San Antonio Express from San Antonio, Texas on June 16, 1968 · Page 117
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San Antonio Express from San Antonio, Texas · Page 117

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San Antonio, Texas
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Sunday, June 16, 1968
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Page 117
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PAGE 4 Sundoy, June 16, 1968 EXPRESS and NEWS Sunday Marks Ed Sullivan s 20th Ann iversary on TV By LAW RENTE LAI HI NT HI NOTON POST NEWS SFRVtE NEW YORK - Ed Sullivan completes 20 years of weekly television with Sunday night's program and his career offers a close parallel to the growth of TV itself. That first “Toast of the Town” program was at 9 p m., Sunday, June 20. 194$. Its total budget was $1,350. Sponsors now pay $372 000 for the hour. The original crew numbered 35 persons, including 14 members of the orchestra. The present crew is about 200 persons. Headliners for the premiere were a young comedy team named Dean Martin and Jerry Lewis. They were paid $200. Now, almost any headliner will receive at least $5,000 , These facts, along with others used in this article are from a recently published book, “Always on Sunday. Ed Sullivan: An Inside View” (Meredith Press, $4.95) by Michael David Harris. Harris, for the past nine years, has worked for CBS as the press agent assigned to the Sullivan show. But the t>ook is no “valentine” to Ed. Much that he couldn't like is included, and while Harris obviously likes his job the volume reflects a decent regard for truth. He includes, for example, some of the choice, derogatory descriptions that Sullivan has inspired. Fred Allen, as usual, supplied the best ones’. He said: "Ed Sullivan will be a success a* long as other people have talent.” Fred, who never did like TV or become a success in it, also said: “What does Sullivan do9 He points at people. Rub meat on actors and dogs will do the same thing (Sullivan, no wit, responded: “Maybe Fred should rub some meat on a sponsor.”) Jack Benny — a Sullivan friend for nearly 40 years — once asked: “What would ED SULLIVAN hapjten Ed. if you weren’t here to introduce the acts?” Benny answered his own question: “As a friend, let me give you some advice. Don’t ever stay home to find out.” Mark Buddy, who has been the booking agent for the Sullivan show for many years, had another explanation for Ed’s durability: Tf Ed Sullivan fell into a sewer, he’d climb out covered with platinum.” The story isn’t quite that simple. Sullivan was one of the few’, in 194k, who believed in the future of the upstart television medium During that first year, he plowed his own salary back into guest fees and still finished the first 12 months with a deficit of $370. Now, his salary is $4 000 a week and the gross income fur a year is estimated at about one million doltars. Author Harris details all of - uîrk Choir î TV RENTALS City Wide Service NO DEPOS T—FREt DELIVERY JIMMY HOPPS F TV RENTAL CO ID 3-6191 — Doy ond Night HOLLYWOOD — Would you believe that Don Adams, series star of NBC’s “Get Smart,” and whose real name is Donald James Yarmy, selected his professional name in a quarter of a second? Would you believe a half of a sec­ ond9 He crashed an audition for “Arthur Godfrey’s Talent Scouts” and when they asked his name, Don blurted out. inexplicably, “Don Adams.” So he just kept using it. the Sullivan “feuds He’s had them with Jack Paar, Frank Sinatra, the late Nat (King) Cole, the late Hedda Hopper, Arthur Godfrey, Steve Allen, Ingrid Bergman, Walter Winched and Jackie Mason. All were settled, in friendly fashion, except for Miss Hopper and Miss Bergman. Ed had a woeful lapse of taste when he conducted an on - the - air public opinion poll on Miss Bergman’s moral fitness to appear on his program. He now says: “Ingrid never forgave me for what I had done — and she was right.” Harris knows his man. He knows that a series of broken noses left Sullivan with “hardly any sense of smell” and as a result “he cannot taste most food.” He knows that Ed “dyes his hair but with reluctance.” He once checked into a hospital for plastic surgery’ to cure his baggy baggy eyes, but walked out before the operation. On one occasion, Sullivan described his “stone face” as a defense against shyness and he added: “f once did my show- playing a down. I loved it. Behind makeup I could always be myself, but without it I often feel I am just a baggy - eyed old man.” Correction, Ed: A rich, successful baggy eyed old man. with the best track record in television. Hr Valued Cats More Than Cash HOLLYWOOD- When Bud Wiser was preparing “B i g Cats, Little Cats”, he read about five cats who had inherited a building and $25,000. One man, due to inherit the money when the cats died, was in charge of them. Wiser thought it would be a funny bit to get shots of the man and the cats eyeing each other suspiciously. But when he got there, he changed his mind. “The whole thing got emotional. Four of the cats were already dead The last cat was 19 and the keeper was 79. When I talked to him. tears came to his eyes and ihe old ! guy looked at the lone cat and said ‘He’s the only friend I’ve got.” The money didn't mean anything to him.” CARPET YOUR COMPLETE HOUSE * DIRECT MILL OUTLET 100% FINANCING FOR AS LITTLE AS PER WEEK HEAVY DUPONT SOI NYLON PILE CARPET INCLUDES PADDING AND LABOR CALL TODAY AND WE WILL BRING SAMPLES TO YOUR HOME. FREE ESTIMATES. ACE FLOOR COVERING CO 5615 SAN PEDRO 3-Day Sale Freezers C.AF13C ‘NO FROST 13' 12.6 cu. ft. net volume • Convenient Bookshelf Door • Tumbler Lock • Magnetic Door Seal • Porcelain Enamel Liner • Frost Never Forms so you never have to defrost KEEPS UP TO 517 LBS. 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