KOSSUTH COUNTY ADVANCE. AIX*ONA, IOWA NATIONAL COMMUNITY NEWSPAPER CONTEST Established at the School of Journalism University of Illinois This certifies that the Kossuth County Advance^ of Algona, Iowa, was awarded a DIS- TINGUISHED RATING for general merit in the 1928 National Community Newspaper Contest. Urbana, 111., Feb. 14, 1929. LAURENCE W. MURPHY, ! • •' : Director. PLYMOUTH MAIL PLYMOUTH MICHIGAN Elton R. Eaton, Editor and Publisher Sterling Eaton, Business Mgr. May 20, 1928 The AdTance, Algona, Iowa. Dear AdTance: Prof. John Casey has advised me that yo« have one of the best looking newspapers In the country. As I am contemplating a change in the "dress" of my own paper I will appreciate it greatly if you will forward a copy ot the Advance. Respectfully, Hlton R. Baton B. P. Weekes, Publisher D. L. Buckles, Managing Editor Falrbury, Nebraska Hay 6,1933 Dear Mr. Dewel: • 1 appreciate the extra copies of the Advance and Intend to use them on the National Edi- orka Association program in Indianapolis next month. As I stated in the Iowa newspaper clinic, besides other good features, your paper is outstanding in the manner in which you edit and head the country correspondence. I know of no other weekly that makes these columns look flo interesting. I like your front page: There's punch and variety, It is very refreshing to one who is tired of the extreme conservative style used by to many papers . . . Vour front page "looks" newsy, and IB newsy, and you don't stop with the front page, and I would challenge any of your local readers to pass up one of your inside pages without stopping to read some of the items. And really that should 'be the best test of reader interest and should be appreciated by your advertisers . . . Cordially. Doyle L. Buckles (The Fairbury News won the N. H. A. Greatest Community Service Award in 1931—is a member of Casey's AH-American Newspaper Eleven, as ia the Kossuth County Advance.) THE LETTERS reproduced on this page out of many. We have f reeeiy§4 an average of c » month. On e P nzc Winner to Another The KosButh County Advance wishes to take this opportunity to congratulate the Upper ues Moines on winning the annual state university newspaper contest. The Advance knows what it means to win in one of these—the joy and happiness that It brings to be recognized as a superior newspaper; the reward of hard work, and in this profession about the only reward. Algona has been blessed with two of the best newspapers in the state for years, and the merits of the Upper Des Moines, and its predecessor, the Republican, have not gone unnoticed here at the Advance. In all sincerity we wish to congratulate Mr. J. W. Haggard, dean of Kossuth newspapermen, Mr. R. B. Waller, newest in Kossuth newspaper circles, and the latter's predecessors, Mr. S. J. Backus and Mr. W. W. Sullivan, and Miss June Corey general news reporter. Newspaper honors are not won by a flash in the pan—they are the result of years of building. Without a desire to be windbaggish the Advance would like at this time to be permitted to offer a review of some of its honors during the past decade or more. We have received honors of which we are justly proud, and intensely happy to receive. But first let us digress for a moment to discuss newspapering (as the lawyer and doctor would say) from a layman's standpoint. There are two main styles in newspaper "dress." One is of the type exemplified by the daily newspapers, with a banner across the top of the page, a secondary heading, and suitable following heads. The other deals with two and three column headings to gain emphasis, using capital and small letters. This style is favored by many schools of journalism for the country weekly. The Advance has followed the daily style of make-up for several years, believing that readers accustomed to the Des Moines Register and Chicago Daily Tribune would like a home newspaper modeled along the same lines. Incorporated-wtth the main features of the daily type the Advance has selected smaller headings after the style advocated by journalism professors. This, we believe, gives a well-balanced newspaper from a typographical standpoint. The Advance has been successful in winning many honors, most of them- without knowing the paper was even considered, on its style and the content of the paper. Perhaps the most outstanding of these honors came this summer, when the Advance was named one of the ten best weekly newspapers in the United States, as evidenced by letters reproduced elsewhere on this page. To get back into history a little The Advance won its first honors in the hectic days following the close of the World war, when a representative of The Country Gentleman, of Philadelphia, Pa., made a special trip to Iowa to interview two newspapers, one of which was the Advance. . The interview, printed in The Country Gentleman, took some better than two pages of that magazine type, plus illustrations. Following publication of this interview the Advance was used as a model by schools of journalism, which as a separate educational branch were just getting started. The importance of journalism from the standpoint of education was not realized completely till after the war except by two universities—Columbia, of New York Ci ity, and Missouri, and the present numerous schools can be credited to pioneer work in the line done by these two colleges. In 1927 the Advance was named on Prof. John H. Casey's Ail-American newspaper eleven. Only 11 newspapers could be named, and once selected, were barred from future listing. Mr. Casey is a recognized leader in teaching country journalism. His selections on his eleven are published in all the leading trade journals each year, and he is a contributing editor to many of them, including the National Printer-Journalist. . The following year the Advance, by invitation, was entered in the University of Illinois exhibition of country weeklies, .and received a certificate of distinguished rating, the highest rating made by the institution at that time. In these, as in all national contests, appearance is joined with quality of material in the selection. The Advance pioneered in the matter of headlining the correspondence, and treating correspondence as real news, instead of someth'ng to fill up the paper/and then sticking it hel- ter-skelter under a box giving the name of the town. Every item of correspondence is read over before it goes into type—just as is the local news in the Advance. Both are treated the same way, and as a result the Advance correspondence in quality, as well as quantity, has been outstanding. It is pleasurable to note that practically every newspaper of note is now doing the same thing. Another factor of importance is the Advance's farm page—established 20 years ago, and credited with being the first real farm page in any newspaper, daily or weekly. This was started through a dairy column, developed into several columns, and finally to a page devoted entirely to farms and farmers—real farm news, not cut and dried material from the state colleges or items about those who called to pay subscriptions. This idea has also been adopted by newspapers of county circulation. Thus we are proud to welcome our contemporary into that inner circle of good newspapers, both working for the betterment of Algona and Kossuth county. oostt tb <£xm utn A Kossuth County Newspaper ** ' . ^^w^w» Member of Casey's Ail-American Weekly Newspaper Eleven Diploma of Merit Awarded at the close of the year 1927 to W. C. Dewel, of the Algona (Iowa ) Kossuth County Advance as a mark of national recognition in journalism, he being designated Rural News Editor at Right End on this mythical newspaper team, a distinguished representative of the country press of America. In testimony whereof, witness the signature hereunto affixed. University of Oklahoma, Norman, Oklahoma. | JOHN H. CASEY, Professor of Journalism, Country Newspaper Specialist. John W. Breyfogle Owner and Editor Kenneth O. Meuser Managing Editor THE OLATHE MIRROR Olathe, Kansas Jane 29, 1833 KoBsuth County Advance, Algona, Iowa. ' Gentlemen: Your newspaper has been presented to us as one of ten outstanding weekly newspapers in the United States by Doyle L. Buckles ot the Fairbury (Nebraska) New*. We would be pleased to exchange papers it it is satisfactory with you because we feel that an exchange of ideas is ot mutual benefit. Yours respectfully, Kenneth O. Heuser, Managing Bditor. Twenty-five Years of Advance Firsts FIRST to abandon ready prints, or patent in•ides, and go to all home news, all home print FIRST to remove advertising from the first Pfge. FIRST to develop countywide correspondence. FIRST to establish a farm department FIRST to go to seven columns to the page. FIRST— and only— to go to the 8-coliunn page. FIRST— and only— to achieve distinction in the national country newspaper field, FIRST to install a linotype. FIRST t» Install a secuid linotype. eapabie ° f FIRST to install a casting box for making illustrations for use in advertising. FIRST to subscribe for a mat service for newspaper advertising illustrations. FIRST— and only— to install an automatic Jofc press feeder. FIRST— and oinly— to install modem addressing equipment FIRST— and only— to have a circulation audit made by accountants who rejected all free subscriptions and all subscriptions not paid within one yen, p !! JR spending •**•! - *»**»p WV*»J wsekJ at S. Phone 187 Thafs all we have space for. THERE are MANY outstanding country newspapers in Iowa, and Iowa has more of them than any other state. We hope to re* main always one of them.
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