The Baytown Sun from Baytown, Texas on April 25, 1986 · Page 19
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The Baytown Sun from Baytown, Texas · Page 19

Baytown, Texas
Issue Date:
Friday, April 25, 1986
Page 19
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Page 19 article text (OCR)

THE BAYTOWN SUN Friday. April », H Experts say image vital to success of business NEW YORK (AP) - Manufacturers who view image-building as a luxury their advertising budgets, cannot afford ought to take another look, several top marketing executives say. They argue that imagery sells. "The facts are never enough," adman Jim Morrissey told about 200 advertising executives assembled here for a recent conference sponsored by the American Marketing Association's New York chapter. Morrissey, a vice president and group creative director at Grey Advertising Inc., said imagery makes advertising more appealing and effective. He illustrated his point by showing two commercials for a pew watch. In the first commercial, a man holds up his arm to show he is wearing one of the new watches, looks directly at the camera and describes it. In the second ad, deep-sea divers sweep away silt and debris to reveal a huge replica of the new watch, silently marking time at the bottom of an unidentified sea. Morrissey said the first ad failed to "elevate" the new watch to its proper place in the market, while the second used imagery to involve the audience as good filmmakers do in adventure- packed movies. Timex Corp. of Waterfoury, Conn., spent $2.2 million to produce and air the second commercial on the Super Bowl football telecast in January, Morrissey said. Grey Advertising is its agency. Since the ad appeared, Morrissey said sales of the new Atlantis 100 watch have exceeded the company's introductory forecast by 25 percent. He said the commercial shows that an image-driven marketing approach will leave a lasting impression with viewers. "Imagery lives on," he said. The conferees heard similar testimonials in areas ranging from cigarettes and cosmetics to automobiiie* Michael PalB«r, vie* ARTHRITIS TELETHON WORKING TOGETHER on the Arthritis Foundation Telethon are, from left, Mickey Gilley, celebrity host of the event; Pam Ivey, of radio station KIKK; Joey Navarre of Houston, local poster child for the foundation; and Ron Foster also of KIKK. The telethon will be on the air from 10 a.m. to 6 p.m. April 27 on KTHT. Mont Belvieu to sell special belt buckle The city of Mont Belvieu's Sesquicentennial committee on April 28 will begin selling limited edition commemorative belt buckles. Funds from the sale of the buckles will help fund the Hill Festival, scheduled for Aug. 23. The committee will sell 150 gold buckles at S100 each. It will sell 1.000 pewter buckles for S20 each. There is a limit of five buckles per person on gold buckles. There is no limit to the number of pewter buckles one person may buy. The committee also will sel! ladies' pendants for S10 each. Orders for the items will be accepted on a first-come, first- served basis between 9 a.m. and 5 p.m. beginning Monday at Gordon Speer Properties. 9122 Highway 146. Customers should see Donna Abshier. No orders will be taken by phone. Persons must pay with exact cash, a check or a money order at the time they place the order. Other items are available at the Chambers County courthouse annex across from the post office on Eagie Drive. ONE FEATURE of the belt buckles being sold by the city of Mont Bejvieu's Sesquicentennial committee is the round Mont Belvieu Ses- qiicentennial logo that also will be featured on ladies' pendants the committee will sell. Gold and pewter buckles and the pendants will besold beginning April 28. SIS>SY SPACI :K • KI-:VIN Ki • htTe's .; summer s<»uTl always -^member. ,nd a hope "ial if you 40 back, tt v* ffl aD lappen jgain. Importing Co., which Molson beer into the United States, said the company teds peer pressure plays a major rote in picking beers, and its ads reflect that presumption. Molson's ads, mostly on radio, generally feature the voices of a man and woman in situations in which the man displays an almost fanatical loyalty to the Molson brand. Molson sold 14 million cases of beer in the United States last year, Palmer said. THEATRE GUIDE THEATRES, Cinema 6 6«t«(PG)7:30-94O SM. SB. Ml. 100-3:10-5:20 mm • im (P&i 3) 7 30 9:30 UT. Sf. Ml. 1:3O-3:3O-5 30 ' MB II !K fin* (PG) 7 00-9 30 U.mMT. 200-4-30 SUENBKMTKGl x at i-oo JV7«fflB(Rie-OQ ill » IKt. 3 00-5 30 •BBS UM (R) 7:40-9 40 Ul.atlH. 1:40-3:40-5:40 •SIKmHflBBSfPG-13)7 15945 UI. SB. MI. 2 15-44 5 Mickey Rourke Kim Bo singer Cmemo 10 lOBi (PG) 7 15-9'! 5 SI1.M.MT. 1:15-3.15-5-15 BOTHS (PG-1 3) 7:20-9 20 UI.9KM1 1:20-3:20-520 UUS (PG| 7:30 9:30 W.SBLM1. 1:30-3:30-5-30 1«n5 «K Wl (PG-)3) 7-4O-9-40 HI. ML Ml. 1.40-3:40-5:40 Goose Creek Cinema NT V tfBCl(PG) 7:45 UI. SB-MI. 1:45-4*5 1« OUI HBfUtPG-13)8:00 U: !•. Ml 203-500 UK we BIG: ui sa. i oo WZ! IT [PG) 7 OC-9 OO Ul.mMl. 3OO 5 00 IX MKT HI [PG> 7 2-0-9.23 UI !». Ml : 20 3 20-5 20 •UrMM 1C SKU (Rl 7.30-9 3D UT 9* Ml I 3D 3 30-5 30 me tcaon » IPGI 7 40-9 o UI. SB Ml ' 403 40-540 TOM HANKS SHELLEY LONG if WINNER Of 7 ACADCMY AWARDS INCLUDING MST PICTURE BEST DIRECTOR ROBERT REDFORD MERYL STREEP Our OFAFRKA A JEWEL OF AN ENTERTAINMENT." A WORLD FULL OF MAGIC. WONDER AND DESIRL CLASSIC V SLEEPING BEAUTY, •S 19SJ WALT DISNEY PWOOOCTIOXS 5 ^•••••••^ It's about falling in love. For the first time. LUCAS COM€ H6LP TH€ CRR6 B6flRS SPV€ PH6 KINGDOM OF CflRING. G€ARS MOVI€ II _ A CTEVEN SPIELBERG FILMI The Color Fwpte ••••••Ml Michael Keaton A. oea£,w»OUNT The baafe began to another galaxy It s about to end in CRITTGR5 PG-13 '-.^ LEGEND nao They loved. They laughed. They lied. All in the name of friendship. '- CINEMA GROUP «« A SANDY HOWARD PRODUCTION "HOU.YWOOO VXE SQUAD" *.«RONNY COX • FRANK 60RSHIN • LEON ISAAC KENNEDY • IRISH V*N DEVEHE MARY TYLER MOORE CHRISTINE LAHTI SAM WATERSTON TED DANSON An MTM Enterprises Production MARY TYLER MOORE CHRISTINE LAHTI SAM WATERSTON TED DANSON 'JUST BETWEEN CARRIE FISHER —» ^SSfe JOAOFERNANDES T! JAMES J. DOCHERTY ^ ARNOLD ORGOLINUSANDY HOWARD ""^ PENELOPE SPHE£RtS .. BURNS v*«B>«iD«cwi by ALLAN BURNS SYLVESTER STALLONE TALIA SHIRE BURT YOUNG

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