The Hutchinson News from Hutchinson, Kansas on August 31, 1918 · Page 15
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August 31, 1918

The Hutchinson News from Hutchinson, Kansas · Page 15

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Hutchinson, Kansas
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Saturday, August 31, 1918
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Page 15
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BAflffflPAY, AUGUST 31, lfl18, THE It tTTClt 1NS0N NEWS. PAGE THREE. LADIES FASHION SHOP The New Store 112 North Main Visit 77ig— Style Center of Hutchinson Popular. Prices Featured SUITS$17/95, $22750, $25 to $75 COATS,$22.50, $25.00 Up to $75.00 DRESSES- ; $9.95, $12.50 to $39.50 Attractive values in Skirts, Waists, Millinery, Petticoats, Etc. Leave your packages here free of charge. , Ladies rest room. - - . "Quality TfUwtiw Sells" A year ago we were trying to save and we were being nice about it, but we were buying wool as frantically as ever, only more so.' And we were on positively familiar terms witb all tbe familiar fabrics, such as trl- cotine, velours de laine, duvetyn, silvertone and all the rest -of them. AJong in the middle ot the season we began to look askance at the serious treatises in the papers con-" cerning yardage restrictions on wool- terms. And today wo are facing a possible famine, for unless wu put our shoulders to the: wheel of conservation there will bo a shortage which will not only disappoint poor mother Hubbarde, but will do a' far worse Injury by depriving those •whose right it is to, have every inch of wool we'ean gathor'and ' scrape to send them. Indeed: the ulliinato consumer suffers the leaat, for sho is concerned mostly with how Utile sho may get* along with,'while the poor retailer lies awake nights wondering how ho may profit without becoming one of those loathsome creatures 1 —a war profiteer; and manufacturers have received questionnaires, the contents of which have not been made public, except that they contain recommendations j for saving goods in cutting, regulations for length of coats, etc. So We should bo duly thankful for all last year's clothes, haul them out, nip them in (always in this year), and send the nips to the war shop for patches. Health and not vanity is the watchword this year, and we should, insofar as we can, wear cotton and silk, and remember how uncomplainingly our grandmothers wore wrappers of calico padded and interlined, through the long, cold winters of the Civil war. Little did they dream, as they hoped for brighter days, and hummed "In the Gloaming" as they carded wool,_lhat their grandchildren would be handed wool cards and flour tickets. The government has officially recognized twenty uniforms for women who are in various branches of the service. These Include suits lor ten branches of tho lied Proas, for telephone operators, -navy . uniforms pf several types, radio , operators, food conservation frocks,, and several others with -which wo are' by this time familiar. Many women who are not actually serving at. cantonments or in Franco, are In the branches which demand their tlme^ so for five or six days of tho week they wear their uniform, and for their frivols plan perhaps a little dressier suit than if they wore it all tho week. Though dressy is hardly the word to use in connection with 19X8 fashions. On several occasions tbe word has been spread that women are no longer bothering with clothes; that style means nothing since wo have the war to think about. Tho absurdity of such a statement Is quite obvious; women aro Just as anxious to look pleasing to the eye as they ever were. While they aro eschewing the extreme and elaborate In dress, they are demanding Just as smart clothes as ever, and In a greater diversity of Btyle. Since smart simplicity is the standard, designers are 'bending every energy toward self- expression In tho new clothes, and never have they had a rarer opportunity to make little touches count for a great deal. Variety of costumes, Ut limited, hence originality must be expressed in one's own interpretation. Any display Is considered the worst possible form, and this edict will have a radical effect on tho styles of America; more so than on those of France or England, for over there street clothes have always been Conservative, while have not always avoided the garish or the faddy. v For the fall "the slim . silhouette will be even . slimmer, Suit coats will ail ho longer, say 43 inches, at least Ibose of velveteen or substitute -fabrics; those of wool will be MlgMly shorter, w $ B c aB t m to breadth. Skirts will be a trifle longer, and will vary from a yard and a half to two yards in width,— never over the latter. Wide collars and cuffs will bo "the vogue, and fur trimming will be restricted to a touch hero and there. This reaction was bound to come, when wo consider the laviah ttpread- ln-on of pelLs for the last few seasons. J^abrics will Include l?vora cotlno and granada. These made Into suits will command a very high price, and no doubt before the season is well advanced will prove something of a problem to the shopkeepers; for we are surely coming to regulations restricting us to silks and cottons, or at most combinations of wool and silk There is a large supply of these suits on the market at the present tlmo, and they aro a safe buy. Separate coats aro showing a pronounced lack of fullness, or a judicious placing of it. Shawl collars and deep cuffs feature many models, and for belts wo see most the narrow self made ones, Raglan sleeves are extensively shown, and gay linings are relieving tho colors of tho winter, which lean toward dark tones. Floss stltchery and fringe are popular trimmings on both coats and suits. Underarm panels are shown In different forms on the newest coats, and various arrangements of the belts accompany Lheee. favored colors In woolens aro led by soldier blue, taupe, Burgundy, beige navy and green. A designer of women's clothes told me months ago , with perfect surenets. ihat one piece dresses wore going out, .- IB far as general wear is concerned. However firm tho foehlon arbiters are In this dictum, It will take more than this to deprive the American woman of her dependablo trotteur. The outcome of tho struggle is as yet in the offln#, but it must be admitted that separate skirts anil blouses are gaining a strong foothold. And tho one pleco dress nf yesterday, in Ita straight lines like tho chemise, has sung its swan song. The new silhouette clings closer to the figure, tapers at tho ankle and drapes whero ono least expcclfl It. Pineapple gelatin is an agreeable change. To Our Trade UNCLE SAM requests, as a patriotic duty, the canning and preserving of all perishable fruits and vegetables. SUGAR FOR CANNING FRUITS The United States Food Administration at Washington lias given out the following infornia" jion to all Federal Food Administrators of the United States: ''We have the reflection in Washington that in many cases housewives are ultra conservative in tbe matter of home canning this season under impression lhat sufficient sugar for the purpose is not available to the extent that in some cases fruit is actually going to waste that would otherwise be preserved. We cannot be too careful to impress upon the people that sugar is available for all legitimate requirements for canning arid preserving of fruits and vegetables. It is unfortunate if any fruit or vegetables are allowed to waste because of lack of sugar. Katlicr should we lake from our November and December allotments sufficient sugar to meet necessary requirements of September and October." In. view of tbe fact that there has been a misunderstanding on the part of the people ns to the amount of sugar that they can secure for CANNING PURPOSES, we feel that every distributor should immediately advise his trade of present conditions aud the attitude of the Food Administration, i We urge our trade to preserve and can a full suply of fruit, for by so doing 'hey save money and save tbe'food supply of this country. . SMITH Grocery and Market Phone 1500, 7 South Main U. S. Food Administration License No. G23841 , 4- i ({,11 J

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