirely finished in dignified Lamao mahogany, beautiful and durable.

by Lannom Bros. Mfg. Go. 6TH AND MAGNOLIA ST Phonet Lake-. 366, 3664, 3665 Furniture, Drapes, Floor1 Coverings for the Lenox Grand Apis, from Teylin Viereck 2605 GROVE ST.

-V OAKLAND James Cahill Co, 372 Twelfth Street Wall-Paper, Paints Window Shades A Record of Courtesy and Quality for 51 Years Pjion Oakland 1113 BEACH -ROBINSON CO. INTERIOR DECORATORS AND FU RNISHERS Carpets, Draperies, Furniture, Rugs, Wall Paper Experience and Recommendations at Your Service ftanson E. Beach STUDIO 1 64 Grand Avenue Phone Glencourt 9146 WINDOW SHADES; CURTAIN RODS TOtTR1 HOME can be made more beautiful and IndU ldual through the use of permanent Linoleum Floors RUGS' CARPET H. A. LIESE CO.


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