The Daily Republic from Mitchell, South Dakota • Page 3

THE DAILY REPUBLIC, Mitchell, S. Saturday, August 24, 1957 Page Three A Newspaper Has One Thing To Sell-Advertising Space BY ART RAYMOND Daily Republic City Editor (Editor's Note: This is another In a series of "Meet Your Republic Family" artlc 1 I which tell the stories of em- ployes of The Mitchell Publish- Ing Company, publisher of THE DAILY REPUBLIC). A newspaper is a transitory and changeable thing. Its value is quite often intrinsic rather than material. It has but one thing to and that is space.

The value of its space is directly related to the number of persons who read the newspaper. That, in oversimplified form, is what lies behind an advertising department on a newspaper. The staff, in an advertising department, divides itself, into cate gories and sells that space to peo pie who wish to promote the sale of their products. Thus, the advertising staff is the bread and butter of a newspaper. The adver 11 I staff, however, is the first to f'i'at it must have a product (space) worthy of selling before it can function effectively.

It, then, demands a newspaper which is well liked, and above all, well read. Advertisers will not pay as much to advertise their products to 500 readers as they will 50,000, It's as simple as that. Heading the advertising staff for THE DAILY REPUBLIC Is Paul M. Jones, advert 1 I manager. As head of the department, he is in charge of classified advertising, retail (local) and retail (national).

At the head of these departments at the Mitchell daily are Les Me. Carty. classified; Miss Sina Peterson, national, and Bill Belcher, dis- MCCARTY BELCHER FELCHLE HARRIS CROSON LANE Little Black Box May Lower Taxes As It Increases Safety play or local retail. Jones started with THE DAILY REPUBLIC 20 years April, 1937, after a year at Dakota Wesleyan University. An embryo CPA (certified public accountant), his career on advertising started when MRS.

GRADY Ethel Miiller, daughter of Joseph and Mary Miiller, was born Aug 24, 191B, at Corsica. In May, 1936, she married Walter Grady at Emsely Church southwest of Ethan. Four children were born to the couple. A daughter preceded Mrs, Grady in death. The family lived In Ethan, Plankinton and Stickney before moving I to Mitchell.

Mrs. Grady was a resident of Mitchell for eight years before her death Aug. 13, 1957, at a Mitchell hospital. A Requiem HigTi Mass was sung at Holv Family Catholic Church df Mitchell Aug. 16 with Bank Officer To Attend School he kept "books'and sold ads for the! he Rev.

Thomas J. Ryan of Sioux Reminder Shopping News. Falls officiating. "I needed the money and wanted to get into the advertising loved it," says Jones. When Jones started at the Mitchell daily, advertising manager was W.

T. Wilt, now Mitchell postmaster. 'I sold Burial was in Ethan Cemetery. Preceding- Mrs. Grady in death, in addition to the daughter, were her parents and a sister.

Survivors include her widower; a son, Ronald, 11; two daughters, Mary Alice, 9, and Donna, 20; two advertising, carried brothers, Duane Miiller, and Milen proofs filed mats and did and a sister, Mrs. Sidney thing in the advertising all of Mitchell, that the last man would naturally The H. Noble and Son Funeral do." was in charge of arrange- 1 in his boyhood days he, as many ments. other employes of THE DAILY REPUBLIC, carried papers. The selling of advertising "has changed almost completely" since he started 20 years ago, Jones reports.

Now advertising men "service" their accounts as well as sell. They offer counsel on circulation, coverage, income averages, crop reporting, rainfall and how it affects buying. They can tell how much' a given store should spend, and how It should he spent, for advertising. They can advise how much of the advertising budget to allocate to specific department and they can tell the best times of the year to "push" certain items. Said Jones, "We are prepared now to aid him (the customer) and help him dollar to money.

"I have to do more studying now spend his advertising get the most for his than I ports. ever did in school." he re "The newspaper is basic, and effective use of its advertising columns constitutes the most powerful and most profitable advertising force in existence, every day'. any day and CARD OF THANKS We wish to express our apprecia tion to-Drs. Lloyd and Tobin, the Sisters and nurses at St, Joseph's Hospital and to the friends, relatives, neighbors and all who were so kind during the loss of our loved one. The Walter Grady Family The Sid Miller Family The Milen Miiller Family FRED W.

OLLENBURG PAUL JONES J. R. Troth, assistant cashier for the Mitchell National Bank, left Saturday for two weeks attendance at School of Banking at the University of Wisconsin, Madison. This is his third year at the school which requires two weeks resident attendance each year for three years to earn the certificate of graduation. Throughout the year between resident sessions students are required to do exten sion work involving problem hral phases of banking.

The school is sponsored by the Central States Conference, composed of bankers associations in IB mid-western states. Attendance this year will approximate 1,100 bankers, ranging from junior officers and department managers to presidents, vice presidents and board chairmen of banks from 40 spates. The faculty of over 110 instruc tors consists of bankers who are specialists in their respective fields, practicing attorneys, business executives and members of a number of university and college faculties. The instructors comprise one of the most competent groups of men in DIAL 516 By Art Raymond Thursday morning we of the re 1 portorial staff were practically besieged with questions wondering what the ambulance was doing tearing through town about 10:30 p.m. Wednesday.

Many feared that another catastrophic mishap had occurred. (Actually the ambulance was tak ing a Woonsocket man to the hospital). We of the local staff regard It as a compliment to our mis- (of telling the news of the day In Mitchell) that people should turn to us for Information. We do our best to carry out that mission. However, there are times (we annot be everywhere and know everything) when we fail to have something in the paper because we ust didn't hear about it.

It only akes a telephone call and we'll give you the right answer or at- empt to find it for you. Our working arrangements with he Police Department, the state motor patrol and the Fire Department are in tip top shape. They call us on all major accidents, mishaps or fires. They and their deserve to be compliment ed (and I do compliment them) for their cooperation in bringing the news of the day to Mitchellites. And don't forget that readers the entire area are in in what goes on in Mitch ell.

Sid Grinde, who Is foreman in charge of decorations of the Corn Palace, reported this week that the time schedule for completion of the Fred W. Ollenburg, oldest son of respective professions ever Peter.and Amelia Ollenburg. was assembled for adult educational born in West Prussia, Germany, March 5, 1067, and died Aug. 14. 1957, at a 'Mitchell hospital.

He was 90 years old. purposes. The present high standards of banking service in communities throughout the country will be en- He was baptized and confirmed by attendance of local bank in the Lutheran faith at an early I officers at this specialized banking age. 'school. "Television does not affect newspaper advertising," said Jones.

"The daily newspaper comes closer to reaching all customers than any other medium under the sun." Jones is married to the former Lucille Rademacher of Dimock. They have five sons and a daughter. Asked how he liked living and working in Mitchell for THE DAILY REPUBLIC, he said, "Frankly I like it. I think we have some of the finest businessmen in the world in Mitchell. I like working for the DR.

The freedom the company gives you In your work W. R. Ronald was' that way: Hale Raber was that way, and now the present administration is that way. "Down through the years the management of THE DAILY REPUBLIC has been very fair and very loyal to their employes. Mit- Mr.

OJlenburg came to the United States with his parents in 1885. After visiting relatives in Wisconsin and Iowa, the family moved to South Dakota and settled on a homestead in Hanson County where they farmed for 20'years. On July 8, 1892, Mr. Ollenburg married Sophia Lehman. Five children were born to the couple.

His wife died in 1953 and a son, Arthur, died in 1956. A son and a daughter also died in infancy. The Ollenburgs moved to Mitchell in 1911. Funeral services were held in the Zion Lutheran Church Aug. 17 with the Rev, John E.

Lutze officiating. Music was by Mrs. Lutze. Burial was in Graceland Cemetery. The Br.oadbent Funeral Home was in CARD OF THANKS I wish to thank Dr.

Tobin, Sisters and nurses at St. Joseph's, also wish to thank all my relatives and friends for the many cards visits during my illness and at St. Joseph's. decorations is "tighter" than usual. The reason is that much of the corn In the area is late In maturing this year.

He is trying to compensate for this by using more of other Items, such as grains, sorghums and grasses. However, there Is a limit to that. In some places there must be corn. The net result is that the decorating crew will be "pushed" to finish by Corn Palace week. Have no fear, though.

Grinde sures us the crew will make it on time. Annually the decorations are completed the week before Corn Palace, week. Corn Palace week it self is the last full week in Sep tember. This year it starts Sept. 22 Ray Anthony and his orchestra and the Crew Cuts are set to provide week-long entertainment.

A representative for the Ameri can Federation of Physically Handicapped is trying to locate "a lady one of our members met in your town about a year ago." His description of her is this: "She was very attractive, bright, somewhere between 25 and 30 and expressed a keen interest in arts. She was an above-the-kncc amputee. If anyone in 1 i eland knows, or has heard of such a wo man, write us and we will for ward the information. The Feder ation feels it "might be able to us her" in a TV package it is develop ing. and stay Mrs.

Retta Braciy charge of arrangements. Active pallbearers were A. C. Lemke, Howard Smith, George Carstens. Otto Krickrehm, Clarence Buelow and Carl Carlson.

Honorary pallbearers were Gus 'lagman, John Flagman, and John Dobson of Alexandria, and Wiiliam 'lagman, Carl Hubert and Emil Schuldt of Mitchell. Survivors include his two sons, chell is a nice place families." to bring up Thumbnail sketches of other em- ployes of the department are as follows: Les McCarty: Les came to the Mitchell daily in October, 1952, from Lawrenceville, 111., where be was employed as a reporter and in the advertising department. He is a her full time career. She is employed in the Classified Department and writes want ads, takes care of contract tickets, local advertising contracts. Her hobbies include sewing and art.

She does much of the art work" for editorial department. Jerry Koster: Was employed in April, 1944, and currently lives near Fedora. She too, works for the classified department. Sharon Croson: Miss Croson is a graduate of Mt. Vernon High.

She was employed from June of 1955 to 1956. She then em-oiled at the University of South Dakota and returned to Mitchell for summer employment. She will be a sophomore at USD this fall. Jeanne Lane: A graudate of Mitchell High School, she joined the display advertising department -In Carl and Walter of Mitchell, and latives the past three weeks. brothers, H.

H. Ollenburg of 3arner, and John Ollenburg of Mitchell. Five grandchildren and five great grandchildren also survive. Navy vet and is married. His wife, the former Carol Kearney, was born in "Mitchell.

Her folks now live in Frankfort. They have two sons, David, 5, and Patrick, 2, Les is classified advertising manager. William Belcher: Joined the staff in 1954. He hag 12 years cxprience in the advertising field. Previously he was with an advertising agency in Council Bluffs, with the advertising department for Fairmont Foods, and with the Omaha World Herald.

He is a native of Memphis, and a veteran of five years service with the Navy during World War U. He was commanding, officer of a small ship during the war and was discharged from active duty with the rank of lieutenant commander. He Is top man in display advertising, Willis Felchle: Joined the Mitchell paper in December, 1956, He is the only licensed embalmer on the staff. He came to Mitchell from Goodrich, N. D.

where he was in the furniture and funeral home business. He had two years previous experience in the advertising field. He. also, is a Navy veteran. Pauline Harris: Miss Harris started with the' paper on a part time basis before she completed high school.

Following ner gradua tion from Mitchell High she April of this year. Annual Chicken Supper, Sunday Aug. 25th at Holy Family Catholi Church. Serving from 4 p. -i.

on Adults Children 50 cents. Mrs. Wendall Harbert and chil dren, Larrie Ann, Thomas, Colleen, Agents Seize 422 Stills In Month Of July WASHINGTON iffi Internal revenue agents seized 207 stills in North Carolina, 90 in Tennessee, 69 in Georpla and 56 in South Carolina in July, the Treasury Department reported today. Thn North Carolinn raids netted 192 arrests for illegal whisky making or possession. There were RR arrests in Georgia, 78 In South Carolina, fi5 in Tennessee.

Still seizures and arrests for thr month in other states Included one In North Dakota. Area patrolmen prepare to pack away the ra dar gear used in recent traffic checks in me aoove photo. Shown left to right are patrolmen J. ide and Harry Cass of Mitchell and Lee Bentley of Wessington Springs. Onlooker In the backgro und is unidentified.

(Republic Photo by Chambers) RY JOHN CHAMBERS Daily Republic Staff Writer Radar may lower your taxes as it adds to your safety. During the month of August, so fur, speeders who have run afoul of the "little black box" in Davison and Hanson Counties have paid nearly $2,000 in fines, forfeited appear a bonds and court costs. That is for less than one month Actual radar time involved was Jour different evenings in Davison County and two mornings in Hanson of those mornings with two sets. Davison County's alleged speeders shelled out $587.70 in fines and bonds and $197.10 in court costs for a total of $784.80 during the first part of the month. Hanson County's unfortunates have dug deeper for $1,178.60 in combined fines and costs.

Total from both counties in fines, bonds and costs was $1,963.40. Davison County's radar chfccks by the State Motor Patrol turned up 27 violators in four evenings. Han son County's test turned up 43 in two morning operations. Six of Hanson County's alleged violators have yet to appear. Areas of operation were north Mitchell on Highway 37, in Davison County and on Highway 16 east Mitchell and on Highways 38 and 16 in Hanson County.

How does this traffic law enforcement affect taxes? All the fine money collected from state court cases, including radar speeding arrests, go to the state School and Public Lands fund at Pierre for re distribution to public schools, according to Davison County Auditor Frank D. Johnson and Treasurer Mrs. E. W. speed checks have been listed Davison County Sher viously in THE DAILY REP and deputy sheriff, and Dewey ic's daily accounts of Mitchell city Heineman, Hanson County Sheriff court activities.

Alleged speeders appearing be- 'ore Justice of the Peace J. Dodson of Alexandria, after Hanson County arrests, and fines and costs were: Robert Milbrath, Wesley J. Sail. Marvin Piggott, Arnold Vcldkamp, Jakob Ledercr, Don E. Johnson, Her- bcrt C.

Wunderlich, Marvin Kuenzi, Robert E. Sanvig, Leonard Bratby, Jack Baker, $31.10, and Mary Sue Burkhart, $29.70. Charles B. Quick, Wal- Strommen, Richard; Daniels, Earl Namanny, Walter Hammond, $28.10, Walter Inglebretson, Louis i Weelburg, $31.10, and Sylv ester Polus, $26.50. Mary L.

Schneider, James Cummings, Vernon Krier, D. R. Mehta, $63.10 (92 miles an hour); Donald L. Sam Patti, $20.60, and Lyle Wayne Klassen, $26.60. Clifford Vandevender, Thomas Platt, Larry Smith, W.

K. Sharp, John Becker, Donald Suelflow. H. L. Burkert, and Del Kirkus, $36.50.

Alleged speeders who have yet to appear in court arc Geraldine M. Sutherland, John E. Lower, Pete Jongeward, Wayne Crackel, Harm Singling and a juvenile. State Motor Patrolmen conducting the various radar checks wsre J. J.

Eide of Mitchell, C. Thomas of Madison, V. J. Cavanaugh of Salem, A. L.

Bortnem 01' Cham- DRIVE IN THEATRE Playing SUN. and MON. A1AN JUNE IADD ILLYSON cCONNELL Ends Tonight "WHITE FEATHER" John Lund Robert Wagner Debra Pagcl Jeffrey Hunter SAT. MIDNITE SHOW Starring Gregory Peck In "MAN WITH A MILLION" ley, Howard Houtz, 50; Robert Kennedy, Gray. Costs go into the general fund of H.

N. Russell of Sioux Falls the county in which they are Lee Bentley of Wessington lected. Springs. Sheriff's salaries are paid in parti George Carstens and Charles from the general fund, although, the general fund is not exclusively! for that purpose. SLoCCfl DGCuGF Court costs usually run higher in justice courts because i e's costs are added to sheriff's costs.

If there were no fines collected, and returned to their home that amount ln additional taxes in Brush, Tuesday after visit ing at the homes of S. W. Harbert and Thomas Strand and re- have to be assessed to meet tne Budgets Pmes 0 onds forfeited by alleg- We CARD OF THANKS wish to thank neighbors, Friends and relatives, Pastor and Mrs. Lutze, the Zion Lutheran Ladies Aid, the Presentation Sisters, Dr. Nelimark and Delaney who cared for our beloved father during his last illness.

We deeply appreciate all these kindnesses during our recent bereavement. Walter Ollenburg Carl Ollenburg and Family READ THE WANT ADS Should you tall to receive your copy of the Daily Republic on any weekday, phone 514 before p. m. On Saturday complaint should be made before 4:30 p. m.

Your Daily Republic will be delivered to oronmtlv Out-of-town relatives attend i the Fred Ollenburg funeral services were H. H. Ollenburg of Garner, Mr. and Mrs. Emil Ollenburg of Ventura, Mr.

and Mrs Herb Ollenburg of Garner, Luther Ollenburg of Knpke, and ed speeders after Davison He was Arnie Mussignman. Mitchell Standard Oil dealer, is a winner in the seventh annual appearance and cleanliness contest by tho com pany for 650 dealers in the Huron Bichard Ollenburg of Frem state Neb. you know ot any local co operate with vour dally paper and call the newsroom at The Dallj PCA Officers Attend 4 State Meet In Omaha Officers and directors of the chell-Huron Production Credit Association were in Omaha, Thursday and Friday attending a four- awarded a set of salad mixing and serving bowls. He was awarded the prize on the basis of appearance and cleanliness of driveway and sales, lubrication and rest rooms, as well as personal appearance. credit conference sponsored Pe deral Intermediate Credit Bank of Omaha.

Subjects discussed at the meeting were the following: interest Republic 516. Help IB his niilrt op a bigger and better naee. Guard Band In Parade The 147th Army Band Mitchell," at Camp Rapid for a National Guard en- cawpment, was a favorite of spectators as It participated In the annual Ranje parade In Rapid City. Made up of musicians from Mitchell and area, the 147th is under the wnunand of CWO Harold Grant, Mitchell, shown at far left. The juard band members are slated to return to Mitchell early Sunday morainf.

rates, intermediate-term loans, public relations, the extension of ere dit under present agricultural conditions, and the farm and ranch outlook. Representing the Mitchell-Huron Production Credit Association were J. W. Winright of Alexandria, president; Edwin Fawcett of Ree Heights, vice president; Merrttt Penner of Iroquois, J. W.

Jones of Stickney, and Karl 1'i. Neugebauer of Dimock, directors; James Heiser, secretary-treasurer; and 0. L. Sedgwick of Huron, assistant secretary-treasurer. The Mitchell Huron Production Credit Association makes livestock and general farm operating loans in Aurora.

Brule, Charles Mix, Davison, Douglas, Hanson, Hutchinson, Sanborn, Beadle, Buffalo, Hand, Jerauld. Kingsbury, and Spink counties. Mitcheliite Gets Degree In Denver Charlotte Genevieve Davies, Mit chell, Friday received a master of arts degree 'from Denver University. Miss Davies, a graduate of Aug- ustana College, was among seven South Dakotans, upon whom de grees were conferred Friday in summer school commencement exercises. Jn all 413 candidates received de grees.

It Vou Wish I'o Buy or Sell, REAL ESTATE SEE The WELLER Company Phone 2130 Starts Sunday teen-age terror who scares nobody but himself! A riot of shenanigans that routes the teen-age hooligans! Bing in another memorable picture A heartful of Laughter and Tears TORCH, THERE'S A WOMAN! wanted out and now for all that was BEHIND EVERY MAN IrVITH A NOW Thru TUES. Continuous Sunday 1:10 p.m. Extra News Cartoon Short M-G-M presents A SOL C. SIEGEL Production BING CROSBY LOVE MADE HIM A MAN ON FIRE Co-sUrrIng; Inger Stevens.