Alton Evening Telegraph from Alton, Illinois on June 27, 1968 · Page 13
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June 27, 1968

Alton Evening Telegraph from Alton, Illinois · Page 13

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Alton, Illinois
Issue Date:
Thursday, June 27, 1968
Page:
Page 13
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Page 13 article text (OCR)

THURSDAY, JUNE 2?, 1968 w iftftft/y MAW'S MONEY WATCH-DISCOUNTERS Diamond Bridal Duos $69.50 Stunning diamond Mtiteire with match- in 14K white or low gold wedding fog in modem or classic styling. Diamond ^ -A Bridal Set $25 ° Diamond Bridal Set 30 DAT MONEY.BACK GUARANTEE •• Wth MMltti MtMtKt. Ml rtftvtf prfvHep •Mfe M toys * twchm IN CM buy a tinwftd if e*n< «M( size Myvk Myvktra ter less. Diamond Bridal Set Bridal Set ALTON EVENING TELEGRAPH PAGEB4 By BOB THOMAS AP Movie-Television Writer HOLLYWOOD (AP) - It happened just as Rowan and Martin predicted: "Laugh-in" is the biggest thing to hit television since the Kefauver crime hearings. Well, almbst. certainly the Monday night frolic has cap* Shop Telegraph food ads before you shop & buy! Rowan And Martin Make It Big O ttired the public's fancy in a manner rarely seen ifl television, tt also captured Emmies, deified Tiny Tim, immortalized beautiful downtown Burbank, loosed a spate of imitative TV and radio commercials and induced everyone from presidential candidates to tati drivers to say "Sock it to me" and "Here comes the Judge." 1 must confess I played the Doubting Thomas when t lis tened to Dan Rowan and Dick Martin glow about the program's chances before it went on the air. There has never been anything like it, they insisted as have countless stars of other now-forgotten series. A few Pepsi-Cola JACK TOPS WINNERS Marilyn Wall Raymond Swttxer Juanita Roberts Ed Mumbower Fran Steingrubey Jo Lynn Romine Joan McCraeken Norene Suit PLAY Ronnie Davis Martin Gosnell letty Jones Alfred Motion Mary Gulroff Vickie Catterson Irene Sehnefke Mike Griffith Larry Hoddnc Douglas Allen Mrs. George Bodl Richard Dawson Ley Shirley Pat Osuchowskl Bernadine Palcetti Shirley Mother Your next bottle of Pepsi, Diet Pepsi-Cola, or Mountain Dew could be worth $500. •OT1UB IT HKMM MOi Sears SAVE: Time, Work, Money One Coat Faint Sale B. Oiless Piston Paint Sprayer SAVE $20.07 Regular $89.99 69 88 No lubrication needed. Bleeder gun sprays 7-ln. pattern. 50 PSI. Medium Pressure Paint Sprayer if«WP« Frl«« 99 95 7%-gallon tank, %HP 1-cyl. Sprays 7-In, pattern. Non- bleeder gun. GUARANTEE If one gallon fails to cover any color with just one coat when applied at a rate not to exceed 450 sq. ft. per gallon; or falls to be colorfast or washable, when washed as directed; or fails to resist spotting from soap, water or detergent; we will furnish additional paint to assure coverage or refund complete purchase price. Sears Extra-Tough Latex Paint SAVE $2 and $3 Regular $7.99 and $8.99 Gal. a. Regular $7.99 Guaranteed Interior Latex Flat Paint. Dripless formula makes decorating easier . . . dries in just % hour. Guaranteed one coat, colorfast, washable, spot and stain resistant. Easy soap and water clean-up. b. Regular $8.99 Latex House Paint. Has one coat coverage . . . even covers black! Extremely durable, it resists corrosion and fading. Self priming on all sound painted surfaces. Dries In just 30 min. CHARGE IT on Sears Revolving Charge Heating Systems SALE 75,000 BTU Gas Space-Saver Furnace SAVE $50.10 Regular $199.98 Self-cleaning burners have stainless steel flame'spreader . . . heat exchanger is. rust resistant. Automatic controls, Reg, $939,98 105,000 BTU Furnace 180.88 Reg, $888,08 135,000 BTU Furnace 989.88 75,000 BTU Gas Basement Furnace SAVE $40.10 Regular $199.98 159 Automatic gas pilot cut-off and self-cleaning burners. Silent 2-stage Ignition...operates quietly. 1269.98 105,000 BTU Furnace 190.88 1899,98 180.000 BTU furnace 949.88 Counterflow Gas Wall Furnace SAVE $30.10 Regular $139.98 109 88 35,000 BTU . . . "Life-Clad" ceramic heat exchanger. H00.88 50,000 BTU Unit 189.88 AT SEARS AND SAVE ttftfrirtfai QmmtaAvr Ywr Jfeiuy *«* •KAMI. MOEBUCK 309 Piasa Alton^ Qljnois Pnone 465-5511 Open Tuesday, Wednesday, Thursday and Saturday 9:00a, in, to5;QOp*m. Open 2 Nights a Week- Monday and Friday 9iOOa.rn.tQ9tOOp.nl. But they were fight, and flow they are enjoying the results of their success, they are hot taking it big; 1? years as a comedy team have made them realists. They can be excused if they enjoy a few "I-told'you-so's." "'Laugh-in' is simply applying to television some of the things that Marshall McLuhan has been writing about/' said Dan Rowan, referring to the author of "The Medium is the Message" and other works on modern media. "I don't think anyone has really dealt with the impact of the visual medium before. Now you are beginning to see commercials In which the visual is uppermost. But many of the commericals are still using the same tried-and-true method of printing the message on the screen and having an announcer repeat it vocally." "Right!" said Dick Martin. These two seldom disagree, except in their bickering comedy routines and politics—Dan Id a McCarthy maft; Dick was for Kennedy. "it was the same in the TV variety show," continued Rowan, the straight man of the team. "How long could personable hosts go on introducing personable guests? The variety format was carried intact from radio, which in turn had merely adapted the vaudeville technique. "What we're doing is not entirely new," commented Dick, the blank-faced zany. "Olsen and Johnson did it for years with their 'Hellzapoppin' It's simply throwing gags at tin audience with as much speed and shock as possible. You take a series of jokes, throw away the question and just leave the punchlines, and you call ft 'cocktail party.* "Other variety shows always closed with music. We clow with jokes—the joke wall They're not all great, but they hold the audience's attention, right to the end of the show. "Some people in television don't realize how brief the attention span of the audience is. While watching other variety shows, you can turn away and just listen for a while. Not 'Laugh-in.' You've got to watch it every minute or you'll miss something." Open 9 a,m. to 9 p.m. Daily Noon to 6 p.m. Sunday Plenty at Free Parking; 409 St. Louis Avenue. East Alton (across from E. Alton Bank) SPECTACULAR BAL SAVINGS! LADIES'& TEENS- TENNIS OXFORDS All American Made! Washable! Ladles* & Toon*' Sixes thru 10 1.99 LADIES' & TEENS' CANVAS »>. - Washable - Pr. Sizes Thru 10 SAILOR BLUE Chalk White or Jet Black * SAVE OVER 1/3 LADIES' & TEENS' ITALIAN SANDALS White and Colon, with full cushioned Insolo Sixes thru 1O I COMPARE AT '2.49 BOYS' DECK SHOES Groat for active wearl In heavy White or Blue Duck, with longwearing cushion grip solel Men's "Skipper Brand" Boat-Shu YOUt Men's Imported i Sandal White or Nuvy Duck Uppers, with ruyyod noii-^lip iolel Suo> 6'/j thru 1'J. Key. 'j.VV " C O * y t 4 J I \: UppUl 1 ill l)i: Muhoyuny, with c u .iiiun

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