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Wind big bite Hawkers sell Cassidy stuff By DOUG THOMPSON Telegraph Staff writer EDWARDSVILLE - Mass merchandising arrived at the Mississippi River Festival Saturday night as an army of ex-carnival barkers hawked David Cassidy souvenirs to his legions of young fans. Using high-pressure sales tactics ("Step right up to the David Cassidy souvenir shop"), .they sold programs for $1, posters for $2, buttons for $1 and "high-powered binoculars" for $1. "Buy an 'I love you David' button and show David you care," yelled John Fowlkes, who got his start selling carnival junk in Alabama. They sold from a table in the food service area of the festival site and the young Cassidy fans, their parents in tow, crowded around to buy. The hawkers complained that the crowd was too small (5,048 persons) and that they were limited to where they could sell. "I made a mistake allowing this," admitted Lyle Ward, MRF concert manager. "This is the type'of thing we have tried to a void." Ward said that, normally, the festival does not allow pitchmen to sell souvenirs during concerts at the festival. "If they bring souvenirs to sell, we take them to our food service counter where our people sell them. Usually, these souvenirs are limited to programs," he said. Ward had planned to let MRF personnel sell the David Cassidy programs, but when he saw the large number of souvenirs brought in by the pitchmen, he realized the festival people did not have the time or space to handle that volume. So, he allowed the group to set up one table in the food service area and sell from there. "This is the last time I |>.. f ™^lv~JL, make an exception," Ward Oil I llOOOU/y said, "This is not the type . J of thing we want at the . f , rtfi Ji^**./, festival." If/Ui flOfflC Fowlkes admitted that markup on the souvenir items is 500 per cent or more. For example, they buy the "I love you David" buttons in volume for about two cents each and sell them for $1. A hundred buttons costs $2 and brings in $100 in sales. Posters are printed at a cost of 25 cents a copy and sell for $2; programs cost 10 cents each in volume and sell for fl. "High-powered binoculars" were actually plastic Imitations which cost about 25 cents to make and sell for "We didn't do too well," Fowlkes said. "The crowd was too small. A larger crowd and we could have sold some stuff." They sold enough to the crowd so that when Cassidy came on stage, he was hard to see through the programs the kids waved. When he Q • started singing, they clutched oOme QOt it the programs and posters ™ tightly and kissed his picture on the covers. The barkers, their job over, retired back stage to drink beer and count their money. > *!,* The wind and rain that struck the Miiton area of Alton left this big bite out of the !)8-by-48 screen at the Starlight Drive In Theatre on E. College avenue. The Saturday night show of "Skyjack" had to be canceled. Twenty sections, back and front of the screen, each measuring 4-by-8 feet were blown 50 feet by the gusts. A smaller lens was used on the projector Sunday, reducing the size of the screen, and the movie was shown. Vacant house at 3814 College Ave. has smashed front porch when part of tree crashed in during a Saturday wind and rain storm. There was another storm brewing Sunday afternoon but it didn't wind up with a Sunda}' punch. The Saturday storm had a cutoff point running a line through the Central Hardware shopping center on the Beltline. A half mile to the east it was dry. (Photos by Dave Str.lilhut) some didn't Flash flood from the Saturday afternoon storm left tlds wild scene in the 900 block of Ki.von street in Alton. This water courses empties into the huge Miami ditch several blocks below this point but at site oi this Hood the course is more like a creek. On left, tree is down after it was struck by lightning. Power outtuge knocked \VKTH of I (he air for an hour. conditioning SPECIAL 30,000 our BTU Central Air Conditioner FEDDERS AND IT'S HERE'S WHAT YOU GET INSTALLED IN YOUR PRESENT SYSTEM If ADEQUATE Evaporator Coil (Mount* on Furnace) CALL US FOR A FREE ESTIMATE PRO TV X APPLIANCE 223 S. PRAIRIE ST. BETHALTO, ILL. PHONE 377-5261 Alton Evening Telegraph Monday, August 21, 1972 A-3 Man charged after fight at motel A 48-year-old Granite City man was arrested in Alton Saturday night on charges of'_ assault and battery and disorderly conduct following a fight on the parking lot of Travelodge Motel at 717 E. Broadway. Arre sted was Chester Edward Whyers Sr.,, of 556 Margaret St., in Granite City. A police report showed that Whyers had been involved in a fight on the motel's parking lot and when motel operator Henry Wiseman attempted to break up the fracas he was slugged by Whyers. Wiseman also told police that Whyers used abusive language to him throughout the incident. A 30-year-old Alton man. found lying alongside his car early this morning, was jailed on a charge of intoxication. William Lawrence Peipert of 1106 George St., was found lying alongside his vehicle in the Lincoln Douglas Square area at, 1 a.m. following a call to police from a passerby. In another incident, an East St. Louis woman — Ida Beatrice Riley, 50, of 6916 Lake Drive — was arrested on a charge of intoxication and failure to stay within proper traffic boundaries. The woman was arrested by Alton police in the 3200 block of College Avenue after police followed her car west on Rte. 140. Police said that before they stopped the car the woman had been weaving from the centerline to the outer shoulder of the road. Police also said they found a full quart and a can of beer on the car floorboard,, plus, an empty one-half pint, whiskey bottle. v A bullet, believed .22 • caliber was fired through the rear door of an Alton home Saturday afternoon. 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JEWELRY DEPARTMENT ROBERT SHAW WIND UP CLOCK Reg. $2.47 $157 1 SHOE DEPARTMENT WHITE NURSES OXFORDS $2.97 AUTOMOTIVE DEPARTMENT Windshield Solvent & J GA °! Bug Remover . . . Reg. 98c $2<>o 57' VAUGHN RD., WOOD RIVER Elliott St., told police his wife heard something strike the door and they found a hole through the glass portion of the door and the slug lying on the kitchen floor. Police said it appeared to be a .22 caliber slug. Nothing else was determined about the mysterious incident. An undetermined quantity of art supplies were apparently the only items stolen in a weekend burglary of Eunice Smith School in Alton. Police said that the building B^.. Til AT A •••!••! had been entered through a TOi i Illll MWlUi west window. apparently ••• .^_ •••.• ^^. ITCHING Sufferers of vaginal Itch, rectal Itch, underarm Itch, rash, scales, eczema report a crcmo formulation called BICOZENE checks Itching agony fast. This widely used medication fights Irritating bacteria, relieves stinging and InirnlnK while it gently soothes tender, inflamed tissue. Quiets norve ends so as scratching stops nntura.1 healing starts.Don't, suffer needlessly. netBlCOZENKtodoyatyourdrugglst. .sometime Saturday night or early Sunday morning. The burglar went to the art supply room where it was determined crayons, chalk and oil paint had been disturbed. Nothing else could be determined missing, school officials said. William T. Browder. 30, of 125 E. 4th St., Roxana. was (ADVERTISEMENT) Now I O«f long tatting Big & Tall Men's Clothes Department Sizes Up to 60 arrested in Alton Sunday night on charges of intoxication and failure to reduce speed to avoid an accident. Browder was charged after he collided with the rear of a brand new car of off-duty policeman Michael Rynders, 25. of 3542 Oscar St., police said. 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