The Salina Journal from Salina, Kansas on May 9, 1954 · Page 48
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The Salina Journal from Salina, Kansas · Page 48

Salina, Kansas
Issue Date:
Sunday, May 9, 1954
Page 48
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Remember The 50-Cent Corsets? Sunday, May 9, 1954 fage 33—Thc Sdlna ioanuU Sfllh Anniversary For Stiefel'$ By Lii Johnson "Do you remember the sizable! woman rfc used to lace into an 18- inch waistline?" "Atd you haven't forgotten howj pur clerks used to dread fitting! those 16-inch shoes with pointed tecs?" ."Will you ex'er forget the long, ribbed, thick, black children's . stpckjngs we sold?" Those are a few of the • memories being recalled at Stiefel's !i::c'se days as the department store celebrates its golden jubilee. - The store was opened April 7. 1904, by Moses Stiefcl and his bro- iher, the late Sigmund Stiefel. Mr. StieCel still visits the store cacli afternoon. Associated with him arej his son, .Milton, and nephew,j Frankl Stiefel. Long-Time Employes • The two younger 'men haven't been in business long enough to recall incidents dating back 50 i years. But Moses Stiefel's story-; telling is matched by some of his; employes who have been with him: almost since the store opened, ! '.' There's Bertha Hederstedt, head; of, the hosiery 'department. She? started in the store in 1908. j Miss Hedersfedt started as a! saleswoman at 54 a week and had worked up to S7 a week when thej Stiefels offered her a job. She asked and got $8 a week. One reason she could ask that extra Slj was because she could speak! .Swedish, an important gift in; early-day Salina. She remembers I one Saturday when she spoke nolh-j ing but Swedish to customers until j nearly closing time. j Corset Department i Miss Hederstedt was in charge! of the corset department. Besidesj the counter, her "salon" had a! fitting room which doubled for a! cloak room. Sometimes during fit-: ' tings there would be a discreet sig-l nal from one of the men in the] si ore. and Miss Hederstedt would! hand out his coat. The fitting roomj had no light, and its door was aj curtain. ( Corseis, and knit underwear for) women, were the chief items inj in her department. The undies! reached to the ankles until Sa-j Una's women began to so modern.! Then the'unrierwear moved up al-j most ta the knees. j . The corsets sold from 5(1 to 75! cenls each and went like hoi; cskos.l Miss Hederstedt remembers stock-! ing (hem to the ceiling. One time! Ihc slock was so huge her bossj dryly asked, "fs the American l.a-l rty corset company going out of 1 business?" Mark uf Success " ' then there is Mrs. Elbe! Lowe.j another veteran, now head of (he) ready-to-wear. She remembers! how displays in the show windows! were hung with string from the! window's ceiling. j Most of all she remembers Uie: days, when a man wasn't a realj success unless his wife wore a realj "Hudson Sea!" plush coal, priced! $29 to $100. There were (he shorter] nap plushes, loo. i\'o one wore fur 1 coats. | Though they were "luxury i items", the coals were piled in I huge heaps on counters. i Most of thorn were long, fitted! and buttoned down the front, Rugged Day Mrs. Lowe's first day of sales-1 mnnsbip was rather rugged. I She had been selling mwdian-j disc at regular prices in the midst': of a cut-price sale. j The expectant mother in those! early days had to make her own!. YRAItS AOO »licii griimlniothrr \r;is a teen-ager, Stiefel's show window looker! like this, te corsds and headless wan.Heo.uin in foreground. 15 cents plus a dress at 98 cenls. The dress apparently measured nearly two yards long. A "pretty ehambry" two-piece sailor dress for the six-to-14-year- old-girl was 98 cents and a child's colored gingham "Gretchen" dress with embroidered yoke was 24 cents. Some of the materials advertised were Etamines at 23 cents a yard; Liberty foulards, 69 cents; Success lining silks, 48 cents; washable Habutai silk, 39 cents; oil-boiled taffeta silk, 89 cents; and sephyr ginghams, 9 cents. A full-sized crocheted bedspread was a special at 95 cents. Family Store Stiefel's is a family store in which many of the clerks have worked for many years. One of its "sons" demonstrated lis memories of the place where he got bis start as one of the nation's merchandising author-; ties. He is W..L. Stensgaard, for! several years window decorator' and advertising manager. Later! originated "Point of Sale Merchandising". His firm, with headquar-j ers in Chicago and New York. urnishes displays for stores overj he nation in line with that mer- 1 chandising pattern. In honor of his former employ-, ers, Stensgaard designed the an-| niversary insignia for the celebra- | tions which 'decorate the store, and! are featured, in its advertising. The "signs" are gray and black with gold on white, supplemented with castiron display props. Plans Anniversary Ruth Doyle, the store's advertising manager, conferred in Chicago' with Stensgaard last summer about the 50-year Anniversary promotion which will last through thei year. j As she meets Stensgaard's pres-j ent associates in big-time advertis-j ing field, she often hears the! laughing comment, "So you'te Bill' Stensgaard's successor". | B - v " H ar °'d 5. Milricr j after the death of its creator,! would sell for 52 as collectors' During the Anniversary cclebra-l KEYSTONE, 'S. D/ (/Pi — Will j sculptor Gutzon Borglum. 'items. lion, the store is featuring prizes! vaca ti° n 'ng spacemen millions Some of the" nearly one million' Another is additional appropria- in brand name merchandise One- ye ars in the future climb out visitors a year say it should re-j tions by Congress, which previous- special feature has been the gifts! "^ tne ' r roc kel sn 'P s anci P°ini animain untouched and stand as ajly approved 900,000 for the carv- sent to couples of the area who! accusing f ' nser at 20tl ' century!memory to Borglum. jings. OX THE.VACE OF IT — The pile of blasted rock on the face of the Shrine of Democracy at Mt. Kushimire in the Black Hills of South Bakoia is the ceijtpr of an wgunicnt. Some peoplw want it loft as it was when the giiuit carvings of Washington, Jefferson, Theodore Roosevelt and Lincoln were finished, as a. memorial to the sculptor, Cutzon Borglum, who died in 1941. Others feel the rock mars the appearance and should l>e cleared away. Controversy Over Shrine this year are celebrating their den wedding. earthmen? Many others believe the accumu- Some of the more enterprising Will they think he was slipshod! lation of blasted stone at the base have proposed selling pieces of the The Stiefel store is an indcpen- wilh his S'g anlic art creations? dent concern, operated by a fam- That's what some people believe of the rock-hewn portraits should! many tons of rock debris below the be cleared away and the sculpture!faces to the public for rock gar- ily corporation. H has buying of-i w '" happen if the shrine of democ-jcompleted, including a hall of rec-idens, fire places and bookends. fices in both New York and Los! racv ~ J '^- Rushmore Nationaljords for housing a history of man-lThe National Park Service has Angeles. The Stiefel family of employes surprised their bosses Saturday Monument in the Black Hills ofjkind. South Dakota — is left unfinished, j Mrs. Mary Borglum. widow of The huge granite mountain carv-jthe sculptor, is among the latter. morning with a gift. They present- ings ot Washington, Jefferson, Lin- Various methods of raising the ed Mr. Stiefel. Frankl and Milton" co ' n anc ' Theodore Roosevelt arej funds necessary to finish the faces with a beautiful sterling silver! expeded to last for hal£ a biUion tray plated in gold. On it is en-! vears graved the congratulations of the! entire force of 120 employes. fT TOIMV ;i siri'uinlincd display window fentiircs Ilifht cotton dres-ics and dainty • undergarments, Kvi'ii mnnnrqiiins h;nc i-hangi-il. They're made of paper mat-Mi-or plastic now, instead iif plaster paris. Another picture on page 2. (,10l : HN'.\L PHOTO) made in his establish-1 advertised in The Salina Evening! i Journal their opening and told ofj spec- "America First Back Again CHICAGO ffl — A new organization which was founded to "combat super-internationalism and communism' .has announced it will enter the fall congressional elections. The organization, called "For America,' 1 was founded Friday at Chicago. The founders said it was not a new political party, but that the organization will enter the fall elections "to fight within both parties for congressmen and senators who have the same principles" as the new group. The host at the luncheon at which the new unit was formed was Co!. Robert R. McCormick, editor and publisher of the Chicago Tribune. The Tribune in recent months has been publishing ai series of articles reporting senti-l ment among people throughout the! Wsrk Salted, Work on the shrina was halted have been proposed. Many Suggestions One is the minting of a limited number of ' 50-cent pieces that, . i frowned on this, calling it commercialism and a cheapening of the shrine. The latest suggestion is for a scroll to be placed in the hall of records. )t would be signed by visitors willing to pay for the privilege of having their names recorded forever. Mother Hubbards - it was i 00 U«kes. Pinning [m-tails on the back;first sale delicate a subject for the manufac- 1 of coats nf othcr dcrks was an- - nicnt - turcr. He didn't start turning out; " lllcr 1)0|nllar lrick - j He recalls he sold a suit to a i some of their ultra-modern maternity dresses for many years.! ^ ' ia " "-'entury ago, merchandise'. M ' lss .Cummcrford and iVit that hisjiallies and conveniences. Mrs. Myrtle iPrice) Ta'ppan j s : was stored (o the ceiling and clerks; fw)t was on the first rung of the! There were "a restroom <>im; n . „ another Stiefel's veteran. Although! crept "P UWcrs wlli ™ tnovedi I:Kld « toward Salina's biggest de-' ; toilet rooms"; a "Madame •Woods] she hasn't worked continuously for! aroum! the walls. Baskets near the! Foment store. I just here from the East" who and; nation in favor of political re-, alignment. I Clarence E. Manion, frtmcrj dean of the University of Notrei Hie store, she was among its fivst- cciling flipped to and fro between j Teresa Cummcrford, 204 S. 8th, j made alterations without charge; clerks. : | counters and the office. Clerks! sa >' s she or one of her two sisters,(and a guarantee that the store; Black Sltirkiiiss ! wore apwns with scissors clipped; Catherine or Margaret, may have':-would pay the "highest price for She remembers the women's; to llle waistline, [been Ihc buyer, but she cannot re- 1 country produce", heavy black cotton stockings soldi The si °S 3n "The customer j s |member definitely, j Olti Customers Roebuck and Co., were named co- Salina's two hospitals will hold C iv irn J S 'i.' j j .1 4 - „• "pen houses in observance of Na- Wood headed the America First! committee, which opposed U. S. OXy«3KJT TEXT demonstration at St. John's Hospital is performed by student nurses Phyllis Ui-banek, Kllsworth, standing, and Dorienn (iornrke, Minneapolis. This will l)c one of the exhibits at the St. John's Hospital open house Wednesday. (JOURXAL PHOTO) Open House At Hospitals tional Hospital Week. participation in World War If be-' SI. John's will open its doors for fore Pearl Harbor. Manion rc-| a public inspection from 2 to 4 pm both open houses. Guida'd lours,| Asbury Hospital'will display its demonstrations and refreshments physical therapy department and are highlights. jits laboratory. Visitors are asked to enter St. Members of Asbury's board of John's Hospital by the ambulance . .' »---"•": „,.....„ r . M ., .„...,-„, , , „„ ,.,,.,. ! «™ —o.»..,v.= lore j^an Harbor . j an on rc . a pubic inspection from 2 to 4 pm drive The hospital's remodeled ZS;™"^^ ™ Th^emU'of'°a' d? ,"7 °7 1C , h Tr a " d W ° mCn Si8 " ed " hMd ° f a S ° VOrnmcn "ay. A Sl)ury wffl follow suit m^fSK disced' to c« , t;^ ^ Ts "a • icr do ,' ^^ <* «» shopper. !P mcnt%,o c i Sa ma LuK «^M * M" a . re ?° mmMiflon after hc s P° hc ™ May 16 during the same hours, the public. There *» will be an .:.„.-. . , L J " k dottn i ,..,... ' . , I! ..£... ,".-..". * 0 Ti«>n St»fcl customers - theirjfavor of the Bricker amendment. The oublic is invited to attendloxvSen tent exhibit , et up. trustees will act as guides. • - ,• a Pair , or tne shopper Later the all-lisle stocking came 'hive boon imnnnint « „ nh t '' customers - t h e ' r,favor of the Bricker amendment. The public is invited to altendioxygen tent exhibit , et up. i^coccn important enough for, nar nes have been "on the hooks" which would have placed controls! \Umicn dogmatically called for;pitching up the horses and coming,continuously. ion treaty makin- Tested Material., About 1500 hospitals in 40 states land Canada will participate in Hospital Week. in to sell at 18 cents. 11 was still: ink to make sure linens were real-:' 0 Salina, she smiles. a heavy black affair but it had a; b' linen. Or they delicately testcdl Moses Stiefel as a lad of 17 came clacking which gave it an "air".!'he material with a moist finger! f° Salina from Hochhausen, Prov-jg 0 it e ' n materials and'styiesT Babies' stockings were full length,; tip. A raveling from a broadclothj incc nf Baden, Germany, in 1889.| One "strong" item was Imported! A peek at that first stiefel's ad W0 ulcl remind women of long-for- C '£1. jWlft certain types of blood cells react! the Guard in 1917, was a private! Q _i/C3//V All imrnediatelv after a severe burn, in World War I and was wounded. ' ' oi.iH,allj usually of white silk. (suit often was demanded so that Salina was his goal because his Mrs. Tappan remembers amongj 'he shopper might make sure, with b ''°ther,. Sigmund. was already othcr employes of those first days, Sophia Stittler. who later married Herbert Bruhm and now lives in a lighted match, that it was allj llcr e and also their relatives, .the wool • Rothschild family. Both worked Tacks were lined up on counters ^ or a number of years in the Roths- Brilliantine at 48 cents a yard in conventional colors as well as the "new" champagne shade. A picture showed as the suggested style for the material an outfit with two tiered skirt sweep- for Denver. Mrs. Kate Mandevbach to measure materials. The public! clli!d sto '' e - located where Slev- Anderson who was the store's' still wasn't sure the new mcasuf-j cns( >n's clothing store now stands.1 i"n"g""the"floor',"a"7ulf blouse" gath- Opened Store ered into a deep yoke and immense In April, 1904, the brothers) sleeves attached to long, very tight opened their own store. Their firstl elD °w length cuffs. The waistline, place was a two-story house of 25- was tin y. ot course. Or, ttic model's 1 cashier, was another, and the latei'"S machines weren't "set" Tillie Hinnenkamp who for many skimpy, measurements. years was a sort of style arbiter for Salina. She was a buyer in the rcady-lo-wcar department and depended on to wear the "latest" when she came from market. n*d Fun, Too "We had a lot of fun". Mrs. Tappan says as she tells of the candy Everyone claimed small feet and there were many near breakdowns among ihe shoe men who not only had to push the lady's No. 8 foot into'a size four shoe without loo obvious effort, but had to 'lace it up the full 16 inches before she could decide whether or not it was the shoe desired. foot frontage which formed the nucleus of today's store. It was known as the McVicor Block. In 1917. the firm added a one- story building to the north. In 1923, it expanded to three-stories .with a |75 foot front. By then the store head was what today would be taken for a, poultry exhibit but in reality was an elaborately: a blood test which could quickly . . disclose the severity of the burns POMONA, Calis. wt—A zoology] and thus aid in starting adequate professor, convinced that a fast'treatment sooner, diagnosis of the severity of burns could save many lives each year, is attempting to perfect' a" swift way to tell how badly'a person has been injured •• by fire. The research work of Dr. immediately after a severe burn.'in World War I and was wounded.! The zoologist hopes these reac-ille was promoted to colonel wnilo !$fU£/Gflf$ YotQ tions can be used in developing Jon duty in Japan following World Riegle Retires . EMPORJA ,l.B — Col. R. Wilford Riegle, Emporia lawyer and state D. McCarthy at Pomona College! senator from the Lyon-Osage-Cof- is being sided by the United States j f «y countv , district, is on the re- Army, because his findings may help combat the after-effects of burns in an atomic war. "borrowed" from the grocery de-| There ore hundreds • of partrniint Bnd laced with red pep.j reminiscences in the store. per For ih« girls "upstairs". Thcj , The First Sale laie'Mrs.' Liwie Kehcrlein Hccreni Perhaps the one. the founder re-| and warehouse slorasV. was one of th« instigators of such members most. poignanUy was thei On April 7, 1904 O; ""chiliad 75 employes: In 192,1 they:shirtwaist suit was $9.20 and j purchased the furniture outlet atj "swell" glaco taffetrt shirt-waist 13fi N. 7th (o be used for selling! suit was $l9.jO. Baby could be turned out in a Stiefcl's, lucked and iacc trimmed cap at trimmed hat, nestled among the Dr. McCarthy said today that "rats" of. her high pompadour, j annually more than 5,000 persons Bargain Prices jdie from burns in this country. The opening price for a pongee; Penetration of the burn often is'i"S made by Col. H. C. Gliddcn tired list after 36 years of soldiet 1 - ing with the Kansas National Guard, He received a retired reserve certificate at a reserve unit meet' ing here, with the presentation be- difficult to determine and the diagnosis often results in losing val- of Topcka, senior Army adviser /or Army Reserve Headquarters, Kan- liable time before starting treat-; sas Milil-wy District. ment. Uicgle will be-eligible for full Dr. McCarthy has found that! retirement in Iwo years. He joined War II. Schoeppel Urges Export Measure EMPORiA, May 7 W-The stay- 'at-home vote was practically negligible in the campus election at College of Emporia. More than 96 per cent of the WASHINGTON''W-Sen. Schoep- students voted °" class «!*«««*• pel • (R-Kas) Friday urged the! atives °» the ^^ eomrmss.on Rouse Agricultural Committee to i for the 195« term. New present approve his ssnate-passed bill loj«[ l _ he ™T' S ''™ B .™ ™. develop agricultural export markets through sales for foreign currency. The Kansan was one of several members of Congress who testified before the Agricultural Committee on various bills. The committee is winding up its month-long hearing on the farm program 'and surplus disposal proposals. elyn, Bala, Kas., who succeeds Paul A. Reaume, Junction City. Atchison Storage Project Okayed WASHINGTON Wl - The House Armed Services Committee says it Will recommend that Congress approve Army plans for several Schoeppel said his proposal; military construction projects, would remove the limitation on j; Among, t h e recc.nmendations purchases of farm products due loj will be a> $1,155,000 storage project a shortage of foreign exchange! at Atchison, Kas.

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