Alton Evening Telegraph from Alton, Illinois on August 28, 1972 · Page 7
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Alton Evening Telegraph from Alton, Illinois · Page 7

Alton, Illinois
Issue Date:
Monday, August 28, 1972
Page 7
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Alton Evening Telegraph Monday, August 28, 1972 Try it once.lfou may never settle for w ordinary"regular again. New Super Regular is a new Shell gasoline It combines many of the high-energy components of premium fuel with the good driveability components of a modern regular. In plain talk, we mean more octane—plus lively response. More octane! It's a super regular because it has less lead, but more octane than the average, or "ordinary," regular. This gives your car more protection against engine knock. Lively response. It's a super regular because it has what petroleum chemists call good driveability. This means it's designed to help reduce annoying stall-outs and give cars the smooth acceleration they may have been missing. Blended for new cars. Most 1971,72 and 73 cars have special emission control devices that can cause driveability problems. If your car doesn't deliver smooth, snappy performance-if it stalls and bucks-our new Super Regular gasoline could very well help you. GALLONS • • • OASOLINE Low lead. Only one-half gram of lead per gallon. Most regular gasolines contain three or four times this amount. The big red pump. , We chose red for our Super Regular pump to symbolize both the high-energy components and lively performance of our new gasoline. How much? Suggested retail price is less than most premium. Yet, our new Super Regular can give you a step up in performance over "ordinary"regular gasoline. From Shell. At Shell, we believe we have established a tradition of fine petroleum products. We're particularly proud to put the Shell name on this new gasoline. Shell products perform

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