The Racine Journal-Times Sunday Bulletin from Racine, Wisconsin on August 9, 1959 · Page 34
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The Racine Journal-Times Sunday Bulletin from Racine, Wisconsin · Page 34

Racine, Wisconsin
Issue Date:
Sunday, August 9, 1959
Page 34
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Page 34 article text (OCR)

IBlMMJRWUMfM Auf ust 9, 1959 Sec, 3, Paf e 6 Professor Studies Methods of Operation at Walker Plant Jacob^cn Mfg. Co. this week wound up its series of dealer and sales meetings by Introducing a line of commercial mowers for Rolf course maintenance. From left, (I) Turf-Kinj» 76, riding reel mower, features three power driven five blade reels. The mower cuts a 78 Inch swath on side-hill slopes or large level areas. (2) Powered with a 4'/, horsepower engine the Javelin can mow six to eight acres in an eight hour day. A 42 Inch snow blade attachment plus spikcr-aerator, dump cart and roller accessories provide year-round utility. (3) Mow-Moblle 34, a new rotary model which can be modified for leaf mulching and snow removal. (4) Petrifying Springs park in Kenosha County furnished the backdrop for this display of Jacobsen-Worthington power mowers. (5) New Ram 24 SP combines belt and chain drives for maximum cutting power in rough mowing areas. Ball bearing disc wheels prevent scalping—enable operator to cut evenly on all types of terrain. 3/6 Jacobsen Dealers Affend Meeting in Racine; Expect Big Sales Increase - Jiiuiiml-'runi '.H Pliold Dr. Borje O. Saxbcrg, left, assistant professor of business policy and production at the University of Washington, Seattle, and John W. Armstrong, director of personnel, Walker Mfg. Co., inspect a certificate commemorating participation In a college-business exchange program. Walker Mfg. Co. Is one ofjtlie Walker plants. Last year 41 firms in tlic United States selected to participate in a program desii',ncd to acciuaint university professors with on-the- spot experience in the free enterprise system. This week Dr. Korjo O. Saxberg, a profes.sor at the University of Washin{.>,ton, completed six weeks of study with the Racine firm. Dr. Saxl)ori'„ a native of Helsinki, I'inland, participated in Dr. Gcorjje Miiench of San Jose State College, Calif., a clinical psycholoRist, observed Walker public and plant communications techniques. The Washinpton professor cnme to the United States In lf)50 on a fellowship to study at Orcnon State College, He holds degrees from the Oregon college and a doctorate from the University of Illinois. the program on a fellowship Cj-J Olflpr P^rQnnc from the Foundation of Eco-^ ^lacr rerSOns nomic Education. The founda -'Are Widely Insurcd tion, with headquarters at Irv- ington,on-IIiidson, New York, WASlllNC.rON — A survey Jacobsen Manufacturing Co. completed the most successful sales meeting; in its 38-year history when 316 dealers from Canada, Switzerland, and every state in the U.S. attended a scries of four meetings during the last three weeks. Charles A. Livesey, vice- president in charge of sales, opened the meetings by stating the theme of the sessions, "The Hig Challenge." and outlining the challenge as it applies to the company, Jacob.sen dealers and the power mower industry. Livesey also commented, "As we enter the new era of the IDGOs, market opportunities for our products continue to show excellent growth. In the home ownership segment of the power mower business the saturation point for new users is still many years off. In addition, the replacement market becomes an increasingly im­ portant factor each year. With the tendency of most people to trade up, this means increased business for Jacobsen dealers. Expect Sales "Demands by commercial and institutional users for large area mowing equipment continue to stress quality and durability — features which are .synonymous with our products. We anticipate an overall 20-25 per cent increase in sales volume for 1960!" Fifty members of the Jacobsen sales organization attended the four meetings. As the new line for 1960 was introduced, a comment was made that "Jacobsen could supply power mowers from 18 inches in width to 22 feet—the largest and most complete line in the industry! New 1960 models displayed for discussion and field demonstration included the Javelin 26-inch riding rotary, the Estate 26-inch reel type mower. the Ram high wheel rotaries, the Mow-Mobile 34-inch riding rotary, the Pow-R-Edgcr for edging and trimming, and the Turf-King 76-inch triplex reel riding mower. Minor changes were also incorporated in the Lawn Queen, Mow-Mobile 37-inch, Turbo- Cut 18-inch rotary, Turbo-Vac •18-inch grass catching rotary, Scepter model rotaries, Turbo- Cut 21-inch power propelled rotary, and the Trim-O for trimming. Snow Blower Returns After an ab.sence of several! years, the Snow Blitz, a 16-inch snow blower, has been redesigned and is again in the line. The meetings marked the first appearance in Racine of the complete Worthington large-area mowing equipment for dealer showing. Featured during this portion of the meetings were the field demonstrations of the Model F and model G tractors with Farm Tool Soles Up 20 Per Cent . Above Year Ago; Upswing Continues Farm equipment manufacturers' sales continue to outrun the strong ycar-ago pace, extending an upswing that began 17 months ago. That's the word from top industry executives, polled at the close of the trade's third fiscal quarter July 31. Sales currently are about 20 per cent ahead of the 1958 ycar-to-date total, they estimate. Even if business should slacken a bit in the months ahead, volume is expected to reach $1.7 billion in cali>ndar year 1959, up from e;u:h year sponsors universityhy the Social Security; professors for six weeks uf Administration indicates that study and observation of J out of 10 couples receiving American business methods. «('c' i)cncfi(s c .ury life ia- The Washington professor. '-'Hf'i'ii-f, ihr a \cr,i ;;e In-iiii; $1,in describing his Racine cxpori-.^l<^ ^villi 10 JHT ceiU of these cnces, said he devoted his timelcouples carrying $5,000 or in ";; Walker foremen JTiore. around," observin;; how theyi Half the single retired work- deal with liaily plant personnel ers and aju'd widows are ' $1.5 billion last year, which was the lx>.st since the $L9 billion total of 1951. While the steel shutdown casts a shadow over maindor of the year, duslry is among the best pre-jsalcs pared in terms of steel inventories. Weather conditions, lowever, are a ([uestiun mark. ing attitudes. A drop in prices, especially on hogs, also could trim farmer profits and hamper machinery sales. 'Money to Spend' Behind the surge in sales is a hefty 20 per cent up-swing in farmer net income in 1958. "The farmer still has money to spend from last year," asserts Marc B. Rojtman, president of J. L Case Co. in Racine. Farm profits on June 30 were running at a $12 billion annual rate, down $1 billion or 8 per cent from last year's total, but still $1 billion above 1957. So far this decline hasn't affected machinery sales. Despite a strike at one of its the re-'implement plants, J. I. Case ex- this in-lpects to report third quarter "about the same as the third quarter of last year," Rojtman says. Sales in that period were $54.9 million. That problem.-i. ' siued nii >y are a key factor in finaljmeans nine-month sales will The malcrials Dr Sixbei" '"'""'^ outcome, wliich in turniremain 14 per cent ahead of the gathered will be us^-d as illus-iNATlONAL PRODUCT SOARS "'^'''"-^ ^'ontrols farmer spend-jfiscal 1958 pace, trative anecdotes for his uni- Ni:\V YORK'- Lake Mills, Iowa. iperimental basis. A substantial r,, „ , . , . Washmgton is larger than,cut in transistor prices could be ur. .Saxberg is the second any state east of the Missis- brought about by a switch from ^" '^'^'^y ' ' m^tal to glass cases. —Journul-Tlmes Photo BUILDING EXPANSION— Shortly after Oct. 1, Belle City Malleable Iron Co. and Racine Steel Castings Co. will have completed this pre-engineered steel building which is to be used for the painting, palletizing, storage and shipping of castings. The 33,600 square foot structure, at the northeast corner of High street and the Chicago and Nort^ Western Railway tracks, will be covered with green vinyl-aluminum. The building is^ part of a $1 raillion investment by the company in new buildings and equipment, Other key producers, including Deere in Moline, 111., which -neck with llar- Ihe race for top Oliver Corp. in Minneapolis-M o li n e Co. in Hopkins, Minn., and Massey-F e r g u s o n Ltd., in Toronto, will report sales gain in the third quarter over the like period of 1958. Dealer sales have in many cases outpaced factory shipments. Dealer inventories "are substantially down" from a year ago, says J. Russell Duncan. Minneapolis-Moline president. He adds: "Our equipment stocks are in better balance than they've ever been in our history." J. L Case retail sales are up 25 per cent for the nine months, while factory sales are up only 12 per cent, Rojtman figures, Earning Boosted The rising volume, with its added efficiencies, is boosting earnings far more than sales. For the six months ended April 30, Deere & Co., for example, reported a 56 per cent gain in earnings in contrast to a 31 per cent gain in .sales, Rojtman of Case, while declining to estimate third quarter figures because of the Rockford strike, projects earnings for the year of about $6.9 million, or $2 a common share, up 60 per cent from .$4.3 million, or $L12 a share, in fiscal 1958. This compares with a projected increase for the year of just 12 per cent. Industry executives normally are loath to forecast fourth quarter results because machinery sales are so closely related to weather conditions and to crop prospects as the pre-harvest time equipment- buying period begins. "It's a fair observation that there are more questions about final crop outcome now than there were a year ago," C. R. Carlson Jr., marketing vice president for Deere, remarks. He points to the Dakotas, for example, where rainfall has been subnormal, "Right now it's touch and go—it could be a 20-bushel (an acre) crop or it could be only a 10-bushel crop, depending on the weather in the next few weeks," he says. Fairway and Blitzer gang mowers. The Self-Lift Ranger, the Sickle Bar and Wing-Lift hydraulic gang mowers also were displayed. Einar A. Jacobsen, president, greeted the dealers, "We have production capacity unexcelled in our industry. Barring an extended steel strike or other conditions beyond our control, we fully expect to have the earliest production in our history." Oscar T. Jacobsen, chairman of the board, and Racine Mayor Jack Humble also welcomed the dealers. Members of sales, engineering, and advertising staffs including S. C. Heth, R. J. Thom- a.s, F. C. Ranney, O. R. Lawson, J. W. Reihman, R. E. Paur, and R. L. Wren, participated in the discussions and presentations. One of the features of the meetings was a report from John McKnight, vice-president of the Econometric Institute, New York, N. Y. McKnight presented an optimistic power mower market analysis for the next five-year period. Sales promotion literature including the 1960 catalog, large wall poster displays and a short historical brochure entitled "This is Jacobsen" were presented to the dealers. The meetings were climaxed by a sound slide film "This is Jacobsen", a 20-minute presentation which was enthusiastically received. Plans call for the availability of prints for dealer showings throughout the country. "We are pleased with the advance bookings which were a result of the meetings. They represented an increase of approximately 250 per cent over previous years", Livesey said. She's First to Qualify as a Certified Secretary Miss Rose Ann laconetti, of 2021 Racine St., has qualified as Racine's first certified professional secretary. Miss laconetti is the private secretary to William C. Kidd, treasurer, S. C. Johnson & Son, Inc. Certification is sponsored by the National Secretaries Association (International) and is based on a two day examination. The as.sociation certified 245 secretaries this year bringing the total to 1,711 who have passed the CPS examination in the United States. Officers of the Racine chapter of the secretaries association said the examination requires 12 hours to complete more than 600 questions covering personal adjustment and human relations, business law, business administration, secretarial accounting, secretarial skills, and secretarial procedures. Candidates must complete ail sections of the examination within five years of the first attempt. Miss laconetti passed Rose Ann laconetti the tests on her first attempt. The exams were held during the first week in May. Soles of Gas Boilers Climb About 18% CHICAGO — Sales of gas- fired heating boilers throughout the country climbed 18.2 per cent in 1958 to a new high of 126,060 units, bringing the number in use at the start of 1959 to 1,001,000. About 51,5 per cent of the gas boilers sold during the year were used in new buildings or in buildings no previously centrally heated. LIPSTICK SALES NEW YORK — Americans buy about $80 million worth of lipsticks each year. INC. O*»lkNI||0 IN !••< '1/ A MUTUAL FUND WISCONSIN FUND. INC. ha* • (livcn ,in <><l portfolio of cacuritiM gclcclod for possibility of loog-teim growth of capital and incotn*. Proipccfuf avallabia an r»^ml^. Call, phonu or wf« (MqMfl Maw, THE MiLwi ^QKEE CoMPm Undarwritan and OUtiibvlon el INVBITMEirr-SSCinUTISl 310 Fiith Street Rocint MEIroie 3-8235 William F. Royne, repreicntotivi Without obllfatlon, pleaic acn4 me proiipectui dcicrlblng Wti- consln Kund. Inc. Name Addrcii Butler buildings MORE USABLE SPACE Get post-free interiors up to 120 feet wide with truss-free gables in a Butler "rigid frame" building. Butler unobstructed Interiors ideal for producdon, warehousing, or attractive display of merchandise, Asl( to see our sound-slide films. Call or write today, ANDERSON BUILDING SYSTEMS. Inc. am w. Mill Kd. n .uiatane ..'-.M .-Sfl Milwaukee, Wti. STOP IN . . . see the display of excellent products made by one of Racine's fine companies . . . Howard Industries AT Member FDIC "your Friendly Bonk" Weit S». A Milwaultee Ave. Yes, Godske Makes JALOUSIES! FOR PORCHES — WINDOWS — PATIOS • Cuitom-Made to Fit Perfect! • Ideal lor Indoor Outdoor Living • Gives iear-Round Comfort! • Caff Today for Demonstration Prompt Service^Easy Payments We Service What We Seff. Satisfaction Gtiarantwd. Estimates Cheerfully Given Without Obligation, Personal Attention Given to All Details, Also Potio Roofs With Scr««nfd-ln All Aluminum Enclosurt BEFORE YOU BUY SEE . . . GODSKE RACINE — 1236 13»h St. — Diol ME 7-1244 KENOSHA— 711 57th St. — DJol OL 7-5716 BURLINGTON — 465 Chestnut — Diol RO 3-2646 Awnings of Distinction ESTABLISHED IN 1899 Open Mon. Thru Fri. 8-5 Sat. 802 It V

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