The Algona Upper Des Moines from Algona, Iowa on October 4, 1966 · Page 25
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The Algona Upper Des Moines from Algona, Iowa · Page 25

Algona, Iowa
Issue Date:
Tuesday, October 4, 1966
Page 25
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BY RAY TETZIAFF ice cream sundae only on Sunday 11 was in the old confectionery store that the ice cream sundae 1 came into being served by Edward C. Berners in Two Rivers, Wisconsin. Back in 1881 a customer, George Hallauer, from Marshall, Illinois, stopped at Berners and ordered a large dish of ice cream. While waiting for his dessert a thought occurred to him. "Say Ed, put a couple of spoonsful of that chocolate stuff on top of that ice cream." "What chocolate?" asked Berners. 'That same stuff you put in ice cream sodas—I want it on top of my ice. cream." With some hesitation Berners followed orders. The new chocolate covered ice cream was so delicious that Hallauer ordered another one, 'with the chocolate stuff on top.' Other customers came in, tried the new dish and enjoyed it too. Soon there was a demand for the new but tasty ice cream combination. Mr. Berners added other flavors such as strawberry, raspberry and marshmallow. Going a bit further he heaped on nuts, bananas, and fruits and made up names for these eye and taste appealing treats. He added raisins to the chocolate dish and called it the 'Mudscow.' He crushed cereal, used it as a topping, and named it the 'Golden Glow.' One dish of ice cream, dripping in raspberry juice, trimmed with puffed rice ' was called the 'Ricity Popa. 1 Many new dishes were concocted, each with its own original name, such as the Flora Dora, the Gold Fish and an extra large serving of ice cream swimming in fruit juices was called the Two Rivers. More combinations were thought up using chopped nuts, whipped cream, cherries, and dabs of candy—all for the price of five cents. At Manitowoc, Wis., six miles away, another confectioner by the name of Charles Giffey heard of this competition serving the exotic ice cream dishes with fantastic names. Giffey appeared at Berners and asked for a dish of "that ice cream with the chocolate on top." He was pleased with the dessert and the trimmings but not so pleased when he saw how much was being served for only five cents. He imagined all the ice cream stores going broke if they served so much for such a low price. Between Mr. Berners and Mr. Giffey they decided that the price would be kept at five cents, used as a sales leader and sold only on Sunday. It was little Peggy Giffey, the ten year old daughter of George, while visiting at Two Rivers, came into the Berners store, seated herself at a table and ordered "One of those dishes of ice cream with all that 'stuff' on top." "Oh," said Mr. Berners, "We serve that only on Sundays." "I know, but I want some of that ice cream now—" "Can't, sold only on Sundays." "Well, I want some now. We can make believe today is Sunday," she insisted. Little Peggy won the argument and was served her dish of ice cream with all that 'stuff' on top. The name 'Sundae' came into use when a crockery salesman, taking an order from Mr. Berners for the long canoe shaped dish, placed his order with the factory and called them 'Sundae Dishes.' The ice cream sundae has changed over the years with new flavors, new colors and new names. The price has changed considerably too. We changed the name to pro the innocent We changed our name from NABISCO Sugar Honey Graham Crackers to HONEY MAID Graham Crackers so you'd have no trouble finding the grahams made with pure, golden honey and real graham flour. HONEY MAID Graham Crackers are the very same light, wholesome and delicious NABISCO Sugar Honey Graham that you've loved for so long; Isn't it easier to remember the name HONEY MAID for the graham crackers with pure honey?,,,By NABISCP, ' ? : , took for this new package at your grocer's. . *

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