Arizona Republic from Phoenix, Arizona on June 29, 1973 · Page 69
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June 29, 1973

A Publisher Extra Newspaper

Arizona Republic from Phoenix, Arizona · Page 69

Publication:
Location:
Phoenix, Arizona
Issue Date:
Friday, June 29, 1973
Page:
Page 69
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Page 69 article text (OCR)

Custom-tailored book Ncwsday Service Co. Every salesman dreams of selling to a captive market. One enterprising salesman, Marc Strausberg, conceived 1 such a possibility when he Was with Allyn & Bacon, one of the largest publishers of college textbooks. He founded a firm that publishes books tailored to the needs of individual professors for specific courses, providing Strausberg with almost guaranteed customers in the students who are taking the courses. "When I was selling books to campuses I constantly heard complaints from faculty and students," Strausberg said. The main complaint was that they had to purchase expensive books and only part of the contents was relevant to their courses. The other area of frustration was access to articles in scholarly journals. There seems to be a direct correlation between a professor's naming an article as required reading and its disappearance from the library's copy of the journal in which it appears. Strausberg's answer to the problem was to compile a book of required readings based on a bibliography selected by the professor teaching the course. In 1965, he started the company, Selected Academic Readings. In 1967, the company, along with the services of Strausberg and his wife, Susan, was bought by Simon & Schuster. In 1969, Susan, in partnership with William J. Casey, former chairman of the Securities and Exchange Commission, started a competitor company, M.S.S. Information Corp. When Casey was appointed to the SEC post, his position in M.S.S. was bought by Strausberg. Since then, the husband- and-wife team of president and publisher respectively, has gone public and used the capital raised to build the business to an annual, sales volume of $180,000 in 1972, expected sales of $340,000 in fiscal 1973, and an ambitious projection of $800,000 in sales in 1974. The stock 'is selling Plastics firms make 7 billion bottles NEW YORK (UPI) American consumers will use a record 7 billion plastic bottles this year, the Society of the Plastics Industry forecasts. Most of plastic bottle packaging is of household chemicals such as bleaches, detergents, cleansers, window cleaners and soaps. ^ Toiletries, cosmetics, health care products and food products are also being packaged in plastic bottles. over-the-c0uflter at around $1.50. v;; The Strausbergs ftoffiftote their business by diffccit mailings to college professors, In* viting their cooperation. A pro* fessor submits a bibliography of articles relevant to his course and then M.S.S. contacts the authors for permit sion to reprint the articles. The materials comes almost exclusively from scholarly journals, of which there are 40,000, Strausberg said. "Authors are usually more than willing to give permission," Strausberg says. "Though they only receive as royalties one cent for every 10 pages used, and the typical article is only 10 pages long, because they are academic works they are happy that their efforts are being read," he said. Strausberg concedes that his plan has some built-in attractions to a professor. When a book has been compiled the professor concerned gets his name on the cover as editor. Although this does not qualify to get him off the "publish- or-perish" hook, it has certain ego appeal. Strausberg also says that when a professor has this ready-made aid to his course available, it makes life easier for him, and it is thus less likely that he might drop the course. In turn, M.S.S. is this provided with future generations of customers for its established books. Strausberg notes that the service is not used by the better universities. M.S.S. books, most of which are kept within 200 pages, retail at $5 for the softbacked edition. These are sold only to college bookstores and libraries. The hardback version retails at $15 and is sold mainly to libraries. "Libraries represent 40 per cent of our business," Strausberg said. One feature of the M.S.S. operation is that it prints only batches of 500. This allows M.S.S. to offer custom-made service and reduces wastage and storage costs. M.S.S. is now moving into the area of specialty subjects, collecting the latest articles between one cover. So far the company has limited itself to the field of biomedicine. IT TAKES 2 to make a bargain -HIGH QUALITY IJ| and LOW PRICE See our bargains! THRIFT GUT PHARMACY 2626 W. Indian School Phone 277.6201 The A/an/jme...»ios( royal of diamonds for the love who rules your world. LOS ARCOS MALL fcotttdale & McDowell Rds. 947-5429 T»'Hiir. ', Julie'», i§73 fhi the Arizona Republic t*l Phwnlx, Friday starts tomorrow PACESETTER PANTYHOSE I. UK 3 for 2.99 Reg. 1.50, 3 for 3.99. Sheer leg beauty by Gam-Bits, in sheer-to-waist or pantytop styles, suntan, beige, taupe, antique, seashell, navy, black or dark brown. Hpsiery, 3 COOL, CRISP SHIFTS 4.99 Orig. $7-$8. Breezing you through Summer... a. great selection of easy care styles in assorted prints, solids and trims, S-M-L Street Floor Lingerie, 54 PLATFORMS, WEDGE SANDALS 2.99. 2 FOR 5.00 The great casuals you can't be without this Summer,,. fantastic sandals in the latest heel and sole fashions, Hosiery, 3 CHRIS-TOWN BIITMORE FASHION PARK SCOTTSDALE, LOS ARCOS MALL 1607 W.Bethany Home Rd. 2410 E. Camelback Rd. 7333 E. McDowell Rd. SHOP MONDAY THRU FRIQAY 9:30 A.M. to 9:30 P.M. SAT. 9:30 to 6, OPEN SUNDAY 12 to 5

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