Pittsburgh Post-Gazette from Pittsburgh, Pennsylvania • Page 30

31. turn nv fn-wnnn-w CLOWN KNOWN TO MILLIONS Pollins Heads Ch 53 Sales ft 7' Disc Firm Created Bozo radio and television stations Ik New York and New Jersey. He was named sales manager of WJAS radio In 1957, by h2? -Two years later he returned to New York City in the TV Spot Sales Division. Martin S. Pollins, a career broadcast man, has served as general sales manager at WPGA-TV since early Novembermonths before the station's first test pattern went on the air.

He is no stranger to Pittsburgh. He was formerly Rrneral sales manager for KNBC-TV, the NBC-owned station in Los Angeles. He also worked with oJ 4 I to ENJOY THE MAGIC WORLD OF UHF TV ADD UHF TO YOUR SET WITH JUST 5 MINUTES AND A SCREWDRIVER "Bozo the Clown," one of the favorites of children, now going into its second generation, was created In the early 1940s as a children's book and record character by Capitol Records. Since that time, the company has earned more than $20 million on the sale of Bozo records alone. Larry Harmon became the first Bozo to appear on television in 1950, creating the Bozo makeup, costume and manner known by millions throughout the world today.

Bozo has been In continuous syndicated distribution in the dozen years since Harmon purchased all rights to Bozo in 1956 and is considered to be the most successful multi-weekly syndicated children's program in the United States. Bozo's services are used throughout the world In every conceivable promotional manner and public service cause. He visits schools, orphanages, hospitals and churches; he heads motorcades, parades and telethons. Within the scope of the U. S.

Anti-Poverty program "Operation Head Start," Bozo is used as their symbol in many communities through personal appearances, officiating at grad-nation ceremonies. He appeared at the Department of State to hand out certificates to the graduates of the first Head Start program in Washington, D. C. Bozo also has traveled through Southeast Asia and South America as a goodwill ambassador on behalf of UNI-CEF (United Nations Children's Emergency Fund). UN-ICEF cited Bozo's assistance as a major factor in its selection as recipient of the 1966 Nobel Peace Prize.

Sign In, Please! Panelists on the new What's My Line show vary Arlene Francis (seated at right) and host Wally Bruner are regulars. Guest panelists vary from week to week with this week's guessers Gene Raj burn, Meredith MacRae and Peter Gabcl (Miss Francis son). Starts at ll. -30 A.M. Ch.

53 Fare Includes Daily Films The daily broadcast schedule of WPGH-TV-Channel 53-begins at a. m. Monday through Saturday and at ll a. m. on Sunday.

Among the popular "soap operas" aired are "Love of Life," daily at noon; "One Life to Live" at and "Love itoao out a hearty laugh at his own joke. No Expense Spared Equipment Assures Qood Viewing Hundreds of thousands of dollars worth of equipment has been secured to provide viewers of WPGH-TV Channel 53 ith optimum picture and audio service. Included in an impressive list of technical artifacts is the following: Is a Many Splendored Thing" at 1 p. m. Pimbu.jh Poi.Cieti FCC Approved vertiuna RCA 110 KW HI-POWER Page ECONOMY UHF CONUERTER COMPLETE WITH HOOK-UP WIRE and L-2 UHF LOOP ANTENNA $(o)88 Matinee Daily There is a movie matinee daily from 1:30 to 3 p.m., followed by the "Fantastic Eighth Man" and "Marine Boy." "Bozo's Big Top" begins at 4 p.

m. with popular cartoon features starring Huckleberry Hound, Yogi Bear and Johnny Cypher. The "Dark Shadows" serial is channelled in from ABC at 5 p. immediately followed by that "Up, up and awaaay" man, Superman. "The Flintstones" and "Gil-ligan's Island" fills the 6-to-7 p.m.

slot with the new "What's My Line" starring Arlene Francis, continuing a television tradition that spans two decades, at 7. "Pass-word," with Allen Ludden, caps the day's quiz series. Nightly at 8 p. m. and at 11 are the long-time favorites "Run for your Life" and "Combat." Sandwiched in be- Precision engineered by the only specialists in UHF TV.

Styled like high fashion furniture to blend with any decor. UL FCC approved and guaranteed for I full year. TRANSMITTER This is the most powerful television transmitter manufactured in the United States. Coupled with Channel 53's tailor-made antenna, the transmitter will radiate a maximum e.r.p. of 3.7 million watts effective radiated power.

G.E. ANTENNA The 659 foot tower, topped with a 78-foot G.E. Antenna is tailored specifically to compensate for Pittsburgh's hilly terrain. The top of the antenna height of 2049 feet, maximum allowable by the F.A.A.-F.C.C. 2 PRODUCTION STUDIOS The 3600 square feet of main studio is equipped with the latest in quartz-iodine lights controlled by' a custom-designed lighting system control center made for Channel 53 by Berkey Colortran Company.

These production studios will be available to advertisers and agencies for any production requirement. 3 NORELCO COLOR STUDIO CAMERAS For the very best In live studio and-or exterior color pick-up, these 3 color cameras by Norelco provide Channel 53 with the best in electronic photography. 2 RCA COLOR FILM CAMERAS Channel 53 purchased 2 RCA 4-tube color film cameras, each equipped with 2 RCA movie projectors with both optical and a i film sound capability. 3 RCA HIGH-BAND COLOR VIDEO TAPE MACHINES Complete with the very latest in electronic accessories, these RCA color video-tape machines give the flexibility and maximum quality reproduction that is possible anywhere in television today. tween them is the daily "Nine O'clock Movie." Weekend fare Includes Heavywight Wrestling from Washington, D.C., NHL Hock-ey, the "Outer Limits," "The Invaders," Roller Derby, and the "Adult" movie on Saturday and "Supernatural Movie" on Sunday.

CBS News Hugh Hefner hosts "Playboy After Dark" at 11 p. m. on Saturdays and CBS' News with Harry Reasoner has the same time slot on Sundays. Other weekend programs include "The Big "Polka Varieties," The John Gary Show, the Ed Hurst Show, "Upbeat," the Jean-Claude Killy ski show "High-way Patrol" and Sy's Super Silly Show. TV Tower Gives Wide Reception WPGH-TV's broadcast tower located in the North Hills, rises some 737 feet above the Western Pennsylvania mountain tops to provide maximum service to district residents living as far as 50 to 60 miles away from downtown Pittsburgh.

The antenna Is the highest permitted for the area, standing 2,049 feet above sea level. It was designed by General Electric to provide a signal with maximum strength and coverage specifically for the hilly terain in this area. NOW AVAILABLE AT ii t. 9 X- X- 9 mti fitf it tm i i. I is tt s- I ADMIRAL 0 1KS 5 I I tl I i til I 6 I t.

ft i i SSf S3 8(oQlDte 93d GIK. 033Ha QlIPQiSD CUD i i ft i If I MIAW ft if MM i (f Ji 1 if iL i i.t rf -i 4 4 fHa" tfKtwk 4 i 5a- VP mjV 3fxi.iS.Sv mm I I v-Aii I 4 ii if ft 'i- s-. 4 4 'i 4 (v 9 i 1 ft 'T-fMIHi -T 1-mnHiTTnnm-f If" 1m 1 1 1 i. i HruH' 4 tt i "i I III I I NEW KENSINGTON LEVITT'S Open Dally 10- EASTLAND FLAZA MeXeespert Open Dally SOUTH HILLS YILLAGE Open Dally 109:30 EAST LIBERTy Pcnn Highland Open Daily DOWNTOWN 9I4 Pcnn Ave. Open 1 0-f Ufa Coma In? Phons 47 1 -7 1 20, or Mall Your Order, Today!.