Sunday Mercury du lieu suivant : Birmingham, West Midlands, England • 5

SUNDAY MERCURY 5 September 1937 The PABMMJiT IS LUXURIOUS NEW 3000-SEATER CINEMA A FIRST-CLASS SERVICE and FIRST-CLASS FILM PARAMOUNT SERVICE WHY WERE BY Royal Circle foyer You pause here to admire a mural painting by A Roffe the artist responsible for all the theatre decorations a pleasing pastoral depicting a girl in classical robes and two playful fawns From the Royal Foyer you enter the Royal Circle and for the first time see the magnificent auditorium Restrained modern continental style combines intimacy with dignity Above stippled blues and greens fade to the soft pink of the roof lighting well all glowing richly warm and soft under the caress of the diffused radiance Pastel terra cotta and pink contrast with turquoise blue and maroon on the walls enriched by lavish use of gold and silver leaf On the side walls BUILT upon the centuries-old foundations of King Edward VI Grammar School stands completed and opened the latest and most luxurious cinema of the Midlands Paramount in name and paramount in every detail Strangely in magnificent comparison do the old and the new meet The ghosts of scholars dead and gone it is easy to imagine still haunt where once the grey walls stood bound to tradition and rooted in culture and knowledge as firmly as the cement and stone which kept it up Now in its place stands a new edifice as symbolic of the new world as the school was of the old world A cinema With what amazement would to the mirrophonic sound system which has been installed and which reproduces remarkably every accent and inflection of the voices FOR your comfort the help of experts in the gentle art of catering has been called in In the excellent cafe there will be excellent food Confectionery and bread are by the famous firm of A Wimbush and Son The name is recommendation enough All the milk and cream comes from the 28-year-old firm of A Slater whose methods from cows to bottle are as perfect and scientifically hygienic as any in the world A new Slater dairy is rapidly nearing completion ALFRED SLATER L' MILK CREAM AND BUTTER SPECIALISTS 1628 COVENTRY RD BIRMINGHAM 26 A WIMBUSH SON ltd Chosen for the Supply of ALL CONFECTIONERY and BREAD To be used in the Cafe BECAUSE for QUALITY they are PARAMOUNT A WIMBUSH SON ltd 80 BRANCHES AND MANY ACENTS WAITING TO SERVE YOU Dial ACO 0548 1688-9 SUPPLIERS TO PARAMOUNT THEATRE CAFE Because it's Best ELDORADO ICE CREAM is served exclusively in this Theatre and at all Paramount Theatres DAVID YATES (THE SEVERN SALMON STORES) 1 and Poultry Salesman THE CITY STORES 71 Market Hall BIRMINGHAM 5 TELEPHONE No MIDLAND 0495 SUPPLIER TO THE PARAMOUNT THEATRE CAFE 'Hy MNMVNtlll 7 ROYAL CHAftTA tLMMM Ml CMA A delicious confection A nourishing food Howard Coxill 221 SANDWELL RD 100 VILLA RD HANDSWORTH PHONES: NORTHERN 0077 0494 and 0332 APPOINTED SOLE PURVEYORS TO THE PARAMOUNT THEATRE RESTAURANT BETTER MEAT CANNOT BE OBTAINED PRICE LIST ON APPLICATION Errol Flynn in a scene from The Charge of the Light Brigade" Meat served here comes from Howard Coxill member of the well-known 1 d-c a lished Hand worth firm In this case too scientific methods ensure the best satisfaction The fish and it is very necessary that fish be the best is handled by David Yates another firm which specialises in quality And What better ending to a perfect meal than an ice-cream? And vvhat better ice-cream than an Eldorado especially when it is served by one of the lovely Paramount ladies-in-waiting Now before you go into your seat a refreshing wash all right no need to be finicky about washing your hands and face after other people Hersel of London are responsible for soap and such and everything ig pin clean hygienical convenient By the way those neat programmes information tickets etc are examples of the work of the Electric Cinema Printing Company of Manchester The magnificent circle foyer with i a coloured lighting the royal founder and his courtly ami scholarly advisers could they come hack awhile gaze upon this new marvel of ertainment and the new culture Yes and the duels which were fought for and sole delight gives way to The Charge of the Light which factory lads and lasses see for ninepence INDEED no light brigade assaulted the doors of the cinema when last night they opened for the first time to admit 3000 patrons to see the epic of Balaclava Across the floor of cream and green mosaic pass to the paybox of polished hardwood and chromium Then through the inner vestibule softly toned with cream gold and silver to the main foyer out of which rise magestically the staircases gleaming bronze meeting at the top to form the entrance of the 1 IN ACCORDANCE WITH POLICY THAT ONLY THE VERY BEST BE PROVIDED IN SERVICE TO THEIR PATRONS BERSEI Soap Containers Soaps ARE USED THROUGHOUT THE PARAMOUNT THEATRE are mural paintings muses and troubadours The organ console a Compton is on a semi-revolving elevator left of the orchestra pit Take a seat A comfortable seat agree A secret in your ear The luxurious comfort of these seats is due to the minute and scientific care that has been taken in their construction As far as is mathematically possible the seats are ideal for their very practical for sitting down The chairs are so placed to support the body scientifically and medically in the correct shape and attitude to view the screen at the correct angle Another point You can hear as well as see from every seat in the house This is due largely The ELECTRIC CINEMA PRINTING CO LTD WATERLOO ROAD MANCHESTER Quatantee BETTER PRINTING at LOW ICE ALL CLASSES OF WORK EXECUTED AT SHORTEST NOTICE UNDER PERSONAL SUPERVISION ASK FOR ESTIMATES FOR YOUR NEXT REQUIREMENTS BERSEL MFC CO LAWRENCE WORKS N15 ammoiint Lord immortal poem becomes the inspiration for and the climax of a Glorious made on a scale of grandeur worthy of the name it bears and taking its rightful place i among the mightiest pictures ever filmed The Supreme Epic of British Heroism AT THE GIANT LDMPTON ORGAN TJieCliafl STARRING ERROL FLYNN OLIVIA dtHMIiUND and CAST OF I50D0! 'jr A FIRST NATIONAL PRODUCTION TO-DAY (SUNDAY) 7 pm (Doors open 6 pm) ADMISSION 13 to 26 TO MORROW (MONDAY) AND ALL WEEK Evening Prices 13 16 2- 26 Matinees 6d 1- 16 ramus Orfonist from the Plaza Paramcuntlheotres London (Except Saturdays) i.