The News from Frederick, Maryland on June 4, 1970 · Page 10
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June 4, 1970

The News from Frederick, Maryland · Page 10

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Frederick, Maryland
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Thursday, June 4, 1970
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Page 10
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FtfcA-lO THE NEWS, Frederick, Maryland 4. M7» Israel Says Egyptians Inferior In Air Fight TEL AVW (AI* - "Even if they hid our planes and we had their MGi, the outcome would be the same," said the Israeli pilot as his air force announced Wednesday it had shot down the 101st Egyptian warplane since the 1967 June war. "It is not so much the equipment involved that matters," said the flier. "It is the pilots. It appears the Egyptians don't have the skill, aggressiveness and certainly not the motivation of our pilots." Israel claimed three MG2ls were brought down in a flurry of aerial combat Wednesday over the Suez Canal area. The Israelis also claim 23 Syr. ian aircraft downed since the war. In this same period, Israel .says it lost 20 plans, including 11 to the Egyptians. The Israelis attribute 76 of their 101 kills to aerial combat and the rest to antiaircraft guns and missiles. By contrast, they say Egyptian pilots have downed only four Israeli planes in dogfights. Military experts consider the Israeli air force highly trained, efficient and well led. After it wiped out most of the Arab air fleets in the 1967 war, its commander, Maj. Gen. Mordechai Hod, boasted that he had "the best pilots in the world." But despite their success, the Israelis are probably the most faceless fliers in the glamorous history of aerial warfare. Military communiques speak only of strikes and kills by Israeli air force planes. They never mention the type of plane, the units or the names of pilots. An air force source, asked who was the leading ace, would say only that he has 11 kills to his credit Israel has complained that the Arabs mistreated some of the few Israeli pilots who have been captured. The source .said names and individual accomplishments are not publicized so as not to invite retaliation if any of them are captured. '· It is known that many of the pilots are kibbutzniks, raised in the frontier agricultural settlements in semimilitary surround- Advertising Firms Shrug Off Cigarette TV Losses ings under the sights of Arab gunners. Asked about Egyptian air defenses, the pilot replied: ''Ineffective. The fact we fly freely over their territory is the best evidence. The Egyptians can seldom enter Israeli territory without being shot down." intercepted and "There is the feeling that the Egyptians want to avoid a fight," he said. "They generally break off contact first in an air fight." NEW YORK (AP) - Advertising agency executives appear unperturbed over the prospect of losing millions of dollars in billings because of a new law banning cigarette commercials. "It's not the black cloud it would appear to be,'* said one agency executive of the ban on cigarette advertising on television which takes effect Jan. 2. Tobacco companies in 1969 spent some $270 million advertising cigarettes in television, radio, magazines and newspapers. Of that sum, $214 million, or 79 per cent, went for television and radio. What makes a big cutback almost inevitable is that the cigarette industry is reluctant to pump a lot more funds into newspapers and magazines. William Kloepfer, a vice president of the Tobacco Institute, says the tobacco companies are fearful that if they flood periodicals with ads, the Federal Trade Commission might compel manufacturers to insert a health warning in all its print advertising. And tobacco companies don't want to be in the position of spending money to disparage their own products, he said. Agencies say they're not sure exactly how much in billings they'll lose. Clients generally dont reveal their advertising budgets for the next year until the preceding September. But agency estimates in the drop in billings per brand will range anywhere from 30 to 60 per cent. "Moat agencies aren't going to suffer too much because cigarettes don't account for a high percentage of total billings," said Victor G. Bloede, president of Benton Bowles, one of the major New York agencies. Bloede, whose agency last year severed its relationship with the $15-million Kent cigarette account, said, "We didnt let anybody go. Fortunately we got some new business at that time." Manhattan's William Esty Co. drew approximately 30 per cent of its total billings of $156 million from television and radio ads for Winston and Salem, according to trade reports. An Esty spokesman said, "We'll still be an $140-milUon agency after the cigarette commercials go off the air." And an advertising executive who works on* a cigarette account said he wouldn't expect a big impact at his agency from the prohibition on commercials. "The handwriting has been on the wall for a year," he said. "There has been a lot of planning for the transition at both the client and agency." He added; "Suppose the worst should happen 'and for reasons beyond your p r o f e s s i o n a l competence, you did get fired. You'd have no trouble getting another job. There's no great difference between selling cigarettes and selling soaps. The expertise required for marketing packaged goods is pretty much the same, regardless of the product." OtNMM----* - ---··-··· ^_· «^. - - . . _ . - - - _ · · · ·. TONGA ISLANDS 17* FREEDOM FOR TONGA--Map locates the Pacific island kingdom of Tonga which ended 70 years as a British protectorate with an independence ceremony. Tonga has a land area of 290 square miles and an annual income of $3.8 million, mostly from copra. (AP Wirephoto Map) Tonga Independent NUKUALOFA, Tonga (AP) The band played traditional British airs, the 100-man army paraded and the flag went up to two '21-gun salutes. But only 3,000 of Tonga's 80,000 people turned out for the independence ceremony as the Pacific island kingdom ended 70 years as a British protectorate. Freedom took a back seat to the arrival during the night of 1,700 tourists aboard the liner Oriana. "Independence is all very well," said one taxi driver, "but we must make money while we can." All the shops stayed open even though it was an official holiday. The independence ceremony was held at the soccer field beside King Taufaahau Tupou IV's two-story white frame palace. As the 40-piece military band played "Auld Lang Syne," "Colonel Bogey" and "the British Grenadiers," the entire Tonga Defense Force of 100 men and the palace guard of 25 paraded before the feudal ruler of Tonga's 130 islands. The 325-pound king was in his commander-in-chieTs uniform complete with British cockade hat. Tonga has a land area of 290 square miles and an annual income of $3.8 million, mostly from copra. It is trying to in- creass tourism to provide employment for many who have no land. aw* s 3 DAYS ONLY nnuiBwirirr CTADC-C ,- - ^^^^ ^^^^ »»^B ·· ^B^^ ^^^^ · W^^^B MP .. MJ. DEPARTMENT STORES C' ,;i SAVE Super Size! New Signal Light! Stores up to 701 Ibs. frozen foods! "Power-on" Signal Light shows power is being supplied to freezer. Light goes off if fuse blows, etc. Alerts you, helps prevent food spoilage! Rugged, double-sealed cabinet! 2 sliding storage baskets! Vertical divider! Exclusive, self-adjusting, sure seal inner lid! Self-leveling on uneven floors! Defrost drain eliminates mopping! Reg* 309.95 20.0 cu. ft. Chest Freezer $ Just Say Charge Iff 219 97 Frederick Shopping Center W. 7th St. At Schtoy Shop 10 To 9:30 outzakn's DEPARTMENT STORE "ON THE SQUARE" 662-2141 We're Off to Camp in Routzahn's Sportsw cool knits shorts 'n tops Cool as a cucumber in knit shorts and tops smartly styled for the ' young Miss. Shorts are solid colors with striped knit top. In washable knits. Sizes 6 to 14. Knit Shorts and Tops (J .25 to set he's off to camp Time for camp . . . so send your boy off to'summer fun in a pair of Donmoor camp shorts teamed with a cool washable knit shirt. Shorts are solid colors . . . shirts come in stripes or solid col- Bring Your 'CHARGE-A-CARD" Along Knit Shirts Camp Shorts Routzahn's In Downtown Frederick 3 oe Jili HIK Ifl-i Oi ovr " J Sri i ow »*M »··+ **l · U.S.D.A. CHOICI U.S.P.A. PRIM! -REPEAT CUSTOMERS 3% DISCOUNT! mCARRY AUGOV'T GRAKD INSKOED KEF ft MUM** UN · STORAGE CUTTING · WRAPPING · FREEZING £«armtet4 far ttritnts* «rf flaw. H VM art Mt c*M»Ut«hr MtisffM, n* tan M mr avrchm* wil N» TuHt Unit! HUCT ORDERS 55 $ U.S.D.A. PRIME Special Package · T-BONE- SIRLOIN ·CUBE STEAKS F I L L E T S - GROUND BEEF EXAMPLE; 60 LBS. AT 99CLB T O T A L P R I C E LOINS COUNTRY MEATS ELLICOTT CITY, MARYLAND 40 E A S T T O S T J O H N S ' A N C A L L FOR YOUR APPOINTMENT! ro r o u M WSPAPERl WSPAPERI

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