The Island Packet from Hilton Head Island, South Carolina • 17

JX Business October 11 1985 SECTION Time Inc exec test markets By NANCY RUTTER Packet business writer Time Inc is hoping a picture is not only worth a thousand words but a few million dollars as well as the giant New York City based publishing com pany introduces a new weekly magazine called Picture Week Now being test marketed at supermarket check outs in 13 cities from Maine to California Hilton Head is not one of the markets the periodical priced under $1 is Time Inc 's latest answer to the the go but need to generation The weekly contains about 60 editorial pages of compelling attention grabbing black and white photos of news events people some celebrities and history They are complemented with nuggets of text telling the reader what the picture does not With such rivals as Time People Weekly and Life all published by Time Inc as well as other weeklies and ever popular tabloids like The Star and The National Enquirer Time new baby is in for some tough fighting before it be comes the magazine of choice for the fast moving new generation But Picture Week is in capable hands ma naging editor is Richard Stolley a 32 year vet eran of Time Inc A native of Illinois Stolley be gan his career as a newspaper journalist working for the Dai ly Times and Chicago Sun Times before joining Time Inc His experience with the mag azine giant include running Life bureaus worldwide He was the first managing editor for Peo ple He was responsible for the 1982 revival of Life as a monthly magazine Richard Stolley But Stolley's experience and record of success the only thing motivating the 57 year old edi tor He has a vested interest in seeing Picture Week make good It was his idea Stolley discussed Picture Week in an interview this week shortly after he addressed 650 mag azine publishers and editors at the American Mag azine Conference at The Hyatt on Hilton Head Is land The story of how Picture Week came about he said goes something like this: On Sept 23 1981 Stolley wrote a Pi page memo to Time Inc Editor Henry Grunwald suggesting the company devise a black and white picture magazine Stolley based his idea on a generation of people eager to be informed but lacking the time to get their hands on the information Stolley said a generation of sophisti I people who had grown up with television and TV news could be reached by a such a mag azine if there was only one out there The idea fly right away Stolley said But after lingering in the background for a couple of years the magazine development de partment began to fiddle with the idea And last fall Grunwald charged Stolley with the MJ 'Picture Week' is Time Inc's newest magazine How Ke? JMm Swideescwy hk Hew Controversy I IM Bi task of bringing some sample issues to the mar ketplace He succeeded four years to the day after his original memo to the Time Inc chief On Sept 23 1985 Picture Week hit the test market The test is in its third week with an edition fea turing Marilyn Monroe An article entitled Did Marilyn Monroe Really is the cover sto ry How's it doing? Stolley telling He did re veal however that if all goes well with the test the magazine will roll out nationwide in early 1986 If the picture news weekly make it it won't be for lack of trying Stolley has put his heart as well as all night sessions at Time Rockefeller Center headquarters into success As he put it: go into combat thinking going to get To ensure the mag azine's success Stolley said he spent a good deal of time researching magazine readership mar kets His primary objective was to reach working women in heartland who have a family not after the people who eat dinner at Stolley said people in New York often lose sight of the fact that most people are home and maybe even in bed by that time women with families don't have the luxury of sitting down to watch the evening news or read a Stolley said than likely cooking dinner and tending to the kids (See PICTURE Page 2 B) New cable programs to come by Nov By NANCY RUTTER Packet business writer Plantation general manager Charles Renwick told The Packet this week that plans are underway to provide sub scribers with three new programming options by November The cable official said that because the federal "must rules were eliminated this sum mer he will be able to drop three duplicate chan nels he was formerly forced to carry He declined to say which channels will be dropped and added that no firm decisions have been made as to which programming options will be put on the system TV wars update Page 3 But he did say the cable company is in the pro cess of asking the community what like to see stay added and ousted Over the next week or two resident subscrib ers should receive a questionnaire asking them what they currently watch and what they don't on the cable system In addition the questionnaire provides sub scribers with the chance to request stations or channels Renwick said some 6000 surveys have been mailed out He said the company is also carefully docu menting requests for WTGS to measure commu nity interest in the Hardeeville based indepen dent that is broadcast on Channel 28 After the results of the surveys have been tab ulated he said the cable company will make a fi nal decision on a new line up One key possibilities is the addition of MTV the music video station which is now being tested on Channel 21 The cable company will have to negotiate with the stations or services before any new program ming can be added however which may take some time according to Renwick ear of risk said unhealthy for business John Reed By RICHARD McDONALD Packet staff writer The chief executive of the nation's largest bank told an island audience Wednesday that US social mech anisms for avoiding risk are unheal thy and may be harming business think the no tion that a risk is something to be avoided and the mechanisms that we put in place are very said JohnS Reed chairman and chief executive of ficer for Citicorp and its principal subsidiary Citicorp NA comments came as a key note speech for the American Mag azine Conference this week at The Hyatt on Hilton Head Island His talk Wednesday followed luminaries including Senate Majority Leader Robert Dole Kan John Mc Laughlin of National Review mag azine and red riendly of Colum bia graduate school Of journalism Reed told an estimated 300 mag azine editors the early American settlers established examples for early attitudes of liberty and entrepreneurship tracing to sense of what started this think building a society right now that is in my view de signed to protect us from Reed said Hie trend has been to buf fer to avoid risk he said "Over the last 100 years we have built a standard in this country to avoid Reed said The US eco nomic environment is such that most Americans expect government to provide economic buffering to risk taking Reed said He cited as evidence an administrative the Reagan administration har tried to roll back Economic and social shock the 1973 Arab oil embargo brought strong feelings in those who were not accustomed to buffering We ex pect to exist in our Reed said Today's buffering comes for farm ers subsidized by society according to Reed think these are impor tant values that society has taken on for he said Professionals have come up with a variety of responses to risk Reed said Doctors dealings with mal practice claims have caused hospi tal costs to go up Consumer activist Ralph Nader launched an auto safe ty movement 20 years ago that has led to automobile recalls Disasters such as the Union Car bide Corp chemical spill in and the 1979 nuclear accident at the Three Mile Island power station have (See REED Page 2 B) State officials stress research By NANCY RUTTER Packet business writer COLUMBIA South Carolina is slipping in its share of the US tou rism market according to state leaders attending a recent strategy meeting sponsored by the SC De partment of Parks Recreation and Tourism Leaders of the agency pointed to inadequate funding for promotional advertising as a significant factor in tourism and travel declines South Carolina is outspent in me dia promotion for example by its five neighboring Southeastern states by millions of dollars This year the state government has $12 million to spend while lorida is spending $45 million and Tennessee has a promo tions budget of $47 million But SC tourism director Robert Liming and red Brinkman executive director for the Depart ment of Parks Recreation and Tou rism said they going to let the under funding get in the way of making South Carolina a tourist des tination Instead they are trying to in crease their share of the state bud get pie by asking the SC General Assembly for an additional $935000 in appropriations for fiscal 1987 Some $800000 of that money Lim ing said at the meeting last week would be earmarked for more media advertising Another $75000 of those funds would go into tourism market research Liming said market research isn't a very item But be insisted research into what South Carolina can offer tourists and who poten tial tourists are is essential if the state hopes to build its market share back up again While state officials lobby for the additional money however re search on tourism trends is already being tabulated by the Department of Parks Recreation and Tourism The information is being compiled under a new SC Tourism Division program called SC Travel and Tou rism Trends or TTT for short Through the program the state agency will issue quarterly statisti cal reports on travel and tourism business activity According to Brinkman such things as tourism related employ (See TOURISM Page 2 B) executives bring experience to island Paul Sheeline relaxes on island Brian LbPMttStaff Pfcala Cairnes said he has been involved in the island project for about four By NANCY RUTTER Packet business writer Last riday at the ribbon cutting ceremony for the new Hotel Inter Continental Hilton Head developer Lee McClurkin Jr turned over shiny new hotel keys to Paul Shee line of Intercontinental Hotels Corp It could be seen as a risky thing turning over the $50 million baby McClurkin and his partners have la bored long to build 5 But McClurkin senior vice pres ident for the Atlanta based Robin son Humphrey Properities Inc a partner in the new oceanfront hotel doesn't need to worry With Shee line who is chairman of the New York based Intercontinental Hotels 1 Corp the new luxury resort is in capable hands Take for instance Sheeline and Michael A Cairnes the hotel com North America executive These two have traveled the world Tinning hotels in exotic places from Thailand and Saudi Arabia They lave between them 32 years of ex erience in hotel operations Sheeline joined Intercontinental 3 lotels Corp in 1966 as vice president or finance and later became exec ttive vice president for finance He (Cr cbi' cxecytiv' poration in 1971 and chairman in 1985 He is a director for Pan American World Airways and National West minister Bank USA Cairnes was named North Ameri ca chief for the hotel chain last year and he joined the company in 1968 His first assignment was resident manager of Siam Inter Continental in Bangkok Thailand Later he was in management capacities in Inter Contir''ntals in New Zealand Aus tralia and the Hawaiian island of Maui In his current position Cairnes oversees operations of nine Inter Continentals across North America a job that takes him from coast to coast and back many times a year But Sheeline and Cairnes possess more than a simple although im pressive list of credentials These two men are not only wise but witty and charming as well Those qualities are apparent when they talk about the Inter Continental Hilton Head In an interview late last week Sheeline and Cairns spoke about why the island hotel is impor tant to the corporation in an enter taining yet business like way "Our corporation is trying to in ''H I'k I i States We only have eight or nine hotels here now and that's not enough" Sheeline said also want more resort properities so this fits the bill in two ways" also feel the timing is signifi cant" Cairnes said think we have a quality proJuct the island'is ready for We feel the community has welcomed us and that there is a tourism market out there waiting for a hotel like this to come to Hilton years since The Barony Co the owning partnership for the hotel began to plan it That's a relatively short time for construction and fin ishi" such I l' 1V 'liny II) si uur hotel in baucu Arabia look seven years to build and our Cairo facility still completed after nine years But this hotel went up The Barony Co It has gone remark ably smooth" he said Since the corporation was hired to run the hotel for The Barony Co Sheeline said his firm contributed to design and construction from the top of the spire to the underground park ing garage "They hired us to run the hotel so they listened to what we had to say" Cairnes said wanted Trisha Wilson Associates involved (the Dallas based interior design firm that decorated the hotel) for exam ple because they had been success ful in another one of our hotels true that not all our desires worked Cairnes said may have wanted gold but we realized we often had to settle for silver But nevertheless we are extemely pleased with the result" The corporation also placed many of the hotel chain's key employees at the new island hotel General man ager Martin Seibold for example has been with the company since 1969 managing Inter Continentals from South America to Africa The head chef Roland Becker uhl i'5t ui v1 i in i tMi si in I lvt( stall from other Inter Continentals "We work with people within the corporation to match employees to the needs of the facilities and their bring someone who wants to live downtown Manhattan and bring them to Hilton Head We look at what motivates people who under stands the need of a certain hotel Then we bring in the best to do the Carines and Sheeline said they are pleased with the island hotel staff not perfect Cairnes said there are places in the world where we have to teach people how to wear shoes Here we have seen an attitude of willingness and an early camaraderie among staff members that has helped considerably in get ting this place off the ground or eight weeks ago wc Were yelling about getting this place fin ished but now we arc concerned with sorting things out" Cairnes said we are worrying about whether or not somebody has wound the clock in The Gazebo (on of the hotel's lounges) or bow long it takes to get a burger from the kitchen ta the table But frankly this has gene so well it has made us a little ner vous Law you know" IuhI Infer 'oqfincntal ts Uh UXXh in the corporate chain of worldwide hotels Sheeline said the company has hit that number be fore But properties were aotd re I A A i.