Southern Illinoisan from Carbondale, Illinois • Page 34

A-4 SOUTHERN ILLINOISAN, FRIDAY AUGUST 20, 1932 Carbondale-Herrfn-Murphysboro-Marion usinsss schools take action lDOppDEnig to alleviate teacher rta 3 VP 1 1 it logical answer to the shortage might be to encourage faculty to do more teaching and less research, but Kaplan is" not 'too eager about that. "Research is necessary," he emphasized, expressing admiration for the type of research reported in the Harvard Business Review. Still another question raised in the report centered on how to encourage more educational institutions to turn out more Ph.D.'s in business. It noted that such programs generally do not pay for themselves, which is a deterrent to expansion. Kaplan plans to visit major accounting firms this fall to raise interest in support for more Ph.D.

programs. He suggests a national contest for undergraduates to encourage them to work for Ph.D.'s in accounting. The report also urged the formation of a special liaison committee of business school deans, and Kaplan said such a group had just held its first meeting in St. Louis, 24 styles to choose from ALL WITH LIFETIME WARRANTIES 1 OAOrnrrrr 'h wsju -0 715 S. University (On the Island) 529-2313 Mon.

Fri. 10 5:30 Sat. 9-5 ncra featuring UIOTAY 10:30 am -2 pm ALL YOU CAN EAT and more SOB We specialize in receptions, banquets, and private parties of all kinds in an atmosphere unmatched in Southern Illinois. LOCATED AT THE SOUTHERN ILLINOIS AIRPORT 549-8522 a Calvin Klein Jordache Sergio Valente His and more Career Club Kennington Lee Polo Sedgefield New York Times At a time of relatively high unemployment for middle managers, there is a shortage of teachers fri business schools to train future maiv agers. The shortage of holders of Ph.D's in business school subjects has-grown so severe in recent years that a panel was set up in 1980 by the American Assembly of Collegiate Schools of Business to study the problem.

A few months ago, Dr. Robert S. Kaplan, dean of the Carnegie-Mellon University Graduate School of Industrial Administration; Dr. Lyman W. Porter, dean of the Graduate School of Management of the University of California at Irvine, and Dr.

Kenneth R. Smith, dean of the College of Business and Public Administration of the University of Arizona, released their findings. They confirmed that "20 percent of all positions for doctorally qualified faculty in business schools are currently Areas of the greatest shortages: accounting, operations management, information systems, finance and marketing. The report mao'e proposals for modifying accreditation standards. At present, 600 colleges and universities are members of the American Assembly of Collegiate Schools of Business.

Only 230, however, have accredited business schools at the graduate or undergraduate level. Obviously, every business school wants to be accredited, a sensitive issue for both faculty and students. The report calls for more flexibility with respect to accreditation. "We believe that accreditation should measure overall quality, a policy that does not necessarily require that each individual sub-field meet the numeric standards" for Ph.D's. It also urged use of Ph.D's from related disciplines, suggesting "that accreditation standards be modified to recognize these faculty as 'qualified' provided certain reasonable conditions are met." Last week Kaplan said, "Our report was received very favorably, not with enthusiasm because it does not tell a happy tale." However, it has already led to modification of accrediting standards such as the suggested use of nonbusiness Ph.D's with doctorates in psychology, mathematics and economics.

Meanwhile, Kaplan's institution Carnegie-Mellon's business school has taken a step to bridge the shortage. "We have a young woman Ph.D in psychology and her job opportunities are not very strong, so we're giving her a postdoctoral appointment and she will teach undergraduate marketing," he said. "When she looks for a job in year or so she probably will receive $10,000 a year more than she could get now," The report also suggested more use of businessmen to teach specific subjects in which they have long experience. In this respect, Kaplan said, "We contemplated another idea, such as having businessmen come as special students for a year, studying in their field." They could be named adjunct instructors and do some teaching. Perhaps some also would study for a Ph.D.

while lecturing. The report urged the development of "a nonresearch doctorate" to train individuals who primarily want to teach rather than be researchers. "Sometimes I feel and so do others that business school professors don't have much idea of what goes on in companies, or in government," Kaplan said. He mentioned that Carnegie-Mellon professors and students recently visited the Volkswagen plant in Westmoreland, where they learned about applying production methods in a work environment. Many business schools make research an important yardstick for faculty promotion and tenure.

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