Alton Evening Telegraph from Alton, Illinois on April 15, 1953 · Page 18
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Alton Evening Telegraph from Alton, Illinois · Page 18

Alton, Illinois
Issue Date:
Wednesday, April 15, 1953
Page 18
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1 \ *AO» BtQHTBttN ALTON BVENINO TELEGRAPH WEDNEIDAY, APK1L It, 1WI Dennis Bros* Another World First From PHILCO A Revolutionary New Refrigerator t So Completely Automatic It Thinks for Itself! i__________^______ _^__________ i i NOW... the first refrigerator ever built that' controls humidity... achieves ideal 38° to 42° temperatures in the main food compartment... quick-freezes af 20° below zero ... and does it all automatically! Foods Never Had It So Good! Imagine! In your fresh food compartment you get-* for the first time ... the "true Zone" of eold (38° to 12 ) which food and health authorities agree is the Ideal level for your fresh foods. New Refrigeration Principle! There's just never been anything like this newest triumph of Pliilco engineering-the new 1953 Philco "Automatic!" Wholly new in refrigeration principle . . . wholly new in all the amazing things it does for you ... automatically. , No Sweating... No Drying Out! This fabulous new Philco "Automatic" not only frees you from the messy chore of defrosting, but ends, for* ever the problem of humidity. Automatically controls moisture to prevent sweating, mold, or drying out of foods. It thinks for itself ... for you! Never Before Such Convenience and Food Protection! Philco Engineering is First to Give You All These Advances: QUICK-FREEZES TO 10° BELOW ZERO It's one thing to store frozen foods... but quite another to freeze them for storing. That takes quick-freezing .., and a freezer unit powerful enough to deliver 20° below zero... the cold you need to capture and seal in flavor. With your new Philco you can quick-freeze meats, vegetables, fruits/pastries, any food suitable for freezing! And you can store up to 73 Ibs. of frozen food . .. including ice cream! If you need to, you can quick-freeze up to 8 Ibs. of ice cubes. 12 BRAND NEW 1953 PHILCO REFRIGERATOR MODELS IN SMART "KEY LARGO" COLOR • 7 TO 12 CU. FT. I Built-in Butter Keeper Recessed in door; keeps a full pound of butter morespreadable, yet safely refrigerated. Fully Adjustable Shelves AUTOMATIC DEFROSTING! Frost never has a chance to build up! New 1953 Philco defrosts several time* a day-without clocks or timers . . and <to« it automatically I 38"TO 42° EVEN COLD! First refrigerator to achieve the True-Zone of cold (38 • to 42") that keeps foods fresher . . . tastier ... for longer periods of time. A nd doet it automatically t BALANCED HUMIDITY! New Philco development controls moisture to pro* vent sweating, mold, dry* ing out of foods—regard* less of climate or season. And does it automatically! 95 EASY TERMS In this new Philco "Autp. raatic" you tr- range the shelves to suit younelf, for foods of any ftize or shape. No Money Down 24 Months To Pay Don't wait! See the new 1953 PtilLCO "AUTOMATIC' SHOP THURSDAY, FRIDAY AND SATURDAY NITE TILL 9 P, M. "SHOWHf Of MMU/W BAYS Trade-In Your Old Refrigerator, DOUBLE ALLOWANCE DURING THIS GREAT SALE! 300 EAST BROAD WAY

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