The Algona Upper Des Moines from Algona, Iowa on November 23, 1966 · Page 17
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The Algona Upper Des Moines from Algona, Iowa · Page 17

Algona, Iowa
Issue Date:
Wednesday, November 23, 1966
Page 17
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WASHINGTON Merry-Go-Round WASHINGTON — There is one all-important lesson to be learned from the recent election: The time has come for the public to look behind the slogan. The time has also come for Congress to limit the millions of dollars spent to spread slogans and create images. Electing a governor or a Senator has now become a question of selling a candidate with the DREW PEARSON same Madison Avenue techniques as you sell underarm deodorants. The secret of political success is not in letting the public know what a candidate stands for, but in hiring the right public relations firm. And the PR firm may decide that the easiest road to victory is to HIDE what a candidate stands for, not advertise it. Bob Dresser and Hal Evry, •F.4ST, USEOVR SA YK-HY-MAIL PLAN WE SUPPLY self -add n-sst'd envelope* and pay the postage both ways. You can add to savings or make withdrawak this easy way. Stop in for your save-by- mail kit, »oon. Current Dividend Rate 4 1/2% Home Federal Savings & Loan Assn. AH Account* Putty Imurad T» $ IS,000 'Save From The 15th — Earn From The lit SINCE 1917 —ALOONA, IOWA All' Savings Accounts insured up to $15,000 by Jthe Federal Savings and Loan Insurance Corporation of Washington,.D. C. Barbershop EXTRAVAGANZA The Algona Corn Belt Chorus presents the ... River City Chorus The Astro-Naughts The Panics IN AN EVENING OF DELIGHTFUL HARMONY Thursday, Dec. 1 8 P.M. ADULTS — $1.25 GRADES — 75c GARRIGAN AUDITORIUM TICKETS AVAILABLE AT • WILTGEN'S • ZENDER'S • HONSBRUCH'S 89-90 partner* In one very successful Lois Angeles PR agency, won't take ' &' political client who doesn't Score at least 120 oiil.Q. tests, but his patty principles are of no eoncirfi to them. "Political party doesn't mean anything at ail any more," - Dresser told us. "One half of one per cent of the people are bound by the party. We go after the other 99 1/2 per cent," The partners also won't permit the clients to do any political stumping. "The days are gone of those tedious rounds of coffee klatches attended by 12 people who are already on your side," said Dresser. "We believe, in exposure, but on our own terms." * * * - - CAMPAIGNING OBSOLETE - this means a candidate may buy a million dollars worth of television but never debate. As Evry put it: "Clients who campaign least win the most votes." The agency wop a state senate seat for one client with no more campaign than the constant bill- boarding of the slogan, "Three Cheers for Pat Milligan." "In 30 years," Dresser predicts,, "our method will be accepted by everyone. Until the others catch on we'll keep beating them." * * * --. BUILDING A GOVERNOR -- Next year, -Dresser and Evry will promote an unknown Democratic businessman, David Trapp for governor of Kentucky. They expect the campaign to cost $3 million, of which they will take a 20 per cent cut. The new election technique is to poll the voters to find out NOT what the country needs but what the pebple want. This is like running a school by taking a poll of students as to which courses are the easiest, then fixing the curriculum according to the students' wishes. Or if s like taking the TV ratings which find Westerns, crime thrillers and. rock 'n' roll to be the most popular, then gearing the entire network's program to please the lowest common denominator of the public taste. In California, where the majority of voters have usually rejected extremists, the Spencer- Roberts agency carefully steered Ronald Reagan, toward the middle •• of - tlwfbad;* '• ' The movie' actor 1 , ! •'•• who had swting iffihVthe extreme»' left to the extreme right during his erratic political career, was presented to voters as a moderate. The Baus & Ross agency, which handled Gov. Pat Brown's eam- pagin, found Reagan's good guy image "one hell of a problem." William B. Ross explained to us: "I called the troops together and said, 'You can't make this guy Reagan the villain. You can't put the black hat on him. You've got to treat him as the guy who never quite gets the girl — a nice guy who just didn't quite get her." * * * —'UNKNOWN MANUFACTURER — It cost more than $3 million to build up an unknown millionaire electronics manufacturer named Milton Shapp to a point where he had a chance to be governor of Pennsylvania. The man behind Shapp's buildup was .Toe, Napolitan,. a. bespectacled, brusk and brilliant ex-newspaperman who used com- puter-analysed polls to find out what Pennsylvania's liked and disliked. ' ,• — V '/' ' Theij he spliced profepsipnal movies,.., staged not-so-talkative TV appearances, sent out 16- page color brochures, took full- page ads and rented'billboards to promote Shapp. Napolitan rejects any suggestion, however, that he is a huckster. He accepts only moderate Democrats, and turns down clients who do not seem "competent and decent." "In four or five years,' he I assured us, "every major cam; paign will be managed by a poli- ; tical campaign' specialist." There: is a danger to demo- I cracy in selling candidates on ' the open market like a new brand of soap. In the first place, it requires millions of dollars. Only a few wealthy candidates, or candidates willing to put themselves in hock to wealthy bafi- kers, can afford this kind of campaign. Second, by using slogans and simplicities, Ronald Reagan can be sold to voters on a good- guy appeal alone. His political convictions, which should be the true test of his qualifications, are covered up. Or a George Mahoney running for governor of Maryland, can evade the issues by hammering on the slogan, "Your Home Is Your Cas- ; tie." Never before has it been so important for Congress to set up new standards to govern election campaigns. Otherwise we will become not a government of the people, by the people and for the people, but a government by hucksters and for hucksters, with the people voting according to Madison Avenue images, not integrity. * * * -- ELECTION MELTING POT- Last week's elections highlighted the melting pot that is America. Three Rockefellers, scions of one of the wealthiest families in the world, were elected in three different states, two as Republican governors of New York and Arkansas, one, John D. Rockefeller IV, as Democratic state senator in West Virginia... in the same election Louis Kruger, son of a Jewish taxi Driver, ran for the N.Y. assembly in the 66th "Silk Stocking' district on the east river. He got 12,000 votes but lost ... the sons of three famous men - - Bob Taft < successfully ran for congress in > Ohio; FDR, JR. lost for governor in New York; Adlai Stevenson jr. won the attorney generalship in Illinois ... out in Nevada, Woodrow Wilson was elected to the assembly unlike the late President Wilson, this woodrow Wilson is a Republican and a Negro. Three Greeks were elected in diverse parts of the U.S.A. Peter Kyros was elected to congress in Maine, and Nick Galifanakis was elected governor of Maryland, defeating an Irishman and a Jew ... the son of a Basque sheepherder, Paul Laxalt, was elected governor of Nevada ... two; women won triumphantly in op-,, posfte portions of ithe easterns seabordf' Lurleen .Wallace, De-i: mpcrat, got 67 per cent of the 2 votes for governori of Alabama;") while Sen. Margaret Chase Smith, * Republican, got 69 per cent for " reelection in Maine. • The Irish, who dominated American politics for years, didn't do too well this time. The following Irish-Americans lost out in their races for governor: Eddie' McCormack in Massachusetts, Ffank O'Conner in New York. George Mahoney in Maryland, William Egan in Alaska and Pat Brown in California . . . three other Irishmen, however, did well. John Dempsey was elected governor of Connecticut, Ronald Reagan, governor of Calinor of Texas .. . despite general Republican gains, five of the most rock-ribbed Republican States elected Democratic governors -- Maine, Vermont, New Hampshire, Kansas and Iowa... twelve states also split their tickets, electing governors of one party and senators from the other, all of which indicates that the American people are intel- , ligent in voting. They know how to split a ticket. Local Cub Scout Awards Go To Many Boys The November Pack meeting was held at Bryant gym at 7:30 p. m,, Nov. 15. The following boys received badges: Kevin Bollard, Dany Christian, Rick Calhoun, Steve Long, Jim Munson, Robert Egel, Greg McDonald - all received one year pins and service stars. Clinton Christian, Daniel Thilges, Kevin Knoer and Richard Dodds received assistant Denner stripes. David Frideres was awarded Denner stripes; Randy Buscher, John Robinson, Allan Ulfers, Lion Badges; Ricky Calhoun, Ricky Buscher, Ricky Ringsdorf, Scott Dodds, all Silver Arrows; Richard Dodds, Wolf Badge; Richard Dodds, Gary Girman, Gold Arrows. The Rocket Races were run for the first time with a good attendance. Winners were Ricky Buscher, Den 2 ;Stevie Reynolds, .Den 4; Ricky Dodds, Den 5; and Robert Egel, Den 6. Champions of the pack were Ricky Buscher, 1st place; and . Robert Egel, second. The next Pack meeting will be Dec. 20, a Christmas party for the boys and parents. HONORED Two lowans recently were honored by their respective Masonic Lodges for attaining 50 years of membership. Eugene Crisis, Sac City, and Dr. Winfred Moulton, Aurelia, were presented certificates. BW^B^*B^ara»^*™ J-} KX»f3"tf ,-'•*, . f > *• r^Vt-j ' ??##•.«.•',' :3VV ' *<•* ei^i'j Wednesday, Nov. 33, 1966 Algofta (Id.) Upp« 0«« M«lft«**i Qn€fier wffole dafa glov/* wftfian eatfy* Don't keep the folks waiting for your Thanksgiving greetings — make your call early in the day and the happiness it brings will last all day long! Dialing a distant number is so easy, saves so much time. Just dial"l"\o /9/jt/ \connectyouwiththel_ongDistance network. Next, dial the area code ——— . l//ffft7/K\\ different from your own). Then, I dial the telephone number. It's the /fast, personal way to keep in touch. Northwestern Bell * &«>:. -'•' •* S fv'*i-'aP!."« / *-' r *Wi'V£,Ti ',- t ; - *: % f^^ THROUGH ICE, MUD OR SNOW re$fotte Winter Trea QN SOUND TIRE BODIES OR ON YOUH,O,^.fmBS <<* «vv> BUDGET PRICED AT 2 FOR SIZE 7.50-14 Plus 9Cy per pair Fed. excise tax, sales' tax and 2 trade-In tint of same size off your car. WHITEWALLS or BLACKWALLS POWERFUL SEARCHLIGHT BEAM •4rWay waterproof push button switch • Unbreakable plastic case ^ {• Two-tone •Batteries extra Limit two per customer t Additional lanterns $1.95 ea. IT FLOATS. Bfi 6-Q-741 I <L Each. Our retreads are so outstanding that they are guaranteed (ike new tires NATIONWIDE GUARANTEE Our retreads, Identified by medallion and shop mark, carry this FULL LIFETIME GUARANTEE against defects In work- manshlp and materials and all normal road hazard Injuries encountered In everyday passenger car use for the life of the tread design In accordance with terms of our printed guarantee. Price of replacement pro-rated on original tread depth wear and based on Firestone adjustment price which may or may not be the same as original purchase price of replaced tire or actual current selling price of replacement. displaying the Flreitonr FROIMT FLOOR MAT 6-Q-326 DOOR-TO-DOOR • Heavy duty molded rubber • Fits most cars—full contour •Black, white, red, blue, green Limit 2 per customer Additional $2.50 ••. Joe Bradley] Firestone South of Algona Hotel Phont 295-2421, Algona 150,000 Store Wide Pre-Christmas Furniture Sale CHRISTMAS SHOPPING SAVE 40% - 50% - 60% - 70% AND MORE BIG SAVINGS BJUSTROM FURNITURE Co. Algona. fa

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