San Antonio Express from San Antonio, Texas • Page 117

PAGE 4 Sundoy, June 16, 1968 EXPRESS and NEWS Sunday Marks Ed Sullivan 20th Ann iversary on TV By LAW RENTE LAI HI NT HI NOTON POST NEWS SFRVtE NEW YORK Ed Sullivan completes 20 years of weekly television with Sunday night's program and his career offers a close parallel to the growth of TV itself. That first of the program was at 9 Sunday, June 20. Its total budget was $1,350. Sponsors now pay $372 000 for the hour. The original crew numbered 35 persons, including 14 members of the orchestra.

The present crew is about 200 persons. Headliners for the premiere were a young comedy team named Dean Martin and Jerry Lewis. They were paid $200. Now, almost any headliner will receive at least $5,000 These facts, along with others used in this article are from a recently published book, on Sunday. Ed Sullivan: An Inside (Meredith Press, $4.95) by Michael David Harris.

Harris, for the past nine years, has worked for CBS as the press agent assigned to the Sullivan show. But the is no to Ed. Much that he couldn't like is included, and while Harris obviously likes his job the volume reflects a decent regard for truth. He includes, for example, some of the choice, derogatory descriptions that Sullivan has inspired. Fred Allen, as usual, supplied the best He said: "Ed Sullivan will be a success long as other people have Fred, who never did like TV or become a success in it, also said: does Sullivan do9 He points at people.

Rub meat on actors and dogs will do the same thing (Sullivan, no wit, responded: Fred should rub some meat on a Jack Benny a Sullivan friend for nearly 40 years once asked: would ED SULLIVAN hapjten Ed. if you here to introduce the Benny answered his own question: a friend, let me give you some advice. ever stay home to find Mark Buddy, who has been the booking agent for the Sullivan show for many years, had another explanation for durability: Tf Ed Sullivan fell into a sewer, climb out covered with The story quite that simple. Sullivan was one of the in 194k, who believed in the future of the upstart television medium During that first year, he plowed his own salary back into guest fees and still finished the first 12 months with a deficit of $370. Now, his salary is $4 000 a week and the gross income fur a year is estimated at about one million doltars.

Author Harris details all of Choir TV RENTALS City Wide Service NO DEPOS DELIVERY JIMMY HOPPS TV RENTAL CO ID 3-6191 Doy ond Night HOLLYWOOD Would you believe that Don Adams, series star of and whose real name is Donald James Yarmy, selected his professional name in a quarter of a second? Would you believe a half of a ond9 He crashed an audition for Talent and when they asked his name, Don blurted out. inexplicably, So he just kept using it. the Sullivan had them with Jack Paar, Frank Sinatra, the late Nat (King) Cole, the late Hedda Hopper, Arthur Godfrey, Steve Allen, Ingrid Bergman, Walter Winched and Jackie Mason. All were settled, in friendly fashion, except for Miss Hopper and Miss Bergman. Ed had a woeful lapse of taste when he conducted an on the air public opinion poll on Miss moral fitness to appear on his program.

He now says: never forgave me for what I had done and she was Harris knows his man. He knows that a series of broken noses left Sullivan with any sense of and as a result cannot taste most He knows that Ed his hair but with He once checked into a hospital for plastic to cure his baggy baggy eyes, but walked out before the operation. On one occasion, Sullivan described his as a defense against shyness and he added: once did my show- playing a down. I loved it. Behind makeup I could always be myself, but without it I often feel I am just a baggy eyed old Correction, Ed: A rich, successful baggy eyed old man.

with the best track record in television. Hr Valued Cats More Than Cash HOLLYWOOD- When Bud Wiser was preparing i Cats, Little he read about five cats who had inherited a building and $25,000. One man, due to inherit the money when the cats died, was in charge of them. Wiser thought it would be a funny bit to get shots of the man and the cats eyeing each other suspiciously. But when he got there, he changed his mind.

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