The News from Frederick, Maryland on May 29, 1970 · Page 20
Get access to this page with a Free Trial
Click to view larger version

The News from Frederick, Maryland · Page 20

Frederick, Maryland
Issue Date:
Friday, May 29, 1970
Page 20
Start Free Trial

Page 20 article text (OCR)

By Richard Lebhei"z The House That Rosie Built Places in Profile: Cappello's The year was 1910. The place was Sorrento, the "sweetest part of Italy." A sixteen-year-old, dark-haired, short boy took one long last look at the peninsula he had been born on, a peninsula that sat high up above and was partly surrounded by the Bay of Naples, and he said his goodbye. With a cousin, he left Italy for America, but Italy never really left him. He arrived in New York, came down to Maryland, working in Annapolis for six years, until finally he came to Frederick. He bought a store on the corner of Market and Second Streets, and opened a grocery (when grocery stores still sold groceries), and he named it after himself. This sixteen-year-old Neapolitan's name was Rose Cappello. Through the years, "Rosie," as he was affectionately called by his customers, sold to the most discriminating housewives here in Frederick. He was there, day in and day out, with his white butchers apron on, his Italian eyes sparkling with recognition and friendliness. He knew his customers well. They knew him just as well. What Rosie was offering his customers was personalized service and fresh, very fresh produce from Baltimore. He also offered them something else . . . a little bit of Italy's sunshine. In 1946, Rosie presented something else. A bakery. He had a bakery constructed in the basement of his store and he brought in Allen Sherald, who had originally been with John Hershberger's Bakery across the street to get it on its feet. In June of 1952, Rosie brought in Frederick-born Charlie Fogle, who had been working in the meat department of an American Store since 1941. He and Rosie got along so well, that Charlie was made manager of Cappello's in 1959. Perhaps it was inevitable that Charlie would take over the store and buy out Rosie in 1963. Charlie Fogle Since then, Cappello's has tried to preserve the same personalized service and the same fresh produce that its originator sought to offer his customers. "Service and quality," says Charlie Fogle sitting in his small office, "and knowing the people we serve as individuals is what we strive for. We don't just recognize a face like they do in chain stores. We know who each person is and we care about their needs here. We want to serve them and we want to serve them the very best that can be bought." Each evening, for instance, Charlie calls in a list of needs to his broker at the Baltimore Market. Since his broker has been authorized to buy only the best lettuce, avocados, etc., he goes to the Market, and buys only the choice lettuce and avocados. The next morning Cappello's sends down its truck and the produce is brought back up in time for morning customers. Once the fresh lettuce and fruits are unloaded, they are put on the stands quickly after being washed. "We pay more attention to our fresh produce than chain stores do. We take better care of it too," says the owner. Heads of lettuce, for instance, are kept fresh in tubs of cold water. "We have one man who does nothing but take care of keeping the produce fresh," he explains. "Each and every item is washed before it is brought up for sale." Around four in the morning, the bakers arrive. Donald Sell, Harold Brunner and Joe Hargett get into their white aprons and begin to get out the trays for baking bread and cakes. About an hour later, two cake decorators, Henrietta Remsberg and Edna Zimmerman arrive to do their part. Everything is made fresh daily. What do you do with the cakes and things that are left over each day? "Well," says Charlie, "we don't really have too much left over. When we do, we send what wo do have out to the Montevue, or the Frederick Jail, the Home for the Aged and even the Visitation Convent. We deliver what we have to them and, of course, we don't charge them for it. It's our pleasure." "All our fresh meat is bought locally," explains Charlie Fogle, "like our sausage and steaks. The A and P for instance, buys all of their meat from a central warehouse." While the large chain stores who deal in groceries have to advertise continually and grandly, Cappello's finds that the best sort of advertising for them is word of mouth advertising. "Most of our customers that we get have heard from someone else about our service or our fresh produce and they just come in that way. We do advertise, of course, but word of mouth advertising is the best advertising there is." There is no reason to gloss over the fact that in order to have this personalized care, the best produce, and home delivery, the customers have to pay a few pennies more for what they buy at Cappello's, especially in regard to canned goods "and frozen foods. But the customers, who realize this, would prefer to pay the extra in order to get the service. But the fresh vegetables, fruits and meat don't vary too much from the chain store, price range. I "From 1963," remarks Charlie Fogle," to the present day, our volume has been rising 19 per cent annually." Among his famous customers is Floyd Akers who owns the Cadillac-Oldsmobile dealership in Washington. Mr. Akers owns a hideaway near Camp David. He entertains Senators and Congressmen over weekends. Akers supplies the White House vijith its leased Cadillacs. On March 25th of each year, Cappello's caters a reception that Senator Charles Mathias holds on Maryland Day in Washington. "This is the house that Rosie built," says Charlie as we move through the store," and I just try to continue it the way it was." Why don't you carry any seafood? "The reason we don't have seafood," says Charlie with a smile," is because the aroma from seafood and our bakery just don't mix. Especially after we close the store. The aromas mix and it is a very unpleasant odor. Of course we can get you any fresh seafood you'want from Baltimore. All you would have to do is call us the day before and we can get it for you. That goes with sweetbreads and calves liver too." Charlie stops and picks up a Belgian endive! "This is one of our specialties along with imported red Italian (sweet) onions that are so good in salads. He points out a plump mango and husky green artichokes. "We only buy the best," he says proudly. With the population explosion causing depersonalization in so many areas of human life, it is heartwarming to be able to enter a store where everyone knows your name and is cognizant of your individual needs. It is pleasant to be able to sniff the aroma of fresh bread baking and to be able to reach out and pick up a head of lettuce that is not dry and dying. The lemons and oranges shine as if they have been polished and the delmonico steaks are thick and tender. It can' easy for Cappello's to compete with giant food store organizations, nor can it'be easier for them to survive with such vast competition, but it is still there. It is supported by its customers, who want the best. . .and who want service. Rosie Cappello may have said goodbye to Sorrento in 1910, but his grocery store says Hello America every day of the year it opens its door for business . . . and there is still an air of Italian presence in the store itself that Rosie put there many years ago. \ WORD FROM THE DEAD Dear Mr. Lebherz: "Unrelentlessly" is nonexistent in the English lexicon. "Unrelentingly" or "relentlessly" would express the meaning you seem to have intended in your column last night. Considering how you fancy yourself as a writer, it is rather unfortunate that you so often misuse words. But then, it is quite likely that many of your readers are incapable of distinguishing between good and bad usage. In fact, if you changed your by-line to "Mrs. Malaprop" it probably would pass unnoticed. Richard Brinsley Sheridan Dear Mister Sheridan, is it? Thank you for reading my column with such scrutiny and for pointing out that "unrelentlessly" is, of course, not a word. In regard to fancying myself as a writer, indeed I do, but writing and spelling have no relationship whatsoever with each other, as I am certain any editor in the publishing world would verify. However, I do know the difference between a dead playwright and a live pedantic school teacher, who apparently is caught up permanently in the "Restoration Period" . . . along with dear "Mrs. Malaprop." And I am sorry that you have such a low opinion of my readers who you say "are incapable of distinguishing between good and bad usage." I think very highly of them, because they read my column with such care. After all, didn't you write in about "unrelentlessly?" Thank you for caring so much to send your very best. LOVE IN BLOOM Even though Virginia James said that her marriage to John Byerly was to be "a family affair," the center aisle of St. John's Church on May 23rd was filled almost to the back with more than cousins. No wedding march was played. The bride made her way down the aisle like a member of Royality. reaching out to touch the hand of a child which hung over the edge of a pew. The groom, who seemed equally as casual as his bride, seemed to be strolling down the aisle for a friendly walk instead of up to the altar "to have and to hold for richer or for poorer," his vivacious bride. Both a Catholic priest and a Lutheran minister officiated, which shows how democratice religions have become recently. After the wedding, which was over within u half hour, a reception, again quite casual, was held at the bride's house on East Church Street. Delightful, not to- dry, champagne indeed flowed like water. Guy Gabriel was the caterer and his wedding cake of yellow roses and delicious yellow cake inside was quite different from the usual wedding cake. It seemed that in Virginia's small back yard, her guests kept bumping into each other over and over again, but the delicious champcinge helped to dull short tempers. Sometimes it was difficult to find either the bride or the groom, but every now and again one of them would reappear with a smile. When asked where they were going on t h e i r honeymoon, V i r g i n i a replied, "Wherever it is, I'm doing the driving." John Byerly never hud it so good! AAUW Urges Members Air Views On Problems The American Association of University Women has called upon its 170,000 members to act individually to make their views known to public officials concerning campus disorders and the decision on Cambodia. In a special message to the presidents of the organization's 1660 local branches and SO state divisions, Miss Alice L. Beeman of Washington, D.C., AAUW general director, stated that "every member has an obligation to make her views known to her public officials ...To be silent is to give assent to what is happening today." Mrs. Betty Zerkel, president of the Frederick Branch, said Miss Beeman also urged members "to demonstrate the willingness to hear the views of others," which the Association has endorsed for society as a whole. Characterizing the division between old and young as "one of the greatest dangers inherent in the present situation," Miss Beeman suggested to members that they help to es- tablish lines of communication between the young and the middle-aged. Pointing out that many AAUW members and their husbands are parents of college students, that some are teachers and others live in college towns, she called on AAUW branches or state divisions to take the lead in seeking to reestablish dialogue in each community. "The teach-in, which has had such popularity on campuses in the last several years, might well provide a means for involvement of all age and opinion groups within a community," she suggested. Local AAUW members have compiled a list of available scholarships locally and are going to make their services available this fall to the local school system to help alleviate the reading problem, especially in the lower grades. A tutorial service in other subject areas in also under consideration. Active participation in community projects and programs too has and is being carried on. Friday. May », PageB-4 Photo by Gene Smith Peacocks Topic For Garden Club Talk Mr. and Mrs. Ronald Lee Meely Miss Hartsock Wed To Ronald Meely The Rose Hill Garden Club, held its May meeting recently at the YMCA. The members heard Mrs. Joseph C. Hemp speak on the joy of raising beautiful India blue peacocks for the past ten years. The feathers they shed in August are collected and used to make stunning combinations wilh fresh flowers, dried flowers or foliage. They vary in lengths and have outstanding colors of basic greens, blue and blackish green. The eye of the feather makes it very unusual and it will add necessary contrast to an arrangement, An attractive door wreath and several other arrangements were shown that fit well into many seasons of the year. The blue, green and bronze tinge of the feathers can add much to the beauty of modern decorative color schemes. The origin and feeding habits of these colorful fowls were also discussed. Bread is one of the foods they particularly enjoy. Places where the peacocks and their owners may be found in the county were mentioned. One of the large fresh eggs was brought in and given to one of the members to decorate and keep in her extensive collection. Feathers were given to members interested in them. The speaker was introduced by Mrs. Edward Holter and the business meeting was presided over by Mrs. Ernest Dettbarn. Mrs. Earl Remsberg gave the devotions. Guests were Mrs. Margaret Young, Mrs. Claude Boyles and Mrs. Donovan George. A nominating committee for an election of officers consisting of Mrs. J. William Howard, Mrs. Clifford Kelly and Mrs. Holly Albaugh was appointed. Mrs. Howard introduced Mrs. Herbert" Snyder, Mrs. Robert Kline, Mrs. Axel Anderson and Mrs. David Young, who brought in flower arrangements. Hostesses were Mrs. Theodore Reeder, Mrs. Raymond Day and Mrs. Wilson Runkles. An annual auction of garden and house plants brought lively bidding. The funds realized help build the treasury each year. Mrs. Frank Grimes was in charge of the sale, which was the usual success. The annual picnic will be held in Gambrill State Park, June 4 at 11 a.m. The committee in charge will be Mrs. Murray Fox, Mrs. Paul Crum and Miss Mary Flanagan. The club enjoyed a bus trip on May 18 to the Hess Store in AUentown, Pa., for the annual flower show held there. Miss Barbara Ann Hartsock and Ronald Lee Meely were united in marriage May 9 at Calvary United Methodist Church, Frederick. The bride is the daughter of Mr. and Mrs. Austin William Hartsock, Frederick, and the bridegroom is the son of Mrs. Nellie H. Meely, Frederick, and the late Glenn E. Meely. Miss Baker Is Engaged Mr. and Mrs. Walter L. Baker, RFD1, Thurmont, announce the engagement of their daughter, Cynthia Elaine, to Roy C. Wetzel, son of Mr. and Mrs. Lewis C. Wetzel, RFD 2, Keymar. Miss Baker is a 1969 graduate of Catoctin High School, and is employed by Frederick Cablevision. Mr. Wetzel, a 1966 graduate of Walkers ville High School, is employed by the State of Maryland. No date has been set for the wedding. HAWAII Miss Cynthia Elaine Baker IMPORTING IVORY CAIKO (AP)-- Egypt will import 15 tons of elephant tusks from the Sudan. The ivory will be used for the manufacture of touristic souvenirs which are sold at the medieval Khan Khalil Bazaar. The Rev. Kenneth Tyson officiated in the double ring ceremony. . Given in marriage by her father, the bride wore a Victorian floor length gown of chan- tilace featuring a hoop skirt, with a matching mantilla and train. She carried a Dutch colonial bouquet of white daisies with a center of yellow rosebuds. Miss Sharon Hartsock was maid of honor for her sister. Bridesmaids were Miss Theresa Poole, Buckevstown, and Miss Nancy Orndorff, Poplar Heights. The maid of honor wore a floor length A-line chiffon gown of Mediterranean blue, with Venise lace trim. Her silk illusion headpiece was dyed to match the gown. She carried a "Fuzzy Muzzy" bouquet of yellow carnations and baby's breath. The bridesmaids' gowns and headpieces were styled like that of the maid of honor but in maize chiffon. Their bouquets were of tangerine carnations and baby's breath. Edward Meely, Frederick, was best man for his brother. Ushers were Ronald and Austin Hartsock Jr., brothers of the bride, and Michael Schultz, all of Frederick. Following the ceremony, a reception was held at the Holiday Inn. After a wedding trip to the Smoky Mountains, the newlyweds are living at Loring Air Force Base, Maine. The bride is a 1969 graduate of Frederick High School, and prior to marriage, was employed by the CP Telephone Co., Frederick. The bridegroom, a 1967 graduate of Frederick High School, is now serving in the U.S. Air Force. TRAVEL AGENT IN HAW All-Mrs. Carol 23m- merman, manager of Boyer Travel Agency in Frederick, is shown (front row second from left) with a group of travel agents touring the land of the hula. The agents, from Baltimore, Washington, and the Maryland area, visited Pearl Harbor, Polynesian Cultural Center, hotels on all the islands, and heard the famous Don Ho at the International Village in Honolulu. Mrs. Zimmerman found the hotels filled to capacity, and heavy increase in tourist travel throughout the islands of Hawaii. AUSTRALIA FREE OF TB SYDNEY (AP)- Tuberculosis is now virtually nonexistent in Australia according to figures released recently by the Tuberculosis Division of the Commonwealth Department of Health. As a result, 2,539 hospital beds reserved for tuberculosis patients have been allocated to other uses. Failure to undergo X-rays in areas proclaimed by the state departments of health can bring a maximum fine of 200 Australian dollars ($224 UJS.) Talk to us about your insurance. We will make sure that you're amply p r o t e c t e d against fire, accident and lawsuit. Remember, we stand between you and loss! See us soon, won't you? Wt Stand Between You and Loss R. W. BOYER AGINCY, Inc. 26 S. Market St. "Convenient to Downtown Parking" MAAS OPTICIANS GLAMORIZE YOUR GLASSES WITH MODBRN STYLE FRAMES We Are Equipped To Fin Any Eyeglass Prescription Audiotone Hearing Aids Batteries Accessories REPAIRS WHILE YOU WATT CONTACT LENSES 5 West Second Street MO 2-1451 (I "" THINKING OF J iMOVING?! Then call in the Man from MEADOWS; Van Storage, Incorporated | Fr«« Estimate* cheerfully submitted Moving ... Around the Corner or Around the World. 1 | Phone; 663-3155 Agent for: VAN L/NES The GENTlEnun of tht Moving InduMiy WE SERVE TO SERVE AGAIN} , . . Since 1946 _^_ , . . *^U SHOOKSTOWN ROAD. FREDERICK. Mo I mm mm mm mm mm mm mm mm mm mm. mmm mmf .»- .«_ .-..,..,·- *·...-. ... - ·*.* · _t . .--. · -- _· .. .- - ^a» Memorial Day -- a time to pause -- a time to remember. We at the Frederick County National Bank pause on this day to recall, with respect the selfless sacrifices of our brave and valiant departed heroes. Lest their deeds be forgotten and their sacrifices in vain,'let us all resolve to be equally steadfast and courageous in preserving that which has been heroically achieved. Let us dedicate ourselves to ever cherish and uphold that priceless freedom, which is the legacy of those whose memory we honor today. FREDERICK COUNTY NATIONAL, BANK OF FREDERICK Tw« Location*! 1 NORTH MARKET STREET. PHONE MO 2-21tl 1602 ROSEMONT AVENUE PHONE Mt-Mfe Member Federal DepmK Insurance CVp. "Growth Through Friendly Service" VSPAPERI

Get full access with a Free Trial

Start Free Trial

What members have found on this page