Ledger-Enquirer from Columbus, Georgia • 54

2 Columbus Ledger Enquirer Columbus Ca Sunday November 6 1988 AM AM By Allen HorneLedger EnqUircr fcy awMBW2 4 I SB 2 I i i 4 I i I American amily i Broadcast Group LVhK American amily Life broadcast executives Leroy Paul (I) and Walt McCroba Continued rom Page 1 on the amazing success rates of the stations Amam has purchased over the last 10 years "Contrary to what some peoplethink not all of the stations were No 1 in their markets when we purchased said Paul from his Governor's Place office (the TV group moved out of the Amam building four years ago) "We like to think we built them into No And the major tool they used in each case was news "We learned long ago that a station become No 1 in its market unless its news operation is also No said Paul "You can have all and of want but unless your news is tops your station won't be All of our research shows that news is the key to a Don McGouirk general man ager of WMAZ TV in Maconadmires American com mitment to news He should he managed WYEA prior to its sale to Lewis in 1981 during a period in which Channel 38 drew its highest news numbers ever un der the tutelage of news director Tom and a staff that "included Al leming and Borden piack both of whom ironically have returned to the Buena Vista(Road station put on as good a) newscast as you possibly said McGouirk nev er drew higher than a 13 rating Jhat was a shame" That also led to the sale of WYEA Because of its VH status which limits its coverage area Channel 38 always laggedbehind its more powerful UH rivals "No matter how much money we pumped into Channel 38 never finish anywhere but said McCroba Which of course simply do By the time of the 1981 sale the Amam broadcast family had to six stations including WA TV serving Huntsville Decatur Ala KVS TV serving Paducah Ky and Cape Girar deau Mo and WTOC TV the dominant station in the Savannah area There was also a 1980 merger with Blackhawk Broad casting of Waterloo Iowa that added KWWL TV of Waterloo Cedar Rapids and KTIV TV of Sioux City to the fold Of the six WYEA was the least profitable As the holdings grew so too think buying WTVM is an equal ly good business move" Paul and McCroba courted Rochester NY based Avant Corporation owner Malcomb Glazer hoping to buy WRBL TV 3 once the top TV station but one whose ratings have been in decline for three years "But we never really got an opportuni ty to make a bid" said Paul told us his station on the when Amam turned its full attention to Channel 9 began negotiating with (Pegasus chairman) Chris Bren nan (son of former Notre Dame football coach Terry Brennan) in said Paul Only last month did they agree on the $45 million selling price a fair said Paul what successful television stations are selling for these The value of a television is determined roughly by multiply ing the annual cash flow 11 15 times suggesting WTVM was turning over at least $3 $4 million a year The purchase price includes all assets includ to make it the No 1 station Then this town would have two domi nant stations As it is we still have the one dominant and two (including WLTZ) fighting for the No 2 Columbus is seventh in market size among the eight Amam stations trailing Cape Girardeau (No 75) Waterloo (78) Hunts ville (80) Baton Rogue (91) Washington NC (91) and Savan nah (103) Only Sioux City (125) is a smaller market than Columbus which ranks 118th among US markets No immediate changes are forthcoming at Channel 9 after the sale becomes final early next year But down the road WTVM might follow the example of Savannah Cape Girardeau and Baton Rogue stations and add an extra half hour to its evening newscast three of those stations run a full hour of news each evening and are quite successful in the said Paul something defi nitely consider even though an hour of news isn't for every SMILE Continued rom Page Ms Kapelka can some really strange noises to try to be louder than the crying I put a ball or the Pooh bear on my head and let the child try to blow it off I talk really juvenile" definitely can feel like an idiot sometimes" agrees Ms Garrett Everyone agrees that photographing infants is easy: propped up on pillows they respond with an instinctive smile to a tickle at the mouth or a soft breeze over their faces Some photographers still offer the nostalgic tiny nude on a fur rug pose too biggest smile you get on a says Ms Brightwell when you take all their clothes off They hate wearing clothes when you get the dimples in the cheeks the big But as children get older they can gel more apprehensive pho tographers say speaking espe cially of the famous Says Ms Kapelka when they've gotten skeptical of strangers They remember visits to the doctor When you put them on the table just like When they come into a room with equipment think at the Ms Brightwell agreed "And the camera on a tripod is a monster on three legs The lights scare them" Katharine Scrantom who spe cializes in photographing tod dlers at their homes outdoors thinks the familiar open environ ment helps just me and my camera and a bag of Ms Scrantom said really act silly too and thinking am I But when I get the results back well worth Other problems photographers have to contend with is says Ms Kapelka are and habits like yelling at the camera Some say they simply talk to the child and ask them to say anything Ms Kapelka improvises with terms like "Ice Everyone agreed that got to be Attention spans By Mike Haekey 'Ledger Enquirer jxz Olan Mills photographer Debra good smile from her subject Brightwell smiles after getting a By Mike Haskey Ledger Enquirer PT wT! 'lXk Amelia Cherry and daughter Brandy select photographs at Sears are eight says Buker which most said is about the length of an average photo session And they agreed that there are days when the baby feels bad sad annoyed or ornery when al! the toys all the bubbles in the air all the funny faces sounds time outs reassurances and beg ging in the world just work and you might as well make an appointment for another day says Jim Lane best thing to do is just hang it up" You may have a tutu clue or two too did the profits from $281 million in net revenue in to $443 million in Along the way the Broadcast Group which is a self sustaining unit of the parent company purchased WITN TV of Greenville Washington NC (June 1985) and WAB TV of Baton Rouge (December 1987) WTVM the latest acquisition is the lone ABC affiliate of the group Bob Walton current general manager of Lewis owned WLTZ ing the studio on Wynnton Road almost directly across the street from the Amam tower Walton explains why hap py Amam bought WTVM and not WRBL "WTVM is already the strongest station in the mar ket and is expected to remain so If Amam had bought WRBL have made every attempt Although ederal Communica tions Commission rules allow groups to own up to 12 TV stations Amam is in no hurry to add to its inventory not actively looking for more proper ties right said Paul awfully expensive you Like $45 million you know NEW YORK A new Manhat tan party game is called Balleri na the object of which is to put various people in appropriate tutus Example: What would a balle rina portraying Dorothy in Wizard of wear? Answer: a toto What does a ballerina playing the part of a carpenter wear? A tu by tu What does an Egyptian balleri na wear? A tut tut What does a Roman ballerina wear on the Ides of March? An et tu tu Ballerina is credited to Mi chael Spielman who lives in the Riverdale section of the Bronx He said he thought up the word game to keep his family enter tained on auto trips The party circuit found the Christie? A clue clue What would rank Sinatra wear if he joined a corps de ballet? A scoo be doo be doo tu What does an English ballerina wear at her farewell peform ance? A ta ta A ballerina from Tennessee? A Chattanooga tutu A dancer portraying Noah? A two two A ballerina dancing the part of a golfer? A tee tee A ballerina who is also a Quick stand up so you can think has followed American rise to power since its infant days in the market one of the best in the says Walton of Amam stem to get involved with any thing but great stations only grateful that they buy the other station in 'Not that they try Ever since the sale of WYEA John Amos has been looking for a way to get back into the Columbus market "At the time of the sale Mr Amos was quoted as saying it was difficult for him to own a station in his said McCroba that the reason we sold WYEA That was strictly a good business move We By Aurora Mackey Los Angeles Daily News LOS ANGELES When most people describe someone as be ing on his they generally refer to the ability to think clearly and re spond quickly What they might not know however is that simply being on his feet may have helped the person get that way In recent studies conducted at USC researchers compared the information processing speed of stationary individuals vs those who were asked to stand during the performance of difficult men tal tasks You can still: 1 Get the style you want i in the fabric you want 3 in time lor the holidays when you order by November 21st COLONY HOUSE YOUR SOA GALLERY Expressway at River Road 3433 Earline Ave 323 0506 REE INTOWN DELIVERY What the studies found ac cording to principal investigator Max Vercruyssen was that information processing speed accelerates 5 percent to 20 percent for several tasks that brain centers associated with reactive capacity The study also suggested that many people would derive special benefit from up and breaks at work game too too irresistible after The New York Times did a story What would a ballerina playing the title role in Me wear? A shrew shrew A dancer portraying Agatha discount ticket agent? A tutu fer What does a under study wear? 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