Oakland Tribune from Oakland, California • Page 10

MONDAY EVENING OaklauD Ctibunc AUGUST 2, 1926 Jour-Story Store Structure of S. Kress Co. Opens Today On Central Corner Ttt -tt rr T'TT" TTTT'H'Tff' 71. 1-4 Large H. Kress Store Opens Here Today The handsome new structure just completed and equipped at Fourteenth and Broadway at the Oakland, home of S.

H- Kreu ML FT. It is pleasure that we extend to naiJCII-wid, concern. The public is invited to inspect this latest addition to the downtown business district. S. H.

KRESS CO. 30 i i ici it? occupying on of th busiest no most central street corners In the city t.f Oakland, the hufja store Our Best Wishes for Success 01 o. xi. Kress and company today pens Its doors at -the corner of and may their confidence in the growth of I'tn and Uroudway. The store, The counters are Tlghted by an up-to-date system of illumination, which throws the light directly over the commodities, but not over the 'customer or the sales girla The entire store Is Illuminated by a novel lighting system for which 8.

H. Kress A Co. obtslned the professional advice of leading experts In New York and Philadelphia. Especial emphasis is placed upon the fact that the largest' portion Oakland be well-placed. wnich comprlsex fiur stories and basement, and which Is a class A i jw rt 1 mz structure, occupies a site which was leased under a prround leasehold.

It Is built according- to the design of the architectural de- l.U ill II ill II it i mmm fc i v. it i I bfl ajPT II I UX Tff- ML I mm I I I i kT i I Ml rr 11 BT 11 i Vi ml It fr VjVw vnm ef the goods sold In this store are of California manufacture. All of P- today was expressly designed to suit the particular needs of this nation-wide the crockery, as well as the can concern. dies, are purchased in California In this connection It is of Interest The entire bulldini? is exclusive to note that H. Kress Co.

tak 'if 1: 3 i 1 1 1 11 i 1 1 1 Li iu i 8. i 1 ir mm snivm 90 per cent of the output of one i ijnr rrr rrt- rr nr. ip 471-14- 1 i.iAxa ly occupied by S. II. Kress and Co.

There are two selling; floors and three floors for stock rooms, office rooms, lunch and rest rooms large western pottery concern, and 1 1 mi mix iw i'i hiii vivomum w. i that these goods not only supply the company a Pacific Coast stores ior me benefit of employees, lock but are also consigned to its stores r-rtbr" 1 'Pf-'f'i--srr --h mr n'-in rrr ers, etc. as far east as Colorado and Texas, Kor the opening, the firm has FOUNTAIN AND hVKCn. employed over 250 girls and 85 men. Following the opening event Another Important feature of the new store is the huge fountain i ne organization Is to be of such dimensions as will he Justified by and lunch counter with 75 seats IT It -1 I3 TZ .1 IT! a-, -t SI ili l.m ini imi mi im bin hi iwh mi urn iiiii iiiii, iim.mu lliTl am Hi lliu vu hi" )ni nimiiim StM iifii 'llril Is ii I III I nJcBli In -s for customers having a total length of 150 running feet.

There ine volume or business, it is stated. It is computed by G. C. Esker, is also the splendid hygienic kit pacific Coast representative of chen, the up-to-date "washed air H. Kress that the Oakland ventilation system" and many 1:4 HJ 1 if -IS' Kvrif tVJ IVifaJ IV.

store will, normally, employ an other features. The store also of 150 girls and 20 men LARGE STOCK TXSTALLED. operates a free checking room which is at the disposal of cus A large stock of merchandise has tomers as well as visitors. Infor been received and installed. It Is mation desks, etc.

From the deco stated by Esker that recent con rative and artistic point of view ignments include a carload of special mention should be made of iv vityi'f: it a twi r- -ft: the magnificent marble rotunda SO i I Ii 7 UH' r-X 8 electing Oakland in wh ch to eakea and cookies, two carloads of enamel-ware, two carloads of aluminum-ware, two carloads of placed at the head of the stairs to the basement. The store contains a total of 59 table crockery, two carloads of glass table-ware, and many other huge counters, displaying the wid est variety of merchandise. commodities and goods in less than carload lots. The building was constructed A unique feature of the store Is under the personal supervision of E. R.

Campbell and J. W. Mack. I XLii I J-T -J opCn new on 8 judgment gr. -j7 i i :2 I inusing P.4Jr iTVp Quality Bread and Rolls from ifc 41 BEST BAKING CO; I fer zZ-il 3911 Telegraph Ave.

fci miiiiiiii i fu inn in i il irfcs mi inul ir i I iiimm iiii nn mil "i.j&siSst.TO or Cf sWiiMJ.ff.iiiria: CT.iT,ifci- Jrsszaagg-M TeUphont Pied. 6493 i building superintendents of the S. H. Kress Co. Much of the equipment In the store was designed and patented in the course of time by W.

Kress, the present president of the th hupe candy counter, which has a length of 76 feet. All the candy used for display on this counter is tinder glass cover. The candy used for display purposes is not for. sale. The candy which is sold to the customer is kept in a long row of hygienic containers, technically known as "silver-plated vendors." The candy counter consists of S6 section units and can be taken apart in SO minutes for cleaning purposes.

company. This equipment, it is pointed out. constitutes the sum total of experience gained in many years of merchandising. There are now nearly 200 stores In this The result Is that today all stores, wherein space permits, the company is selling some merchandise in certain departments at a nation-wide chain. tendency to the stores, for items of a higher price.

As a result, the Kress Company added to each store, where space permitted, merchandise of a hlghef price. GROWTH 5 price in excess of cents. ViTtnwAT rn XATIONAX CRESI OF KRESS CO. JN THIS STATE Last June the Kress Company ri 11 1 1 in ii' i aw mm mm ml mm ml --mMmmmm- celebrated its thlrty-mnth anniver lljfimuiiitiiis- sary. The first Kress store was THE COLUMN FORMS in the new Kress Store have been furnished and erected by DesLauriers Metal Products Co.

started In Nashville, and from this as a basis the organlza 1315 BROADWAY Hon crew until today, after being BEST WISHES FOR 1 SUCCESS io S. II. Kress Co. DRAYAGE SERVICE CORPORATION 4th and Clay Streets OAKLAND Telephone. Oakland 932 In business 39 years, the company is operating about 200 stores.

The business was originally op erated as a Ten cent Store, selling nothing over 10 cents. In later years, because of the popular de mand, the price limit was increased to zs cents, a rew years ago. a representative of the company It satisfiof- stated, the public began to show a Welcome! to Our New Neighbor the KRESS STORE We arc the pioneers in the manufacture, and erection of teel forms and having confined all our efforts to the perfection of forms for round columns, we offer a form which, together with our service, produces a column that requires a minimum amount of finishing, which is an important item in their cost. DESLAURIERS erectors are experienced and competent men who are instructed to cooperate to the fullest extent with the various contractors on their job. A fW Kress Building Terrrazzo by Oakland Concrete and Terrazzo Co.

Concrete Walls, Foundations. Sidewalks, Terrazzo Steps. Floors and Wainscoatings, Mosaic Floors and Tile Work. 2227-33 MARKET ST. OAKLAND CAL.

Telephone Oakland 2452 Telephone Oakland 1017 L800.000 cum were servod 1766 llth Street Oak. 1020 LSEE BER TILUON Leading Hatter for "A HAT TO FIT YOUR FACE" in i ii ii in i Best Wishes io S. H. Kress Co, Congratulations and Success to S. H.

Kress Co. PARK SHOE CO 475 14th Street "4 DOORS WEST" Awnings on Kress Building Manufactured and Installed DAAHL-THOMS Awning and Canvas Co. MANUFACTURERS JOBBERS 2335 BROADWAY OAKLAND, CAL. Phone Oakland 527 THE OAKLAND BANK extends congratulations and best wishes to S. H.

Kress Company together With a hearty welcome to the business life of the community. THE OAKLAND BANK Established In 1867 Commercial Saving Trurt Saf Deposit 12th and Broadway. Oakland, California A. A. ZELINSKY CO.

MASTER PAINTERS and DECORATORS "Quality and Service from A to 4420 California Street SAN FRANCISCO Telephone Bayvievo 9779 Wrecking of Delger Building Now Occupied by S. H. Kress by SYMON BROS. WRECKERS 21st and San Pablo Telephone Oakland 2644 Our community can he proud oft another mark of progress Excavating of Site Now Occupied by the Best Wishes to S. H.

Kress Co. Success and Best Wishes to 5. H. Kress Co. PIES at i KRESS LUNCH COUNTER from Golden Poppy Pastry Shop 2550 Foothill Blvd.

Kress Building, by ARISS-KNAPP CO. Grading Contractors EXCAVATING. MOTOR TRUCKING. STEAM SHOVEL T0RK 961 41ST STREET Telephone Piedmont 436 Rhodes-Jamieson Co. Supplied All the Rock, Sand, Gravel and Cement i Wiring on Kress Building by HEATING EQUIPMENT OF Kress Building Installed by THE SCOTT CO.

PLUMBING and HEATING 113 10th Street Telephone Lakeside 1299 Best Wishes for Success to S. H. Kress Co. WILLOW BROOK DAIRY RANCH AT ALVA A DO COAL, WOOD, BUILDING MATERIAL Advance Electric Go. Contractors and Dealers LNDUSTRIAL POWER AND LIGHTING INSTALLA.

TION OUR SPECIALTY ELECTRICAL SUPPLIES RETAIL AND TO TIIE TRADE 419 Nineteenth Street INSPECTION INVITED VhoUtuU Dmdtn im MILK, CREAM, BUTTER and ECCS East Bay Market, Nineteenth and Telegraph BERKELEY OAKLAND ALAMEDA Fhont Oakland. 1954 Between Broadway and Franklia.