The Courier News from Blytheville, Arkansas on December 14, 1953 · Page 16
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The Courier News from Blytheville, Arkansas · Page 16

Blytheville, Arkansas
Issue Date:
Monday, December 14, 1953
Page 16
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3E SIXTEEN. IAKK.J MUNLMV, UKCtiJMiiKK 14, Textual Behavior in. the Human BibiiopkiL , 'Confession 7 Mags Top Newsstand Choice Here; Tree' Reading Popular By ROWLAND FAUST (Courier News Slaff Writer) "May I wait on you?" the drugstore clerk asked for the third time in 15 minutes. "No. No, thank you. I can't seem to find anything I like," said the .man placing the new issue of Auto Age back on the magazine rack and sidling off. The clerk, glancing at the disarranged rack, shrugged her shoulders and retreated behind the cigar counter, mumbling to herself about the nerve of some people. confession and romance type? And detective and police story magazines come along next. This particular Jellow hadn't found anything he wanted but in the process of looking over the selection of magazines, he had read no less than three interesting articles without buying any of the magazines. It is a well-known fact that the American people are reading today more than ever before. Many surveys have been conducted to establish the amount of reading done by the average John Doe. But what about the people here? Do they do a lot of reading? What do they read? With these questions in mind I set out to observe various news stands scattered over Blytheville. And came back with some startling new ideas about the reading habits of my neighbors. For instance, did you know that the magazines that have the largest number of sales are the true Following close behind are the sports magazines for men. In the past months, an ever growing amount of pocketbook edition novels are being bought. WHO BUYS these magazines and books? You'd be surprised; I was. While I was talking to a cashier in one of the down-town drug stores, a woman of the Whistler's Mother type approached. While the clerk made , change for the magazines she bought, I looked at the assortment in her hand. She held no less than four copies of the latest editions of true romance, confession and secret romance magazines. I asked the cashier If I had been mistaken. No, I wasn't; this . . . Undecided . . . happened all the time. Most of that type of literature was bought by that grandmother type woman, she said. As I made the rounds. I asked what men usually bought. They stick pretty close to sports, automobile and he-man stuff, while some choose the detective and police variety. All kids, regardless of their ages, which run anywhere from six to sixty, like comic books. The type of cover that seems to attract the most attention is the spicy one with a sultry girl in a low cut gown or a bright eyed All-American-girl type in a bathing suit. The well-thumbed edges of these publications bear nut rcading-before-buying of the poc- this fact. Pocket books selling best are those with spicy or the suggestive covers that lead people to believe the contents are likewise. The clerks reporting on the amount of ket books seemed to show that the public has become aware of the h u ax of the sexy cover snd now check the contents of the book to see just what it is they are buying. You may be wondering about the more literary type of publications and who buys them. Well, a check shows that one copy of Harper's Bazaar is delivered to . Library Type . . . six news stands while two stands receive one copy each of the Atlantic Monthly. On this information you might say that "a good mag is hard to find". WHILE observing the comings and goings of the news stand customers. I noticed that the customers fitted into definite categories. After listing the groups according to their characteristic antics about the magazine racks f narrowed the types down to seven. Here they are: Undecided type — Looks up and down the shelves glancing through first one and then the other of the periodicals much like a woman choosing a hat. Shuffler type — Goes through the rack vigorously searching for some little-known publication that is never or. top of the stack. Afterwards, the stand looks like 12 chickens and a naif dozen pigs have scratched and rooted through it. Shy-girl type (applies to men too) — Looks about the store to see who is looking before quickly grabbing an article to glance through it. Afraid someone will see what they are buying. This type predominated right after the Kinsey Report was released. Sometimes you would see someone sitting at a soda fountain ... The Shuffler . . . looking at a review of the Kinsey Report behind the cover of a Ladies Home Companion. What's-new tj-pe — Never pass- the stand without stopping a minute and glancing ove the titles to see if anything new has been added since he last came by. He does this three or four times a day. Tlie exhibitionist — The fellow who calls the attention o£ anyone in the place to what he has discovered on the rack. If it is a new picture of Marilyn Monroe, you almost have to call a cop to calm the guy down. The library type — Reads everything he can get his hands on but never buys anything. After i short while, this type usually develops a case of ulcers unless he is an old hand well schooled at it, for the clerks never leave him. alone. They are continually asking him if they can wait on hJm. Keeping the old eye-ball peeled for the manager that might tire of his mooching is a nerve-wracking job, especially when you are in the middle of an exciting story. Rare bird type — Last and the least-seen variety. Walks up to a news stand, picks up a magazine, pays the cashier and leaves. This type I have not figured out. Well, ther« tt la. What'll you have? . . . Shy Type . . . . . . "So what's new?" . . . . . . The Exhibitionist The Rare Bird . . popular lions. lar (but not currenl) selec- Besides making records at home, they also record their radio show and film their TV show. That takes a lot of current. Last month's electric bill—$78.10. THE POPULAR SIDE: Can you guess which were the two biggest money-making records of '53? The Cash Box, box magazine, made its nnminl award to Percy ' By RICHARD KLEINBR NBA Staff Correspondent NEW YORK — (NEA) — If you feel like envying somebody, envy Les Paul and Mary Ford. They are good, ripe envying material. They could sit back and do nothing and still turn out hit records for 10 years or so. Without even plucking a guitar string or yoo-hooing down an echo chamber. Les tipped his hand quite casual- Faith's "The Song Prom Moulin ly. "We've got about a hundred j Rouge" and Teresa Brewer's "Till numbers on tape," he said. "Wei 1 Waltz Again With You." . . made them when we were experi-JSpcria Karas, MGM'.s young drum- menting. They're still unreleased." | mcr who's trying something new in At the moment, the Pauls put out I j " z ? wilh ,"J; Innil)0 Strlngo." use.-. about four records a year. That's!, sl . nnss n " d fllltcs anri bassoons for eight numbers. The hundred tunes hls s ° und .?' "And there's nothing they have In the bank should hold sweeter lh ™ » bassoon with n boogie beat, says Spevie. . . . Hope this is the end of a trend — the Tune Topers (pMGM) have recorded "Dragnet Polka." them quite a spell. But, of course, they keep making new things, adding to their backlog. Most of those old songs were made in the Pauls' "under-the- blanket" period. That was when they were broke and living in a basement apartment in Jackson Heights, N, Y. They'd do their tricky recording at night, so there'd be a minimum of outside noise. And, to keep from awakening the neighbors, they'd huddle under a blanket. Now they have a t/ig house, far from neighbors, and a blanket Just a blanket again. But before you Eet too envious ,, , juli &»-^ lull CIIVIUUS, .. .u* *,. & UU" .1. '!llll,!£ licit: »U1 il tiiere 3 an item in the Pauls'budget I price. First releases include clas- tnat you wouldn't want to assume, | steal light concert, specialty and ON THE CLASSICS: RCA-Victor has created what it calls the "peanut gallery" of music — fine music at low prices. The new label. "Cainden," sells at SI.89 for a 12- inch LP. Engineers have tnpcd from the original 78-rpm. pressings, adde highs, strengthened or reduced lows, broadening the frequency range. If you aren't a hi-fi nut and don't mind your artists cloaked behind jiseiidonyms, there's a lot of good listening here for DICK'S "Bimbo" I Eddy Howard. Mercury), SLEEPER: "Mornins Bird (Bavbu Lautaru Gypsy Orchestra, MGM>. GOODONES: "Suddenly" (Percy Faith. Columbia): "The Game of Love" (Bill Darnel. Decca); "C'Est Si Bon" (Stan F r e b e r g , Capitol >: "Gimme Gimme John" (Eydic Gorme, Coral); "Poppa Piccolino" (The Nocturnes. MOM); "The Cliff of My Shirt" (Guy Mitchell, Columbia t; "High on a Windy Hill" (Hugo Wlntcrhalte'-, RCA I; "That's What a Jvnlny Day Is For" (Connie Russell. Capitolt. POP ALBUMS: Columbia has some fine new 45-rpm. sets - Fnni • Sln.-ttv (loins lion&s 1'rom "SouKi Pacific" and "Okla- lionv": D;!imy Kayo with (our of his classics: a 'collection of Rosemary Clooncy-M;>r!euo Dietrich ducts: Helen Ward solos with Benny Goo-Jinan's b;>nd. CLASSICAL: Shostako- vich's Symphony No. 5. by ihe Philharmonic Orchestra of NrW York. Mitropolous confhinnif; (Columbia); pianist Walter. Gicdoing: Beethoven's Moonlight and PathetT;|Ue. Soiv.uas. nd the same composer's W'ald- stcin and Appassionato Sonatas, on two British-pressed An^ri records: Orounod's Ballet Music rom Faust and Tschaikovsky's Aurora's Wedding, by the Royal Opora House Orchestra of Co- venl. Garden. Brnithwaite con- lucting (MGM). ish Banks Lure Depositors Big Prizes Boom Business, But Opposition Arises By FKED ZUST ISTANBUL (ft — Small, modern I brunch savings banks with shiny 'Kkiss-brick fronts are springing up in Turkish ciiies. Their mushroom growth is due at .least partly to the lure of unusual j but Icsnl lotteries for depositor Let's say you have the equivalent ' of S35 on deposit at a bank. It earns 3 per cent interest. It also j,ive you a lottery chance on a house and lot or a bis cash prize. Practically all Turkish banks run lotteries. The bigger your deposit, the greater chance you have of winning. Bank deposits nearly 10 times what (my \vcre before the hist. v/n'r. They've jumped 25 per cent in the KuU year. Some of the increase represents commercial accounts. But a brtie '.art of it is in small savinns accounts. The banks make money, even with the added lottery costs, because they make loans at hi^h interest rates. Some bank and business leaders s.?y the lotteries are a necessary lure because the average Turk was not used to banking his money — he hid it in his house instead. Ulus. an opposition newspaper published in Ankara, the capital, is caniv-ignin^ against bank lotteries, a postwar development. "Savins: is thrift, patience, hard work," Ulus.says. "Lotteries by encouraging hope of easy gain, undermine these qualities." Korean Orphans To Get Presents 45TH DIVISION, Korea KB— More crayons, paints, art paper, school pads, athletic equipment, sugar, I canned beef, rife bowls and can-1 dies. There also will be hundreds oj I tins of hard candies, dolls, har-1 600 children at the Korean monicas, games and other toys. ; orphan's home on Cheju Island wil, j receive Christmas gifts worth al- Maybe you've been busy But you'd better hop, Christmas is upon us, Only nine more days to shop. For Fine Foods, Choose PICKARD'S GROCERY & MARKET Nationally Advertised & Fancy Groceries We Deliver 2043 Call In Come In 1044 Chick. fOR RANCH-TYPE HOUSES * SMAU BUDGET HOMES volumes of comfort FROM A SMALL HEATING UNIT mull .lanifrn/ AOVANMC *•*••»*•* UM Cicis rloor Furnace Why not enjoy quality idvsnljfjcs of tht famous Janitrol brand it lowest pricei? Sec your friendly Natural Gas appliance dealer loday. Ark-Mo Power Co. • Quiet, efficient ribbon burner. • Cof roil on-proof hen cxchanxcr. • Euib-accessible for icrticing. • F»i( heat from Uptted design, • Sturdy conjunction, loull rcfisicff, We'll finance your .Natural Gas Installation. most 550.000 from 45th Division soldiers. The children will get two pairs of shoes and cloth for a complete uniform each plus tooth brushes, NOBLE GILL PONTIAC CO. DEC. 18 ay "Merry Xmas" with a gift as authentically Kentuckian as the ancient hills where Bourbon first won fame. This year, send and serve genuine CABIN STILL. COMPLETELY NEW LINE OF CARS! Mild in Proof yet Rich in Flavor Mad«, mellowed and bottled ioUly by STIT2EL-WELLER DISTILLERY, LOUISVILLE, KY Kentucky Straight Bourbon . 90 Proof Distributed by MOOS' DISTKIDfTING CO,. Mtlle Rock, Arkansai

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