The Racine Journal-Times Sunday Bulletin from Racine, Wisconsin on August 2, 1959 · Page 21
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August 2, 1959

The Racine Journal-Times Sunday Bulletin from Racine, Wisconsin · Page 21

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Racine, Wisconsin
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Sunday, August 2, 1959
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Page 21
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Cdrduroy Gains Importance By Edward Lawrence llight, medium and heavy Give a man enough cord — weight. and he'll be a well-dressed man| this fall. Corduroy, has come into its own as a respectable fashion fabric in men's and boys' sport ahirts, slacks, vests, sport coats and waist- and hip ^ length jackets. Add to your fashion vocabulary the words pinwale, midwale and wide wale, which Styling Notable styling-up of this hard-wearing fabric is evident in luxurious-looking corduroy jackets with hopsacking or lancer jacket—a kind of shirt- jacket with diagonal side pockets and flapped breast pockets. Heavy - duty corduroy storm coats come in fingertip lengths and slightly longer, usually burlap effects, many printed injwith deep pile linings, and continental checks. mutedLsomctimes with fur or knit col- ars. In some avant garde Ital- !ian-styled leisure coats, wide plaids and other patterns. No stripes, though. Variations on the sport coat-wale corduroy is u.sed, with the are the corduroy equivalents ofjinclude cardigans and the newifront cut in the no-fapel cardigan fashion. Finishes Many new corduroy garments have a water-repellent finish, and currently the lab boys are experimenting with a finish to repel oily stains. This may be ready sometime in late fall. Corduroy colors—at least for men — are muted. Burnished green, gray-brown, olive green, black olive, loden green and charcoal are the hues most men are likely to like. On the lighter side are several autumn yellows, from lemon to burnished gold. You'll still see light beige and sand-colored jackets, but mostly these are giving way to dull browns. CLOTHES LINE When stretching rope or a light cable, as in putting up a clothes line, you can save later adjustments with a short length of light chain. Fasten the line to the chain, then hook a link over the anchor point. Adjust by simply moving the hook to another link. Blends Gam Look of Natural Fibers The beauty of the man-made; fibers is best seen in the new blends that assume the look of one of the natural fibers, creating fabrics with the bulky look of autumn fabrics but light in weight. Rayon and silk tweeds,j for example, are soft and feather-light. One designer chooses it for party dresses trimmed in lace or in swags of velvet; another chooses these light-weight blends for costume suits to wear under coats. They fool the eye—and often the hand, their beauty matches the weaves they imitate. . RACINE SUNDAY BULLETIN Avrnst t, 198» gee. t. Pate Do You Hove SUN DRIED HAIR? Let Us Retfor* If With o CREAM SCALP TREATMENT Under o Therapeutic Cop Alto ftoturing tht ntw 'Milk 'n Heniy' Shompoo for luitrc in your hoir. COLD WAVES $8.00 WEST RACINE BEAUTY SHOP B «tty Von Horo, Mgr. Tudy Andrei, Verno Kadlecik, Oprt. 3220 Waihington • ME 3-1810 Prepare to Cope INTERCONTINENTAL STYLING—This intercontinental lounging or sleeping outfit combines a terry cloth robe cut on oriental lines with pajamas featuring an Italian- type collar. A happy coincidence, notes the American Institute of Men'i and Boys' Wear, finds similar border stripes on both robs and pajamas. Fall Casual Sfyling Underscores Tradifional Appeal of Leather NEW YORK—A leather coat smooth soft glow of the leather jacket in every man's and.er. A lancer Jacket in wide wale corduroy Is a practical topper for the sports car . man. It buttons Op to the wlth Tire Trouble neck to keep the wind out, and has deep diagonal slashed side pockets. Available colors include antique gold, cranberry red and pewter gray. Carry an old shower curtain or rug wtih you on vacation or long motor trips this sum- mrr. It will protect your clothes iif misfortune strikes and ycju have to change a flat tire or effect emergency repairs to your car. Has the blazing summer sun,limejns.;cle heat is building upj ^.^^^^j^'^^^.^^^^f .i^'^^J,,;,';^^ the flat tire, then run the flat up on the inflated tire of the Canvas Awnings Keep Home Cool DOlURMr SALE COME ONE ~ COME ALL AND JOIN IN THE BARGAINS. A WONDERFUL CHANCE TO ROUND OUT YOUR SUMMER WARDROBE AT LOW, LOW PRICES! PLAIDS and SOLIDS Were $4.99 to $6.99 ond PEDAL PUSHERS Were $4.99 t« $7.99 become an unwelcome guest in your home, even causing you to ask, "What's • happened the air conditioning?" to to its peak. Awnings face no such draw-' back. Usually covering morel than half the window, ;give protection until late in the If so, there's • relatively sim- afternoon when the sun is sink- pie solution to your weather ing and its heat is beginning contfol problem. You'll find to wane. And while they're re- quick relief if you block ,he Cueing Inside temperature, canvas awnmgs will be adding in-i"'R ^ P'^'-® '"^ spare dividuality and style to the exterior appearance of your home. . ^ spare wheel and set the brake. '^iThe extra height thus gained makes it easier to place the jack under the axle or bumper. If you're a damsel in distress looking-for help in chang- boy's closet is the fall '59 propehcjr made by style su- thoritles gathered here for a Split Cowhide For late-fsll and winter wear, there are dozens of shearling in sun's burning rays before they strike any glass areas. Studies show that unprotected windows may let in 3 .'i times as much solar heat as an insulated wall. That puts a heavy extra workload on your air- conditioning unit, and In non-alr-condltioned homes sends Interior temperature soaring. wheel on the road side of the car. It stands out as a signal. And before you leave home. Canvas awninRs are made,he sure the spare tire is prop- from cotton fabric, metal tubing, and rope—all exceptionally flexible materials. Because of this adaptability, they may be lowered to provide shade in the preview of the apparel fashions wool-lined suburban coats in! Tests by the American So-^"y^''"®' ^^^^ furled in the eve- for the season ahead. split cowhide and other lcath-\.ie(y ueaiing and Air Con- "'"I? admit refreshing The return of a bolder, more ers. These tough-hided gar- Tliile look to men's casual clothing has underscored the! ments have been styled up so that they can be worn for both traditional ma.sculine appeal of dress and strenuous outdoor your hou.se cooler, .shutting out leather. Designers and nianu- at;tivities. j^o 77 j.^^ ^^^^,^\ ditioning Engineers show that canvas awnings over your windows will do a lot to help keep breezes. They also may be drawn up on cool or grey days, when the sun heat or more light are needed. facturers are offering hundreds| Diagonal hacking pockets— of new garments, from warm | either flapped or slash—appear •haarllng shepherd coats and in many leather styles. Other rugged cowhide car coats to style details include three-way soft cabretta leather Eisenhow- collars which can be worn er-type Jackets and even soft open, closed or completely hid- black or navy suede dinnerlden . . . fancy gold buttons on Jackets. Suede leather Is much some dressy suede cardigans more in evidence than In the and blazers . . . wood or metal toggle closings , . . paisley and other richly colored linings past few seasons. Better Drape Besides the virile look, the bottom of hip length jackets so new leather garments have In'that they can be worn "boxy" common a new ultra-.softnessjor nipped-ln and airtight, that gives a better drape, greater comfort and ease of motion, and a wrinkle-shedding quality that makes for longer wear. The use of lighter colored leathers—Ivory, beige, light, tan, light gray, vanilla—is a strong trend, but there are plenty of traditional deeper leather colors such as brown, mocha and black. The two most popular lengths are the blouse or waist- length and hip length, known variously as the suburban, sur- coat or car coat. In addition, there are full-length leather trench coats, suede leather sport coats and cardigans, pullover sweaters or vests. All of these garments come in men's and boys' sizes. Most are all leather, while some feature bulky knit trim details, for example at the collar, cuffs, waistband or under-the-arm panels. The trim serves as a shaggy complement to the heat. Indoor lowered eight which reduces the work load on your air conditioner, cutting operating costs. Shade trees or a wide roof overhang will give similar protection, but many homes are located In new subdivisions devoid of natural shade, or were built without wide eaves. And adjustable snap fasteners at the;sooner or later each day, as the sun moves westward, the time comes when it shines In under the overhang, just about the temperature \s Let FocB Powder Set; ,0 .5 <...,«., ^.^ ^^^^ j^^^j^ Face powder is still a big part of a make-up problem. Dust on powder lavishly as you apply it to an'Infant. Let the powder set for a short time and brush the excess away. On the cheeks, make certain the strokes are downward. In this way you won't ruffle the tiny facial hairs and will have a smoother appearance. erly inflated and in good condition and that you have all the proper tools in working order — jack, screwdriver, lug wrench, flashlight, pliers. SUMMER SANDALS Sandals are kind to your feet in hot weather. They pro vide the needed air-conditioning which you don't get from your closed shoes when tem peratures soar. BERMUDAS SLACKS T SHIRTS BLOUSES DRESSES SWIM SUITS .:v^ir Now 7 to ^3 Now *2.22 Now *3.33 w .«$4 .w Now*1.79 Now n .69 Now *5.00 Were $2.99 to $4.99 Were $10.95 to $17.95 EXTRA SPECIAL SALE WINTER FUR BLEND AND BULKY SWEATERS VALUES TO $12.99 NOW $7.49 ALL SALES FINAL NO y.iCf./CHk'f DOWNTOWN—410 MAIN STREET >oaucing^ 4^J0OO Motoristt Choos9 Stat§ Farm Why? Thiey enjoy topnotch protection and rock- bottom rates on auto insurance. Do you? Call HARVEY COOKE iMureace Ml 2-1151 •UU Ptrm Mutukl AutMioMI* Rom* Ot()e«; BlodmlnRton OUnoU iniiuranc* comQ»nr ANOTHER TWO OF OUR RACINE MILK SALESMEN WHO SPECIALIZE IN SUPPLYING YOUR EVERY DAIRY NEED... DRESSES Values to $29.98 $5 _57 -$9 SiiPi (7-15) (10-20) 12 '2 -20'j^ Special Group of Cottons included. KNIT DRESSES Values to 39.98 Cotton-Rayon BLOUSES Values to 1 SALES Open Monday 9:30 AM. to 9 PM, SUITS Sizes 10 - 16 Values to $55.00 *10-15-*20-*30 REFUNDS, EXCHANGES OR CREDIT Sorry, Ha Exchanges, Refunds or Credits. All Sales Final 410 Sixth Sh MEET LES ZBORIL ... who hat been with our company for four years. Les can olwoys be depended upon to provide efficient, conscientious service at all times. MEET ROGER KRUTY ... who for six years has loyally served his customers with the fine quality Borden products ht alwoys has avoiloble. DELIVERING ALL DAIRY PRODUCTS REFRIGERATED TO YOUR DOOR For prompt, eHicient delivery, phortt MEIrose 3^8261 IF IT'S hardens IT'S GOT TO BE GOOD (AND COLD), ri

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