The Island Packet from Hilton Head Island, South Carolina • 30

Page 2 TV (Continued from Page 1 C) to reach homes via cable The sta request to be carried by Plan tation Cablevision in fact was filed just two days before the July 19 fed eral court decision But cable operators have been slow to come around to adding the station to their line ups Savannah Cablevision has made compromises according to Bailie and has agreed to carry WTGS as have seven other area cable opera tors from Tybee Island to Bluffton to ripp Island But Plantation Cablevision on Hil ton Head Hargray Cablevision in Hardeville and dozens of others have spurned the new station according to Bailie Plantation Cablevision in fact has even applied for a waiver from Mall (Continued from Page 1 C) brella seller Revere Nike and Geneseo a shoe McClurg said Also planned for the mid island mall are one or two appar el stores a store sporting goods a snack type of restaurant and a gift shop among others The developer said citizens in the selective community of Williams burg Va had accepted an Outlets Ltd store there Other malls or pla zas Outlets Ltd or Company Stores Development has built are in Atlan ta Cincinnati Knoxville and Nash ville Tenn Louisville Ky and Shreveport La The island Chamber of Commerce wrote one letter to the Board of Ad justment another to McClurg both dated Monday The let ter to McClurg asked the firm to re consider its mall select Hilton Head Island because it is a place where aesthet ics environmental sensitivity and quality are of ultimate the executive vice presi dent wrote in the letter to McClurg image has enhanced and main tained our residential property a critical part of the long term eco nomic viability of the island Gasoline (Continued from Page 1 C) per gallon for self service and $1465 per gallon for full service Neither diesel fuel or premium un leaded grade are used in computing average gas prices due to their lim ited share of the market according to the motor club In cases where a premium is charged for credit card purchases the club only records the service station's cash price in com puting average costs The club reported that nearly 30 percent of the stations contacted were charging an average of 4 cents more per gallon for credit card pur chases The lowest average price found in either of the Carolinas was again ayetteville at $1193 per gallon Spartanburg was a close runner up for the lowest price at $1197 per gal Ion Columbia had the highest price at an average of $1276 per gallon The highest price for standard grade unleaded at any single station was $1519 which was the prive be ing charged by one service station in I Charleston 1 The Carolina Motor Club main tains 13 offices in both Carolinas to serve its more than 292000 members in the two states Averages show 10 may die 2 State highway safety studies show the worst time to be on the road dur 2 ing the Labor Day weekend will be between 3 and midnight ri day If averages hold true 10 people will die in traffic accidents during 2 the holiday weekend Labor Day sig nals the end of summer and state of ficials estimate that record numbers of motorists will be heading to the beach and mountains But officials say the projected 10 2 fatalities this weekend are just a fraction of the number of people who die in accidents during any calendar 2 year In 1984 915 people died and 28135 people were injured in accidents Of the number who died 132 were pe 7 destrians and 92 were riding motor cycles Thirty were riding bicycles 2 six were on mopeds and six people 2 died in accidents involving school buses As of mid August the state's 1985 death toll was running way ahead of 5 the 1984 figures As of midnight Tuesday 600 people had died this year on South Carolina's highways compared to 544 losses at this time last year Annual fatalities have not hit that level since 1970 1971 and 1972 when the speed limit on interstate high 3 ways was 70 mph A gasoline crisis forced speed limits down to 55 mph and the number of deaths dropped to a low of 730 in 1982 But the trend has changed and the death toll has climbed each year the CC to get around transmitting the station until the rule issue has been settled he said Sign on hot Bailie and his partners ex actly thrilled about the problem wanted to sign on hot but this problem has put us in a deep dark depression over the last few weeks" he admitted He told The Packet it seems as if the other stations appear to be scared of the competition WTGS may prove to be for advertising dol lars and audience share see us as a competitive he said "but people are entitled to free TV being broadcast in their area We are the first independent station here and I think making the established stations Plantation Cablevision's vice 'The decision's been made We feel we have been fairly dealt with We are now ready to proceed with building a project people can be proud of' Buryi McClurg Company Stores Development Corp is this image and reputation which we believe may be compro mised by the proposed outlet mall and thus hurt our overall marketing Chamber executive Wil liam A Hanbury said in the letter are concerned that the adver tising of an outlet mall will erode the appeal that Hilton Head has for sc many discriminating visitors and potential real estate buyers Plain and simple the image that has made us so unique will be damaged Chamber board suggests that you reconsider your proposed mall for these the cham ber executive said the mar keting of an outlet mall would not be compatible with the current island marketing efforts of upscale prod ucts Second there may be erosion of existing business due to the in compatibility with existing market ing efforts with these in mind there may be a lack of support for the out let mall from residents and the busi ness community" according to Han bury membership has expressed very strong feelings on this ques according to the Chamber let ter urge you to consider these concerns before taking any further steps to name and subsequently ad vertise an outlet mall on Hilton Head McClurg said Chamber leaders had not talked to his firm's represen tatives before last riday He said he found that and the fact that the business leaders came out with a statement he said ot having had a chamber of commerce issue such a statement in the past felt it was out of order They are more concerned with the image being The letter did not come up at Mon board meeting however The Board of Adjustment voted 4 1 tc uphold a June 19 town Planning Commission decision to approve the shopping center The seven member Board of Ad justment had decided July 31 tc waive appeal requirements and heat the appeal filed by 482 islanders none of whom owns property within 500 feet of the 94 acres where the outlet mall is proposed Town law requires appellants tc own property within 500 feet of what ever project they wish to contest president and general manager Charles Renwick says the cable decision not to carry WTGS at this time isn't only a mat ter of keeping a competitor out of the marketplace "Of course as an advertising me dium we are competitors with Renwick told The Packet "And as a business it make sense to subsidize a competitor if you don't have to "But we filed for the CC waiver because we are not sure what the fi nal decision on the 'must carry' rul es will be The Appeals Court deci sion may be heard by the Supreme Court and we didn't want to confuse our subscribers by adding a new channel now and changing our pre sent line up until all this washes out" he said He added that Plantation Cablevi sion may carry WTGS to subscribers at some point in the future when new rules are clear and in place are going to evaluate all the options if we are allowed to drop the duplicate stations we were beholden to carry under the rul Renwick said have to evaluate what stations offer the best programming for our subscribers and that may be the programming on WTGS ultimately it may not make sense to carry WTGS on cable be cause it is a station consumers will be able to see without our Renwick said Bailie the kind of guy howev er who lets a problem stand in his way The curly haired outspoken Bailie has faced competitor opposition be fore when he started up and suc cessfully ran two other independent stations: WPTY in Memphis Tenn and WAWS in Jacksonville la He was so successful in fact that ACTV approached him not only to run WTGS but to buy into it ACTV owns 80 percent of WTGS Bailie the other 20 "It's a $45 million project we have state of the art equipment and 1 hawked the ranch to get in on this deal When you have sunk $45 mil lion and your whole life savings into a project you don't just pack up and leave town" he told The Packet this week Bailie and ACTV have gone full speed ahead despite the cable ruling headaches They have created a fa cility jam packed with fancy equip ment and have developed program ming tailored to Lowcountry tastes according to Bailie "We have studied the market to design our he said if we don't please people we get ratings And if you don't get ratings you don't sell spots (ad vertising) and you have a sta tion for very Bailie has gone after every mem ber of a household with the programming or example WTGS will cater to kids with cartoons in the morning when other stations in the area is pumping news shows into homes There'll be an abundance of local and college sporting events carried on WTGS to please male viewers dozens of family favorite re runs "I Dream of Jeannie" and "Star Trek to name a few) and a smattering of popular syndicated programs like "Lifestyles of the Rich and and But mostly there will be movies Bailie has set up a schedule of mov ies lo send a film lover over the edge In September WTGS will broad cast "The rench Connection" the uncut version of "Ro mantic Comedy" "Romeo and Juli et" "Doctor Detroit" "Cleopatra" and scads of Abbott and Costello classics Altogether the independent will run more than 85 movies during the month several of which recently ran on pav TV stations All this will come to households LEASE CAPITAL IMMEDIATELY AVAILABLE Computers business machines company autos trucks heavy machinery the equipment you need to upgrade your business can be available immediately through leasing or further details and mic rmatin cah iduciary Leasco Inc (80 3 785 7730 PAYMENTS LEXIBLE TERMS Mai: IN iduciary Leasco Inc The Island Packet riday August 30 1985 around the Lowcountry from a cin der block building off SC 170 near Ridgeland The place doesn't look very fancy from the outside but be hind the giass front door the place is pure high tech High tech There is a huge super cool film li brary already filling up with movies the station is duplicating with fancy super fast in house equipment There is a studio where WTGS will make ads for local advertisers and tape introductions to shows such as a horror movie showcase a master control room with bigger snazzier versions of home videocassette recorders that play back video taped commercials and programs There are automated machines to pull shows off two huge satellite dishes that grace one side of the one story station headquarters And there is a transmitter a big trans mitter worth some $700000 According to Thomas Sonsini a vice president of ACTV and the per son by the way whose initials are the call letters the trans mitter is the key to the station's op erations "The transmitter is capable of carrying 5 million watts to our tow er the maximum allowed in the US so why our signal is so strong We have tested transmis sions and we have heard from peo ple as far away as Columbia Jack sonville (la) and Augusta (Ga) so we know we can reach people even if cable operators carry the station" said Sonsini The problems turned off advertisers according to Bailie want to do $2 million in adver tising the first he said we are about on target to The station's national advertising is being rounded up by Petry Tele vision Inc out of New York with the help of one in houe employee Local advertising is handled by four sales representatives Ads rates run from $25 per 30 sec onds to $175 depending upon when the ad is run (prime time or non prime time) and on what schedule A fixed schedule is more expensive since the station agrees to run the spot at a certain time Ads running on a so called "pre emptable" or non tixed schedule are less expen sive Bailie expects advertising reve nues to increase as the station's au dience increases ads is like selling ham he said more beef you have in the burger the more it costs In TV the more people you have watching the more vou can charge for ads "I think we will have a positive af fect on the whole market in terms of advertising dollars This is a sleepy market The three network affliates are lackadaisical An independent can wake up a market with the com petition It can improve the entire market he said I I WRAP HER WRISTS I I IN DIAMONDS I (rive vour "little bunny carats I always remember The 7 IKK gold bracelet featured above is set with 88 diamonds 125 ct total weight I individually hinged to tickle her 'v rists83200 I 'J I f'7 fc wn ii: JEWELERS SINCE 1927 Sea Pine Center 671 7070 Pineland Mall 681 5954 ftnnws far Life iii' Now a seafood buffet whert the and plentiful uon there mething every member scallop fender boiled shntup sea trout wth lerrun butter soil shell forget to fabuious ne dessert bar IWll OnK SiaSOforadullsandltiTbaihiklren riday and Saturday Night Seafood Buffet even the hungnest I IB Hilton Head Resort 1 dt Shipyard 842 2400 7b5O BUILDING a amily Tradition from I to BUI orrester Marketing Auburn University Britt Thompson Building Science Auburn University Roa orester Civil Engineering University of Arkansas BUI Short Bachelor of Science Auburn University Steve Clifton Building Science Auburn University Mike Smith Business Administration University of Alabama loLn 7 Trained and experienced to meet all of your residential and bonded commercial construction needs ORRESTER ASSOCIATES INC 7 Pope Greenwood Office Park BAB Hilton 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