Concord Monitor from Concord, New Hampshire • 21

potiMM CONCORD (J) MONITOR I Page afPrktoy March 30 1M4 A New Age Dawns On New Hampshire By LORRAINE ADAMS laonttorf New Hampshire standards Frances I Shadtaie udneQuumd 21 stockholders I Oi hare bought themselves a $1 minion Ls broadcasflngpalace And Into their television moved all the hare bought themseiv broadcasting palace i $1 ieriandcamerasanda 1 will boy They've also bought Into aome not However disguised their anprehensionl bunded Channel 21 hoes on the air April li computers and cameras and consoles another mmfanwUl Channel 21 iaoesi ut the prospectrffour commercial i sharing a market a market of well below a am million people does not ipeil easy money Already Channel SO in Derry and Channel 9 the ABC afflUate in Manchester are competing for viewers in the southern tier This fall Channel 00 in Merrimack will Join the competition Aiumsiwus think four stations can said William Smith president of Channel 50 economy here Is sbwg but not growing to that extent The numbers Just aren't there I think three (stations) is going to be tight POnUe but ButtakaatourofChanndSorSOorSland what these folks think they can do to be on tones that make it i station ms i what will set terms of me quality of its pkto ilickness of its programs NewHampstiira hums safcL naparthi anqtha isgotwhat closest will be The Video terms (rfsomeof the control room equipment but then they hare the studio to go with It We spent more of camerasjpiaItty of tape hare the studio to tor money on the auamy machines and the quality of our production conaote and edlttogsyalmns Ban anybody elM around here has even conceived and tws certainly going to give ua the edge in terms of the quality of the picture see in your home" It is difficult for a layman to asress technical but Channel advertising gmgmWllinUBWwlia0M vwbwsmn shh second spots wUl start at 110 the highest spots In contrast an ad on Best ctf New MontorMbt Hodgun Lynn Lazarri sits at what willbe the news desk in the Channel 21 atydio She will anchor the local newscasts weeknights at 5:30 evenlngiatSand costa 300 a spot Cheaper air abson costs 3 program which Sundays at noon time on SO taavailable the lowest is fl5 for a root during the Popeye cartoons ShiineChannel2r owner is also publisher of New Hampshire Profiles and chairman of amm mmam was ia week He will also do the 25SSS! flve On the gecondstnry of the studio windows Texas Bond puts out two different newscast! afisaaBessssr -v BaaTSaassassS1 switching systamuapreddction consoles- occasionally he uses dips or from PfliBllf jfairoriM On the secondstory of the studio windows Texas Bond puts out two different newscasts jhawrwrelrpw" Satimii i master control in iy he uses dips forecast lire on Thursdays Besides the personalities Channel theories SPM Manufacturing Corp of Holyoke Mass ShatneteatlU setting the neceaauy stock to finance the almortnnisfaed new building on HaU Street and all Its equipment It took closer to jScole-known is "fancy trmhff to the technical people Independent Network News and an international1 broadcast service called News Feed The news program Channel 50 airs compares with Boston broadcasts for quality Sure miin to tniM Derrv onerationaL Theories are Mg In this business Each station -twinkle from on high The owners of Channel 10 in Merrimack Stephen hasatheory of what those viewers want mnA riin Tinpn Nahii and two Channel 21 thinks viewers wartnews is also brand new hooked Ofmeandor trover his journalists will set them roan- whino in ahrf Hut Located in an Industrial park off Route a in studio viewers say they lore the aet SSSSSSSSSSSSU' SSSSiSSSSL appeared In Off Broadway Aows the soap opera -OnsUfe (o Lire and national commandos re not typing to hare more out their stories on regular typewrites -jkylhla too looks good on camera SSfSBSSSSSiL said a journalist not apretty face ji HanqisnirecoBapeaoon JW ntnt 4 thta until we dkL" about as 1 gettMl until we IBMkfeikilkMi IIMBUUH 1 WWWMUlWVWVPwwiwy Channel 50 has over 50 enmloyees i Gounnet With dishwasher microwave and all (See TV-Next Page) nany as Channel 9 Channel Zinas 35 Twenty of Channel people work in news 1 a talk sfaow-New Hampshire Today-every The news set as yetiwasHnnhied flUtaone 10 David Minds pS of BmL Behind the set glass panels Ao New Hampshire PTOfflM will host a die screens and moniton of the newsroom In Is New Hampshire Large Enough For Three New Stations? aiiimw umnwiiM driving that price up By RALPH JIMENEZ ludtor Staff Writer HSssu BAtessst- -ssssssfisr ji changed rapidly "I doiMthaf thaws amarket anywhere in the country thaPs tougher than southern New Hampshire "dandH Mkl Much of New Fromthoaeretnms viewers over the Channel io reach 2000 or than a group of men between 40 and 45 Dam Zamkhow Channel vice has said that the coming battle for a question Abroadcaattagboomhaa struck the aouthero half of New Haimshlre Soon viewen who basically looked to Boston stations or MancherterisChannelOfor local newawfllbea to choose from Channel 21 ConcordChannd! InDmandaiaimdniDlieiTiiuck Ttenm stations are aUUHF or ultra high thatgrtinonthantwofroildcartatationaaiidln frequency broadcasters Unlike VHF or very high Metro Bostai with rem on anantguayou mivipiiMiiiiiiiMt can wnTwtlnw rot eiaht or 10 Including the New I know that the number ol for more than 50 or so miles once cable conyanlaa pick qptte station tharz000 'itched carry for more than 50 or so miles Brt once cabfe companies pick up the stal Sssattr sssssasaass SthChannel 50's president indOvannel srssass rattnatosettheiradv rates and to convince cunomeri that their mm rosaasaMeap a ww itfbttronor: pkitontiwBrammmingWitinnsllkeni their programming "Tuttle said Most UHF tatkms are independently owned affiliated with one of the major netv become alternattreprogrammingi earnr days when fipuyeane HiarigMltwnMhirfeartyrnMirflnghnfli r- jofjmanypacpleactudlywateha programming Nc rEkiglind state that! CanmaimicaticSr all are lump New stations In with statloniM Jtoaraiidondy advertising dollar win be wen roe with a spot on asks viewen to login their station unM tot 1c" Tuttle ssld popular syndicated ivtylff Moore that i ill 7 all tied to the American viewing public and every year we set a record for watching trtevliion 1 AmV IMWf hours day classified channels for Continental Cablevlsioa Continental serves the Concord area and Is home to Channel 12 which produces eight local programs of Its own According to Pad Clanem president of the Concordhased New England Cade Television id over dgbt per nki v'Wkwawi ij iMt Iwl.