Alton Evening Telegraph from Alton, Illinois on April 13, 1961 · Page 16
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April 13, 1961

Alton Evening Telegraph from Alton, Illinois · Page 16

Publication:
Location:
Alton, Illinois
Issue Date:
Thursday, April 13, 1961
Page:
Page 16
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Page 16 article text (OCR)

fHUfWDAY, APRIL W, 19W ALTON EVENING TELEGRAPH 66 L. I &J'** you to your boy if h© says- 99 a newspaperman. Help him the sam'e way you would if he set his sights on any other profession ... medicine or law or teaching. First,'make sure he knows exactly what he's headed for. Then, show him the best road to get there. Newspaper work naturally attracts young people. It offers prestige, excitement, good pay, the opportunity for rapid advancement — and, most important, *the satisfaction of making a real contribution to society. But in return, it requires dedication, hard work, civic responsibility and basic integrity. If your boy understands the responsibilities (as well as the rewards) of newspaper life, he's ready to prepare for it, The time for him to start Is right now — while he's still in high school. Newspaper work is divided into five major fields. Each requires special skills and special training for a successful career in it: NEWS REPORTING AND EDITORIAL WRITING ••often pottiidered thetaiies of newspaper work: fttbertaf, reporting, editing, or analysing the news... or commenting on it for the newspapers' opinion pages. These tasks require curiosity, perseverance, the ability to write clearly. They call for training in a journalism school or department, or a broad liberal arts college education. BUSINESS - under the business department come accounting and finance, and frequently personnel work and sales promotion. Useful here are the ability to plan ahead, to get along with people, good business judgment, and a knowledge of bookkeeping and office management. Some business department positions call for a college degree in accounting or management. In the case of sales promotion, a man needs ability in creative copywriting or art. ADVERTISING - the department that furnishes the newspaper with most of its revenue. People who sell advertising successfully often have a broad educational background in business, marketing, accounting and psychology. Above all, they enjoy meeting and talking with people, following through on sales problems and presenting new advertising ideas imaginatively, CIRCULATION - Training and supervising newspaper boys and men who sell and distribute news* papers is the heart of circulation management. Sales training, general business experience and a broad education (including psychology and marketing courses) are helpful here. PRODUCTION-the departments that turn words, photographs, ink and paper into the finished newspaper. The departments offer technical job opportunities in typesetting, photoengraving, stereotyping and press operation. Although a high school graduate can qualify for many trainee jobs, a technical education is very helpful. An increasing number of graduate engineers are being employed in the production department. Work on high school or college newspapers is especially valuable training for any of these newspaper fields. The whole newspaper story can't be told here. To learn more about its exciting employment* opportunities, mail the coupon on this page. You'll receive a 22-page illustrated brochure, "Career Opportunities in the Daily Newspaper Business," a list of accredited journalism schools and other guides. Why not mail it today? Newspaper Information Service American Newspaper Publisher* Association 750 Third Avenue, New York 17, N. Y. Gentlemen: Please send me further information about careers in newspaper work. [ am particularly iatar- eited in ... News and .^Circulation _Production •ditorial _Bu»ine»s Advertising N«m«_ Address. City -Zone .State. Ttu* ifebtoittl IwkMiM ALTON EVENING TELEGRAPH

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