Alton Evening Telegraph from Alton, Illinois on August 21, 1972 · Page 14
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Alton Evening Telegraph from Alton, Illinois · Page 14

Alton, Illinois
Issue Date:
Monday, August 21, 1972
Page 14
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A-14 Alton Evening Telegrar Monday, August 21, .1972 New method of selling homes By F. RICHARD CICCONE CHICAGO (AP) — A Chicago area real estate man has developed a method of soiling homes that someday may allow prospective buyers in Ixis Angeles to pick from available houses in New York without leaving their living rooms. Stan Lieberman of Buffalo Grove, a northwestern suburb, uses videotape and closed circuit television to display to prospective buyers the homes listed for sale. "We have a film of the northwest suburban area churches, schools and services in various communities. We also have specific films of homes in each community," Liebermann said. "When a buyer sees a home he likes, we go and visit the home. But the videotape eliminates a lot of wasted time," said Lieberman, 34, a former sales manager for a photographic supplies company who entered the real estate business fulltime in June 1971. "At the time, I had no thoughts about videotape, but the idea developed from casual conversation and we decided to try it," he said. The camera and closed circuit system cost. $3,300 but Liberman does not pass on any costs of videotape to house sellers. "All our salesmen have been trained to use the camera to photograph a home that we are selling. We try to hit the emotional hot spots -- the kitchen, the bathrooms, a family room. A fireplace can be dramatic on film ..." he said. Lieberman has started a firm called Video Homes of America and Is completing arrangements with brokers in New Jersey and Los Angeles. "If a person sells a home in New Jersey through a broker who knows he is moving to Chicago, tho broker can contact, us and get community films to be shown to the customer in New Jersey. If the customer decides on a certain area, we can send tape of specific homes in his price range. "If a sale is completed when the customer arrives in Chicago, a referral fee will be paid to the New Jersey broker, to Video Homes and to the Chicago broker who makes the sale." Lieberman sees tremendous prospects for selling by television in the future of cable television. "A person in Los Angeles could sit in her living room and by cable television be able to look at homes for sale in New York," he added. Liberman's sales for 1972 have passed the $3.5 million mark and he projects a total of $5 million in sales by the end of the year. "That's astonishing for a first full year in the business and we attribute much of it to the videotape," he said. Home of . . . * Havor-Plus Foods SEE HOW YOU SAVE! TOP QUAIJTV, TOO! CHECK OUR WEDNESDAY AIM House in$ur«d?-- Now how about your home, Don't just insure your lionso, but your home and nil It means to you, with an MFA Homeowners policy. To "Shelter" that home you've built. DONALD E. WELL AGENT Ph. 259-2302 149 Rene, East Alton, IN. SHIELD OF SHELTEt Young mayor Neil Goldschmidt, SI, will become one of nation's youngest metropolitan mayors when be takes office in January. Goldscliniiclt says lie will seek state aid for financially troubled schools anil city government. (AP Wirepboto) U.S. business still hung over from depression By JOHN CUNNIFF AP Business Analyst NEW YORK (AP) American businessmen still have a hangover from the days of the great depression and are reluctant to borrow the funds needed to finan"e their growth and help t'le United States remain competitive- Very broadly, that's the contention of some financial analysts, including The Boston Consulting Group, one of several money management firms with a common parent in ihe Boston Company, a multibillion-dollar operation. Fearing a liquidity crisis, in which money cannot be borrowed and lenders demand repayment of loans, these businessmen remain fearful nf debt and thus must endure slow growth or even loss of markets. In the United States, notes BCG, the amount of debt to stockholder equity rarely exceeds 50 per cent, although it contends that considerable higher ratios are safe if money managers are wise. In Japan, by contrast, the average corporate borrower uses debt equal to five times or more of the staled equi'y. As a result, while their profit margins might be lower, they grow two or three times faster than their American counterparts and threaten to take their markets. But what about relatively high interest rates? In a r e p o r t on "Risk and Economic Growth," BCG states: "A high interest rate by no means chokes off growth anymore than a lew interest rate accelerates growth." The rate of interest in itself is relatively unimportant, it is claimed, and it can hardly be ignored that the lowest interest rates within memory occurred during the 1930s. More important, BCG contends, is whether the after-tax return exceeds the interest cost. BCG believes a repetition of the 1930s, though possible, is highly unlikely. And at any late, it feels that wise managers can protect themselves from disaster. One method, ironically, is to avoid taking the lowest interest rate offered. Such a loan might turn out to have the harshest limitations and be the first called; a slightly higher rate might enable a company to remain liquid despite a long crisis. Carrier improves a Home improvement 4' 4 ' 4' 4' 4' Pfi/CES START AS LOW AS 5/j/IO 00 FOR 24,000 BTU ****Cf EQUIPMENT ONLY SIOO INSTALLED CALL Carrier 462-9584 acco INCORPORATED AND TOP VALUE STAMPS FOR DISCOUNT PRICES' GUARANTEED QUALITY MERCHANDISE* PLUS TOP VALUE STAMPS •HIS COUPON WORTH" 200 EXTRA TOPVALUESTAMPS! With any purchase of $3.00 or more. GOOD THRU SATURDAY AUGUST 26, 1972 AR1ANS masiei charge /SIrappci DISCOUNT DEPARTMENT STORES Get more out of life with Top Value Stamps i ST. LOUIS HAMPTON VILLAGE EAST ALTON WEST SAINT LOUIS AVENUE near EAST BROADWAY OPEN MON. THRU SAT. 9 30 AM lu 9PM OPEN MON -SAT. OPEN MJN. II AM 1o 6PM 10 AM 1010PM ST. LOUIS 9800 HALLS FERRY RD OPEN MON.-SAT. 10 AM 10 10 PM LEMAY OPEN WON.-SAT. 9:30 AM to 10 PM BADEN HAZELWOOD 8350 N BROADWAY IN TERSECTION OF PERJ,. OPEN MOM qflT * GRAHAM RD. OPEN MON.-SAT. (SOUTH OF HWY. 270) 10 AM to 10 PM OPEN MON.-SAT. 10 AM to 10 PM 310 FRONT ST., ALTON, ILL.

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