The Terre Haute Tribune from Terre Haute, Indiana • Page 84

84 (National New Car Week Section.) I960 DeSoto A Standout At Key Auto Terre Haute Tribune-Star 7 he 1960 De Solo, restyled from fenders to fins, is one of this outstanding automobiles. and is available in two series, Fireflite and Adventurer. De big change goes beyond the freshly-fashioned sheet metal. The body itself is a new design, single unit construction. The sides, floor, and roof are firmly braced by heavy gauge beams.

When welded together I these separate reinforced panels I form a spacious, sturdy I Unibody. An optional ram induction en- gine. Ram Charge, with long manifolds supplying a power boost at middle driving speeds. tops a selection of four engines for 1960. Named after the great Spanish nobleman and explorer.

Hernando De Soto, the car has always represented daring and distinctive Tom general manager of Key Auto Sales, says, 1960 De Soto has proved the automobile of the striking to look at, and the workmanship in this car is unsurpassed. De Soto has received an enthusiastic welcome from the public and is really moving ahead in the market place. the extensive changes in De manufacturing procedures, the company has taken special care to maintain top quality control starting with pre- production activities right through to the final check point on the assembly line. Along with new developments, De Soto has retained proven engineering features such as torsion bar suspension and push button 1 ypical of new developments is a rust-proofing process that is the most thorough in the indus- i try. Before the first of two enamels are applied, the Unibody is dipped and sprayed seven times with anti-corrosive solutions to provide it with over-all protection.

Another innovation is a RCA Victor phonograph that plays standard 45-rpm records for up to two hours of continous entertainment. Six Body Styles. De Soto has streamlined its 1960 selection to three models in each of two series, the Fire- flite and the Adventurer. A four- door sedan, a four-door hardtop and a two-door hardtop are available in each series. In body design, sculptured lines sweep back from the dramatic front end and flare outward in a distinctive fin treatment.

Measured by a single line of stainless steel molding, the long clean side panels merge NEW SCULPTURED LINES sweep back from the dramatic front of the De Soto Adventurer and flare outward in a distinctive fin treatment. The rear window in the Adventurer measures over 13 sq. ft. The Adventurer is available in a four-door sedan, a four-door hardtop and a two-door hardtop. with the smooth slope of the deck lid at the rear of the car, and the body is topped off by a slim roof line that marks the spacious passenger compartment.

De Soto offers 16 durable Lustre-bond colors for 1960. Twelve of these enamels are new, with eight metallic shades making their debut. A total of 120 two-tone combinations are available. The Comfort-back seat behind Torpedo Bodies Rage in 1910 per cent over Back in 1910 the gay blade increase of 46 wasn't in style if he didn't have output. the driver is raised for greater cars on fast Several now makes entered fabric has Automobile their bid for a share of the ex.

Show in New York City that year. Panding market. Some of these rtnr trim At least six automobile manu- vvere Amplex, Anhut. Available, green red faCturers in the show disPla-Ved Case t. Federal Truck, De Soto stvliS have dSLned and torpedos Flanders.

FWD Truck. Jonz, Kiel a four bank fnsti WUh high sides' rounded llnes McFarla" Owen. Paige, with a raised canopied speed-; and dasbboards- Trade S.G.V., Westcott and Whiting. ometer that to see with- Zlnes the day. The torPedo come out interfering with driver con- crowds around the stylish and gone.

But car buyer centration. Other gauges are gets many ieaturcs as standard lhese cars had a full height equipment that were not even front door and a torpedo or generally available 50 years ago. streamlined design irom the cowl These include an enclosed body backwards. The new body design with side windows, safety glass was the first eitort at streamlin- windshield with power wipers ing American automobiles. variable beam headlights, park- Another bold move by several ing and stop lamps, bumpers, manufacturers of the day was to spare tire, built-in trunks, tem- sedans, while the Adventurers as sta'ldard equipment such pcrature indicator, fuel gauge, oil have an increased rear window if t0P- windshield, pressure indicator, speedometer, size to provide over 4.600 square I side lights and dashboard lights.

sun visor, low- inohps nf safpfv all arnnnri electric taillight. pressure tires, shock absorbers. More people wanted new cars high compression engines, fuel in 1910 than the 202 different pump, generator, electric starter, makes on the market could sup- ignition and door locks, license Passenger car production hit plate brackets, rear view mirror a new peak of 181.000 units, an and four-wheel hydraulic brakes. ranged just below the soeedome- ter for the same convenience. The padded instrument panel, standard on the Adventurer, is a desirable Fireflite option.

A bigger windshield means a ten per cent increase in the forward viewing area of De Soto Value-Packed, Conwad Valiant Lists 6 Models Valiant. newest car, is available in six models, in four- donr sedan and station wagon body styles. Valiant is a value-packed fam- ilv-size economy car giving excellent fuel economy, high performance. full car roominess with luxurious ride, and is considered the finest and most elegantly styled car ever conceived. got style, got it perorms.

it handles nicely and is just plain unbeatable at any Tom General manager of Key Auto Sales, exclaimed. Daniels said, was created as an original automobile the wheels Some of chief features include 1. It is outstanding for its low initial price and maintenance. 2. At 184.0 inches.

Valiant is shorter in size than standard American not short in value. 3. With an overall width of 70.4 inches and an overall heighth of 54.0 inches, it is comfortable for a family of six. 4. Featuring full unit construction, Valiant is corrosion protected by a seven-dip immersion process.

5. It is a capable highway performer with brisk acceleration. 6. With a 24.9 cubic foot trunk compartment. Valiant was designed to provide luggage capacity for a family weekend trip and still provides a concealed spare tire in a sunken tire well.

7. The value-packed Valiant features a completely new in- Bill Fowlerl VALIANT NEW SUBURBAN STATION WAGON, featuring both 6 and 9-passenger models, provides outstanding fuel economy, high performance and full-car roominess with a luxurious ride. station wagons are available in either V-100 or V-200 series. clined six-cylinder engine that delivers 101 horsepower at 4,400 rpm. 8.

It is styled to give pride of ownership, beginning with the recessed grille of bright aluminum all the way to the sport deck and canted, oval tail lamps. Valiant has been proved in more than 750.000 road test miles, with many of its individual components tested for more than 3.000.000 miles. Mr. pointed out, Corporation has not economized on construction nor its looks. It is a rugged, durable.

quiet and stylish automobile. We have not trimmed down essential parts or shortcut any operations merely to save weight, for the sake of weight alone. is a car with quality and distinction, a car with tremendous roadability and one that is fun to drive. believe it is a car that is the last word in automotive The value-packed size of the six passenger Valiant is exemplified by its length of 184.0 inches for the V-100 sedan and Subur ban. with a width of 70.4 inches, height of 54 inches (with a 3- passenger load), and wheelbase of 106.5 inches.

Valiant is offered in a V-100 and a V-200 series (the latter being the high line), and each series includes a 4-door, 6-passenger sedan: a 4-door, 2-seat Suburban, and a 4-door, 3-seat Suburban. Both Valiant series are available in: Black, white, metallic blue, metallic green, and silver- gray. In addition, red is exclu sive to the V-200. The front of the car, like the rear, has the jauntiness of a sports in large part by the wide, functional recessed grille of bright aluminum. Dual headlamps are set flush into a black field, with lamps and grille smoothly integrated by sculptured hood and fender lines.

Passenger area is dominant. Doors are large and reach well into the roof line, and window areas are large, extending down into the door sides. High-performance Engine. A completely new 30-degree inclined six-cylinder specially designed for newest mounted at the front to assure a weight distribution conducive to safe and comfortable handling characteristics for all driving requirements. Although the two end results of fuel economy with acceleration performance are normally considered contradictory, the most advanced engineering know how was applied to the task of engine design to allow top fuel economy with regular gasoline and yet provide this car with surprisingly high accelerating ability.

sustainable cruising speed and highway acceleration capacity is equal to the highest demands of any super highway in America. inches of safety glass all around for greater visibility. Auto-pilot with its speed-sensing safety feature is available on 1960 De Soto models. When set at any given speed. Auto-pilot will increase accelerator pressure against the foot as the ear reaches the speed setting, i The back pressure alerts the driver to his rate of speed.

Auto-pilot also can be used to maintain a preset speed until the driver touches the brake pedal. Open highway driving with Autopilot is controlled and comfortable. Other safety refinements in- i elude full-time Constant Control Power Steering, which has been made even more precise for greater driver control. New sup- 1 ports within the brake drums assure brake shoe, eliminate bindirw and excessive friction. The parking brake is set by foot so that more force can be applied to the brake.

Auto Engineers Give New Parts Rough Treatment I FowierBHHIHBBHMBBHHHHBHiHHBBBHBBBBBBBil DODGE Come in and let these All materials proposed for use in passenger cars have to prove their durability in a schedule of standard tests conducted by every automobile manufacturer before they are considered for use. Examples of these torture tests are: 1. About 625.000 miles of driving under the severest of conditions would be equal to the laboratory test standards an automobile suspension system sta- kbzer bar people At these facilities, ensi- accurate alignment for each rake hoses filled with fluid neers. technicians and scientists shoe, eliminate binding aon preifure are wblP tested continually develop better auto- a 800 Per minule for 3d mobiles for easier and safer hours, and then receive further driving tests for strength, elasticity. elongation and resistance to oil DC)I qai immersion to assure complete KvJU I JUI reliability.

3. A steering knuckle undergoes a test that simulates the loading it would receive in a vehicle skidding sideways half a million times. Salesmen show you CUBIC FEET OF CARGO SPACE THE BIG SMALL CAR BUILT IN GERMANY BY GENERAL MOTORS Test Drive SOLD AND SERVICED By Terre Haute Auto Co. 1500 WABASH TERRE HAUTE OFFICIALLY RENAMED FOR "MISS UNIVERSE" U. S.

Route 301, from the Delaware Bay Bridge to Florida. 4. A front suspension lower has been officially control arm shaft must stand Miss Universe The fa- the load and cycles equivalent to mour previousiv knoun as 1 the total received in a car driven the Tral, has adoptcd from New York to Chicago over its new name of thc railroad ties. I verse Beatty Pa Further testing at the proving which will be held ln Miami grounds is the culmination of Beach. Florida.

Julv 2-9 1960 thousands of previous tests by The Pageant, forint riy located in auto makers and part suppliers; California, will henceforth he in the research and development held each year in Miami Beach stage of every vehicle component. a i Beauty Irom 08 foreign Scientific evaluation of new ve- AA countries in to contest BIG. SOLID. BUILT TO COMMAND Dodge for Styled to place it at the top of the class, the fabulous new Dodge offers an all-time newness for solidity and quietness, plus ease of handling. To appreciate the many features of Dodge for come in and enjoy a test-drive today You'll love the Dodge! Get Your Dodge Now For As Low As ants from each ol the states in the U.

S. A will (omoeie for the title of the climax of a week-long series of hicles includes tests in mud. water, dust. ice. high winds and temperature extremes.

More than 200 miles of spe- daily-designed roads at the prov- paTean ing grounds help challenge every facet of vehicle and construction voiding heavy tialtic and with daily driving totals reaching as much as 150.000 miles. BShway funs through Delaware. Maryland, Virginia, North Gene Snapp One major test of prototype vehicles, six months to a year and 1- lor- a for ida. At Bellview, 301 turns southwest and ends in Saras na. Tour- For the people who demand of wonderful things in life nothing iills the bill like the 60 DODGE DART! Even tho it offers so much more the Dodge Dart is priced model for model across the board with the other cars in the low-price field Test-Drive it Now! Enjoy luxury, comfort and performance with economy that's what you get when you buy the Dodge Dart! before production, 25,000 miles of almost continuous vvf'sl ana Iour' travel over all tvDes of roads in 1S g01ng on 0 tbe Miami Beach travel over all types of roads in all kinds of weather.

At the con area pick up U. S. Route 27 at elusion of the run the vehicle is and completely dismantled, and engi- umerous attractions neers make a minute inspection Tt of every part down to the small al est bolt. Any condition that officia, dedication ceremonies would impair vehicle safety, per- for the naming of ormance or dependability is cor-1 Highway" will be held shortly. reeled immediately by design or series of events material changes.

route will take place during the HRYSLER Sales Zoom UP SHE THE COMPLETE XEW 1960 CHRYSLER SELECTION now in oi showroom The automotive industry maintains a continuing research and development program. Proving ground facilities with a total esti month of June. There are enough registered motor vehicles riding the roads mated value of S100 million are of the United States to carry the staffed by approximately 2.500 entire population at one time. JOIN THE PARADE OF THOUSANDS OF NEW-CAR Who Insist On CITIZEN'S The Safer Way to Finance AUTO FINANCING! Ask your Dealer to finance your car through ENJOY CITIZENS with Low, Low Rates. Your Car LIFE Otis une INVESTMENT COMPANY 146 North 6th Terre Haute, Ind.

LORAL E. BARNETT. Vice President A. D. HABBE, Vice President HEALTH ACCIDENT HOSPITALIZATION 2334 With Low Monthly Terms All the masterful crafsman- ship possible has been amassed for you in finest car on the roads the new Chrysler.

Rugged, silent body construction and the richest of interiors plus pushbutton Torque-flite ease of handling and typical Chrysler stretch-out roominess and comfort Test-drive your favorite model, today! Joe Reeves Trade SEPTEMBER Bill Fowler's SAVINGS in APRIL! VIGO MOTO UN TERRE HAUTE, IND..