The Roanoke Times from Roanoke, Virginia • 22

1 THE ROANOKE TIMES. ROANUAL. SUNDAY MORNING, MARCH 28, 1300. New Salem Theatre To Open Tomorrow Night Salem's New Movie House ON THE FLOOR of this beautiful New Salem Theatre you will see the same Carpet as you will find on the floor of The Roosevelt Hotel and the new Paramount Theatre in New York. It is a Clinton Broad Loom Carpet in an old colonial scroll design of self coloring.

Furnished and layed byThurman Boone Co. Fine Fittings for the Home. The Corner Store SERVES Ice Cream" After the show, stop in at the "Corner Store" and enjoy a tempting dish of the delicious "Clover Brand Ice Cream" supplied fresh daily byCLOVER CREAMERY CO. Phone 361 Charity Benefit Performance To Dedicate $150,000 Play House Salem Kiwanis Club and Salem Community Nursing Association Sponsoring Initial Performance Report Tickets Are Bringing Excellent Prices -Building Erected for Sound Pictures. The Salem Theatre, valued at approximately $150,000, opens Monday evening at 7 o'clock, when patrons will be permitted to inspect the building before the opening night program, sponsored by the Salem Kiwanis club and Salem Community Nursing Association, 1s presented at 8 o'clock.

The entire proceeds from the sale of seats for the initial performance will go to the indigent children's work done by the Kiwanians and to the poor sick, which are aided by the sing Association. According to reports, there will be capacity house, the program begins tomorrow evening. at which time the feature picture is to be "The Cocoanuts," in which the four Marx Brothers supported by a star cast, take the leads. 100 Seating Capacity The house has a seating capacity for 700 persons. Of this number there are about 300 located in the balcony.

Opening night tickets have sold from $2.50 each on up. The Rev. Albert S. Hale, of the Salem Baptist church, will offer the invocation in opening the evening's program. Mayor R.

W. Kime is to accept the theatre in a short speech on behalf of the town of Salem. The response to the acceptance is to be made by Frank C. Wiley, president of the Kiwanis club. A juvenile orchestra, composed of small children from the lower grades of the Salem schools, will appear in a number, which is the first in a special program arranged by the, Kiwanis committee in charge.

Bristow will have charge of a trained dog act, in which his dog. "Miss Poy" will be featured. Hollis Howard, well-known banjoist of Radford, will present the act. "The Perkins from Perkinsville." Miss Jean Howard, of Roanoke, will give a solo dance number. Miss Geraldine Fox, Miss Frances Bailey, and Miss Howard will appear in a series of dance numbers.

The Kiwanis tette, which is composed of John P. Saul, Mark Shull, Douglas Bunting, and Rufus Bowman, will sing several attractive selections. The program. as given by the theatre management, includes besides the principal picture, which 1s Paramount production, "Dixie," Paramount singing comedy, and Family Next Door." a talking comedy. Colonial Architecture The design of the theatre building, its furnishings and fixtures are exemplifications of the architecture of the Colonial period.

From facade to stage, the structure, in its entirety, creates an atmosphere of formality and restraint as that which marked the American Colonial Louis Phillipe Smithey, architect, of Roanoke City, designed the theatre building. The first idea in arranging the architecture of the theatre was to design a building that would be harmonious with the general character of a town, which was established in the nineteenth century, and in which there remains a distinctly Colonial element. Restraint rather than theatrical effect was the keynote throughout the designing of the theatre. Probably the most original feature of the facade is the design of the marquee, which carries out the Colonial character in the scroll pediment, the urns, and the glass division on the front, which were adapted from the motifs used by early artisans. The theatre name plate is lettered in the as was often used on signs.

The character of early American, printing Colonial theme is further secured in facade by the balustrade of spindies that is on top, the dormers on the roof, and the palladium window above the marquee. A quaint wheel-shaped lighting fixture in the entrance suggests the oldfashioned spinning wheel. The lighting fixtures in the vestibule are representative of early chandeHiers. Connecting doors in the front of the building are reproductions of the famous Colonial 13-section glass paned doors. This style of arrangement of door panes was used to represent the original 13 colonies.

Period lighting fixtures of Swedish iron equip the foyer. Maple furniture of the dignified style that was among the first used in the country is used in the foyer. Colorful Trappings Interior hangings are of maroon velvet and gold. Carpets of a lighter maroon shade cover the floors of the aisles and staircases. Oval-shaped exits and oval-shaped doors of solid woods are used in interior passages.

The walls and ceiling, which are of an ivory tint, are illuminated by an indirect system of lighting which produces beautiful color effects. Grilles with backgrounds of luxurious hangings add much to the beauty of the interior style. A Colonial pediment with urn design breaks the line between walls and ceilings, extending about the entire auditorium. The organ grilles boast pilasters of Doric design, which are set off by the maroon and gold of the hangings. The stage is draped with harmonizing hangings and sets that are SO made as to further enhance the beauty in the lighting effects by reflecting many combinations of colorings.

A reproduction of the Colonial Cape Cod fence is located near front of the stage. Tall gateposts upholding copies of the original Cape Cod lambs are a part of the fence at the center of the stage. The seats have backs of maroon jaquard velour and soft leather cushion seats. The draperies of the balcony are in Built For Sound NEW THEATRE SALEM Friday and Saturday, March 28 and 29 devil auto into See Why They Call Him The Love Man racer, 'As dare right in more whizzes in "Wings," in heart. you did "The Virginian." Burning RIAN Picture a Garamount Attractions ROOF" "RAISING THE Novelty Paramount RCH' A Comedy 'THE All Show Starts 3 P.

and 8:45 P. M. BOX OFFICE OPEN DAILY AT 2:30 AND 6:00 P. M. ADMISSION MATINEE-Children, 15c; Adults, 30c.

NIGHTS Children, 20c; Adults, 40c. Seat Insurance, 10c a Seat. Seat insurance can be bought at box chase a seat insurance policy for any evening performance, when presented with regular admission ticket. The office, corner store or by phone 33. For sum of ten cents you may purholder is assured of a seat in a most desirable location.

Parking Space on the Streets Within One Block of Theatre for 500 Cars. Citizen's Military Training Camp Seeks Recruits In Salem T. Edwin Burke, of Salem, is in of securing citizen's military training camp candidates from Salem high school for the 1930 summer camp, which begins July 2 and extends to July 30. For those attending this camp for the first time it will be at Fort Eustis. Any boy 17 years of age of good character may file his application to attend this camp.

The government pays the transportation and all expenses for the camp. It also furnishes uniforms. Three applications from the Salem school have already been sent in. The quota for the camp from Salem, Vinton and Roanoke county is 33 members. As the camp becomes more popular each year, it is necessary that applications be filed immediately in order to get into camp this summer.

-SALEM PA BUM keeping with the shadings in color of the other hangings. A lounge on the third floor typifies a room in a Colonial home. A fire place and period furnishings carry out the predominate style. The projection equipment used in the Salem theatre is the most modern obtainable, as it has only been placed on the market during the past two months. This equipment is built with features that eliminate any strain on the eyes.

It is absolutely impossible for 8 film to burn as it is being run through the projecting machine. The latest in Western Electric sound equipment for reproducing vitaphone and movie-tone pictures has been installed. Sound Reproducers. The two large speakers situated back of the screen are tuned with the special acoustical wall and ceiling construction to produce sound of an ideal intensity without echoes. The wall and ceiling material is such that it absorbs the sound and entirely eliminates echoes.

The seats have a certain acoustical padding which aids in making perfect acoustic qualities, The carpets and draperies have a value which were also necessary to produce ideal conditions for the splendid acoustics. Acoustical engineers from Western Electric have tested the sound equipment to ascertain whether or not it was necessary to prescribe any changes and they report that conditions are ideal for sound, This theatre 19 the second in Virginia which was built especially for sound productions. The Byrd, in Richmond, was the first theatre of this type constructed in Virginia. The Salem theatre is positively fire proof, being rated as a triple-A structure, according to the grading system of fireprot buildings in Salem. The theatre management is able to offer the public a parking space for 500 automobiles within a block of the building itself.

Arrangements have been made for seat insurance for those who wish to reserve any performance. A phone call to the office will make the reservation for any seat in the house at any show for a minimum fee In addition to the ticket prices. Theatre Management. The theatre is the property of The Commonwealth Theatre Corporation, of which R. Floyd Plank, of Blacksburg, is president.

Mr. Plank has been connected with the theatre business for more than 10 years. R. C. Whitsett is secretary and treasurer of the Theatre Corporation.

The third corporation member is Vane E. Kelsey, who is vice-president and acts as general manager. Mr. Kelsey is to have direct charge of the new Lyric Theatre in Blacksburg which is owned by the Commonwealth corporation. Robert L.

Carper, of Salem, is manager of Salem's new picture house. We Congratulate The NEW SALEM THEATRE on the opening of this new and modern building and wish them success. FOR QUALITY PLUMBING AND HEATING SEE J. E. CARPER SON PHONE 289 13 College Ave.

Salem, Virginia We WelcomeSalem Theatre Opening Monday, March 24th When in Need of Hardware TRY BROWN'S FIRST! Majestic Ranges Philco Radios Lowe Bros. Paints Garden Seeds Brown Hardware Co. 123 E. Main Street Phone 121 MARRIAGE LICENSES The following marriage licenses were issued from the office of the clerk of the court of Roanoke county during past week: Ivey Moore Bryant, 20, of Vinton, to Ruth Isabelle Anderson, 23, of Vinton. March 15.

Donald Haverstick Goodyear, fo Carlisle, to Louise Etta Denit, of Salem. March 19. John Henry Parsell, 21, of Roanoke, to Blanche Elizabeth Watts, 21, of HI11 Crest Hall. March 19. Oden Quesenberry, 24, of Ripplemeade, to Gladys Floantine Pendieton, 21, of Route 1, Salem.

March 15. Mr. Carper operated for his father the first moving picture show in town over 20 years ago, This first show house was located in the building which is now used by the Roanoke Gas Light company as its Salem office. Since his first venture in the theatre business, when he operated the movie, Mr. Carper has since managed theatres in Richmond, Petersburg, Durham, Pontiac, Detroit and Huntington, W.

Va, He came to Salem from the latter place, where ne had been located for the past three years. For the convenience of patrons, the owners of the theatre are operating in the building at the corner storeroom, modern confectionery and cigar store. The fixtures in this store are of walnut, designed to harmonize with the Colonial style of the building. The store is under supervision of Mr. Carper and is in charge of Larry Long.

store manager. Tickets and theatre, information are available at "The CorStore." the phone number of which 19 33. QUEEN WRITES MEMOIRS Bucharest (United to the newspaper Cuventul, former Queen Marie of Rumania already has finished and delivered to her publisher the first volume of her memoirs. Two other volumes will follow in the course of the, year. MARY BALDWIN DEAN TO LEAVE APRIL 1ST Staunton, March 22 was announced today that the resignation of Marianna P.

Higgins, as dean of Mary Baldwin College, accepted last night by the trustees, becomes effective within ten days--April 1. Miss Higgins 'has been connected with Mary Baldwin for twenty-two years: from 1908 to 1916 as English teacher; 1916 until 1923 as principal of Mary Baldwin Seminary and from 1923 to April 1, 1930, as dean of Mary Baldwin College. She is retiring to become president of Beverley Hall, a new school here for girls and young women. In accepting her resignation, the trustees paid high tribute to her service at Mary Baldwin. GETS $5,000 FOISTORY OF NORFOLK Norfolk, March 22 (United Press) Norfolk's history, including 15 chapters and entitled "Norfolk- Historic Southern Port." has been completed by Prof.

T. J. Wertenbaker, Princeton University. Professor Wertenbaker will be paid $5,000 by the city for his work and the history will be published by the Princeton University Press. The Soviet government has just given shipbuilding contracts worth 000 to an Aberdeen, Scotland, firm.

DOOLEY PRINTING COMPANY Modern Equipment Enables Us to Give You Service "Call Us When You Need Printing" Phone 244 Kolmer Bldg. SALEM -is to be congratulated on its beautiful new theatre with its attractive appointments. Much success to its ownership and management. Sherwood Burial Park (Perpetual Care Lots) Phone 329 Salem, Va. R.

C. Bowman Inc. General Sales Agents. Field Representatives Charles W. Strickler J.

F. Morton I. W. Avery A. M.

Swan.