Press of Atlantic City from Atlantic City, New Jersey • 11

TUESDAY JANUARY 15 1952 ATLANTIC CITY ATLANTIC CITY PRESS PArp rlrvrM A vKL eI BETTE DAVIS OPENS BEACH ree Orchids Broadcast of Notables at Beach tonight Premiere Will Be Brilliant Gala Affair Atlantic City will get a big time theatre complete with all the when the new Beach Theatre makes Its debut this evening ollowing the official cutting of the tape at 7:130 pm there will be the distribution of or chids to the first 500 ladles who pass through the doors Adding glamour to the affair will be a radio broadcast from the theatre lobby Al Owen one of the top disc jockeys will in terviews with notables between 7:30 and 8 pm The half hour affair will then be broadcast by Station WMID between 10 and 10:30 pm The list of invited guests looks like a who in the motion picture business Large con tingents of movie executives arc coming here from both New York and Philadelphia In ad dition there will be many prominent local people from all walks of life In attendance New Central City Theatre Opens Tonight IL dr BK fll IlMPwf Err 0 TWRhi! jri i i T) I RBR NEW BEACH THEATRE OPPOSITE CITY Photograph of the new Beach Theatre at 1318 Atlantic av The new the atre in the top location will open this evening in a blaze of Bette Davis and Gary Merrill will be headlined in the South Jersey premiere of Polson" Bette Davis Gary Merrill In Bette Davis th undisputed first lady of the screen returns to the kind of venomous role which has woir her the aeclnlni of critics audience alike in her latest starring film Polson" a powerful and violent United Artists drama which opens at the new' Beach Theatre tonight at 7:30 Starred with her in the Douglas airbanks Jr Danlel Angel presentation is her husband the rugged Gary Merrill marking their first co starring appear ance Linked with Miss Davis and Merrill in the talent crowded star trlumverate of Man's is the celebrated actor playwright Emlyn Wil liams famed for such great stage hits as "Night Must and Corn is Green" the latter a starring vehicle for Miss Davis In its screen version Cast as rival Is a handsome newcomer Anthony Steel who In his brief acting career already has won two ap pearances at the celebrated Command Performance In Lon don Rounding out the expertly polished cast are lovely Barbara Murray and two outstanding character players Reginald Beckwith and Edna Morris Polson" pro duced by Mr Angel was directed by Irving Rapper who has ollowing the half hour of opening festivities the showing of will begin at 8 pm This marks the South Jersey premiere of the first co starring picture of Bette Davis and her real life husband uary aierrui The picture has been booked into the Beach for an unlimited run and reports from Its West Coast premiere predict record box office grosses Atlantic City has always been regarded as one of the best Davis in the nation Two Complete Shows Tonight Regular Hours for Tomorrow The first complete show at the Beach Theatre begins at 8 tonight following open ing ceremonies starting at 7:30 pm A second complete show will begin at approximately 10 pm The opening bill at the Beach headlines Bette Davis and her real life husband Garv Merrill In Poison" In addition to the great suspense feature there will be top short subjects and a newsreel A regular schedule of complete shows starting at 11:30 am will start tomorrow Beach Theatre Will Show Top irst Bun ilms George Schwartz Beach Theatre operator yesterday an nounced a policy of first run hits for Atlantic newest theatre Raging newest Shelley hit will follow the current Poison" Next feature will be the 29 thriller Blue Yonder" handled the megaphone assign ment on more Bette Davis pic tures than any other director Written for the screen by Vai Guest from the Leslie Sands stage success other Polson" Is the bitter tempestuous story of a lonely woman West Coast critics reviewing the premiere hailed It as an excellent vehicle for Mias unbridled acting ability They rated her performance as one of the best yet and awarded special kudos to Gary Merrill An Open Letter REE from George Schwartz Briefly the policy of your new Beach Theatre will be as follows We will endeavor at all times to show the finest possible motion pictures in the best possible environ ment We pledge to keep the theatre spotlessly clean always at tractive and ever free from distracting elements Our price policy will be modest and in keeping with the line entertainment we will offer We earnestly wish to make this a friendly theatre operated by a friendly management Mr Harold Jester the house manager and I will always be at your beck and call for what ever comments or suggestions you may have to offer VU ft We want to personally meet each and every one of you George Schuariz ORCHIDS TO THE IRST 500 LADIES As a memento of this evening's opening we will present an orchid to each of the first 500 ladies who pass through the doors of the new Beach Theatre Radio Broadcast Al Owen WMID interviews and commentary by Al Owen between 7:30 and 8 Broadcast over WMID between 10 and 10:30 this evening 'Another Man's Poison" is Electrifying i4PSS HIM CivkyMKrWB a nBmhKMt DRAMATIC SCENE ROM HIT AT BEACH Gary Merrill confronts Belle Dnvls with the gun that killed her husband In this dramatic scene from the United Artists re lease Man's which premieres this evening at the new Beach Theatre Also starred Is the eminent actor playwright Emlyn Williams It Is a Douglas airbanks Jr Danlel Angel production West Coast critics acclaimed the new Bette Davis thriller as one of her most powerful and will the Al Owen To Air Opening top disc Jockey Al Owen will Interview patrons at the Beach Theatre opening this evening The festivities will be recorded and will then be played back over WMID be tween 10 and 10:30 tonight Owen Is rated as one of the leading dlse jockeys Gala estivities Tonight at 7:30 Atlantic City will mark a major milestone in Its long brilliant amusement history tonight At 7:30 pm the tape be cut and the new Beach Theatre will join the ranks of ton first run theatres ollowing the tape cutting ceremony there will be a brilliant halt hour of opening night festivities Included will be the pre sentation of orchids to the first 500 women who attend There will also be a radio broadcast from the lobby with popular AL Owen handling the Interviews and commentary The opening attraction Bette Davis and Gary Mer rill In Man's will he seen here In its South Jersey premiere west coast critics have already hailed It as one Of Miss Divls greatest Inaugurates a policy of top first run hits And George Schwartz theatre owner has pledged to bring Atlantic City the finest entertainment possible He has also gone on record with several Innovations as far as theatre management Is concerned He stated that he and his house manager Harold Jester will voc on we noor praeucany an the time He hopes In this way to be closer to the patrons and thus learn their likes and dislikes Mr Schwartz believe i that the most successful theatre Is warm and personable He noted that each patron of i the Beach Theatre has a stand Ing Invitation to visit with him and suggest ways of Improving i the operation or the type of en tertainment TONIGHT AT 7:30 If 4 1318 ATLANTIC AVENUE OPPOSITE CITY HALL eoief rrvtal tho moit turpriilng dime The story of a woman who had everything it took to torment a man and a bold desiring ruthless heart to go with it! DOUGLAS AIRBANKS ANGEL present EMLYN WILLIAMS Alio starring ANTHONY STEEL (Sy permlulon of Arthur Rank Productions Ltd) with Barbara Murray Reginald Beckwith (dna Morris Screenplay by Vai Guest rom the play "Deadlock" by Leslie Sands Produced by DANIEL ANGELoirtd bylRVING RAPPER Released thru United ArtMj as she and GARY MERRILL thrill you with brilliant performances in their first co starring triumph! 4s Davis could bring such dramatic firesuch electrifying excitement to the screen BETTE DAVIS AND HER REAL LIE HUSBAND GARY MERRILL 0 '2 Tr lu onldfll Bette VlBK olB ip ft I A Yftl A i ni zsn tK fl 1 r'! 'A 1 1 1 1 1 11 1 1 1 THE BEACHTHEATRE Jhiofdl Wc salute George Schwartz RILEY NEON SIGNS BERLO VENDING COMPANY Prompt Service on Repairs Maintenance KE IORE 901 911 MAIN ST Best Candy and the staff or the PUASANTVLLE 333 BROAD ST PHILADELPHIA PENN ATLANTIC HOTEL 1 1 BEST WISHES TO BEST WISHES TQ CONGRATULATIONS Congratulations and Best Wishes THE BEACH THEATRE Best Wishes BEACH THEATRE T0 or Success to the GEORGE SCHWARTZ GEORGE SCHWARTZ HARRY BEN BLUMBERG Beach Theatre JERSEY MESSENGER SERVICE Sa a nd The Staff of hLNew Beoch TheQtre RCA Distributors from Meyer Adleman Of the Newly Remodeled MIKE REED 1305 VINE STREET A RIEND 250 JUNIPER STREET SUR THEATRE STANLeV PHILADELPHIA PHILADELPHIA jUK IItAIKt STANLEY RESTAURANT II ATLANTIC and MISSISSIPPI AVE5 1230 ATLANTIC AVENUE ILLl Sz A'.