The Des Moines Register from Des Moines, Iowa on August 25, 1975 · Page 10
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August 25, 1975

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The Des Moines Register from Des Moines, Iowa · Page 10

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Des Moines, Iowa
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Monday, August 25, 1975
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Page 10
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10 / DES MOINES REGISTER • Mon,, Auf. 28, 1979 False claims for denture products told WASHINGTON, D.C. (AP) The Federal Trade Commission (FTC) Sunday accused Block Drug Co. of making false 4 and unsubstantiated advertising claims for its denture products — Polident cleanser and Poli- Grip adhesive. Block ranks second in the denture market, which has annual salea of $98 million to $132 million. The FTC complaint says the use of Poll-Grip or Super Poll- Grip does not spare denture wearers the embarassment find discomfort of eating such "problem" foods as apples, steak, corn on the cob and caramels. It also alleges that the Jersey City, N.J., firm had no basis for claiming that Poli- dent cleaned dentures better than the best-selling Extra Strength Efferdent, made by Warner-Lambert. 30-Day Deadline Block and its ad agency, Grey Advertising, Inc., of New York City, have 30 days to answer the complaint. In announcing the complaint, the FTC also released responses to its orders last September for substantiation of advertising for Block's denture products, W a r n e r-Lambert's Efferdent and Procter and Gamble's Crest toothpaste. The three companies submitted more than 800 pages of documents. Commissioners Stephen Nye and Mayo J. Thompson voted against singling out Block without investigating competitors' advertising, although they did not disagree that the Block ads appeared to lack substantiation. Smiling Back Thompson said consumers who are misled by advertising are not likely to make "repeat sales that a company needs in order to survive." "As for Block's denture adhesives," he said, "it is inconceivable to me that any denture wearer who applied Poll-Grip or Super Poll-Grip and bit into a red apple and then saw his dentures smiling back at him would ever purchase the gripper again." Block denied that its ads showing _ apples, peanuts, carrots, steaks, corn, celery, thick sandwichesrfried- chicken and caramels Implied that all Poll- Grip users could eat the foods. The Polident advertisements, Block said, were Intended to compare the old formula wittf the new, improved cleanser that produces 50 per cent more gas bubbles to improve denture cleaning. Nature of Cleaning Whether consumers can see the difference depends upon PHOTO IV THOMAS HOOPt* Cutting kapers Joan Paaske, 9, of Bettendorf takes her Brown Swiss calf around the judging ring during the Kiddles Kattle Kaper at the Iowa State Fair Sunday. Joan, the daughter of Mr. and Mrs. Ron Paaske won an honorable mention with the slogan on the calf's side that read, "A dancer with ambition gets nutrition from milk." how clean the dentures were before Polident was used and "the nature and frequency of denture-cleaning hygiene performed bytfie deliTure^wearer," Block said. Warner-Lambert said a Block lawsuit prompted withdrawal of ads claiming that Efferdent had "more stain-removing power than the next leading denture- cleaning tablet." Warner-Lambert, of Morris Plains, N.J., said that the claim was "supportable" and that the ads were dropped only in the interest of saving money, time-and publicity fronulitiga- tion. Efferdent has' 32.A per .cent more bleaching power than Extra Strength Polident, Warner- Lambert said, because its "acidity-alkalinity balance" was adjusted. A hitch developed the first time that Efferdent's cleaning action was subjected to an "in- dependent dental investigation," the company said. Claim Challenged The panel, consisting of a dentist and two nurses, could not tell whether Efferdent or Polident had better cleaned artificial plaque off denture tiles. When the test-was rerun using natural plaque (a sticky film found on teeth) coated with tea, coffee and tobacco stains, the panel judged Efferdent "significantly more effective," Warner- Lambert said. Procter and Gamble was challenged to substantiate advertising claims that Crest with stannous fluoride offers added protection even in areas with fluoridated water. The Cincinnati, Ohio, firm cited a five-year study among school children in Frankfort, Ind., which has a naturally fluoridated water supply. Procter and Gamble said children using Crest had 29 per cent fewer cavities than children brushing with toothpaste without fluoride. Clemens spending case result may affect other politicians By DAVID YEPSEN The State Campaign Finance Disclosure Commission is scheduled to hear a case Tuesday alleging wrongdoing In the campaign spending practices of Polk County Sheriff Dick J. Clemens. Because this is the first time the agency has looked into the contents of a disclosure report, the case takes on significance to other politicians in the state may someday find them- ilverbeing investigated by-tf agent?. ie_commission has previously concerned itself with making sure candidates filed the reports. Now they are looking at what those reports say, commission officials say. Clemens' finance difficulties began shortly after he took office when the courthouse rumor mill began grinding about campaign contributions that were not reported. 2 Were Fired After Clarence Dunagan, jr., and Daniel Kauzlarich were fired from jobs as part-time deputy and as director of operations, the rumors began circulating even more. In early June, County Atty. Ray Fenton confirmed that Barbara Snethen, executive director of the disclosure commission, had asked him to investigate allegations that Clem- ANALYSIS ens had failed to report all the contributions made to his campaign. Fenton said he was bound by state law to investigate. He assigned investigator Paul Thomas to the case and said nothing further about the matter. The commission^would confirm only what Fenton had said, but Clemens revealed what he knew of the allegations. Clemens' Stand He said he was accused of failing to report $1,445 worth of cash and in-kind contributions to the state. Clemens said he had "nothing to hide" and launched the attack he has since repeated: That Kauzlarich and Dunagan were out to "get" him, that they were disgruntled former employes, that they were working with Democrats In a plot to damage him; that* the commission had leaked information; that it was not right that Democrat Fenton be allowed to investigate Republican Clemens. The commission met in July behind closed doors to discuss the matter. Members said after the meeting that they wanted more time to look into the allegations brought to them. On July IS, the commission met again and filed a formal complaint with itself against Clemens. The complaint alleges Clemens did not properly report the amount of cash on hand at the beginning of each reporting period, the name and mailing address of each person who had made one or more contributions to the political committee, the total amount of contributions made to the committee and the total amount of contributions or proceeds from any fund-raising event. The sheriff and his supporters questioned the procedures set up in the law whereby the commission makes a complaint with itself and then hears its own case. The case also has ramifications for Polk County politics. Not a Politician In trying to understand the whole affair, one must start by remembering that Clemens is not a politician. He campaigned for office on the platform and won saying he wanted to be a professional law enforcement officer. But survival in the Polk County Courthouse depends on a person's ability to deal with the political winds that buffet that level of government. The election campaign finance case is the latest in a series of problems that the HURRY ON DOWN. SPECIAL SAVINGS THIS MONTH BEFORE THE PRICES GO UP At European Health Spas, we've done our best to hold the line against inflation. But if you want us to shape you and save you money, you'd better get going. Our present low rates are coming to an end and we truly believe there is no way you'll save this much again. So give us a call now. We care about you. We want you to get started on a personal exercise program, with good nutritional guidance and lots of friendly encouragement. If you think this sounds good, get your body going. Grab that phone and give us a call. We'll keep you and your budget in shape. Facilities and hours may vary with location. 225-0270 WEST DES MOINES 1540 35TH STREET European Health Spas Physical fitness for men and women Dick J. Clemens 'Nothing to Hide" sheriff has contended with since coming into office. He earlier had problems with the taping of pflone conversatins by one of his detectives. Before that, he decided to do things differently with his budget and asked tor a record $1.7 million from the county. Most - courthouse observers feel that the 'Sheriff has been pomkally hurt by his earlier problems and that he probably hag been severely wounded by the finance problems. Their reasoning goes' something like this: The sheriff is being tried in two courts — the commission and public opinion. He may have difficulty winning in either. Because the commission is the complainant in the case, commissioners might be hard put to explain how they had enough evidence to bring the complaint but then totally acquit the sheriff. So, the reasoning goes, the commission, which has the power to recommend a prosecution by the county attorney or the attorney general, will have to come up with something to save face, send a message to other politicians and yet not butcher the sheriff for his infractions. Hand Slapping? That courthouse wisdom says Clemens may have his hand slapped by the commission, which would say to him: You were wrong, sheriff, but not criminally wrong. That gets the sheriff out of the commission's hair but he would still have to explain what happened to the voters. Clemens can be Expected to use Tuesday's hearing to explain. Some courthouse sources think the sheriff will go on the attack during the hearing, and through his lawyer, John McCIintock of Des Moines, hammer away at the motivation of those who complained against him. That might take the edge off Clemens' problems, but still would leave him politically wounded. No one, including the sheriff, doubts the whole affair to date has hurt him. .Clemens relishes the job of sheriff and while he will not say for certain he is going to run for re-election, most people expect hinrw;~ Thi sheriff's supporters say arty opponent trying to beat Clemens, will have his or her hands full. The supporters minimize the election finance problem by saying Clemens is personally well enough off that he. would never have 4ried to pocket any monfey from his, campaign.. (He is not accused of that.) They say the amount of money Involved and the way the accusations read show only unintential errors, if any errors were made, rather than a conspiracy to hide contributions. And Clemens, they argue, can't be outgunned on professional Jaw enforcement experience and education. His degrees, training at lair enforcement schools and work experience are formidable credentials for the office. He has made numerous changes toward upgrading the sheriff's office. He has started work toward contract law enforcement with rural communities hi the county and brought it further than any predecessor. A youth bureau to deal with problem juveniles is currently starting up and Clemens has brought in a physician's assistant to clean up the jail. And he has made administrative improvements. Some Own Fault Some of Clemens' political problems are his own fault. He is given to routinely sending down appointments and decisions to the Board of Supervisors without taking time to explahr to board members what he is trying to dbi ' Clemens has been spending more time recently consulting with board members — especially the lone Republican on the board, Carl Gavin. Gavin, a veteran of the board and courthouse, politics, appears to have taken Clemens under his wing and is helping him negotiate the political traps a Republican faces in the Polk County Courthouse. The experience of the past few weeks has toughened Clemens. He once said, "I'm tired of all this business. I want to be a professional. But Fused tobe a coach and you ever heard • coach at half time? Well, a few people are going to start seeing a little of the old coach, tod." He showed the old coach last week when he sent to the Board of Supervisors the name of a person he wanted to elevate in his departmental ranks. The promotion means a 13,000-a- year pay raise and Counly~PeF~ sonnel Director Roy Parks called the sheriff and asked if that was not too big a step to give one employe. If what Clemens says he said to Parks is true, the reply is not printable. One thing is certain, the appointment was approved by the board and Clemens beamed because "I'm running my own department and I answer to the people." He answers to the commission Tuesday and the people next November. «U«00 •B»»». • 740R75 Get a $500 rebate direct from Mazda on any n«w 74 or 75 rotary engine car. And you're irv- the money with a great performing car. Use your rebate toward your down payment if you want. Offer effective 7-1-75 thru 8-31-75. Uu*'i nunr W<IM limit* kv Jim Sinftnir'g DBS MOINES A candid, pictorial look at Iowa and its people on a typical summer day as seen by members of The Register's photographic staff. Look for this very special issue of Picture Magazine SEPTEMBER 7th

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