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10-E—LUBBOCK AVALANCHE-JOURNAL—Sunday Morning, April 6,1975 ASSISTING IN CRUSADE: — Burie Pctut, left, managing editor of the Lubbock Avalanche-,lournal, and Steve Sloan, right, head football coach at Texas Tech University, are honorary chairmen for the Lub- bock unit of the American Cancer Society Crusade. At center is Mike Higgins, a cochairman of the crusade which will be in progress throughout April. KKVIKvVINf! PLANS — Dr. Robert Smalley, left, president of the Lubbock unit of the American Cancer Society, and Dr. .J,)jnrs Cranberry, co-chairman of the crusade, review plans for the residential crusade, one of Ihc most important fund raising divisions. More than 2,500 volunteers will participate in the April crusade which has a goal of $10,000. Lubbock Crusades Against Cancer The American Cancer Society, Inc. is a voluntary organization of about 2.3 million Americans united to conquer cancer. It is a national society with 58 divisions and 2,758 local units of which Lubbock is one. Community leaders direct the Society at the unit level, and it is here the basic strength of the Society lies, in the loyal ranks of volunteers fighting cancer in their own communities. Elimination of cancer as a disease of mankind is the long range objective. The immediate goal is to save more lives and diminish suffering. The final goal of total control of cancer will be attained through reasearch, but the immediate goal must be accomplished through education of the public. As cancer may be present without obvious symptoms, and about half of all cancers could be detected early enough to be curable, education on the subject is vital. The peak of each year's activities comes in the April Cancer Crusade. Life-saving facts are given out and neighborhood volunteers ring doorbells and telephone bells. The challenge is huge, but not insurmountable. Much depends and the will of the citizens, and there is a place for everyone in this fight against cancer. The funds received in the April Crusade ' will be used to continue this war. They will be allocated to fight cancer through balanced programs of research, education, patient service and rehabilitation. All Lubbock is invited to join the battle. Cancer's Warning 1 Signals! Change in bowel or bladder habits A sore th;il docs not heal Unusual blertling ordischur^c Thickening or lump in biv.i.st nrelsewbi-re Indigestion or di(Ii< 'ulty in swallowing Obvious cluii^i: in \\.irl nr mole Nagging ccni^h or hoarseness // you have a traniitigaignal, sec your doctor. EDUCATION PRESENTATION - Mrs. Richard Pflug, public education chairman for the Lubbock unit of the American Cancer Society, discusses procedures with Al McCleod who is in charge of special pro- jects in public education. Education activities are programmed at two levels, stressing early detection for adults and a youlh program which emphasizes prevention. KEACH TO RECOVERY - This program is a rehabilitation plan for women who have had breast surgery. It is designed to assist them in meeting physical, psychological and cosmetic problems. The program works through a select and trained corps of volunteers who have suffered the trauma. From left are Mrs. J.R. Husc, Mrs. Charles \V, Post and Mrs. Bill Armstrong. TRACT CHAIRMEN'S MEETING — Mrs. J.R. Anderson, far left, conducts an instructional workshop for area chairmen who will instruct volunteers in the residential drive. This portion of the crusade of the Lubbock unit has a twofold purpose, one to inform about cancer's warning signals, the other to ask for contributions. The gentleman in the background is Jerry Lane, a co-chairman of the crusade. GIVING HOURS TO PLANNING - These area and residential chairmen have given many hours to dividing the city into sections and choosing and instructing tract chairmen. From left are Mrs. Bob Long, Mrs. J.R. Anderson and Mrs. Elo Zinke.'The 1975 crusade committee includes Mrs. Frances Bly, headquarters; Jack D. Parker, business; Mrs. Anderson, residential; Mike Hewitt and Jerry Lane, special gifts.