Richmond Times-Dispatch from Richmond, Virginia • 23

XT TI 7vr c-7 New 1 Station Possible Here Next Year 1 o(GflurlIttaim is lowest dividuals who own Channel 33 in Norfolk and have purchased or have a request on file with the FCC for five more UHF stations TWO OF THE PRIME MOVERS behind this group are Harvey Hudson a longtime Richmond radio personality who is also vice president and 'general manager of Neighborhood Communications and Gene Loving a former Richmonder who started out in radio here and is president of Bay Cities Communications parent company of Tidewater radiostations WQRK and WTJZ A third man who will be most active In the Richmond station is Tim McDonald formerly vice president of Washington television station WTTG McDonald Is president and general manager of Channel 33 in Norfolk and will be president of Richmond's Channel By Douglas Durden Times-Dispatch Staff Writer The permit to construct an Independent UHF station in Richmond has changed hands and the result could mean a new television channel in Richmond a year from now In May the Federal Communications Commission granted the permit to Neighborhood Communications Corp a subsidiary of Neighborhood Theaters Since then according to a Neighborhood executive thecom-pany has decided to stick with its primary business of movies including adding four screens in Petersburg and IS in Northern Virginia Recently the construction permit for Channel 33 was sold to the Television Corporation of Richmdnd The corporation is made up of the in Box or Menthol: 1(0) piaelks nff CnurltauiD have less tar than one pack of day plus all night Fridays and Saturdays Channel 35 should have the same hours (Although programming will be similar between the Norfolk and Richmond stations Hudson stressed that each station will be considered separately and will serve the vacuum" of that market) During the year that Channel 33 has been on the air It has proved a success McDonald referred to recent Arbitral ratings which had Channel 338 audience sharegoing from 4 percent to 9per-cent At the same time the audience share of network viewing in prime time has gone from 94 percent to percent Norfolk has turned but to be Virginia's booming television market It ranks as the 46th market the only Virginia entry in the top 50) and has three network affiliates and a PBS station plus two independents and cable STAR a microwave pay television service started in Richmond has also recently started operations in Tidewater and an application is before the FCC for yet another UHF station in the area NORFOLK HAS younger demographics than Richmond a key for successful television with its good-sized population of males ages 16-49 But Hudson thinks an independent can go over in the more staid market of Richmond even as cable starts its slow progress bringing in several out-of-town independents As Hudson points out not only is a local independent station a boon for TV viewers but also a need for local Meanwhile the cost of constructing a UHF station continues to climb It is estimated that Channel 33 cost $25 million to bring to Norfolk WRHP which they hope to have on the air next fall serving Richmond Hopewell and Petersburg should cost $1 million more 35 or WRHP-TV Coming from a major television market like Washington McDonald said he was attracted to the Norfolk organization because it offered him a chance to work with people in the community not Just another big station He was determined to major market expertise to smaller but markets that reflected local ownership HIS GAME PLAN for Norfolk and we can ex- pect the same in Richmond was clear alternatives for TV or counterprogramming We do what the other guys For instance when itcomes to sports Channel 33 programs it in prime time when the networks are concentrating on something else And on the weekends when the networks are saturated with sports 'Channel 33 devotes its time to movies Channel 33 also programs with its younger viewers in mind During the day when soap operas fill up network airwaves the Norfolk independent is offering situation comedies or cartoons for children There Is also an increasing amount of first-run programming becoming available to Independent stations Operation Prime Time for example has offered viewers two John Jakes serializations Rebels" and "The Bastard" as well as Howard Fast's McDonaldsaidthatnotonlywilltheRichmond UHF channel be committed to future Operation rime Time products but it will also be offering past series like those mentioned Other programs that Norfolk's Channel 33 has carried Include the popular "Edward and Mrs series and such well-received Australian series as "Against the and "The CURRENTLY Channel 33 operates 18 hours a Art Show Is a First At Vatican VATICAN CITY Pope John Paul II opened yesterday an exhibition of 56 American paintings the first major display of American art at the Vatican i 4 Called Mirror of Carlton Box-Lowest of all brands Less than 001 mg tar 0002 mg nic Carlton Menthol-Less than 1 mg tar 01 mg nic Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health ma4- Bibl tits Oils 001 mg iir" BH02 mg sicotine per djmttt by FTC ntthod Soil hcLI mg nr 01 mg niemins: Menthol Liu itiM 1 ng tor 01 mg Ricoiim prr cijirHti FTC Report Dk 79 begins to wonder why Thestory takes some time to reveal Caputo'sattitudes then the tension begins on the war field Part 2 will be aired tomorrow night 9 p-ra CBS Movie "Act of Love" (Made for TV 1980) This is not as young star Ron Howard gets serious standing trial for the mercy killing of his brother Robert Fox-worth plays the defense attorney a man devoted to his client and Ms family The story comes from Paige Mitchell's book and well-meaning but plodding Fox worth carries the brunt 9 pm NBC 0 SpedaL "John Sdmeider Back Heme" This is for Dukes of fans as John Schneider (Bo Duke) goes back to Georgia to sing sightsee and spin his car around country roads and fields The scenery is lovely stately homes green foliage and Schneider listens to Ray Charles in a fine old auditorium Country-westerner Barbara Mandrell Joins the host for more songs during a countryside ramble and you'll hear the customary concert numbers by the host while teenage fans go crazy 1pm CBS From Llnceta The season's premiere features three of the greatest living violinists in the world: Isaac Stern who willbehonoredonhis 60th birthday Itzhak Perlman and Pinchas Zukerman They will be playing with the New York Philharmonic conducted by Zubin Mehta pm PBS Movie Rumor of War (Made for TV 1960) Powerful two-part Vietnam War drama based on Philip Caputo's Pulitzer Prize-winning book In Part 1' Caputo (Brad Davis) a restless Chicago teen-ager turns into a gung-ho Marine officer In Vietnam under the tutelage of a seasoned sergeant (Brian Dennehy) the green lieutenant is Initiated into the horrors of war fighting an unrecognizable enemy and he the exhibition brings together paintings of nature mostly depicting the unspoiled American wilderness spanning 150 years "American artists have seldom dealt successfully with conventional religious sub- jects" said John IH Baur the former director of New 'Whitney Museum who put together the collection from early in the 19th century down to the present day nature has seemed to many artists a symbol of presence and a mirror of his The pope viewed all 56 paintings commenting on some of them and asking questions of Vatican Museum officials these reflections on nature there emerges a deep realization of the glory of creation the dignity of man and above all the majesty of the the pope said In a brief speech delivered in English The paintings have been loaned from museums and private collections in the United States They will stay at the Vatican until Nov 23 Strike Forces Ballet Canceling MILAN Italy (AP) A strike by La Scala opera house personnel forced cancellation of last premifcre of the ballet at Italy's I most reknowned theater Officials said the ballet I featuring Russian ballet star Rudolf Nureyev and 1 prima ballerina Carla Fracci 1 possibly will be staged tonight Radio Highlights 6:16 sju WEET-AM "Busch World ol 1 Racing" WGOE-AM Second LP" with Jeff Craig am WGOE-AM Root am wl 7KFK-FM "BBC Radio For Example: Ones Rings 14K 10K Weddh Baa INI 14K Small (7s) ON 2LM EsmallOfif) MB ITJ9 Medium! 12g) IBM SU9 8maU(4fig) MM MlM UigedGg) I4IUN MM Med173d 9AM MB EzLaige30g) NU9 ISAM Uife(103g) MM MM LICENSED APPROVED BYHENHCO COL POUCEDEPT Hationaf Gold 6 Silver Co Xl WE PAY TOP PRICES Sfr SA5M a a 4t 5212 LAKESIDE AVE Phone: 262-7810 IIARBkBhrff Across rroig Safeway 10 am-6 pm Mon-Sat IIMCTHSU FMMOITIOML NIBS OPENS FRIDAY Nnii Simon' Comady Hit 'CHAPTER TWO' With Marshall Muidaugh JtriCutlar Maty Graham Gsorga Lucas Eaelt Wod-Sat Cafl 798-6547 MSI FOR CLASS RINGS WEDDING BANDS DENTAL GOLD COINS STERLING BROKEN JEWELRY WEDOtNG BANOS CUSS RINGS tW CAFETERIA TYPICAL MEAL at our low everyday prices Fried Chicken Macaroni Cheese Carrot Fruit Salad A Apple Pie $930 Iced Tea Topical 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