The Peninsula Times Tribune from Palo Alto, California on March 29, 1948 · 11
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The Peninsula Times Tribune from Palo Alto, California · 11

Palo Alto, California
Issue Date:
Monday, March 29, 1948
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If ! WM )l ll I wK ,.. 4 Mxlki b. . --' .', e-.-v. .X: M a-.- .' wtu: f-i .CW a .r-JJtalW . 4-U-w .. --1 Jr. i." w-v. . 'IV J al. -i- -U4-CV. DAILY PALO ALTO TIMES, MONDAY. MARCH 29. 1948 PAGE ELEVEN (Adwrtlment) (Advertisement) (UwtlMmiiit) (Advertisement) (Advertisement (Advertisement) (Advert lee ment) . (Advert lee roent) ABSTRACT DESIGN IS USED IN DECORATING First nlghters will have something to talk about when they see the new Guild Theatre, according to all predictions. In the past, theatregoers have been accustomed to see what may be termed more-or-less a stereotyped" motif, in so far as interior decoration is concerned. In the Guild, however, artist Gale B into cono and his staff have created an "abstract illusion that has never before been used in theater decoration. Drapes, title curtain, rugs, and all decorations are of a warm, rich ensemble. The Kroehler push-back chairs are the most practical and comfortable type, and are spaced with greater regard for ease than is used in any standard theatre auditorium. A 300100 B.T.U. gas furnace, all new sound and projection equipment, not to mention the outer appointments in and about the theatre, have been Installed with the maximum in comfort being the keynote in planning. One of the most unusual fea tures in the foyer of the Guild, is the planting area, where flowers will actually grow. The Guild may truly be called the ultra-in theatre design. MANAGER OF NEW THEATRE APPOINTED James Stephens, vice president and general manager of West-side Theatres, affiliated with the Peninsula units known as Menlo Mayfield Amusement Co and Menlo Theatre Co., Inc., announces through District Manager Hal Honore, the appointment of Mrs. Marjorie Hamm Gray as manager of the new Guild Theatre. Mrs. Oray brings to the Peninsula a wealth of .theatrical background, having been active in theatre operation for over ten years. Her experience has been in diversified fields of theatrical operation, and has embraced such cities as Klamath Falls, Ore., Eureka, Fortuna, Pleasanton, Hayward, Newman, Modesto, Monterey and Gustlnc, Calif. Of Interest to patrons of the Guild Theatre, should be the fact that the manager is also one of the owners of the theatre. In commenting to a Times reporter during a recent inter view Mrs. Gray said: I am proud and happy to have been appointed resident manager of a theatre that is so near and dear to my family and myself. It goes without saying that my policy will -be to give personal service, as I plan to greet every patron of the Guild Theatre from the very first eve of its operation. I also want to express my appreciation to Mr. Honore, our district manager, who has been a part of the theatre scene on the Peninsula for many years, for his counsel and help in making my appointment so pleasant in the few short days I have been here. NOEL COWARD STORY THIS HAPPY BREED TO OPEN NEW GUILD THEATRE The opening attraction at the w Guild Theatre, This Happy Breed, while being a British lm- portation, is merely the forerunner of a long parade of French, Italian, Russian, as well as other British releases. The Guild will be the foreign-language" headquarters, theatrically, on the Peninsula. Furthermore, it will be operated strictly for the pleasure of those who enjoy only the finest in filmfare, and for those who have lost interest in the usual run of pictures. We herewith quote Mr. Louis Untermeyer, one of many thinking people, who writes . . . ' lnally a film-enthusiast, lately I had practically going to the movies. I grown up, but the pictures had not, almost everything offered was for Teen-age mentality. and I looked in vain for a reflection of the world of reality. Chance brought me into a theatre that was showing Brief Encounter." A week later I saw This Happy Breed. Authenticity had entered the world of make-believe, the moving shadows took on substance. Ordinary attained new dimensions, eir small but pressing prob lems were my own, it was easy to identify myself with these half-dillusioned, half-romantic, and always creditable men and women. The sense of artistic maturity, so richly projected in the panoramic King Henry V, is what intensifies the Prestige pictures of J. Arthur Rank. A salutary antidote to the standardized formulas, these pictures are not bound by the limitations of the past. I welcome them not only as a writer and occasional educator, but as an individual seeking adult entertainment and emotional release. In the famous Shakespearean line. This Happy Breed of Men," Noel Coward has found, as he ipt story of one English famll; usually does, an apt title for this illy ' tween World Wars I and u. lt is a cavalcade that covers only twenty years, but with the typical Coward touch he has brought to life and made a fascinating cinema story of the simple everyday things that go to make the ordinary life of an Englishman. This Happy Breed is the story of Frank Gibbons, the husband and father (Robert Newton) and Ethel, his wife (Celia Johnson) and the children, Vi (Eileen Ersklne), Queeme iKay Walsh) and Reg (John Blythe), their Aunt 8yl (Alison Leggett), and Grandma Flint (Amy Ve-ness). Next door lives Bob Mitchell (Stanley Holloway) a wartime crony of Frank Gibbons with his son. Billy (Johnny Mills). The story opens with a vision of London rooftops, stretching endlessly. Frank has Just been demobbed. and is trying to become readjusted to life at home Byls devoted enthusiasm over the various isms." THEATRES ANNOUNCE POLICY District Manager Hal Honore, after conferring with his resident managers prior to the opening of the new GUILD, has requested that the policies of the PARK and GUILD be outlined as follows: At the GUILD Theatre, the box office will open at 6:45 dally, from Monday through Friday inclusive. There will he two complete shows each week night, with one imported feature picture, plus suitable short subjects exhibited at each performance. All seats will be 90c including Federal tax. The GUILD will be strictly a class theatre, operated on a similar fashion to the Clay and Larkin Theatres in San Francisco, and the Elmwood Theatre in Berkeley. By special arrangement with the foreign language classes at Stanford University, it is possible that special afternoon performances may be held as part of the visual education plan. The box office will open at 1:45 on Saturdays and Sundays, the show running continuously from 2 oclock on these days. At tile PARK Theatre, the doors will open at 6:45 dally on Monday through Friday, at 1:45 on Sunday, for a continuous performance. but will open at 5: on Saturday evenings for general patronage, due to the special kid matinee which is a part of the Parks service, every Saturday at 1 o'clock. Doors open at 12:30 on Saturdays and a special show, not on the regular program, is screened for Menlo's youngsters. PARK THEATRE YEAR OLD Menlos PARK Theatre, sister to the new GUILD, and recognized as the Peninsula's most comfortable showhouse, has Just celebrated its first birthday Constructed a year ago, Marci 14th, it attracts moviegoers from all parts of the Bay Area, due to its policy and comfort. Robert Winslow is resident manager of the Park, and is ably assisted by Betty J. Warren. mm: ii WELCOME TO THE NEW GUILD THEATRE!" MENLO CAMERA SHOP 654 SANTA CRUZ AYE. Phone Palo Alto 2-6724 EXPERT PHOTO-FINISHING PORTRAITS PHOTOGRAPHIC SUPPLIES COMMERCIAL PHOTOGRAPHY CAMERAS EQUIPMENT tfHUMJEH. CONGRATULATIONS GUY E. ALERTON, Manufacturing Jeweler 211 El Camino Real GLAD TO SEE TIIE NEW GUILD THEATRE . . . JUST WHAT THE DOCTOR ORDERED! BOB Cliffords PHARMACY 1076 EL CAMINO REAL MENLO PARK, CAUF. Phone Palo Alto 5812 PRESCRIPTION SPECIALIST DU BARRY DERMETICS MARY DUNHILL FEATURING COSMETICS COMPLETE LINE OF DRUGS TOIBST ARTICLES GIFT CARDS Meet Your Friends at the Fountain Lunch. CINEMA ALT DOORS OPEN 6:45 MONDAY THRU FRIDAY MiiumsHCM2nn SATSandSUNS. ALLSEATS 90 nia.vun6na.TKt Vv, Cette A, Robert Mm tonify JOHNSON NEWTON M MILLS W HOLLOWAY 2SS5 Mhwmh- EJiaraSnsw-jtZl j We welcome our new sister theatre, The Guild. We shall now both serve the discriminatory Peninsulans In offering only the finest film productions. We are showing Storm in a Tea' cup and Maurice Chevalier In Beloved Vagabond as a convenience to those who are not admitted to your opening night's performances. Here Is Truly a Comparable Class Perform an c Vivien Leigh Rex Harrison Ursula Jeans CONGRATULATIONS TO THE GUILD THEATRE REALTY S49 El Camino Real Phone 2-2106 Your new theatre promises to be a credit to Menlo Park ... A theatre of beauty and good taste. Flowers are always beautiful and are accepted as welcome gifts for any occasion . . . Come In and Visit Our Lovely Shop! BUS A MENLO PARK'S FLORIST 1074 EL CAMINO BEAL TELEPHONE PALO ALTO 4771 CONGRATULATlbNS UPON THE OPENING OF THE NEW GUILD THEATRE" JOE PREIN'S MENLO PARK RADIO 1148 EL CAMINO REAL MENLO PARK RECORDS R.C.A. RADIOS G.E. H03IE APPLIANCES Ace High in Real Estate

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