Pittsburgh Post-Gazette from Pittsburgh, Pennsylvania • Page 48

POST-CAZETTEi WU Aug. l' 'V Merit wZZlmmm -U-l 0 -New National Smoker Study mokers report: low tar MERIT delivers flavor of leading high tar brands. delivers the flavor of high tar brands but continues to satisfy! This is perhaps the most important evidence to date that MbRl 1 is the first major Read how 'Enriched Flavor MERIT has been endorsed by the results of a new national smoker study. Results Confirm MERIT Breakthrough Confirmed: Majority of high tar smokers rate MERIT taste equal to-or better than-leading high tar cigarettes tested! Cigarettes having up to twice the tar. Confirmed: Majority of high tar smokers confirm taste satisfaction of low tar MERIT alternative for high tar smokers.

Detailed interviews were also conducted with current MERIT smokers. Confirmed: 85 of MERIT smokers say it was an "easy switch" from high tar brands. Confirmed: Overwhelming majority of MERIT smokers say their former high tar brands weren't missed! Confirmed: 9 out of 10 MERIT smokers not considering other brands. First Major Alternative To High Tar Smoking MERIT has proven conclusively that it not only Kings: 8 0.6 mg nicotine 100's: 1 1 mg" 0.7 mg nicotine av. per cigarette, FTC Report May 78 Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health.

Cings lOO's Philip Morris Inr. 1978.