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ARTHRITIS SUFFERERS Newest super-strength formula penetrates 7 layers deep -actually desensitizes tender nerve-ends that transmit pain. Gives powerful, last-acting relief that lasts! If you've ever wondered why so many so- called pain relievers—tablets or ointments— give such disappointingly short-term relief, you should know the reason for it. Fact is, the ingredients in these medications aren't enough to do all that can be done. They just can't provide all the relief new METHO- CAINE can! To understand why, let's examine briefly the nature of arthritis itself. The aches and pains of arthritis. When you feel the aches and pains of arthritis (or as some call it, "rheumatism") it's caused by inflammation of joints, or the surrounding muscles and tendons. How you dread those dull, throbbing aches in your back, or your neck, hands, fingers, knees, elbows. Aches that constantly disrupt your sleep, or your daily activities with their misery. Because there are many categories of arthritis and rheumatism—each with its own symptoms—only a doctor is qualified to diagnose your specific case and prescribe a treatment. What a doctor recommends. For difficult conditions, he'll most likely prescribe a strong drug, obtainable only by prescription. For milder cases, he'll probably recommend an ordinary analgesic, such as aspirin. In addition, many doctors recommend that their patients supplement their regular internal medicines with the soothing, extra relief of a rub-in cream or ointment, to be massaged gently into the skin at the point of pain. But you should know that, until now, all popular rub-ins contained only one ingredient. This ingredient worked to help reduce inflammation of the joints, thus affording relief. But not enough relief! Now there's METHOCAINE! You see, METHOCAINE contains two soothing, relief-giving ingredients. Not only the best-known anti-inflammatory ingredient— Methyl Salicylate—but also Benzocaine, the wonderfully fast-acting medically-approved nerve anesthetizer! Working together in one remarkable double- acting formula, METHOCAINE's two powerful ingredients probe deep to provide the exfra relief you need: 1. METHOCAINE helps relieve the aches and pains of inflamed arthritic joints. 2. METHOCAINE penetrates the 7 layers of skin to temporarily deaden the sensitive nerve-ends that transmit the pain for deep-down longer lasting relief! How well does METHOCAINE work? METHOCAINE's remarkable formula was recently tested by one of America's most famous doctors. Result: the formula proved gratifyingly most effective for 4 out of 5 users! Typical joyful responses: "Hours of extra relief—for me as well as my husband!" "I've always used aspirin. But now, when I also rub in METHOCAINE. the pain starts to abate so much faster!" "METHOCAINE is really so different from any other rub-in I've ever used. Such wonderful relief!" EASIEST squeeze application. Squeeze and instantly you've got a generous amount of greaseless, stainless, pleasantly fragrant METHOCAINE foam ready to rub in where the hurt is. METHOCAINE's dual-action analgesic/anesthetic formula goes right to work to help provide the extra relief and comfort you need to get around easier—and to work, sleep, move and feel better longer. Thousands of grateful users. Of course you're aware that there is yet no known cure for arthritis. And no medication can be completely beneficial to all who try it. But remember this—METHOCAINE has proven its remarkable relief-giving effectiveness in 4 out of 5 cases. That's why we're urging you to try it. Why spend another day—or night—in pain when you, too, could be experiencing the wonderful extra relief from arthritis miseries, as thousands are even now enjoying with new METHOCAINE. Copyright 1972 Primus International. Ltd. SUPER SOOTHING POWER! METHOCAINE's dual-acting analgesic/anesthetic formula penetrates all 7 layers of skin. Extra relief fast —wherever you hurt 1 NOTE: Because METHOCAINE is so new, it is likely not yet available in your local drug store. But if you will send in the coupon within the next two weeks, we will be pleased to send you by mail— without charge for handling or shipping —the regular $4.95 container of METHOCAINE. So don't waste time praying tor relief from pain. Help yourself to ger it— with new METHOCAINE. Send the coupon today! PRIMUS HEALTH PRODUCTS div. of Primus International, Ltd. 75 East 55 St., New York, N.Y. 10022 MAIL TODAY! 1 PRIMUS HEALTH PRODUCTS 602 div. of Primus International, Ltd. 75 East 55 St., New York, N.Y. 10022 Please rush METHOCAINE. Giant Economy Size $4.95 (2 for $9.50). My payment in amount of $ is enclosed. N.Y. res. please add sales tax. We pay all postage.