Arizona Republic from Phoenix, Arizona on June 30, 1973 · Page 41
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Arizona Republic from Phoenix, Arizona · Page 41

Phoenix, Arizona
Issue Date:
Saturday, June 30, 1973
Page 41
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Page 41 article text (OCR)

B.PUBLIQ -CITY REPUBLIC MAIL *"" A-28 Hie Arizona Republic OJ Phoenix, Sat., Jttne M, 1973 — £5| Workers drill post holes for guardrails at Legend City. Many of the park's rides are being renovated and relocated. Fun and games for the family \ A new-look Legend City reopens today r Legend City, the family amusement "park which has tried since 1961 to keep jts financial head above water, will reopen at 5 p.m. today under new ownership. More than $2.5 million in improvements have been made at the recreation center at 56th Street and East Washington, according to Dave Perry, in charge of public relations at the park. New rides, restaurants, shops and live entertainment are included. *.JQne of the largest rides is the Log Flume, according to Perry. It has four- seated, log-like boats that shoot down a 1,200-foot winding waterway and end in a splashdown — "like a roller coaster oh water," he said. • Many of the 26 rides at Legend City former owners, Perry said, but have been renovated or relocated to improve their public appeal. Plans are being made to add new attractions this winter, he said. Restaurants and shops are similar to previous ones, he said, but menus have been changed and the establishments renamed. Live entertainment includes a marching band, barbership quartet, pop group and a mariachi ensemble. Weekend entertainment will feature television's Wallace and Ladmo and a country-western group appearing at one of the restaurants. In addition, Perry said, Legend City has its own official greeters — Patches the Mouse, Needles the Cactus, Kookie Bird the Roadrunner, and Clyde the Lovable Monster. The park will be open at 2 p.m. July 4, biit regular hours for the summer season will be 5 p.m. to midnight Wednesday through Sunday. Legend City was purchased in March from AMERCO, Inc., for an undisclosed sum by Continental Recreation, Inc., which is part of a Japanese firm that manufactures amusement park rides. Marketing director Bill Kirkpatrick said the park was bought because of its "great business potential," and not as a showcase for the rides manufactured by the firm, as has been publicized. "The showcase idea is only a secondary consideration," he said. "Our main are the same ones used by the park's interest is to get into the amusement park business that's booming in the .country right now." Kirkpatrick said he believes the new Legend City will be successful as a business venture in spite of past failures because: "For the first time, Legend City is being run entirely by people who are professionals in the amusement park business — even to the maintenance man." Every detail is being readied for opening night. Above, Sharon Dyson, left, and Cherie Clark apply fresh paint to the Red Garter theater. Republic photos by Lud Keaton fSteel foundation beams foy$ie Bump-a^car rWe are laid out. The firm restoring Legend City gl|b makes amusement park rides. *w promoters call the Log Fife a 1,200-foot "roller (faster on wate£*

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