Pittsburgh Post-Gazette from Pittsburgh, Pennsylvania • Page 64

r-o PITTSnURGH POST-G AZBTTE TUESDAY. FEBRUARY 23, 19')') TELEVISIONRADIO Song placement on TV an integral part of action sion to producers who wanted to use "Have a Little Paith in Me." It has been used more than a dozen times in movies or television shows. "I certainly would think that any time someone can hear your music, possibly for the first time, then that's a good thing," he said. "As far as soaring record sales, I personally haven't exprienced that." It's still lucrative. A television iiroducer generally pays a licensing ee to the song's publisher to use the song, and the writer receives royalties every time it is played.

It isn't always easy to match music and television. Networks like to create their own background music because it's cheaper. Sometimes artists don't want their work on TV or don't like a particular program. TV shows also generally can't afford the typical rate to license songs, so McCullough has to show executives how a discount may pav off later. "They've finally realized the value of 20 million viewers," he said.

Atlantic Records saw the impact on McCain's "I'll Be" almost instantly. Sales of his album more than doubled the week after the song's appearance on "Dawson's Creek," said Linda Ferrando, senior vice president at Atlantic. Anxious to expose its music any way it can, Atlantic has aggressively sought these TV tie-ins. It has a significant advantage: the company's corporate parent, Time Warner, also owns the WB, the hot new network for teen-agers. Corporate synergy makes it easier, for example, for producers with shows on the WB to license songs from Time Warner labels.

But it has its dangers: McCullough said producers of "Dawson's Creek" were pressured to include songs from Time Warner labels, but they've insisted on also using songs from other labels. The executives walk a fine line with viewers. If they include too many Time Warner songs, viewers may suspect the music is a sales pitch instead of a key part of the show. At the end of each "Dawson's Creek," producers flash a graphic giving the name of the artists featured in each show. Again, this is a danger zone: Do viewers consider this helpful information or just another commercial? By David Bauder The Associated Press LOS ANGELES On an early winter's night, songwriter John Hi-att hit the television jackpot.

Joey and Dawson were discussing their relationship again on "Dawson's Creek." A piano in the background heralded Hiatt's 1987 ballad, "Have a Little Faith in Me." Less than an hour later on "Party of Five," Julia and Ned were trying to decide whether to break up. The music came in as an insistent plea: Hiatt's "Have a Little Faith in Me." Watching with a sense of renewed appreciation for her dad was Hiatt's 14-year-old daughter. "My stock went up with her and her friends quite a bit," he said. It did with his record company, too. The placement of songs in TV shows particularly those popular with a teen-aged audience are becoming a potent way to expose music and to juice sales.

It has to be just the right song, though. And just the right moment. Matching the two is the job of people like John McCullough, Hollywood's most respected music supervisor, who recommends songs to television producers to enhance their scenes. Music has long played a vital role in movies, but less so in TV comedies and dramas. McCullough's work has helped change the thinking of TV and music executives.

His placement of an Enya ballad added the perfect touch to a moonlit scene in "Northern Exposure." The BoDeans' "Closer to Free" became a hit song when McCullough suggested it as the theme for "Party of Five." Edwin McCain's "I'll Be" headed to the Top 10 after it was used during a key scene in Dawson and Joey's endless soap opera. Music is also frequently used on "Homicide: Life on the Street," "Providence" and "Beverly Hills 90210." Sometimes musicians come out from the background: "Ally McBeal" has made Vonda Shepard an integral part of the show, "New York Undercover" has acts like Tracy Chapman, Ray Charles and Nancy Wilson perform in a club featured in every episode of the series, and R.E.M. is taping an upcoming appearance on "Party of Five." Hiatt was happy to grant permis U.H. mini, i.i in HI II IP Mill I II TO UJ w. i i wim naiiim ri mi-mi im iiininir i ii 1 6 I 6:30 7 7:30 8 8:30 9 9:30 10 10:30 11 11:30 2 New "King Brown, Smith" (CC) CBS New (CC) Hollywood MO "Silent Senice" damped sub- "too Well: The Secret Ufe of Dri Duke" (Part 2) U999) Lauren NewtCC) Lalothow KDKA 39946 9439 Square 526 marine.

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"We want to be in the Stephen King business," said Susan Lyne, ABC's executive vice president of movies and miniseries. And, she added, he's ready for more. "He loves TV," she said. Lyne said ideas are already being bandied about but declined to discuss specifics. The conclusion of the three-part "Storm" aired Thursday night against NBC's powerhouse lineup including the farewell to George Clooney on "ER" and still generated ABC's best viewer figures for a Thursday with entertainment fare in nearly five years.

The two-hour finale drew 19.2 million viewers, up 155 percent for ABC's usual performance in the time period. For the night, ABC averaged 16.7 million viewers to NBC's 29.2 million viewers. "I'm a little surprised," Lyne said of the numbers. "We're thrilled obviously." "Storm" starred Tim Daly, Deb-rah Farentino and Colm Feore. "This was not just a well-promoted miniseries," Lyne said.

"Viewers KIDS TV: The Kids' WB! Saturday morning schedule, which airs in Pittsburgh on Sunday mornings, edged out Fox Kids in children 2-11 for the first time thanks to the debut of Japanese animated hit, "Poke-mon." Kids' WB! averaged 1.1 million viewers (2.8 rating12 share) in the demographic on Feb. 13, a hair ahead of Fox's average of 1.07 million (2.712) and slightly behind ABC's 1.16 million (2.913), according to Nielsen Media Research. The Kids' WB! performance was the second-best performance for the block, up 17 percent in rating and 20 percent in share from the corresponding Saturday last year. "Pokemon," which is the top-rated kids show in syndication, delivered a 3.915 on the Kids' marking the network's best premiere for a children's series. The show will expand to the Kids' WB! weekday lineup when its syndication run ends this fall.

From Post-Gazette wire services TALK SHOWS 7 a.m. WTAE: Good Morning America Weight-loss series; safeguarding drinking water. (CC) 26878 7 a.m. WPXI: Today Problem children; Dr. Joyce Brothers; author Elizabeth Strout ('Amy and (CC) 82472 8 a.m.

KDKA: This Morning Martha Stewart; home childbirth; wigs; citrus salmon. (CC) 59588 9 a.m. KDKA: Sally Jessy Raphael Paternity-test results. 69304 9 a.m. WTAE: Regis Kathie Lee Paul Anka; makeovers.

54472 9 a.m. WPXI: Montel Williams Estranged mothers and daughters. (CC) 63168 10 a.m. WTAE: Maury Teen boot-camps. (CC) 65435 10 a.m.

WPXI: Jenny Jones Provocative dressers get makeovers. (CC) 29697 10 a.m. FAM: The 700 Club Tia and Tamera Mowry. 365507 1 1 a.m. WTAE: Roseanne Show Starting over.

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69323 4 p.m. KDKA: Roslo O'Donnell Matthew McConaughey; Laura Dern; Ron Howard. (CC) 6946 5 p.m. WCWB: Jerry Springer Romantic triangles come apart. 24526 5:30 p.m.

WPCB: Studio 8:28 With Al Denison. 424746 9 p.m. CNN: Larry King Live Andy Rooney. (CC) 395588 11:35 p.m. KDKA: Late Show With David Letterman Minnesota Gov.

Jesse Ventura; child scientists. (CC) 4140168 11:35 p.m. WPXI: The Tonight Show With Jay Leno Broncos John Elway, Mike Shanahan; Judge Judy Sheindlin; singer Shania Twain. (CC) 6364694 Midnight WPGH: Rickl Lake Mothers who dislike their former mate's new lover. (R) 221521 12:05 a.m.

WTAE: Politically Incorrect With Bill Maher D.L. Hughley; Kelly Hu; Cyndi Mosteller. (CC) 7729569 12:35 a.m. KDKA: The Late Late Show With Tom Snyder Rosie O'Donnell. (CC) 9612279 12:35 a.m.

WPXI: Late Night With Conan O'Brien Kevin Nealon; comedian Ed Byrne. (CC) 8008540 1:05 a.m. WTAE: The View Priscilla Presley; sibling rivalry; nutrition; Robert Klein. (CC) 6523298 1:35 a.m. WPXI: Later Kathy Na-jimy; host Peri Gilpin.

(CC) 1194927 2:05 a.m. WPXI: Jenny Jones Unruly teens. (R) (CC) 5528989 3:05 a.m. WPXI: Howie Mandel In Hawaii. (CC) 4629540 burgh Symphony Orchestra: Bella Davidovich, piano; Yuri Temirkanov, conductor.

Works of Slonimsky, Rim-sky-Korsakoff and Rachmaninoff 7 p.m. WDUQ-FM (90.5) Jazz with Tony Mowod. 7 p.m. WYEP-FM (91 .3) Prosody: Local and international authors perform spoken word and poetry. 7:30 p.m.

WYEP-FM (91.3) This Way Out: Gay Lesbian Newsmagazine. Music, features and news from around the world. 9 p.m. WQED-FM (89.3) Adventures in Good Music: "Stop, Look, and Listen," an exploration of the interrelationship of music and art, particularly music and art at the turn of the 20th century. 10 p.m.

WQED-FM (89.3) Los Angeles Chamber Orchestra: Pacific Chorale soloists, John Alexander, conductor. Works of Corelli, Schubert and Bach. Midnight WQED-FM (89.3) Classics Overnight. For daily soap opera up-LA dates call PG Link at 412-261-1234; thenprcss 6600. RADIO MGISLIGI.T5 5 a.m.

WYEP-FM (91.3) The World Cafe. (Repeats at 6 p.m.) 9 a.m. WDUQ-FM (90.5) Jazz with Bob Studebaker. Noon WDUQ-FM (90.5) Jazz with Evelynn Hawkins. 7 p.m.

WQED-FM (89.3) Pitts.