Arizona Republic from Phoenix, Arizona on November 3, 1969 · Page 53
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Arizona Republic from Phoenix, Arizona · Page 53

Phoenix, Arizona
Issue Date:
Monday, November 3, 1969
Page 53
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THE ARIZONA REPUBLIC WOMEN'S Page 25 Monday, Nov. 3, 1969 Hair, the topic of the day: Above, the romantic natural look Senator White speaks to AESA Secretary should put herself in other man's place White By APRIL DAIEN A stale senator and financial whiz has confirmed that business success hinges on S.E.X. That is, on (S)alesmanship, (E)xtra Effort, and (X)-marks-the-spot objectivity. Somers H. White, R-Maricopa in a speech at Fremont Junior High School, advised some 150 members of the Arizona Education Secretaries Association that they could become the best in their respective offices by following a three-part formula. "First, recognize that you are and must be a salesman every minute of your life—whether to your husband, yourself or an employer. And sell like mad. "Second M put forth extra effort. The difference between best and worst performances is usually very slight, a matter of 4 or 5 per cent, and is accounted for by extra effort. "Third, and figuratively speaking, set a goal for yourself. Mark it 'X,' so to speak. You can't go anywhere unless you know where you want to go." The forceful speaker is more than qualified to talk shop. As organizer of the Northwest Bank, Seattle, he became the youngest bank president in America. In addition to owning a management consultant firm which bears his name, he is also director of the Phoenix Advertising Club as well as of the Sales and Marketing Executives Association. He has been named one of the Outstanding Young Men in America. "The best secretary doesn't have to be the fastest typist or taker of shorthand," he insists. "But she must be able to anticipate her employer's needs, for by doing so she becomes invaluable." Example: "I asked my secretary for a map to get to Fremont Junior High. She traced three routes, rather than one. Because I awoke late, this map suddenly became very important to me. "The idea, really, is to put yourself in the other person's place," he continued. "It took me two years and $10,000 worth of Harvard graduate business school to leant that. "If you do this, you won't blunder. You won't ask your boss for the afternoon off when you sense that he is upset about something. You'll be amazed at the results." Such sensitivity is closely related to extra effort, White maintained. "How many people today go through the extra effort of standing up when meeting someone else? A Japanese woman stood up once' for me, and I realized that by doing so she was saying, 'You are important.' " A friend, he added, makes a six-figure income a year, owns parking lots, a law practice, a rent-a-car service and part of a discount store. "I asked him how he did it. He said that after graduating from law school, he went to every firm here looking for work. They all turned him down, said they were 'firing, not hiring.' But he went back to the company he liked best and offered to work free for a month 'just for .the experience.' "The senior partner said okay, 'as long as you promise that at the end of the month 1 you'll walk out quietly and just say "goodbye'." "The young lawyer went to work at 6 a.m., stayed until midnight, and when the time came for him to leave, the senior partner said 'Come back here! You've made yourself invaluable by the extra effort you put in.' "He was hired at three times salary of the other employes. Today he is head of the firm, which was strictly a WASP venture until he joined. He is a Jew." Of course, the lawyer knew what he wanted, and could therefore direct his -energies profitably, White said, "and this is a crucial factor." "A friend who graduated from Amherst had a harelip and a cleft palate. He took the lowest-paying job in his class for the sake of experience. Now he makes $85,000 a year. And the secret, he said, is In making a daily list of goals, and trying to get more of them done than he thinks necessary." Imagination is also a factor in success and, according to White, there are two types: "One is fantastic, the other is ordinary, but with the proper use of either, you can make yourself known and recognized. "Even the clothes you wear, the way you say things, the manner in which you approach your boss can reflect imagination. It dependjs on your attitude. I once was offered a job solely because I answered the phone with enthusiasm. "You know the story about the man who searches the world for diamonds and finally dies, only to have another find that his house was situated on a diamond mine. "Your Job, your home can be a diamond mine as well. All you need, is S.E.X. and a little imagination." Racer doesn't deny women do have certain limitations By JACK SMITH Los Angeles Times Service Donna Mae Mims was wearing a pink jumpsuit and pink shoes, two pink rings and pink lipstick. Her car was a little pink Fiat. Her hair was tawny blond. Her eyes were blue. Miss Mims is a feminist. She drives in sports car races against men. In eight years she has been in 170 races and won 70, She has been out there at the edge, discovering the limitations of woman, rather than denying that there are any. "Women are super com- pies," esi4 Miss Mims, pop. » pink pill Into a pink mouth, "That's my diet pill. If I don't take that I'd be hungry in an hour." Miss Mims was In Los Angeles for the opening of the auto show, She has a job with Fiat, traveling about the country as Fiat's pink lady. She preaches safe driving and, incidentally, gets some attention for her sponsor. In races Miss Mims has hit 148 mph on the straightaways, but safety is her watchword, Miss Mims races for the thrill ojit, "It's the adrenalin, Jt's real exhilaration to drive well and ferociously. A great sensation." Being a woman, she makes a ritual of preparing herself mentally before a race. "I psyche myself. I remove all my makeup. I think stern. I bristle. I don't talk to anybody. YOU cannot think nice, Chivalry is dead on s the racetrack. You're out there for only one thing. To win. Nobody remembers second place." No matter how she psyches herself, Miss Minis never quite escapes the "mental hangup" of being a woman. There is something unquenchable. "Something feminine remains/' $he said. "Some bit of mental fluff. Wnatever it is, it won't go awiy." *Itoi£iHlalioitt FasMoit CITY REPUBLIC MAIL New store caters to petites The velvet polo dress By JEANNE TRO WILLIAMS The House of Nine, a U.S. chain of women's specialty stores which caters to demure diminutive types, is opening this week at Los Arcos in Scottsdale, McDowell and Scottsdale roads. The chain's unique in several ways. Each store stocks a complete range of clothes In sizes 3, 5, 7 and 9— nothing at all in stylish stouts. And every branch in every city is owned and operated by a woman. Scottsdale's owner-manager is Mrs. Joseph Dorman, a supercharged brunette who likes to collect antiques and go on hunting and fishing jaunts with her husband. She began her retail experience as a sales clerk in a clothing store in her native city, Washington. She progressed to ownership of her own shop. More recently she managed the Phoenix House of Nine for three years, and Jerand's !n Uptown Plaza. "But I have already fulfilled my greatest ambition," she said, "in raising two successful sons. One is an intern at Washington, the other owns a shoe store in Annapolis." * * * Fabric popularity is as fickle as fashion. For years, velvet's been as passe as snoods, but it's especially large news for this coming holiday season. The idea is to be blatantly old-hat, with antique-looking rippled velvet made into pants, evening gowns and cocktail dresses, started in the London and New York boutiques and is now into suburbia. It's also entered the young scene in classic polo, Gibson girl and braided, skimmer dresses which look marvelously feminine on subdebs. Photographed is a polo dress by Irvington Place in black, \vine or green. It's rippled and gleams, and is available at Diamond's for $28.95, sizes 5 to 13. * * + Hair- Hairstylists throughout the U.S. and Canada keep in touch through an organization called Intercoiffure America. They got their heads togeth- Carol Channing before her new Afro hairdo Corday's Le Coq D'Or compact The pill has new competitor er and announced the look for late fall and winter: Natural. Avoid the cropped* hard look. If it's short, soften your hair with curls. Longer hair should be layered. Let the coiffure fall freely during daytime. At night, add pos- tiches, pieces and jeweled ornaments. More hair- Carol Channing of the headlight eyes and bullhorn voice sailed into Delmonico's in New York wearing Victor Joris* putty-colored maxi suit—and adorned in a wig so startling it was almost supernatural. It's palest blonde, Afro-styled, and made of all human hair. "It was especially designed for me by Vidal Sassoon," helloed Broadway's original Dolly. Still more hair— What could be more natural than a lion's mane? Introduced at the National Hair Fashions Show in New York was a wig lots of women flipped for. It's by The American Beauty Wig company in Miami ... is called "the lion's mane" ... is wild wild wild . . . and layered • '* • Goldwaters has initialled a special service for this week: Free monograms in all departments. And the Scottsdale Fashion Square store opens a new toy shop, Creative Playthings, which has been popular at Park Central for several seasons. * » * Fur-wearing creatures, such as women, are yearning over SWAKARA karakul lamb. Promoters would like everyone to know SWAKARA is a registered trademark, guaranteeing quality lambkins from South West Africa. There was an international fashion show of the cuddly furs last week in London. The brightest designing brass took part. Oscar de La Renta showed a little black dressup coat embroidered in red silk floss, and the model wore a matching kerchief with thigh-high shiny boots. She looked like a repertoire company's Anna Karenma. Schiaparelli went majestically maxi in a* coat of silky black-and-brown, moire- By STUART AUERBACH Washington Post Service BALTIMORE-A Johns Hopkins specialist says he has successfully tested an intrauterine device (IUD) for birth control that can be used by women who have not had children. These women have been considered unsuited for the more common loop or coil lUDs by most doctors because they often expelled or cause severe cramps and bleeding. But Dr. Hugh J. Davis said in an interview here that he has given his specially designed, flexible, crabshaped IUD to 117 women who have never had children. He reported that his IUD works as well in childless women as in women who have given birth. And, he added, his IUD has a lower pregnancy rate among the 700 women who received it at the Hopkins contraception clinic than the more common loop or coil. His device, which opens a new market for lUDs, is being tested at a time when medical criticism of birth control pills is increasing and barriers to premarital sex have fallen. Many young women, married and single, take the pill with great trepidation only because they feel it is the most effective means of birth control available to them, . Dr. Davis said the Hopkins IUD, named the Dalkon Shield, is "much more compatible" with a woman's uterus than other lUDs now being'used. * Some women who use the Hopkins IUD have cramps for a few hours after it is inserted—"a breaking-in period, like getting used to contact lenses," said Dr. Davis. Studies here over the past 16 months—about to be published Jn the medical journals—show that the Dalkon Shield is 99 per cent effective in preventing pregnancies.. This is more effective than the Lippes loop, the most generally used type of IUD, which prevents pregnancies in 97.3 per cent of its users. The Dalkon Shield is less effective than the 99.3 per cent protection offered by the high dosage combination birth control pill, but more effective th&a $» 98.$ per cent protection given by the newer « quential However, Dr. Davis said, less than 2 per cent of his patients expel the IUD while half the women who start taking the pill at the Hopkins Clinic stop before a year. And, once the Dalkon Shield remains implanted in a woman's uterus for two months, there is only a one in 400 chance that it will be expelled —far less, he said, than the odds on a woman forgetting to take the pill one night. Dr. Davis, an outspoken advocate of lUDs for birth control, has recently joined doctors who criticize the pill as unsafe. He titled his introduction to Barbara Seaman's new book, "The Doctors' Case Against the Pill," "A Public Scandal." In an interview in his crowded office on the ground floor of the Johns Hopkins Women's Clinic, Dr. Davis blamed the older devices still in general use — with their high rate of failure and complaints of cramps, bleeding and expulsions—Avith the bad name that lUDs have among some doctors and their women patients. But, he added, the modern lUDs now becoming available "are quite different." There is no general agreement among experts as to how the lUDs work. Phoenix we've got your number! OPENS TOMORROW Tues. Nov. 4th CHRIS-TOWN patterned broadtail with sable collar and deep cuffs. + * * Saks Fifth Avenue welcomes a trunk showing of Malcolni Starr designer clothes Friday arid Saturday this week. It's his new resort collection with costumes, wools, gowns with beading, lots of floating chiffon. There will be informal modeling. And Betty Jones, consultant for the Erno Laszlo Institute will be in Saks all week. Laszlo products are cosmetic preparations that must be bought In a complete set; prescribed {' o r individual skins with nearly medical exactness. Care to improve your "ex- Ira scenlsory" perception? Glamour magazine's No- Mrs. Joseph Dorman veinber issue offers a briefing on how to choose scents and wear them properly. "* Among other suggestions . , Don't try a new perfume unless your skin is completely free of other odors and perfumes . . . stop sniffing after trying three because your noses loses its scents ability .. wear the sample around for a few minutes before you decide definitely to buy because your skin's oils do things to fragrance after the alcohol evaporates . . . weigh your perfume against the occasion . . . light for summer, office, home and parties... heavier for winter, evenings out and outdoors. THE BEAUTY SALON'S DUART '/a PRICE SALE Avoid the holiday rush and take advantage of our great Duart permanent specials. Choose any style ... we do them all! Salon specials: 20.00 perm, 10.00 25.00 perm, 12.50 And with our master stylists: 30.00 perm, 15.00 35.00 perm, 17.50 All complete with the latest in styling and cut. While you're in visit our fun boutique! Also be sure to check our hairpiece specials. Brush'nGoKanekalon®wig21,50. Brush'n Go Bobby wig, 14.50. Appointments not always necessary. Phone: Chris-Town 263-6232, BiItmore, 263-6332, Scottsdale, 263-6432 Beauty Salon, 601.

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