Page 5 article text (OCR)
iiness Is ing New Look at Fall By SAM DAWSON NEW YORK W - Business is taking a new look today at the fourth quarter of the year. Perhaps it's just the summer weather. Perhaps it's some less reassuring statistics than had been expected. Perhaps it's the consumer's reluctance to snap up the goods that used to lure him. Or it could be worry over rising industrial costs and what they're doing to profits. But the element of caution has crept in again and the early expressions of all-out confidence in a new business boom this fall have lost some of their positive- ness. Few Signs Yet Actually, there are few concrete signs yet as to which way business is going: Up briskly, off a little, or just sideways. And the present level of business and general well being is high indeed. But the worrying kind can find things to fret about. Here are some: Factory output and employment has slid off from Its peak. The usual summer slump is a bit deeper this year with extended vacations announced in some industries because demand for their products is slow. The steel industry cheers each incoming order, but its hopes for a big pickup in demand from its best customers hasn't materialized as yet. Almost all the other metals are suffering from continuing • price weakness and cutbacks in output or shutdowns. Shipments in many industries have been running ahead of nc.v orders. Appliance makers until recently have had been looking for a pickup in sales to offset the slump early In the year and to pull 1957 above 1956. Now some of them say the pick-up, if it comes, will be late. Several firms have slashed output to bring inventories into line. Auto makers have sold a lot of cars but not as many as they thought they would some months back. Their big chance to gain will come when the public reacts to the new models this fall. Monthly Payments Some think it may be next year before the public gets out from under the last of the monthly payments taken on in the 1955 buying spree and really starts buying new cars and appliances with anything like its old abandon. The rise in stocks of goods and materials in factories and stores worries some observers. Manufacturing and trade inventories are five billion dollars higher than a year ago. They have increased in the last few months after being cut back earlier in the year. Some hope this means manufacturers and merchants are more confident about the fall prospects. Others wonder if it doesn't mean that the goods aren't moving as expected. And some point out that if the consumer starts buying more in the fall there will, be stocks to move before new orders are placed with the prime producers. Business for the moment is just being a little more cautious and less sure that the boom ia in the Timet Herald, Carroll, Iowa pr Saturday, Aug. 10, 1957 £ Matched Set Have matched accessories to bring harmonv into your home. Make these pieces . . . chair - set scarf-ends, and a pillow for your living or bedroom. Pattern 7214 charts, directions for set shown. Filet crochet in mercerized cotton. > Send Thirty-five cents (coins) for this pattern—add 5 cents for each pattern for lst-class mailing. Send to Daily Times Herald, 235 Household Arts Dept., P.O. Box 168, Old Chelsea Station, New York 11, t N. Y. Print plainly NAME, ADDRESS, ZONE, PATTERN NUMBER. A bonus for our readers: two FREE patterns, printed in our new Alice Brooks Needlecraft Book for 1957! Plus a variety of designs to order — crochet, knitting, embroidery, huck weaving, toys, dolls, others. Send 25 cents for your copy of this needlecraft book- now! Match, Contrast! Printed Pattern Two t> match or contrast! Smart twosome, either way you •ew this PRINTED Patternf 3h rt has a soft look In Its round lipils. sleeve bands; skirt, neat Inverted pleats. Printed Pattern m 9348! VjMssas* Sizes 19, 14, 18, 18, 30; 40. Sl»e 16 skirt takeB 3Vt yardi 39-inch fabric; skirt an yards, Printed directions, on each pet- tern part. Sailer, accurate. Send nm CENTS (coins) for this pattern—add 8 cents for each care of this pattern-.! Times Herald, a; Parian Martin, care or Dajb Times Herald, OT Pattern Dept.. TBS West 18th Si. Now York UrN. Print plainly NAME, . ADpRBgS with HONB, ilSW and 8TYIJE NUMBER. Mrs. Romayne Kious Of Pennsylvania Is Visitor in Scronton (Timet Hfrald N*wi Service) SCRANTON — Mrs.. Romayne Kious and sons, Grant and John, of Newtown Square, Pa., arrived Tuesday to spend several days visiting in the Kious homes. Mr. and Mrs. Duane Muldor of Perry were Sunday dinner guests at the Elvin Rice home. Mr. and Mrs. E. W. Juergens of Denver, Colo., were guests at the Kenneth Juergens home from Friday until Sunday. Danny J u e r- gens, who had been a guest at the Kenneth Juergens' home for six weeks, returned home with his parents. Guests at the home of Mr. and Mrs. Kenneth Juergens the past week were Mr. and Mrs. David Juergens, Mrs. Joyce Chaffee and son of San Diego, Calif., Mrs. Edgar Meese and Diane and Dennis i of Canon City, Colo., and Major'. and Mrs. Doyle Simmons of Mont-' gomery, Ala. j Guests at the home of Dr. and Mrs. Robert Jongewaard over the, weekend were Mr. and Mrs. Bob | Supplee of Moreley, Mich., and i Mr. and Mrs. Bill Supplee and J three children of Columbia, S. C. The men are. brothers of Mrs. Jongewaard. Dr. and Mrs. Robert, Jongewaard and their guests had • supper Sunday evening at the home of Dr. and Mrs. A. J. Jon-, gewaard in Jefferson. Mr. and Mrs. Harry Hilts and' family went to Salix Sunday to' pick up Tommy Hilts, who had; been visiting there. George Hilts i returned to his home in Salix aft-; er two years in Iran. Mr. and Mrs. Frank Hastings, visited Mr. and Mrs. Frank Hoi- : Iday In Des Moines Sunday. t Mrs. Alvin Ludwig went to Mil-' ford Saturday to visit in the John j Ludwig home. She returned Sunday, j A family reunion was held Sunday at the home of Mr. and Mrs. 1 Warren Marks. Guests were: Mr. j and Mrs. Ben Comes, Mr. and "Mrs. Albert Wessling, ,Mr. and! Mrs. Cyril Wessling and daughters, Mr. and Mrs. Roy Comes and family, Johanna Comes and Mrs. Margaret Sapp, all of Carroll. Mr. and Mrs. R. A.,Neary and Mrs; Madge Curry went to Atlantic. Sunday to call on Mr, Neary's mother. Mr, ai\d Mrs. Robert Mosier and family spent Sunday in Des Moines at the home of Mr. and Mrs. C. A. McNabb. Nancy Mosier remained there for a week. The Fortnightly Club held a nine o'clock* coffee Thursday at the home of Mrs. R. A. Neary. Honored guest was Mrs. Pat Christian, a former member, who Is visiting from Florida. A gift and corsage were presented to Mrs. Christian. Mrs. W. W. Dehoney and Mrs. Lyle Poyzer were other guests. Assistant hostesses were: Mrs. Gardner Fey, Mrs. Paul Robson, Mrs. Ed Carson and Mrs, Fred Crose. Mrs. Marvin Tassler and baby of Des Moines were guests over th,e weekend at the home of Mr. and Mrs. Joe Pleshek. Jean Wolverton accompanied Mrs. Tassler. Mr, and Mrs, Leo Miller and family spent the weekend at the home of Dr. and Mrs. E. T. Chris- tianien In Harlan. David 'Christiansen accompanied them home for a week and Chuck Miller stayed at the Christiansen home for a while. Larry Miller, who had been visiting at the Christiansen hpme, returned with his parents. WHY IT PAYS TO SHOP IN... CARROLL STORES Check Them And You Will Agree.... CARROLL'S the SHOPPING CENTER of Western THESE PROGRESSIVE MERCHANTS ARB SPONSORING THIS BOOSTER PAGE AMUSIM1NTS Carroll Theatre 10S C 8th St Dial 9400 AUTOMOTIVB Houlihan Motor* Swy 71 & 3rd Dial 2377 Automotive lloctrlc •96 N. Mala Dial 359S AWNINOS an* SLABS •aorta Miller 104 4th St Dial 3441 BAKIRI8S Carroll Bakery S2S N. Adams Dial 3337 onue> STORIS tettenmalor Orug Store 118 W 8th St Dial 3808 "ARM IMPLIMINTS Bureau Tractor Co. tO> N. Main St Dial 3111 FARM MANASIMINT ( V. Stuart Ferry • 1 Sll N. West St DU1 98N FINANCIAL ORGANIZATIONS Commercial Savings Bank 101 W 8th St Dial 3511 t. A. Dougherty "arm Leant SOS N. Rata Dial 8546 PLORISTS Park Oeralen* Seat oa Hwy. SO Dial 3880 POOD STORIS Hlnky-Dinky Stores •88 N. Court St Dial 9418 •IPT 8HOP The Left 821 N. Mais MANUPACT 6 RIRS Carroll Creamery Co. 817 W 8th St DU1 mi Holder Manufacturing Co. 188 W 3rd St Dial SS71 MORTICIANS Huffman Pynerol Heme TOB N. Carroll Dial 8888 PLUMIINO « HIATIN8) Joe P. Prank 818 «tji li Dial 8188 eehecict Plumbing 4 Heating m 816 ^••t»ftlt, MM ' , CavreU. (owe Mel 8888 8HOI RIPAIR 10 N Adtna Dial 8S8T 4 Kramer 8hee Sheai • eflTVfcN Mais Dial 88T1 MPT WATIR eiRVICI Prank J. Buchhelt 117 N Mala Dial 8918 UTIUTISjt Hjwe Pueli* eervUe Co, 888 N Mela Dial 3818 WHOLISALI HOU8II Psrner-Becken Co. 8)wy. so Cast Dial KM Why *» lleewtort When Cerrell Has "IT" 1.) ACCESSIBILITY It's so easy to shop in your local community. There are no long drives or bus rides. It's centrally located and you can come to town in a few minutes. Then, you. can easily walk from store to store. 2.) FRIENDLY SERVICE Your friends and neighbors wait on you. They want to please you, not only because they value your business, but because they value your friendship. You can be assured of better service here. 3.) WIDE SELECTION You can find everything you need for school children of all ages in your local stores. You'll find school supplies, good quality clothing and lunch-box treats within a few blocks from your home. 4.) SAVE MONEY You'll save money on transportation cost when you shop at home. There's always plenty of free parking here. Low overhead results in lower and fairer prices for you. You'll find it pays to shop here! You'll Find Big Savings In Back-to-School and . • SHOP AT YOUR LOCAL MERCHANTS LISTED AT LEFT You'll find a real welcome ... for they're always ready to serve you and give you the most for your money. Your local merchants shop with you in mind and have a complete stock of everything you need. WATCH FOR THE WEDNESDAY, AUG. 14, ISSUE OF THE DAILY TIMES HERALD It will contain 100 columns of news and advertising-import, ant information pertaining to starting dates, teachers, etc., of schools in this area.