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WHAT IN THE WORLD! By ALLEN GARVIN Selling Sight-Scers the Cinema In Hollywood's heyday, the motion- picture studios ringed their lots with high fences and did everything possible to keep out the camera-clicking, autograph-hunting sight-seers. But now that the nnovie business has slacked off in the film capital, the studios ore wooing the tourists instead of shooing them away. The current rage: studio tours—for a fee. Tourists, left, meet actors MGM, for example, offers two tours. The higher-priced version takes tourists to outdoor sets, sound stages, screening rooms, and even the commissary (where a "gourmet lunch" is served). The lower-priced junket takes a shorter route and skips the chow. Universal has had public tours for some time; Warner's has just entered this profitable side-line business. How times change! Mailer's Udy If the girl on the jacket of Norman Mailer's new novel, An American Dream, looks vaguely familiar, there's a reason. Her maiden name was Beverly Bentley, and she once starred in Mike Todd Jr.'s film, "Scent of Mystery," the first, and Beverly Bentley probably lost, movie ever produced in Smell-O-Vision (odors pumped into the theoter relate to scenes on the screen). The film currently is being re- released without the odors and with a new title, "The Man with the Umbrella." By the way, Beverly Bentley is now Mrs. Norman Mailer. Are You on Intellectual? Perhaps the best way to find out is to write to Mensa. the nonprofit international society composed exclusively of persons with IQ's higher than 98 percent of the population. The American Mensa Selection Agency, P.O. Box 86, Brooklyn, N.Y. 11223, sends brainy candidates a self-administered IQ test. If passed, it is followed by a supervised examination for membership. Warning: for every 10 inquiries, only one Inquirer makes it into Mensa. Beatle Business Are the Beatles a fad? They seem to be shaping up much more like on institution. Stock in their song-publishing company was issued at 28 cents—and now it's John Lennon as he appears on the cover of his hew book selling of 92 cents. Another sign of Beatle longevity: John Lennon is coming out with his second book. Like the first, it should be a best seller. Entitled "A Spaniard In the Works." it's loaded with such wacky Lennon- isms as: "If o sir may cry. 'Alas!' a madam should be allowed to cry 'Alad!' " Lfi and Dick; Cop Catchers It s almost as if J. Edgar Hoover were to take up life as a Hollywood star. Detective Malcolm Fewtrell, one of Scotland Yard's most distinguished cops (he handled the Great Mail- Train Robbery investigation), has just The Burtons retired from the force—and is taking a role in a film Elizabeth Taylor and Richard Burton will make this fall. Appropriately, it's a whodunit with Burton playing the brains of a mob. Probably Fewtrell will get Burton by the last reel—but Burton, of course, will get Taylor. Dkignesfnfi the Doctors An Ann Arbor. Mich., group—^the Commission on Professional and Hospital Activities—^is currently using o computer to "big brother" physicians in 400 hospitals which treat four million patients a year. Doctors in these hospitals record all medical treatments on computer forms. These are fed into the big brain and out pop regular reports on every doctor's every case in every hospital. For 30 cents a patient, the computer keeps the doctors on their toes and competitive with one another, spots bad diagnoses or bungled operations. Reason for the computerization: a strong feeling In the profession that more "medical auditing" is needed nationwide in order to keep doctors' standards high. Janet Gaynor and husbaod Paul Gregory What Ever Happened to Janet Gaynor? One writer called her a half-Gaynor because she's just five feet tall and weighs 100 pounds. Nevertheless, after winning an Oscar for "Seventh Heaven" in 1927, she went on to rule the Hollywood roost for a decade before opting for marriage over a career. She was married to costume designer Adrian for more than 20 years. He died In 1959, and after several years of widowhood, she married Paul Gregory, a theatrical producer. They now live in California, where she occasionally does some film acting. But for the most part, it's a quiet life of retirement for her. "After the fade-out, the girls I played in the movies lived happily ever after," she says. "In a way. so have I." Roberta Netzley Hic|h-FlyiN9Teen Whilemost teen-agers are struggling with the gearshift and the rules of the highway, Roberta Netzley, 16, of Dayton, Ohio, has been learning the difference between an aileron and an elevator, a sideslip and a stall. This port, tiny (4' 10") blonde became the youngest female flier In the U.S.. when she soloed on her 16th birthday. Today she Is a fully licensed private pilot and a frequent winner In ladles' cross-country air races. But she still hasn't learned to "pilot" a car! "It frightens me," Roberta says. "I just can't get ihe hang of driving." COVER: Hollywood moguls are betting that regal Rosemary Forsyth will be a big star—and are spending millions to prove they're right. See her exciting story on page 12. JFiiJmJjy Wb^Jciy Ih* N»wapap»r MagatiM lEONARO S. DAVIDOW Pretidtnt and PubUther WAITER C. DREYFUS /iMoeJate Publithcr PATRICK E. O'ROURKE Executive Vice Preeident and Advertiaina Director WIUIAM V. HUSSEY 4<i»ert|-«iii0 Manager MORTON FRANK Vice Preeident, Publitker Relation* Adv*Hl(in« effk*! 179 N. Mldiiflan Av*., Chicago, III. M601 EditoHal office: 403 Park Avo., Now York, N.Y. 10022 BufiiMU offtco: 1727 S. Indlcmo Avo., Chtcogo, III. 60616 July 18,1965 ROBERT FITZOIMON Editor-in-ChUI •EN KARTMAN Executive Editor ARDEN ElOEll MunagtHa Editor PHIllIP DYKSTRA Art Director MEIANIE OE PROFT Food Editor RoMlyn Abro Hollondon trovaya. Bob Oolnot, I, ladk Ryan, Paul Slnporj Mfihoimor, Holf Pair i. Opponhoimor, HollywoMir ms, PROCESSING AND BOOKS, INC., Chicoflo, III. All righU rowrvod.