Arizona Republic from Phoenix, Arizona on August 16, 1970 · Page 38
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Arizona Republic from Phoenix, Arizona · Page 38

Phoenix, Arizona
Issue Date:
Sunday, August 16, 1970
Page 38
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Page 38 article text (OCR)

Congressional Qwrterty WASfflNtrtON - It cost Richard L. Ottinger nearly $2 million of his family's money to win the Senate nomination hi New York's Democratic primary this summer. Parking lot tycoon Howard M. Metzenbaum spent almost $1 million to win the Democratic Senate nomination in Ohio. And in Texas, insurance magnate Lloyd M. Bentsen challenged incumbent Sen. Ralph Yarborough, outspent him 3-to-l, and beat him. That's the way it's been all over the country in the 1970 primary season. Rich men have spent their way from . obscurity to prominence in a matter of weeks, presenting their politics to the voters in a deluge of television adver- :! Using. • Norton Simon of California spent $1.9 million in his attempt to defeat incumbent ; George Murphy for the Republican Senate nomination. He lost. Rep. James H. Scheuer, D- N.Y., forced by redistricting to run in a primary against fellow incumbent Jacob H. Gilbert, ran a re-election cam- 'l paign that cost a total of f $130,000. Scheuer won, at a ; ; cost of $12 a vote. 'f Howard J. Samuels, a New , York plastics executive, came ; close to defeating Arthur J. ; Goldberg in a gubernatorial f - primary. Samuels spent r.. $650,000, waged an aggressive television campaign, and put a ", scare into Goldberg and the ;.; Democratic regulars before / falling about 45,000 votes « short. ™ Other millionaires who ran ; -.« costly but unsuccessful races »,• this year include shoe manu- ;' facturer Maxey Jarman of • Tennessee and broadcast ex"•• ecutive Charles Woods of Ala- ''. bama. f Awaiting the voters' deci- ^ sion are zipper magnate Al> phonsus J. Donahue of Con,; necticut, drug tycoon Jack M. • Eckerd of Florida, and shop' ping center owner Sam :'' Grossman of Arizona. *"„ The success of many of - these efforts indicates that, ! despite the grassroots enthu- ; siasm generated by Eugene ; • McCarthy's presidential cam;.', paign of 1968, a teleprompter JjJ may be a better symbol of ; the new politics than a door- Ibell. In Ottinger's campaign for % the Senate, wealth was more '! than just a significant issue. 1'It was the only issue. g Ottinger, a 41-year-old rep- S resentative with a liberal re- •feord but little statewide re>* cognition, found himself in a ';* primary contest against three • rivals. All were just as liberal '» as Ottinger and two — 1968 ;', Senate candidate Paul "* O'Dwyer and Kennedy aide •~ Theodore Sorensen — were better known. To run his campaign, Ottinger borrowed $1.7 million . from his mother, Louise Ot'"• tinger, widow of the founder ; of the U.S. Plywood Corp. ,;" 'He spent a reported $1 million on six television commer- " cials, scheduled so that one £ was shown in prime time ev- j.ery night on every New York '/city television station during ;»the last three weeks of the ^campaign. ** Richard Max McCarthy, a *; U.S. representative from Buf- >*falo, had recognition prob- :.:> lems similar to those of Ottin.!' ger. Limited to a campaign "••• budget of $30,000, he resorted Uo eccentric stunts in a ;; desperate search for public!- :f McCarthy jumped into the * " Hudson River in diving equip- H ment to dramatize his opposi- ;;tion to water pollution and 'j- flew over Central Park in a >balloon to show his concern I for clean air. "If 1 had Ottin£ ger's money," said McCarthy, * "I wouldn't have to do these finings." £ Unlike Ottinger, Bentsen at* tacked from the right. But % while the message was differ- Comport at *1.05 Revco's Low Everyday Discount J?ric« 73c j Save everydayat .REVCO DISCOUNT «nt, the medium was the sante — televisfon. Bentsen, «, was elected to Congress in 1948 at age 27, but retired in 1955 to devote full time to business. By 1969 be was president of Lincoln Consolidated, a bold* ing company which controls the Lincoln Liberty Lift Ilk- sura nee Co. as well an several mutual funds and the Ben Franklin Savings Association. Bentsea reported after the primary that his campaign OBit him $800,000, although Yarborough charged that Bentsen actually spent several miJllon. Yarborough said he Yarborough, whose support- en concede he is mote effective In person than on televi- sion, made Bttle use of the media in the campaign, Metzenbatrm bad the distinction of defeating a household name - John Glenn. Both men sought to be Ohio's Democratic candiate for the Senate. A poll taken before the campaign showed that only 10 per cent of Ohio voters even knew who Meteenbaum was, while *S per cent could identify Clem. Mefeenbffiiffi it a lawyer and former state legislator who retired from office in the 1950s to make a fortune as the developer of a string of airport parking lots and a chain of suburban newspapers. By concentrating Ms com- mercials 1ft Ohio's largest me- t^ffl^.r^M fas able to g« the . state's counties, but dW so weH in the most populous ones that he defeated Glenn by a margin of about 14,000 votes. Glenn, despite his fame, had trouble raising the money fof an ettensive campaign. ALL EDITIONS Arteotm Republic A-M J Wtt TOU DECIDE TO SEIL YOUR JEWELS X. ^fttt LI M t ^^ «rvf« n frivsti BWWB, fifth end Mum. GRUNEWALD-4DAMS Established 1906 Btltmwt Fashion Pork, ^^^^™^^^^^^^^^^^^™^^^^^^^^if^9yH^^^9n^^^S^SUi^^^fSftjjjj^j^ Wootco DEPARTMENT STORES L E It A.M.** Prices Effec»/v« Aug. ?6A J7 Repeat of a Sellout: Swiss Steak Dinner Sun. & /Won. Only J27 Tatty swiss steak with vegetable, gravy, fluffy whipped potatoes, garden vegetables, roll and butter. Beef Plotter 97c 50c l/SE WOOLCO'S CONVENIENT TIME PAYMENT ACCOUNT.' Thermo King 2 Ton Air Conditioner with Heavy Duty 6 Blade Fan c-,. INSTALLED economically than factory installed. Thermo-King's finest, with extra wide slim-line design for greater air distribution. Buy now and save a carload. Men's Knit Shirts Sun. & Mon. Only 5 1.49 Vo/i/c Folly cot for comfort. 100% cotton in assorted colors. Sizes S-M-L-XL Limit 1. MIX WHEELS RACERS Suri.&Mon. Only The fastest cars made. A terrific assortment to choose from. 300 only. Notebooks 1.72 Value. 4 to a package, in assorted sizes. ToyD«pt. 139 Fall Dresses Sun. & Mon. Only . 2/$'T Vo fo ei All th» prettiest styles in p«rma-pr«ss cotton, rayon, bonded acrylic knit and more ... Solids, Prints, Plaids and Novelties. 5O River Queen Mixed Nuts Sun. & Mon. Onfy Va/ue 13 ounce can. Delicious shelled mixed nuts for parties or snacks. Folding Desk With attached chair. 1 BT99 19.50vol. J.O Candy Dept. t Stationery Siies4-14 JUST SAY Johnny Jump-Up Sun. £ Mon. On/y 5 3T 7.97 • Vo/u. —."« frem doorway/ can't tip 9Vtr, baby can't fet out, rests weight forward en tummy. K commended By pediatricians, TT * % Price Sale Nylon Brushes Sun. & Men. Only 74 C -94 C Sizes 4", SVa", and 3". A great buy and a great value. Institutional. Prices to 9.90, •-^-^^~^~™~~**~™wmmiemsmim^^ WOOLCO BUSTERS! WHILE LIMITED QUANTITIIS LAST BOYS' KNIT SHIRTS 1 98 Value. 100% Cotton. Men's Dept NOTEBOOK A ACCESSORIES "The Going Group" by Westab. "• ftT Reg. 2.98 Value. Stationery Dept. • BARBARA DEE COOKIES 7" Reg.39cperpkg. ' O^l Great for snacks. Candy Dapt. ... •» ? I WOODEN W ARE ASST. S * Assorted gadgets. Reg. 1.29 value. Housewares 10 GAL. AQUARIUM KIT Everything you need. 19.97 value. Garden Shop .... JET SUDS CAR WASHER "" Reg. 2.67. Has removable brush & suds sticks. Auto Dept. .... SPRAY PAINT By Town & Country. Reg. 77c each. Paint Dept J& J COTTON SWABS 400/pkg. 1.69 value. Limit 2. Drug Dept ORLONYARN By Wintuk. Machine washable. 1.09 val./skein BOAT CUSHIONS Regular 6.38 value. Sporting Goods ICE CHEST 30 qt. capacity. 97c value. Sporting Goods ....... WOMEN'S OOLF SHOES Assorted sizes and colors. Limited quantity. Shoe Dept DIAMOND NEEDLES Top quality needles. Popular typos. Values to O44 7.95. Electronics Dept PANTY HOSE One size fits all. Hosiery Dept IRREGULAR TOWELS Slight imperfections. "•^^-^^^^^^^^^•B 2 TIER SPICE RACK , Sun, A Mon. Only 2 OT *** 4.97 Vo/u. Space for thirteen spice containers. Handsome wood construction. Dash Dog Pood Ml. Men's Jeans 4.95 Value. Broken sizes. >44 /• (,, •.fS *f •• Heutm>orM \ ' ' ' ^ v ^ ^45 PC. ^ Dinnerware Set Sun. & Mon. Only 8 88 1297 Va/ue Famous Lenox Melamine plastic service for 8, with 2 year guarantee against breakage. Dishwasher safe. Pla»ticSho« Boxes. A 49c valu* each. Great for storage. Fitted Mattress Pads Sun. & Mon. Only 3 57 3 . 97 Va/ue They come in both twin and full sizes. Buy now and save. Sal* and A 3.97 value. American Traveller Soft-Side Luggage Sun. A Mon. Only OFF MFR'S, Price 50% [ ving$! U»<.CamaKlt mm ^ •y Mine, S«ryice for 4. /• 99 Mf.7.99. *Jt Fitted for rnor* smooth- nois.9.97valu«. Dom«tict ••^ Clearance! [OSSBERG Shotgun Sun. A Mon. Only £^887997 ^PtF Vo/ue Americon Wolnut stock. Model 500A. Shop eorly, quantities ore limited. Women'* A Teens' CASUALS Sun. A Mon. Only 44 2.JI Vo/ue rt. mn 1 Clairol Happiness Hair Color Sun. & Mon. Only 1 19 250 Va/ue Limit one per customer on this great Woolco buy. Toiil Home Permanent Reg., Super, or Gentle. 2.29 size. Limit 1. Drug Otpf. PP> *pr ^pr ^SR^S^ aw « ^ rlgidiilre Air Conditioner Svn.AA4en.Oniy PATIO SPEAKERS Sun. A Mon. Only 6 66 897 Va/ue Water resistant finish. $« Coax Speaker. Perfect fer extension vie inside or eut, Nit you need to •MR VOMr recordi OOe tleon. 1.WV«I U , OO Aisorted colors and styles. Soft rubber sole. Sizes 3.9. ilfo Jacket Adult »i,,. USCG op. proved. 3. Uval^,. compact ft . MoiMvrf removal, filtered ^ 411 leather. Sites ••11. O IN TEMPE •tw * *f»r« MI, it ,. , f (ere Mourf »oily It to 9t|t »iN»*«yf 19 te

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