Southend Reporter from Chicago, Illinois on April 7, 1977 · Page 37
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Southend Reporter from Chicago, Illinois · Page 37

Chicago, Illinois
Issue Date:
Thursday, April 7, 1977
Page 37
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Local Readers Help To The Economist the Newspapers.... No. 1 in Circulation because of outstanding Readership THERE ARE MANY REASOHS ; VfHY PEOPLE READ THE ECONOMIST NEWSPAPERS A recent survey by the Economist as to why adult, readers subscribe showed a wide variety of reasons. Nearly all readers enjoy .the news coverage of therr particularly community. Some like the recipes, others ttie high school sports coverage. Some follow the Economist Dining Guide while others read the food ads for moneysaving treats. The Classified ads appealed to a majority of readers -- and they refer to,the automotive ads when the need arises. When looking for a home, they check the Classified Real Estate pages and the Sunday Home Guide. A large percentage follow the retail store ads for regular savi ings. Most readers subscribe for a number of the above reasons. In Its Coverage Area, The Economist Newspapers are No. 1 hi Recipes and Cookery Here's the popular feature that offers tasty recipes and features local women (men, too) arid their favorite recipe. Make these pages a regular reading ,; i habit. - : in Real Estate In its circulation area, the Economist advertises more homes for sale than the Sunday Chicago Tribune, the Chicago Sunday Times and the week-end Daily News combined. It's the logical place to look! h Retail Advertising More local retailers rely on the Economist to bring their advertising message to the buying public than on any other newspaper! Merchants: get in on a piece of the action, call 5868800, ext. 231, and have a representative tell you more! in New-Kerne Advertising A regular Sunday feature -with more advertising of new homes in Southwest Chicago- land than offered in any other newspaper. Look for the Home Guide every Sunday. in Automotive More Economist-area dealers advertise in the Economist than in the Chicago Tribune, Chicago Sun-Times and the Chicago Daily News combined! When you're in the market for a car, check the Economist first! in Classified Advertising For nearly 70 years, the Economist has been known as "the paper with the Want Ads" -and it brings the results to deserve that title. Call 586-8800 to place your ad. Ask for an Ad-Taker. She'll be happy to help you. in Restaurants, Entertainment A popular Wednesday feature for over 35 years. Vic Short's guide to "where to go, where to dine," advertises more restaurants in the Economist area than the Tribune and the Daily News combined! in Help Wanted Job seekers look regularly to the Economist for the best choice of local jobs. Industry relies in the Economist for response to fill their employment needs. Check the Help Wanted ads! 90UTMTOWN CCOMOM8T (CENTUM.) SOUTHTOWH(ECONOMIST (SOUTH) SOUTH-CENTRAL SHQfPCT CONOM3T (EAST) 9UMMAMTE CCONOM8T (WEST) In the white area on map, the Economist offers 13 newspapers and 3 shoppers: MLOS SOVTHTOWH ECONOMST nmxi fan SOUTHTOWN ECONOMST OHUHO PMK WTHTDWH ECONOMtT MDCOTIiAH SOUTHTOWH ECONOMST OAK FOKST SOUTHTOWN ECONOMST COUNTtlV CtUB I ILLS SOUTH tOWN ECONOMST MJUE OLAMD SUN4TANMMO CALUMET PMK SttMTANPMD SOUTH DID ECONOMST WMPFCR For NowO For RotaH S^^^T ^fwUBBJ^wB^f^^M ^V^W , Ixtonoton 331 owl SS**600, oxt 231 ·ok for MI AoVToJnr tubocripMuiM, Me^vOO, Irt. 212 In the shaded area, the Pointer- Economist group offers 7 newspapers. f NVEHOAtEKNHTBweCOWOMST QtEHWOOfXTHOfWTOH ECOHOMST OOLTON POMTEfreCONOMST HOMEWOOROSSWOOR ECONOMST UKSNGeCONOMST SOUTH HOUAMIKJMTBKCONOWST CALUMET qrr-HMMAM ECONOMST For Mow* c*fl *»ft.7SOO. For Hot** AtfvwtMAf, SM.7400, Cxt 6 CiMoHtod Ado, 9M-7COO, »k for an A«vr«k*r For Circutotton or fcibocripUom, 7M-13SO Don't HIM ATMng! Siitoerf b* To Your Local N*w»p»por! Know What's OoingOn! S»vo Monty On Your Pood BurfgotI Tako Advantage of Atfvortitod Bargains! Road and U*» Clasrtflod Ads! Mlaa A Thing! v

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