Alton Evening Telegraph from Alton, Illinois on September 19, 1963 · Page 28
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Alton Evening Telegraph from Alton, Illinois · Page 28

Alton, Illinois
Issue Date:
Thursday, September 19, 1963
Page 28
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PAGE TWENTY-EIGHT ALTON EVENING TELEGRAPH THURSDAY, SEPTEMBER 19,1963 What This Symbol Means Advertisers! You advertise because you wish to talk to people about your merchandise or service. When you buy advertising in a newspaper, what you are really paying for is an opportunity to talk to the people who BUY AND READ that paper ... its circulation audience. In order to know what you are getting for your money, therefore, you should have certain facts about this audience. The success of your sales manager, the good will that it will do your business, will depend not only on what you say, but also on the audience to whom you are speaking. GET THE FACTS BEFORE YOU BUY! How many people are in this audience an advertising medium offers you? Where do they live? How much PAID CIRCULATION? How much UNPAID ? What are the terms under which subscriptions were obtained? Instead o! merely HOPING that your advertising will go to the people that you wish to reach, there is a method ol buying advertising by which you can Determine EXACTLY where it will be distributed. Yes, a method that lets you know EXACTLY what you are getting lor your money. This safe method of advertising is by using the information that you will find in the reports issued by the AUDIT BUREAU OF CIRCULATIONS. The A.B.C. has a large staff of skilled circulation auditors. At regular intervals these men visit every newspaper and periodical that is a member of the A.B.C. to make an audit of the circulation records to find out the FACTS . . . just as a bank examiner inspects the books and assets of your bank. To be sure of what you are getting for your advertising dollar ... to be sure that your advertising is bought on the basis of sound principles, ask to see a copy of our A.B.C. report. —TELEGRAPH A.B.C. O2 moo. overage for period ending Sept. SO, '62) Alton Evening Telegraph Be a Bright Little Wife and get your FREE PACKAGES ALCOA Here's all you do ... purchase a box of the regular size, 12" x 25 ft. or a box of 18" wide Heavy Duty Alcoa* Wrap, or both, Send in the Better Packaging Label-you'll find it on the lid flap-and Alcoa Wrap will refund you 40£ on the regular size or 7(# on the 18" wide Heavy Duty size, or both! Offer limited to one refund per family for Regular size and one refund per family for 18" wide Heavy Duty size. Offer expires November 30, 1963. Offer void frt states where regulated, prohibited, taxed or otherwise restricted. For your full refund, just send your name and address along with the Better Packaging Label from the lid flap of either regular Size or 18" wide Heavy Duty size (or, send them both) to: Alcoa Wrap Refund, Box 4355, Clinton, Iowa. If you haven't tried Alcoa Wrap before ... be a bright little wife and take advantage of this special offer. Alcoa Wrap ... the foil strong enough, flexible enough, versatile enough for every kitchen job. Try it today—it's free! ALCOA BROILER •M^ROT V M> % ^ V1 ,^^p^r,_ ^ a^^Kfpp^p^^p* ,.^ ALCOA WRAP Alcoa Wrap is tested in the kitchen .. .where it counts TO: ALCOA WRAP REFUND Box 4355 Clinton, Iowa Enclosed is a Better Packaging Label from n 25-ft. regular size Alcoa Wrap D 18* wide Heavy Duty size Alcoa Wrap (check one or both). Please refund toward my purchase price 40j5 on the regular size and/or 70p on the 18" wide Heavy Duty size. NAME. (PLEASE PRINT) STREET ADDRESS. CITY.. _STATE_ OFFER EXPIRES NOVEMBER 30, 1983 WINTER ONIONS 5 LB. BAG III! :»i mi iui EATING AT OH, YES ON SALE NOW SEEDLESS POTATOES **1 GRAPEFRUIT 10-49" NEW LOW PRICE mmmmvmmmmmmmmmmmmmmmmmmmmmmu BANANAS ARE CHEAPER BAG POTATOES MAKE THE MEAL. GREEN Sweet Peppers BASKET •^ WAIT TILL YOU SEE THIS FRESH, ORISP SWEIT ORANGES (3— $ 1.00 BEST THIS SEASON CALIFORNIA LETTUCE ' Head EXTRA LOW PRICE! ITALIAN FREESTONE THE KIDS LOVE 'EM JONA NO HAM- PLENTY FRESH *i Country Eggs DM *" BROADWAY APPLES HALF BUSHEL BASKET MAIN GRADE A SMALL—VIRY LOW PRICI ALTON, ILL, DRIVE-IN PRODUCE MARKET WE SELL WHOLISAU ON f ALE AT $9 cq «*. £>vv JJUJIJJ VIRY LOW MICII *™ LATE OROP HOMI QROWH TOMATOES 4-i-29" 2530 EAST BROADWAY "SUHMRP

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