The Des Moines Register from Des Moines, Iowa on July 27, 1969 · Page 47
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July 27, 1969

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The Des Moines Register from Des Moines, Iowa · Page 47

Des Moines, Iowa
Issue Date:
Sunday, July 27, 1969
Page 47
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Page 47 article text (OCR)

Sunday Radio WHO-Radlo 1040 NBC, On Moines 8:00 Religious 5:30 Meet Press 9:05 Farm Review, 6:00 Monitor 9:15 Music, News 9:05 Radio Pulpit 11:05 Youth Forum 9:30 Central Col. 11:30 Eternal Light 10:00" Newt 12:05 Guideline 10:15 Legion Aux. 12:45 Baseball: n ; 'oo Back tp'ood Minn.-Cleve. ii : 3n Bible Class 4:00 Monitor 12:00 Country Music WHO-FM 190.3 me. 9:00 Prelude, Mus. 6:00 FM in PM 1:00 Matinee 9:00 Concert 5:30 Analogue 10:00 News, Music KRNT—Radio 1350 CBS, Des Moines 6:30 Agriculture 8:10 Harmony 7:30 la. Ch. of Air 8:30 Face Nation 8:15 Hymn Time 9:05 Salt Lake Ch 8:55 News, Eaton 9:30 A. Godfrey 12:35 C. Snramek 10:00 News 7:00 News, Jewell 10:15 Classical 7:35 Religion KIOA—Radio 940, Des Moines 7:00 Forum 7:00 Tom Rhodes 7:30 Religion 10:30 Drake 11:00 Burt Powley 11:00 From People 3:00 Die Youngs 11:30 Commentary KCBC—Radio 1390 Mutual, Des Moines 7:00 News, Music 6:15 Baseball- 11:25 Church Serv. Oaks-Omaha 1:00 Baseball: 11-00 Music Hall Cards-S.F. 12:00 Don Purdy 6:00 Music, News 1:00 Music, News KFMG-FM—Radio 94.9 me, Des Moines 9:00 Morn. Concert 5:00 Peace News 11:00 Aud. Organ 5:15 Interlude 11:30 Protestant Hr. 7:00 Vespers 12:00 Concert 7:30 Tab. Organ 3:00 Oberlin Music 8:00 Boston Symph. 4:00 Recital 10:00 Requests KWKY—Radio 1150, Des Moines 7:00 Religion 1:00 Religion, Mus. 11:15 Grandview 2:00 Country Ch. Pk. Baptist • 4:00 Religion, Mus. 12:15 Lifeline 9:30 World Tmw. 12:30 World Tmw. 10:00 Religion, Mus. KSO—Radio 1460 ABC, Des Moines 6:00 'Religious 2:00 Wrekend 9:30 St. John WMT—Radio 600 CBS, Cedar 'Rapids 5:00 News, Music 12:00 News 6:00 Morn. Show 2:30 Face Nation 7:15 Agriculture 3:15 Music 7:30 Religious 6:35 Pop Concert 9:40 Almanac 9:00 Lutheran Hr. 10:30 Religious 10:00 News, Music WMT-FM 96.5 me (stereo) 6:00 Music . 9:00 Religion 1:00 Symphony 10:00 News 3:00 Music 10:15 Concert WOI—Radio 640, Ames 7:05 Good Morn. 12:30 Science Mag. 8:05 Music Shop 1:00 Univ. Concert 9:30 Ger. Music 3:00 Cleve. Orch. 10:10 Music Hall 5:00 Aud. Organ 11:05 Review Stand 5:30 Ages Past 11:30 French Music 6:00 Festival 12:00 Noon Report 7:00 Oberlin Music 12:15 Alcoholism WOI-FM—«0.| me Ufer.o) 12:00 News 5:30 Age- Past 12:15 Alcoholism 6:00 Festival 12-30 Science Mag. 7: JO Oberlin Music 1:33 Univ. Concert 8.00 Symph. Hall 3:00 Cleve. Orch. 9:OC Opera Stage 5:00 Aud. Organ James Rogers tlettt, 8; Fred; John, 6 KLFM—Radio 104.1 me, ABC-FM, Ames (Stereo) 7:00 News/ Stereo 6:05 Army Hour 11:00 Lutheran Ch. 6:30 Stereo, Newt 12:00 News, Stereo 12:00 Nighttime KDMI-FM—Radio 97.3 me, Dei Moines ' Gospel talk! and music continuous from 7 a.m. until midnight. Dei Moinei Sunday Register July 27, 1969 S-TV Misferogers— Continued from Page One magical victory at young viewers, the low-keyed, sensitive Rogers aims to help children enjoy their uniqueness. He encourages the child to understand and accept his feelings as an integral — and acceptable-part of himself. The rapport Rogers estab- . lishes with his followers is phenomenal. During personal appearances it is not unusual for a 4-year-old to open conversation with him by volunteering, "Misterogers, I only wet my bed some of the time now." The trust and intimacy of this kind of relationship doesn't just happen. The creation of it is the fruit of close attention to the world of children. And if there is anything Fred Rogers communicates to children, it is the sheer delight of their being exactly who they are, without any implicit suggestion that they will somehow or other be better when they get bigger. O NE OF Rogers' goals is to bring both the young and the old to a new appreciation of the fact that limitations • are not necessarily liabilities. "There are certain things children can do that adults can't," says Rogers, and he has composed a song — one of many he has created for the program — to affirm a child's capabilities: Who can crawl under a table? ' Who can sit under a chair? Who can fit their feet in little shoes, • And sleep 'most anywhere they choose? Who can play very much longer, - Play much harder than grown-ups ever dare? You're a child so you can do It. There art children everywhere. "The development of a human personality is such a serious matter that anyone who programs for children has a grave responsibility," Rogers asserts. "Primarily, I believe, we must approach it with a sincere respect for the child and his very existence. Popularity at the expense of a young mind is a hollow thing. An excess of violence stifles the imagination, repeatedly forces the child into the role of spectator, captive and fearful. Or, even more damaging, it encourages a child to seek relief from his own problems by withdrawing into passivity or watching another human being get clobbered. I'd rather teach a child to cope with what he disagrees with, instead of exciting him to destroy it." Woven throughout his programs are a number of songs composed by Rogers, who was graduated from Rollins College in 1951 with a major in music composition. Each of the songs broaches an aspect of childhood and gives it some perspective. "Going to Marry Mom" is a tender handling of every little- boy's fondest wish, except that: But you see, she said, I'm already married, I'm married to your Daddy. And as you grow more and more like your Daddy, You'll find a lady like me. And she'll love you as I love your Daddy, And ihe will marry you. B o y-girl differences are also an object of fascination to Misterogers' constituency. These he addresses in "Everybody's Fancy": Some are fancy on the outside, Some are fancy oh the inside. Everybody's fancy, everybody's fine, Your body's fancy and so is mine. But the basic theme song of "Misterogers' Neighborhood" is an expression of the child's total acceptance in the relationship that Rogers creates: I like you as you are, Exactly and precisely. I think you've turned out nicely, And I like you as you are. Rogers is emphatic regarding this theme. "The best thing a person can feel," he says, "is that he is accepted exactly as he is, not as he will be when he grows up, but as he is this very minute." A N important contribution the program makes is in assisting children to develop and discipline their sense of make-believe. "A steady diet of the weak always magically winning, and the villains always being the big ones, of people get- ! ting flattened out one second and popping into shape the ! next, of conniving and teasing ' and hurting and belittling *** j stopping tears with elaborate I giftS| is simply unhelpful," j says Rogers. By carefully i framing a visit to "the land ! of make-believe" during each ' half-hour program, Rogers provides for the world of fantasy in which anything is possible, but which also provides clear transitions back to the world of reality. "In many ways," he says, "the transitions and interpretations are as helpful as anything. You know there is "Tfct reason Cm to opposed fa this . . . graphic disp/ay of violence /• that Me kid* a/ready have their own violent fee/ings going on within them. And it's only logical that the kids would reoiiie that the Me. vision set a part of the family furniture and what happen, to be shown on it is condoned by the parents." no interpretation of these cartoon things on Saturday and Sunday mornings—none." Rogers believes television cartoons unwittingly cause problems for both "children and adults. "The reason I'm so opposed (o this widespread graphic display of violence." he says, "is that the kids already have their own violent feelings going on within them. And it's only logical that the kids would realize that the television set in the living room, is a part of the family furniture and what happens to be shown on it is condoned by the parents, because the parents bought the set, plugged it in. turned it on, and left them alone with it. It's a part of their home. "Now, parents don't realize this at all. The kids think this thing is part of the family, so, let's look at this like it's home' movies. Let's look at this and think, 'This is the way adults solve problems.' You flatten out somebody if he happens to be displeasing to you. That's the way it happens in the cartoons." T) ATHER than display may- JA/hem, "M i s t e r o g e r s' Neighborhood" depicts some appropriate vehicles for the expression of aggression — pounding nails, digging in the ground, building buildings. 11 A 11 aggression doesn't have to be violent," says Rogers. "Aggression can be a good thing. Actually, not much really happens unless somebody is aggresive." "Misterogers' Neighborhood" has not achieved its excellence by accident. Jt is the result of Rogers' 15 years of 80-hour weeks of often obscured toil in understaffed and underbmlgc'ted television studios, eight years of lunch- hour studies at Pittsburgh Theological Seminary, and uncounted hours of study and consultation with the staff of . the Arsenal'Child Study Center. H facility of the University of Pittsburgh's School of Medicine, where Dr. Margaret II McFarland. director'of the (-"liter, a longtime friend of lingers, is hj. s chief consultant in program ideas. Roi-rrp is proud of the b r o a d-based appeal "Mis. tcT.-'yers' Neighborhood" enjoys. Surveys have indicated thai youngsters in impoverished ghetto neighborhoods are r.vid participants in his program — children whose television sets would not ordinal ily be expected to be tuned to educational TV. Rogers also finds that the themes around which individual programs are built have a surprising appeal to age groups other than just the 4-fo-G-year-old crowd. Both N.E.T. and the Sears Roebuck Foundation have- shared equally in providing the series' S300.000 annual budget, i A single daily program is produced on a $6,000 budget: by contrast, the "Banana Splits." a Saturday- morning offering on NBC-TV, costs $156.000 per program-) Armed with a grant that will enable him to produce 65 new programs in color this year. Rogers hopes ultimately to leave a legacy of 780 programs in color—a three- year cycle of visits to "Mis- terogers' Neghborhood." O RIGINALLY, Rogers had intended to enter seminary immediately following SAVE SAVE SAVE -f DO IT YOURSELF PACKAGE PLAN ALUMINUM SIDING OR VINYL SIDING If you can paint your own housa, you can in- stall tiding in tha tamt amount of time — we furnish instructions, too. 212.2943 ALL MAJOR IRANDS Wt maatur* W. finance it «)l Nn Down Payment Frte Delivery SAVE—SAVE Wa have •ipariancto) applicator* for thoi* unabla te install tiding. lii.s graduation from College, where he met his wife Joanne, a pianist. But ha changed his mind about seminary while home on Kastcr vacation. So appalled was ha by what he had observed in children's programming oti television that he decided tn go into the field to do wteit he could to improve it. After working a while iti production chores at NBC ("Your Hit Parade" and "NBC Opera Theater") and 3t ABC ("Voice of Firestone"), Rogers in 1953-54 started "Children's Corner." a crude puppet program, on WQEI). He refined his ideas on a program for Canadian television, and returned to Pittsburgh, where "Misterogers' Neighborhood" was launched with a grant from the Eastern Educational Television network. Two years later it won a Sylvania Award, and subsequently the coveted Georga Foster Peabody Award. Rogers is 40. He and hi.i wife have two sons—James, 8. and John, 6. R OGERS' 15 years in television have only increased his dedication to children's programming. "This is the kind of life's work that I want always t» be involved in." he says. "This is no stepping stone for me. People say. 'What's next?' and I say. 'This is nest, thank you.' " AOVERTISINO How's Your Hearing? MAIL OR CALL 215-4522] Mr. Grange, Continental liiiMtrs Supply loi 2591 ff J 4101 S.W. Uth, Ots Malnts, Iowa 50315 NAME CITY STATE .... ADDRESS PHONE .... || MST TIMS TO CALL: Marn. a Aft. Q Eve. Q DM .Moines, la.—A most free offer of apodal interest t« thoae who hear hut da not UH- der*tand words ha* been announced by Helton*. A replica of tli* Helton* eve.r nitde will be jfiven absolutely fret to anyone answering thi» advertisement. Try it to !•<•• how it i» worn in Hie privacy of your own home without co.nt or obligation of any kind. Tt'a youra to keep, free. It weijjh* lean than a third of an ounce, and it'a all at ear level, in on* unit. No wire* lead from hody to head. Here i* truly new hope for the hard of hearing;. Then* model* are free while; th» limited HUpply lasts. *n we »ua»- «T«»t you phone for your* now. Again, w» repeat, there in no coat and certainly no obligation*. Call 28MU5I for information or writ* Reltonn, 908 (irand, lift Moines, Iowa 50H09 or Warden Apartment*, MM lut A vs. South, Fort Hodgn, Iowa, 50501. Ph. 57:1-2105

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