Mt. Vernon Register-News from Mt Vernon, Illinois on December 2, 1963 · Page 3
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Mt. Vernon Register-News from Mt Vernon, Illinois · Page 3

Mt Vernon, Illinois
Issue Date:
Monday, December 2, 1963
Page 3
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MONDAY, DECEMBER 2, 1963 THE REG1STER-NEWS — MT. VERNON. ILLINOIS December Is Test Of Year's Business By SAM AP Business DAWSON News Ansii>ht NEW YORK (API-Wisinass —and all ihp producers ami consumers whoso affairs untied directly or indirectly lo it- today ontcrs the final stretch of 1963 with moro than (ho usual Quota of question marks. What happens in the next three or four weeks can remove or deepen— more than in most years — the uncertainties thai cloud the future as the final month starts. December is Ihe month I'hat traditionally makes or hreaks the year for most merchants since it is usually their Invest sales period. And this, in turn, sets a pattern for their suppliers all the way back lo raw materials and countless jobs. It is also a month of bonuses for workers and for stockholders and of Ihe semitrndilion- al year-end rally in the slock market. It is the period for the adjusting of accounts for lax purposes, for asscsiiiR the temper of the times, and the prospects for fho months just ahead. But today plans—private, corporate and political—are heint; reassessed. Predictions rus'hed Half The Population Under 20 Or Over 65 COMPLETE LINE WINE—LIQUOR BEER—SODA POPULAR BRANDS POPULAR PRICES Mountain Valley Mineral and Distilled Waters HOME BEVERAGE FRKE 1215 Casey DELIVERY IM1-3007 out in advance already arc be- fotfRcd with doubts. Most business men venturing an opinion say that Prcldcnt •Johnson's administration promises changes of manner moro than of policies. They expect him fo continue President John 1''. Kennedy's major programs. But Ihe manner in which the new chief executive goes about it interests them most just now. It could determine both the chances of putting these plans into effect and their effects. Some are counting on his past ability to command congressional suport to gel the tax cut most businessmen wanl faster than his predeccossor could have. They also hope this talent may settle many other legislative uncertainties, domestic and international, in the coming weeks. Many note that Johnson's congressional voting record signals that he will be a spending pres idenl—that is, undeterred by fis cal theories or priorities if he feels projects are needed, either for themselves or for aiding the economy should it stumble Some have commented that Johnson seemed less at home with economists than did his predecessor and perhaps more at ease with businessmen litem selves. Since many industrial leaders tend to link economists with theorists, they breathe more easily in the more practi cal approach. Consumer confidence will be tested this month in the stores at the auto dealers, at Ihe fi nance and mortgage offices. In the relatively few trading days remaining, traditional Decern her shopping could recover lost ground. Retail trade in the first 10 months was running ahead of VM2, even if it faltered in the final tragic days of November Form News WASHINGTON (API - Agriculture officials, anxious to pump some money into farmer's pockets before I he Iflfil election, are thinking more and more ot n voluntary—rather than a mandatory—wheat pro-! gram. j Mandatory programs have i been in effect lor the last 10 1 years, but farmers in a refer- \ endum conducted in May, re- i jected mandatory controls for j the 1964 crop. ] Secretary of Agriculture Or- [ ville L. Freeman is reported 1OJ feel that Congress might he in mood to pass a voluntary wheat program early next year, in time lo make it at least partly effective for the l!)fil | crop. I If such a program were en- 1 acted, farmers could f|U.i|ify for it by plowing under already i planted winter wheal in excess of their allotted acreage. If no wheat legislation is enacted, a sharp drop in wheal prices in 19(>1 is expected. The price support level would drop to aboul $1.2") a bushel compared with the present national average of 1.82. And only farmers who stayed within their acreage allottmenls would be eligible for supports. Under a mandatory program, a farmer must slay within his allotment or be penalized for exceeding it. Under a voluntary program, he would have an option of living within his allotment or exceeding it. He would face no penally for exceedm\' his Allotment oilier than loss ol price supports. WASHINGTON (AP sugar production in marketing year is the the World l!l(i.',-(il second RAY OPTICAL MEANS LATEST STYLES! Hundreds of latest Mylo frames with highest quality Kryptok bifocal or single vision lenses. Also prescription Sim Glasses. Thorough Kxaniinutiou $3.50 New Kriimes And Repairs While You Wall Hours: 0:00 to 5:30 Daily — Fri. to 8:30 P.M. Closed Wednesday Afternoons RAY OPTICAL CO 117 N. Locust St. Centralin, 111. D. DR. RAY E. DALTON, O No Appointment Necessary Phone: 532-1613 largest on record, the Agriculture Department reports. Production is estimated at :>•?.7 million short Ions, beiu.; exceeded only by the (iO.l million tons in 1960-61. NOT FOR TRAVEI.EHK FRANKFORT, Ky. iAI>> The restrictive absentee vol on law has been upheld by tin Court of Appeals, Kentucky'; supreme court. The 19fi2 act. designed to correct, abuses in absentee voting limits such ballots to lede-rn employes, full-time student; and armed forces members. By HAL BOYLE NFAV YORK (AP)-Things a columnist might never know If he didn't open his mall: As more of us are born and more of us live longer, Americans seem to be Retting both older and younger. By 1970, it is estimated, half the population will bo under 20 or over 65. In the last 15 years Ihe percentage of the average consumer dollar spent on food has dropped from 31.-1 to 23.7, the percentage spent on clothing has fallen from 13.7 to 10.1, but we're spending more on such things as housing, foreign travel education and medical care. It has been found that kissing sp<ds up the ordinary man's pulse only five beats a minute. '/'he greeting card industry reports that more 50 - cent "To My Wife" Christmas cards are sold than 50-cent "To My Husband" cards Most wives prefer lo stay in the 35-cenl or under j range. j Our quotable notables: "Sor- j row is the mere nisi of Ihe | soul. Activity will cleanse and (brighten it."—Samuel Johnson. In Singapore 29 per cent of 'the duelling units contain more j : than five persons for each room.! (ine in every five American m.nfarm families has an income o: SiO.ODO or more a year. John F. Kennedy is the second U.S. president to be survived by his father. The other . was Warren G. Harding. Three presidents were outlived by i their mothers—Kennedy, James Knox Polk and James A. Garfield. New England folklore: If it snows Ihe day you marry, you will wind up rich. If a young ,:irl likes cals better than dogs, she will become an old maid. The baby who doesn't fall downstairs before he is a year old will turn out a fool. The longest sermon, delivered by Clinton Locy of West Richmond, Wash., in 1935, lasted -18 hours and 18 minutes. When he linisbed, eight members of the congregation still were on hand. II you've lost, all your teeth you're suffering from agomphi- a.sis. or toolhlessncss. Turkeys are polygamous. There are 15,000 different kinds of wine in the world. Chess is the most ancient game of pure skill. Portugal has foreign possessions 2'.', times its own size, ilf you can't read 250 words a I minute, you're slower than the average. ffiM.i&fiA'&S" .A^iJ&A. K ..'......'«i t .s .'A *.»....<w..i....fc«jSlVw»kS »i.A .*5 .'....v.'. J,: ...••'.'.WiVitAMU BEFORE THE SPEEDOMETER READS 30-IIE'LL KNOW HOW NEW IT IS! The second he touches his toe to the accelerator, his amazement will begin. For no previous Cadillac ever worcd like this one! At 10 miles nn hour, the most powerful engine in Cadillac history will already be working its magic. By 20 that great Cadillac transmission—the newly improved Hydra-Matic or the completely new Turbo Hydra-Matic—will reveal a smooth, flawless kind of action he's never felt in any motor car before. And by 30 the whole splendor of this new Cadillac performance will begin to unfold. New response. New quietness. New balance and poise. New alertness. At 40 or 50, the car will have so much added accelera­ tion that passing will be incredibly easy—with an extra margin of safety he's never known before. And even at the full legal limit, this new Cadillac car will be so steady and quiet that the only sensation of motion will come from the passing scenery. And then, he will take restful note of the other great new Cadillac virtues—the extraordinary luxury of Comfort Control* . , . the magnificent comfort of the new contoured seats • . . the marvelous roominess and convenience that come only with the "car of cars". Want to find out yourself how new the 1964 Cadillac Is? Your dealer is standing by with the keys. All he needs is you and thirty minutes. 'An ixtra-eoat option combining heating and air conditioning. MORE TCMPTINO THAN EVER—AND JUST WAIT Tilt YOU DRIVE IT-SEE YOUR AUTHORIZED CADILLAC DEALER JEFFERSON MOTORS STORE OPENS TUESDAY MORNING AT 9:00 A.M.I I • CHECK THESE | BOTH BIG STORES OPEN UNTIL 8 P.M. TONIGHT*] OUR GREATEST VALUES OF 1963-CHECK EVER? ITEM! Entire Stock 49c, 39c C0TT01 MATERIALS 0 Wash 'n near prints # 80 Square Prints Fancy dress, skirl, blouse, curtain patterns. 3 days. 60x76 Size $1.29 SHEET AMETS Warm, fleecy cotton plaids in pink, blue, maize. While 200 Last! Ladies Worth $1.99 Girls to $2.99 Beautiful lace trims, all over lace etc. Black, red, white and pastel colors. Lovely $ i Gifts! Button fronts and slip over styles. Sizes 4 to 14. All colors. Now Only! 2 Days $ Only! Sensational Values! | Ladies Reg. $3.74 Ban-Ions ® Orlons. Sizes 34 to 40. Solid colors, fancy patterns. Buy for gilts for :| 2 Days Only! BUY CHRISTMAS GIFTS TODAY — SAVE VI Men's Worth $4.99 I UNIFORM PANTS Khaki, tans, reg. army cheeno gabs. Made for U.S. Air Force. While 10 dozen last. Men's Worth $2 .99 FiMNEL •Minis Men's Famous Brand SP0 Boys Reg. $6.99 WARM Pair 1.50 Bright fancy plaids, checks etc. Sizes S-M-L. Washable fast colors. Now Only! 2 for $J00 Tapered and regular body styles. Regular and button down collars. Were $2.99 values. Warm pile linings with zip- off hoods. Knitted cuffs and collars. Sizes 8 to 16 Men's Worth $7.95 4 2-Pev quilted pants arid:* jacket. 100% orlon"; Wash-'! able tan only. SiMS-S^Vlitjj and XL. Complete $ Suit! c > ON SALE TUESDAY MORNING! MISSES REGULAR $7.99 PILE JACKETS Warm fleecy pile in solid colors with rayon satin $ linings. Sizes 10 to 18. Only 21 to sell.'Wear to work, dress, school, etc *<" * GROUP NO. 2—LADIES - MISSES $!.?.S5 SHORTY COATS 100% all wool coats with man made fur collars, * warm quilted linings in grey, charcoal, brown, * black. Wear for dress, school, work, etc. Sizes 10 to 18. VERY SPECIAL! BROUGHT IN FROM OUR OTHER STORES! CULLOTTES _SWEAT SKIRTS- BLOUSES-SLIM JIMS Values to $2.99 to sell out. Terrific values. Broken % size*. Buy for yourself. Buy for gifts LADIES REGULAR $5.95, $8.95 VALUES FALL DRESSES Our entire stock of fall dresses. Woven cottons, $ solids, etc. Sizes 9 to 24i/>. Reduced to sell out • fast. NOW ONLY LADIES-MISSES $2.99 to.$5.95 VALUES FALL SKIRTS Beautiful cottons in woven plaids, checks and c '& solid colors. Actual values to $5.95. REDUCED / ( to Sell-Out fast. Sizes 8 to 34 » ror Ladies $1.99-$2.49 nm FALL MILLINERY Whites and all new fall colors and many styles to choose from. 2 Big Tables Reduced to. sellfett All $li99&$2;49*'vals.' 3 DAYS $|50 ONLY! I REGULAR 59c BUMS HEAD SCARFS IfW size beautiful prififed silks. Every color combination. Brightpatterns. NOW TWO GREAT STORES IN MT. VERNON, ILLINOIS ILLINOIS BROKERAGE Under Supervision of Store Management. Inc. 816 JORDAN MT. VERNON, ILL

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