Press of Atlantic City from Atlantic City, New Jersey • 10

TEN ATLANTIC CITY PRESS SATURDAY MAY 16 1931 AO TVew Astor Gives Avenue Another Modern Theatre Beautiful Playhouse in Inlet Section Opens To day Entirely Product of Local Labor and Materials rom the box office right back to the silvered screen against the rear wall the new Astor theatre is in truth new in every particular and in throwing open its doors today takes its place as the latest example of modern theatre construction in the resort The outer walls are all that were retained when reconstruction was commenced the Tuesday after Easter and the interior of the Liberty theatre was torn out to make way for the new photoplay house A modernistic motif of striking and unusual design and in brilliant colorings has been carried out the decorative scheme seen in the theatre proper and in the attrac tive lobby A handsome ceiling and brightly panelled side walls have been treated in the most approved manner tor the proper acoustic conditions to give satisfying distri bution for sound and dialogue The lighting fixtures are a com bination of concealed and semi con cealed effects with artistically de signed fixtures on the side walls The Astor has a seating capacity of some 735 persons and the new seats are of the deep spring type handsomely covered with leather while the backs are upholstered in a pile fabric with a pattern which blends with the wall decorations The new seats are wide and com fortable and plenty of room has been allowed between rows for ingress and egress The aisles are wide and the lobby the space in the rear of the seats and the aisles have been covered with a particularly rich thickly piled carpet which will effectively eliminate the sound of footsteps of those entering and leaving the theatre One of the most significant acces sories to the comfort of patrons is to be found in the ventilating sys tem which is an entirely new fea ture and one of the refinements of service recognized as of the utmost importance in modern theatre con struction The capacity of the ven WELCOME TO THE 600 BLOCK THE NEW Astor Theatre CONGRATULATIONS! WAGENHEIM sons 601 ATLANTIC AVENUE lAf A TP ll OR OUR SILVER ANNIVERSARY WA I UH ANNOUNCEMENT NEXT WEEK OUR CONGRATULATIONS AND GOOD WISHES TO THE OWNERS THE BEAUTIUL ASTOR THEATRE ON ATLANTIC AVENUE BETWEEN NEW JERSEY AND CONNECTICUT JUST COMPLETED AND OPENED TO THE PUBLIC TODAY gjne ATLANTIC SAE SEW DEPOSIT TRUST CO Car Atlurtf Vev Tat Avm The Oldest Trust Company in Atlantic City MEMBER EDERAL RESERVE SYSTEM More' Practical THE ASTOR 0 ANOTHER MEMBER THE STRAND THEATRE AMILY HAS JUST BEEN COMPLETED BY US WITH ATLANTIC CITY LABOR A VERY HANDSOME AND WELL VENTILATED THEATRE WILL OPEN ITS DOORS TO RECEIVE GUESTS TODAY Builder of Largest Convention Hall MARKLAND EMILE Ei ESTOCLET President Vice President Markland Co General Contractors Unemployment Relief I ll I OPENS NEW THEATRE COMEDY AND ROMANCE as PHOTOPLAYS TODAY SIGNS AND Congratulations ASTOR THEATRE MADE AND INSTALLED BY ASTOR THEATRE Plumbing and Heating ALTERATIONS IN THE NEW ASTOR THEATRE DAVID PARK CO MAKES ITS BOW TO GREATER ATLANTIC CITY AT 11 A This Theatre Built By All Atlantic City Labor MADE BY Electrical Contractors 1915 ATLANTIC AVENUE PHONE 4 5646 The is only interested in JACK HOLT in The Astor GANGSTERS Dependable Hardware in the ASTOR THEATRE by Albertson Young Co Painters and Decorators Jos Gibelli A Harry Grieco Armando Ricci O4BS MILL WORK BEAUTIYING THE INTERIOR THE COMING TO THE OPENING TONIGHT NEW ASTOR SUPER QUALITY OIL THEATRE UEL THAT MAKES UNIORM HEAT CONTROL POSSIBLE AS WELL AS ALL LUMBER MADE AND SUPPLIED BY HEAT COMORT IS ASSURED BECAUSE WILL BE USED SOMERS LUMBER CO 209 MISSOURI AVENUE PHONE 4 1172 i i important building operations in the resort The beautiful new Embassy theatre opened only a few months his are is Today Tomorrow Monday feature of in her of in OR PROVIDING SUCH A MAGNIICENT SHOW PLACE IN THE UPTOWN SEC TION OR ATLANTIC CITY THEATRE GOERS the famous best Chakles Norris filmed as a super the in the ring role In addition to the sur rounding bill of short film features Bobby Calhoun an announcer fa mous from coast to coast will ap pear in person and take part in the program AND TODA tilating plant installed is sufficient to change the air in the auditorium completely every seven minutes from cleverly concealed ducts and channels that eliminate entirely ap preciable currents of air or drafts The incoming cleaned and purified air is drawn through a cooling sys tem in summer and over heating units in cold weather thus main taining an even temperature at every season of the year The heating plant been thor oughly overhauled ana augmented and is 'considered one of the most satisfactory installations of the kind to be found in the city Something which the theatre pa tron does not see but which con tributes largely to his or her enjoy ment of the entertainment is the technical apparatus in the projec tion booth Special attention has been given to the selection of the equipment for the display of the film and the reproduction of sound with the result that the Astor is enabled to present the finest pic tures that come to the screen with the most satisfactory results The expedition with which the work of alteration and improvement was accomplished is due in great est measure to the methods and ex perience of the general contractors the Markland company the well known local organization which it well be recalled brought to suc cessful completion the tremendous task of building the Atlantic City Auditorium recently completed the latest addition to the Hotel Dennis and has handled many of the most Good Comedy Program At Globe Sunday Night EMBASSY "Ladies' Man" the latest William Powell talkie which comes to the Embassy theatre is based on the (Continued on Page Nineteen) ZaSu Pitts screen coramediene and others The necessities of the storycall for five child players and their contribution to the picture Is said to be one of the highlights of the production particularly the per formance by little Dickie Moore only six years old Charles novel from which the screen play was adapted has aroused much discussion since its publication ago is also a sample of the work of this organization In commenting on the rehabilita tion of the Astor theatre Mr Mark land directed attention to the fact that Messrs Harry Waxman George Weiland and Mortimer Lewis owners of the new house anticipat ed their original plans by several months in order to provide what measure of relief to the unemploy ment situation the work entailed in its construction would supply or nearly two months therefore an average of approximately 50 men have been constantly employed and over 150 workmen have been on the job at one time or another Another feature deserving of com ment is the fact that the operation from start to finish has used local labor and local materials as far as it has been possible to secure the latter in resort markets One of the largest sub contracts placed on the operation was that for lumber and mill work which was supplied by the Somers Lumber company a pioneer institution of the resort John Moore and Son held sub contract for the plumbing stallation and alterations to heating plant which also included the new ventilating system The interior decorations were the work of Gibilli and company who also did this work on the Warner theatre and the new Embassy David Park company handled the electrical installation Albertson and Young were allotted the con tract for the hardware and Joseph Josephson supplied and erected the imposing electric sign and the marquee or the opening attraction at the Astor one of the most popular of recent pictures has been selected Last in which Jack Holt always a favorite with resort audiences has the star JOSEPH JOSEPHSON 104 GEORGIA AVENUE NOW THE NEW ASTOR to the owners of the beautiful Ben Lyon and Gloria Swanson In scene from Mis Swanson's latest starring ve hicle now playing at the Stan ley theatre during a scuffle sacrifices her life rather than squeal when her protege escapes on the eve of his execution Adolphe Menjou who has an in ternational reputation as a "fash ion plate" instead of portraying the suave restrained "man of the in "The ront gives a distinctly new impression that of a cold cunning and ruthless task master a boss journalist personified Mary Brian who plays the feminine lead in the picture is a demure miss who lures a carefree police reporter from the clutches of yellow journal ism Pat O'Brien plays the part of the star reporter and other char acters are portrayed by Edward Everett Horton rank McHugh George Stone Slim Summerville Mae Clarke and others In addition to "The ront Page" patrons of the Steel pier can find various other entertainment on the program Hawaiian musicians en tertain in the Boardwalk lobby with their island melodies while exhibits include one the Hollywood movie colonies and war relics gathered from the nations who participated in the World war Organ recitals are given throughout the day in the main lobby or those seeking rest and recrea tion the pier abounds with sun par lors cozy lounge rooms and marine decks besides promenades One can also play golf on an indoor course of 18 holes Residents of Ventnor Margate Longport and off shore will find plenty of parking space making this theatre very convenient for all Garage facilities for those who desire them COLONIAL Universal's lively comedy drama Sister" which presents a re markable cast including Conrad Nagel Sidney ox Bette Davis Slim Summerville ZaSu Pitts and many other motion picture favorites is the attraction today on the screen at the Colonial heatre This ineresting picture tells the story of an inconstant girl who trifles with the affections of many men and who finally comes face to face with a bitter disillusionment The original story was written bv Booth Tarkington famous novelist and the picture was filmed under the direction of Hobart Henley Comedy abounds in the eight act presentation of vaudeville which will prevail tomorrow night at the Globe theatre Lulu McConnell late the fering entitled Quiet which she is assisted by such ex cellent vaudeville performers Robert Hyam Virginia Mann and Jack Lynds is the feature act of the bill Violet Carlson in a Refined is said to have a whole bag full of jollity in her offering Miss Carson has always been a favorite with her audiences and her work is always of the most highly entertain ing sort Bob Hope in his act entitled Enemy of and "The Hope of a has an offering which tells the story in the title and Bob lives up to the title Maide and Ray in Wild Wooly will be followed by Tommy Monohan and Girls and incidentally these young ladies are entertainers who know how to put their act over whether they be sing ing or dancing of is hailed as Big act Moore and are three more young men who work hard to please and always succeed A good monkey act is always a sure fire and when Joe Peanuts with his simian gigolos and Brazilian Monkey Jazz Band announced a big happy time assured STEEL PIER ront ront Page" the stage sen sation that had Broadway gasping for breath is now a super attrac tion of the talking screen and be ing seen and heard on the Steel pier today It is a smash bang rip roar ing riot of modern newspapering alive with smart bristling dialogue thrilling with the excitement ot tumultuous city life tender with the loyalty of a great love In this play of newspaper life and the under world there is another kind of a Molly the wayward companion of a weakling charged with the murder of a policeman WARNER "Seed" from selling novel by which has been production by the Universal Studios comes to the Warner theatre today as the attracion for the week The cast which has been assem bled is headed by John Boles who appears for the first time in a straight dramatic role the first production also since the advent of the talking picure in which ne does not sing Opposite Boles is Gen evieve Tobin who recently came to the screen from the stage and scored an immediate success in "A Lady Still another fea ture player is Lois Wilson long one of the world's favorite screen per formers as the wife and mother Prominent among the players also is Raymond Hackett one of the best known juveniles in pictures Bette Davis a recent who shows great promise rances Dade who has appeared in sev eral notable films Richard Tucker OPENING ADDED ATTRACTION'S Those Two Jolly unsters LAUREL AND HARDY In Their Latest Comedy INE 2025 ATLANTIC AVENUE PHONE 4 4484 Jack Holt Star of Last which inaugurates the new Astor theatre new modern photoplay house latest addition to shore film palaces Highlights of the New Astor Perfect Sound Best Projection Utmost Comfort Beautiful Decorations Newest Type Screen Improved Acoustics Modern Ventilation Courteous Attendants of dollars in making we have done But the thing JOHN MOORE SON PLUMBING HEATING CONTRACTORS 1707 ATLANTIC AVENUE 1939 RussviN Everyone knows how comfortable the STRAND VENTNOR CAPITOL THEATRES are and the old LIBERTY THEATRE was in heat comfort ew know that it is made possible through the use of What Kind of Shows? Is the Question That All Want Answered We realize that one can spend thousands a theatre beautiful and comfortable such a the public new ASTOR New Jersey Aves ELECTRICAL INSTALLATION by We CONGRATULATE the owners of these theatres on the completion of their newest link the beautiful ASTOR THEATRE one of the same chain of theatres Dinners $150 Sunday 12:30 to 7 Week Days 6 to 8 Week Day Luncheons $100 Catering Card Parties Private Dinner Parties raternal and BURLINGTON COUNTY Social Organizations and Dances This unique Cabin worth traveling miles to see 45 miles from the Excellent Roads NELSON MOORHOCSE Manager MARQUEE IN THE NEW BEAUTIUL MCALLISTER COAL CO PHONE 5 2231 () TONIGHT! Our New Policy of Continuous Dancing and a Big and NO COVER CHARGE AT ANY TIME THIS IS THE IRST TIME IN THE HISTORY THIS CLUB IT HAS EVER BEEN DONE WELCOME TO ALL See the latest innovations of theatre con struction Nothing has been left undone to make your entertainment and comfort of the finest quality obtainable LAST Be Shocked By This Amazing Revelation! GANGLAND UNMASKED THE TRUE STORY CRIME KINGS MACHINE GUN BATTLES KILLERS ON THE SPOT RACKETEERS AND THEIR MOLLS! CAST 25 CHORUS 16 BEAUTIUL GIRLS SILVER SLIPPER SUPPER CLUB KENTUCKY AND BOARDWALK Dine at Cabin Lodge by Co i I sHBE 1 E' i a 3 vV IIIIIMV I 3 i i i i if I i i I i.