Kossuth County Advance from Algona, Iowa on March 17, 1932 · Page 12
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Kossuth County Advance from Algona, Iowa · Page 12

Algona, Iowa
Issue Date:
Thursday, March 17, 1932
Page 12
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OK TWO tmkftft**, h. '•* -.-( The New Things First Chrischilles & Herbst At Algona's Style Center Style Flashes Verve, dash, audacity—these are the exciting qualities patterned in the gay design of Spring, J932. Women's fashions have taken to slini- waisted, flatteringly feminine lines which best express the youthful charm of the American woman. You'll like the new styles selected for you in Chicago, New York and Cleveland by experienced buyers, well acquainted with your needs. Frock to the left is worn by Marion Davies and shows use of figured, gay- colored print on plain silk. Many such combinations are featured here, as well as many youthful models in plain, lace trimmed crepe. Suit shown at the right, worn by Leila Hyams, features the new fur sleeve trimming, also popular on the new spring coats. The new spring coats are gay with saucy scarfs — boxy jackets and nifty, belted skirts. Coats concentrate on sleeve and collar effects—many of our smartest coats emphasizing the "collar-less" mode. Others employ bright colored scarfs and touches of fur. Sleeves are very clever in the new spring coats ... with tucks, buttons, and "puff" effects drawing attention to their individuality. You'll like our sport polo coats with their mannish lines—in all colors and sizes. Flattering to Be Sure! NEW STRAWS .Lizard Straw Bittino Faillason Monte Lupo Cellopaile Crocodile $3.95 $6.50 Emphasizing Style Apparel In presenting this new line of apparel to : the ,women of Kpssuth County—we are stressing style,_and quality instead of price. While the new Coats, Suits and Dresses show greatly lowered price, emphasis has been placed rather on style than price. This will be a pleasant change from the cheap, trashy garments most stores offer you on a price basis. When you buy your new Spring Outfit here— you may be sure of getting exactly the garment best suited to your requirements. Coats Wide shoulder and narrow waists ... diagonal weaves . . . and notel uses of fur. $1510 $49,50 Consider Your T|his Is the Smartest Spring Nipped - in waistlines, mannish details, and a galaxy of vivid colors and scarfs. $19.75' Frocks Jacket types, high walst- ed, the gigolo silhouette, and the darlingest colors ever! $11,75 $15,00 $19,75 $29,75 A new coat, suit or dress requires the proper foundation garment—a girdle designed to accentuate the narrow waist line. Gossard foundation garments are made to <*ive your figure the proper Ones to best set off your new 'pring wrap. In meshes, brocades and other firm, yet dainty materials, the new, 'Gossards are the "last ."."word" in foundation garments. Miss Kerr, o.ur corsetiere, will give you a fitting and you may be assured that you will have both style and comfort if you buy your girdle here. Priced—$2.50, $3.50 and $5. Miss Simplicity, $3.50 and $5. Brassiere and garter belt (shown at right) in four materials—$1.00 each. Slender HIPS are a mark of youth The new "Pit-All-Top" (a, Kayser creation) is a stocking knitted with extraordinary originality and 100 per cent full f a s hi o n e d. It stretches easily to a full size, outsize—it stretches up and down as well as across—it stretches only as the leg requires. It is the most amazing hosiery innovation in years. Priced— $1.35 The diagonal weave coat, in camel-hair tan, is a daytime favorite when it close.s diagonally with a jabot collar. Also a full line of Phoenix- Chiffon and Lace—in all the popular spring shades. Without a doubt the most complete line of high grade Silk Hosiery ever Shown in Algona. 85c $1.00 $1.35 $1.95 Also the new Kayser Lace and Net Gloves—the latest style accessoriesr-are here in a'complete size and I color range. New Spring Styles for the Juniors If you're a perfect more-than-36, these large sized dresses will prove a real revelation. In prints and plain crepes *.. they have youthful lines. SIZES 38 to 48. $11.75 to $19.75 There's a "dash" about these youthful, jaunty new coats that will appeal to the younger generation. Snappy lines patterned after "big sisters" coats are featured in these coats in Sizes 8, 9,10,11,12 and 14. New Silk Dresses for girls 8 to 14 years are shown in a wide range of color and style at $2.50 and $3.50. White Voile and Crepe de Chine Dresses for Confirmation at $2.45, $3.50 and $4.50, Cute Little Tots Dresses— 1, 2, 3, 4, 5 and 6—are featured in a great variety of bright colored' prints, You'll like them! Dainty Undies sheerest TeddS A eddies, r lace Gowns, pajamajj, in a from 1 - - =J-1K I j ( •»fl t - -,„ V PP^fT*^V>-W^il?t

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